At Refinery89, we are proud to announce our partnership with Grupo Libertad Digital, one of Spain’s leading media groups, as they take a step forward in their digital strategy. Through this collaboration, we will boost the performance of web monetization across Libertad Digital’s entire digital portfolio.
Partnering up with Libertad Digital to maximize their ad revenue
Libertad Digital is a benchmark media group with more than twenty years of experience in the industry. It currently operates its own radio, web, television, and audiovisual production brands, including esRadio, Libertad Digital TV, and Cronos Multimedia. Together, their websites attract over 5 million unique users and 60 million monthly visits.
Through our partnership, we provide Libertad Digital with the most advanced, fast, and lightweight AdTech solution in the industry to optimize the performance of its inventory. In addition, our team contributes deep AdTech expertise and access to premium demand through smart contextual targeting, enabling Libertad Digital to maximize revenue and improve audience engagement.
“At Libertad Digital, we are excited to partner with Refinery89 to take our advertising strategy to the next level. Their innovative approach and ability to maximize the value of our inventory will allow us to continue growing while delivering more relevant and effective advertising experiences to our audience,” said Antón Márquez, Commercial Director of the Libertad Digital Group.
The integration of Libertad Digital represents a significant milestone for us, opening new opportunities to optimize digital advertising inventory at scale using our most powerful ad stack. At the same time, this collaboration allows advertisers to strengthen their brandformance strategies through premium ecosystems designed for brand building.
“The trust that the Libertad Digital Group has placed in Refinery89 reinforces our commitment to continuing to scale increasingly efficient monetization solutions tailored to the needs of large publishing groups. Their strong presence in the communications sector and the solidity of their audience allow us to work strategically to maximize advertising performance, driving both revenue, key web performance metrics and overall growth.
Through our leading technology, Libertad Digital will gain access to premium demand and strategic partners, while implementing improvements aimed at optimizing user experience and inventory efficiency. We are particularly excited to support them in this new phase of digital growth,” commented María García Lara, Publisher Specialist Spain & LATAM at Refinery89.
The addition of Libertad Digital marks another important step in our expansion within the Spanish-speaking market. It allows us to continue scaling our technological solutions, strengthen our commitment to quality standards, diversify revenue streams, and drive continuous improvements in the strategic performance of our clients and partners.
