Heads up Publishers! In many regions around the world, like the European Union or the USA, people who handle users’ data are required by law to have a privacy policy. This might include your website! Not having one not only makes you a target for a very expensive fine, but it can also harm your ad strategy, and that’s not happening on our watch!
Keep reading to know why you need to have a privacy policy page on your website and how you can make the perfect one in case you don’t have it yet. (Spoiler alert: we have prepared an easy to adapt template just for you! 😉)
What is a privacy policy page?
A privacy policy is an online document that states how a website handles user data from its collection to how it is stored, used, and protected. They are used to protect your users’ privacy from unethical data manipulation practices while shielding you from legal issues. These legal requirements are set by your country or region, such as the GDPR in Europe or the CCPA from California. You should comply with them according to where you are and what countries you serve.
Now, a privacy policy page is a part of your website that contains the information explaining how you plan to handle all the data you collect from your audience. We highly recommend that everyone with a website – whether you’re asking users for information, from an email address to a credit card number or even tracking visitors with tools like Google Analytics – should have a law compliant privacy policy page. We’ll tell you why in a second.
Why do you need a privacy policy page?
Compliance:
User’s data is highly regulated by several laws, like GDPR and CCPA, to protect it. Protect yourself from legal issues like a lawsuit or a fine by having a privacy policy that complies with the regulations of your country or region. Each place has its own legal requirements, so make sure to check out this article by Case IQ to see what privacy policy laws you should be compliant with according to your country.
Transparency:
You have to be crystal clear with your audience when it comes to their data. Being transparent with your users builds trust. It also helps to position your site as a safe place for visitors, which will improve their engagement and loyalty. With the rise of cybercrimes, cybernauts are scared for their safety. Show people you care about their privacy. Make them aware, in full detail, of how you will handle their personal information.
Running ads on your site:
Many partners, like Google, will require you to have a privacy policy page to run ads on your website. Don’t miss out on revenue because of this! Read the next part to find a template you can adapt for your website. Let’s make sure you have no issues displaying ads on your site!
Free privacy policy template
A Privacy Policy Page has a big role on your website. From protecting you from legal issues to serving as a requirement to run ads on your site. Making a proper privacy policy page on your own can be overwhelming, but luckily your fairy godparents at Refinery89 have prepared one for you!
Go to this page, copy the text and change the highlighted information. Fill in the blanks with your own details.
Keep in mind that this Privacy Policy text we made is based on European laws and regulations. It is meant only as a template. It cannot be used as a Privacy Policy text without being previously adapted. Therefore, we highly recommend you adapt the texts in order to comply with the laws and regulations of your core country or region. We will not be held responsible for any misuse or misinterpretation of this reference.
