Rayez ceci de votre liste de souhaits : maximiser la performance de votre inventaire publicitaire sans avoir à surveiller une infinité de variables est désormais une réalité pour les publishers qui utilisent Refinery89’s Single TagNotre équipe vient de lancer la nouvelle Dynamic Floor Pricing fonctionnalité qui vous permet d'ajuster automatiquement, grâce à des optimisations alimentées par l'IA, le prix minimum (floor price) afin d'obtenir le revenu publicitaire maximal de chaque impression.
Qu'est-ce que le nouveau système de Dynamic Floor Pricing ?
Tout juste sorti des mains de notre équipe de développement, nous présentons Floor Pricing Il s'agit d'un système automatisé alimenté par l'intelligence artificielle qui optimise de manière optimise en continu le floor price de votre propre inventaire. sans intervention manuelle.
Comment fonctionne le nouveau système de Dynamic Floor Pricing ?
Au lieu de définir manuellement un floor price fixe pour chaque site, l'algorithme apprend quel est le prix optimal pour chaque combinaison de site web, emplacement publicitaire, pays, appareil et même heure de la journée. À partir de là, il ajuste continuellement ce prix à mesure que les conditions du marché évoluent. Pour ce faire, il réalise de petites expérimentations contrôlées sur environ 10 % du trafic en quelques secondes, en évaluant si l'augmentation ou la diminution du floor price générerait davantage de revenus sans compromettre de manière significative le taux de remplissage. Based on the results, it adjusts the main price accordingly.
How does using Dynamic Floor Pricing benefit publishers?
Single Tag’s new Dynamic Floor Pricing feature allows you to automatically adjust your floor price based on data-driven insights gathered from automated tests done with AI. This frees you up from doing any additional manual work to improve your fill rates, optimize your ad inventory’s yieldet augmenter vos revenus. Voici quelques-uns de ses principaux avantages :
Maximized ad revenue
The Dynamic Floor Pricing system finds the floor price that maximizes the product of price x fill rate. It doesn’t look for just the highest CPM aussi, but the optimal balance between the price the market is willing to pay and the highest possible number of filled impressions
Data-based automatic updates
Market conditions change by hour, device, and geography making it difficult to keep track. A static floor set at any time will be inefficient or plainly wrong as the day progresses. Our system adapts your floor prices continuously based on real, automated tests as these changes occur.
Hands-off performance optimization
You, as a publisher, don’t need to move a finger. The new Dynamic Floor Pricing system requires no settings to configure. What is more, it determines the optimal floor price regardless of the starting configuration as it works behind the scenes.
How to maximize the value of Dynamic Floor Pricing?
At this point, you can basically sit back and relax. Although, now that you know the new Dynamic Floor Pricing feature is ready to roll your ad revenue up, you might be wondering how to make the most of it. There are a few things you could tweak on your website to guarantee that the system performs to its full potential. Let’s see what you could do:
Active Geotag
Our trusty Géotag helps optimize your ad inventory per country, so the more accurate the geo signal is, the more granular and precise the floor can be.
Sufficient traffic volume
The system needs enough impressions per combination to be statistically meaningful. Low-traffic placements will converge more slowly (or will be ineligible for the algorithm…). To help this, check out our top recommendation on how to increase your organic traffic. Or, if you are in the mood to boost your IA visibility as well, have a look at this guide by Google.
Dynamic Floor Pricing in action
No story is complete without a tale of success. We’ve tested the new Dynamic Floor Pricing feature on our Publisher Network and the impact was clear. We’ve seen it improve ad monetization efficiency by helping publishers experience up to a 10% average uplift in RPM across our network.
What does the future hold for Dynamic Floor Pricing?
The Dynamic Floor Pricing system is currently live and being monitored across our Publisher Network. On the roadmap, the next evolution of the engine will incorporate real-time buyer activity, historical performance patterns, and broader market conditions, so the system moves from reacting to past data toward anticipating what the next auction will look like.
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Learn more about Dynamic Floor Pricing
The Dynamic Floor Pricing system is officially a core feature of Refinery89’s Single Tag. It is now live to maximize yield, improve fill rate, and get the most value out of every impression. Follow along as we evolve the Dynamic Floor Pricing algorithm, freeing your time to create even more amazing content today. Leave the ad strategy optimizations up to us!
Write to your Publisher Success Manager if you have any more questions about how the new Dynamic Floor Pricing system can boost your ad monetization results. Or, discover personalized recommendations on how to get the most value out of your ad inventory.
