Striking the perfect balance between ad revenue and user experience is key in optimizing your yield to its full splendor. Here’s a new way to do it on your website: we’re rolling out Annunci Ricompensati for publishers who are looking for a smart move to happy users and revenue success!
Read on to discover how to take advantage of Rewarded Ads in your monetization strategy!
What are Rewarded Ads?
Rewarded Ads are a highly engaging ad format that gives users the option to watch an ad in exchange for a reward, like unlocking a full article on a digital newspaper instead of paying for a subscription. They were popularized and scaled by Google for app ecosystems and today at Refinery89, we’re helping you bring them to your website.
These Rewarded Ads are an ingenious way of balancing UX with ad revenue. Based on data gathered from initial testing on our publisher network, Rewarded Ads have shown they can deliver a revenue boost with CPMs up to 10 times higher compared to regular banner ads.
How do Rewarded Ads work?
The Rewarded Ads format offers users the option to watch a full-screen ad in exchange for further access to the website. A Rewarded Ad can be shown after the user views a set amount of pageviews. After watching the ad, they will not get another one for the next 12 hours for a balanced user experience.
What are the best uses for Rewarded Ads?
Rewarded Ads are flexible and can be tailored to the publisher’s needs such as a replacement for a paywall experience to retain more users or to optimize ad revenue. Some cases of use are:
Complement a subscription offering
With Rewarded Ads, you can encourage users to sign up for a subscription by giving them the choice to subscribe for an ad-free experience or instead watch an ad to continue browsing. You either get a new subscriber or earn some revenue for the ad. A win-win situation!
Unlock exclusive content
Make some revenue by allowing your users to access exclusive content in exchange for watching an ad. This option lets users support your website and stay engaged with the content, without being driven away by a paywall. Boost that user retention and your ad revenue in one go!
Open a new monetization channel
Including high-value ad formats in your roster is a great practice to level up your yield management. Rewarded Ads serve as an extra revenue stream that commands high CPMs, complementing the other ads on your site. It offers a great option to monetize the traffic of users who prefer not to spend money.
What are the benefits Rewarded Ads for publishers?
Higher ad revenue
Rewarded Ads deliver high CPMs because users choose to watch them and usually stay until the end to earn a reward. This viewability is appealing to advertisers who will pay a valuable CPM price to efficiently get their message across.
Improved personalized UX
Rewarded Ads grant user control of the ad experience. Their voluntarily opt-in quality allows users to access something they would otherwise have to pay for. It contributes to a more personalized experience, making the user more likely to stay engaged.
Attracts high-paying advertisers
What do advertisers love as much as a positive return on ad spend (ROAS)? Getting high user engagement in their ads. Advertisers are more likely to splurge on ad formats that guarantee great results. Rewarded Ads are pure gold for how well they perform in terms of conversion rate and viewability, thanks to users tending to watch those ads complete.
Increased user retention
Rewarded Ads allow you to turn attention into money. They lead users to spend more time on the website or app because of the engaging nature of the rewards, which are free to the user in exchange for watching an ad that only lasts a few seconds. By not being limited by a paywall, users will spend more time on the website interacting with the content.
Easy integration
If you want to unlock the power of Rewarded Ads on your website, you can do it through Google Ad Manager or by reaching out to your AdTech partner. If you are working with Refinery89, all you have to do is ask! Our team can do the whole setup for you taking into account your preferences and needs. Contact us to get started!
Make way for additional ad revenue!
Rewarded Ads are here to turn your user satisfaction into monetization success for your website. Our team is already working on new ways of improving this new ad format for even higher RPM in the future. Reach out to your account manager at Refinery89 to start rolling Rewarded Ads on your website or subscribe to our newsletter to be the first one to find out about new updates.
