This article was co-written by Refinery89 and Seedtag.
Having to choose between ad revenue or user experience shouldn’t even be a thing! With the right solutions and the right partner, publishers can have both. That’s exactly what our partnership with Seedtag is all about.
What started as a collaboration for an exclusive ad format over five years ago has grown into a long-standing partnership that puts publishers first. Together with the global contextual advertising sensation, Seedtag, we deliver a combination of premium demand from top brands with AI-powered contextual technology and high-performing ad formats to make your ad space thrive.
In this article, we’ll take a closer look at our partnership with Seedtag. We’ll dive into how we help publishers, just like you, tap into unique ad formats and advanced technology to unlock the full potential of t ad inventory.
What is Seedtag?
Seedtag is a world-class leader in contextual advertising and one of our most trusted demand partners on our journey to help publishers maximize their ad monetization. Since 2014, they’ve been applying advanced AI to deliver privacy-first advertising at scale, turning ad inventory into gold.
As the global innovator in neuro-contextual advertising, Seedtag goes beyond keywords and categories. They read deeper signals like interest, intent, and emotion to build custom audiences for a brand’s goals. Their AI agent then runs optimized campaigns across video, display, and open web inventory, helping publishers increase ad revenue and get more value from their ad space.
How do we help our brand network with Seedtag?
Seedtag powers up our Single Tag ad monetization solution with their unique ad formats and premium demand backed by their high-end contextual technology. This is how they do it:
High Value Ad Formats
The stars of the show for our publishers are Seedtag’s ad formats. Seedtag specializes in contextual, high-impact ad formats that are seamlessly integrated within a publisher’s site. They are designed to respect user experience while delivering exceptional visibility and engagement for advertisers. Some of their flagship formats include:
In-Image ads
The OG ad format that started our partnership! As the name suggests, these are ads within an image. In-Image ads are perfect for monetizing heavy image content and utilizing all that space to generate money.
In-Screen ads
This ad format stays fixed at the bottom of the page as users scroll up or down. It’s highly visible yet easy to close, offering a non-intrusive experience.
In-Article ads
In-Article ads are non-intrusive formats that integrate naturally with the website or app’s content, seamlessly fitting into pages and adapting to various ad placements and sizes.
Premium Demand
Seedtag works with a wide range of top global advertisers and agencies, providing strong premium demand across multiple verticals such as automotive, FMCG, fashion, tech, and finance. Their campaigns are powered by both direct and programmatic advertising channels, ensuring consistent fill rates and competitive CPMs for publishers.
Contextual AI Tech
Seedtag high-quality demand is backed by their proprietary Contextual technology. It analyzes text, imagery, and page structure in real-time to deliver the most relevant ads within premium publishers’ sites. This ensures that ads are not only brand-safe and privacy-compliant but also aligned with user interests and the context of each page. A total green flag!
Integrating our Single Tag ad monetization solution will grant you instant access to all the demand, ad formats, and technology Seedtag has to offer for your site.
What can you expect from Refinery89 x Seedtag in the future?
As we are expanding into new markets, we are looking forward to granting members of our growing network access to Seedtag premium demand and ad formats, further strengthening our partnership and delivering even better results for publishers.
“Working with Refinery89 has been a seamless and inspiring collaboration. Their forward-thinking approach perfectly complements Seedtag’s commitment to contextual excellence, allowing us to jointly empower publishers with stronger performance and smarter technology.” – Albert Koops, Senior Publisher Partnership Manager Benelux.
Give your ad revenue a well-deserved boost!
Curious to see what high-quality demand mixed with high-value ad formats can do for your ad monetization game? Take a look at our solutions ve learn more about Seedtag. Discover how we can enhance your monetization strategy without sacrificing revenue or user experience. All of it without breaking a sweat!
