Author’s note: This article was co-written by Refinery89 and GumGum.
We get it, ads tailored to your user aren’t just the icing on the cake. They are one of the secret ingredients for your site to stand out, maximize yield, and deliver a great user experience. Here’s where partners like GumGum come in, transforming too-good-to-be-true ideas into reality by powering smarter monetization setups like our Single Tag leve, with strong demand.
Keep scrolling to learn how we ensure hand in hand with GumGum the demand we provide for our publisher network is smart, engaging, and of the highest quality to drive your ad monetization results up and beyond!
What is GumGum?
GumGum is a contextual-first, global digital advertising platform that leverages the power of artificial intelligence to deliver non-intrusive, highly relevant ads. Their mission is to create a digital advertising ecosystem that captures attention and respects user privacy while maximizing performance for advertisers and publishers alike.
They strongly believe that advertising should be as smart as it is engaging, which makes them a partner that’s right up our alley.
They have a wide variety of solutions that serve to:
- Ensure ads are placed in contextually relevant environments, enhancing brand safety and suitability.
- Measure the attention ads receive, linking campaign effectiveness to real-world outcomes.
- Analyze billions of signals across the open web, mapping consumer attention, contextual alignment, and creative performance in real-time to fuel smarter campaigns.
How, together with GumGum, we level up our publisher network’s performance
Our partnership is all about delivering top notch value to our clients. GumGum brings to the table competitive CPM,s, high-quality demand that not only contributes to high ad revenue, but also enhances a website user’s experience with attractive and tailored ads to your audience.
As a network publisher partner, we enable GumGum to extend their reach to a diverse array of publishers across Europe and LATAM. This collaboration guarantees substantial scale and diversity in GumGum’s ad placements.
Our team’s expertise in managing and streamlining communication with our publishers ensures we meet high standards of service and performance in every situation.
The winning formula: eye-catching creatives and sharp targeting that convert
GumGum provides high-quality, personalized creatives that are tailored to publishers’ sites. These data-driven creatives excel at grabbing attention through design and relevant content, boosting both performance and user experience. One of their standout formats is the high-impact In-Screen Cascade. This ad combines the best features of a push-up ad and an interscroller ad to bring to the table an interactive creative that truly captivates audiences.
A shared vision for the future
Looking ahead together with GumGum, we aim to explore new markets, continue growing together in Europe and LATAM, and deliver the best demand across the most suitable sites. Our combined strengths (GumGum’s advanced technology and creative prowess, and our strong publisher network, premium inventory, and operational excellence) are the perfect combo to help our publishers generate outstanding results.
A partnership for the books
“Partnering with Refinery89 allows us to seamlessly connect with a vast network of publishers, ensuring our contextual and creative solutions reach audiences in the most effective environments. Their commitment to excellence mirrors our own, making this collaboration a perfect match for delivering outstanding results to our clients.” – shares Sven Bakker, Director of Publisher Development, DE from GumGum.
Together with GumGum, we are redefining the digital advertising landscape, ensuring that great advertising doesn’t interrupt, but aligns with publishers, advertisers, and users’ needs.
Discover more about our solutions here or read more about GumGum’s powerful demand.
