Q4 is PACKED with the biggest shopping holidays of the year. Advertisers are fighting for their lives to get their ads in front of the perfect audiences. They’re spending their budgets like there’s no tomorrow and the demand for premium ad space is off the charts!
Got goosebumps just thinking about it! Let’s make the most of the situation, shall we?
Q4 Calendar
Grab your notepads! We’ve prepared for you a Q4 calendar with the most important dates a Publisher can’t miss! Here are the holidays you should keep in check to shape your content strategy for Q4.
10/31 Halloween
11/11 Singles’ Day
11/29 Black Friday
12/2 Cyber Monday
12/25 Christmas
12/31 New Years Eve
What are the most important Q4 events for a Publisher?
According to Adweek, last year almost $10 billion was spent on Black Friday. It is THE shopping holiday and all the build-up towards that date is even crazier. Advertisers are willing to pay for the best ad spaces out there and this increases the demand for those premium spots (which could be your own website!).
Following up Black Friday is Christmas. Time for giving….or profiting, if you are a Publisher 😜 People start buying their presents even before the end of October, according to Statista. This causes companies to go on an advertising frenzy until the very end of the year to get people to buy from them.
These events cause CPMs to skyrocket because of the high demand for ad space. Prepare well for these shopping holidays (by this we mean polishing your ad strategy, not decorating your house hehe) and you are all set for Q4. Next up is some ways you can do it!
How to prepare your website for Q4
The clock is ticking! If you are not done preparing for the last stretch of the year yet, here are the top 3 last minute things every Publisher has to get ready for Q4.
Once you have these basics done. Work on this:
1. Beep-beep. Let’s get traffic! Improve your SEO and content game. Find relevant keywords and translate them into content that’s gonna put you on the map aka the SERPS (just please keep it brand-safe for God’s sake). Stick to Google’s quality guidelines so you don’t get coal for XMAS and you are good to go! Need a little push? Check out our guide of SEO for Publishers for extra reference to get started!
2. Get a trusty AdTech Partner: Another great thing is to get a good AdTech Partner who can give you access to a premium Ad Networks. If you haven’t found one, Hi! Nice to meet you! We are Refinery89 and you can count on us to boost your revenue! Happy to help! 🫡
3. Place your ads smartly: Using the proper ad formats will allow you to mitigate ad blockers, enhance user experience, and improve SEO. Take advantage of the situation and revamp your website with high value ad formats Advertisers want to spend more money on! Make sure your ads are placed in the hotspots of your websites. Those sweet spots that are highly engaging and offer great viewability. One of our Adopts experts has let us in on 4 ad placement strategies to maximize viewability and revenue!
End the year on a high note!
Focus on creating quality content that will bring lots of traffic to your site, protect your user experience choosing the best ad formats, and rely on a trusty AdTech partner to handle all the programmatic aspects so you can rest assure you we’ll be getting the best revenue possible!
Let us take the wheel! Contact our experts at Refinery89!
