Grupo Noxvo is joining forces with us at Refinery89, the AdTech company with the #1 publisher network in Europe and Latin America, to maximize the performance of their ad monetization strategy. The integration of Grupo Noxvo strengthens our position as an AdTech leader in the Spanish-speaking market, adding 8 million unique users to our Network and opening new strategic opportunities for advertisers.
Grupo Noxvo partners with Refinery89 to increase ad revenue while optimizing site performance
As a Google Certified Publishing Partner and as the AdTech leader dedicated to helping digital publishers improve their monetization strategies with premium solutions and high-quality ad demand, we are thrilled to welcome Grupo Noxvo as a new member of our #1 publisher network in Europe and Latin America.
The addition of Grupo Noxvo and its adoption of the Single Tag leggero makes us the leading network of entertainment websites in Europe and Latin America. This integration represents a key step in our expansion in the Spanish-speaking market. At the same time, it opens new opportunities for advertisers by offering a broad-reaching ecosystem with advanced targeting capabilities.
Grupo Noxvo is made up of seven major websites, including FormulaTv.com, ECartelera.come Bekia.es. Recognized as a benchmark in the sector, it has more than 18 years of experience in publishing Spanish-language online media. Now, it embarks on a new path powered by our technology and the expertise of our team of more than 60 professionals. The goal of this alliance is to boost the monetization of their website ecosystem and accelerate their large-scale growth.
Diego López, CEO of Grupo Noxvo, comments:
“In this new stage alongside Refinery89, we aim to keep expanding and optimizing our large-scale monetization strategy. Their commitment to continuous improvement and their innovative approach are fully aligned with our goal of maximizing content performance. We are convinced that this collaboration will bring significant value to the growth of the websites that are part of Grupo Noxvo.”
The incorporation of Grupo Noxvo marks a new phase in our expansion in Spain, strengthening our position as a benchmark in the programmatic advertising industry, meeting quality standards, and becoming a key access point for advertisers to a wide network of publishers.
Virginia Romero, Senior Publisher Business Development Spain at Refinery89, comments:
“The incorporation of Grupo Noxvo strengthens our Network in Spain and Europe, consolidating an increasingly robust and competitive ecosystem. Thanks to our programmatic technology, Noxvo will increase its ad revenue while optimizing user experience and site performance. An alliance that combines innovation and sustainable growth for the benefit of the entire Refinery89 digital ecosystem.”
