Well, there are some options on how to deal with the third-party cookies demise. Option 1: develop a brand new search engine, earn 297.133B dollars, and become an industry game-changer.
Then, there is option 2: be smart about your marketing strategy minding changes that Google introduces next year, and be ready!
Here you have key points of our webinar dedicated to third-party cookies elimination. Short and concise summary of what you should know about new ways of gathering and tracking users’ data
No Third-Party Cookies: Do I still need a Cookie-Banner?
Yes, only 3rd Party Cookies will be removed – the first-party cookies & local storage still exist and all non-essential cookies require consent independently of the storage type.
Things that will certainly disappear?
Tracking of advertising activities
A click on website A cannot relate to a sale on website B.
Creating user profiles across sites
Visitors of website A with interests in “sports” can’t be tracked on website B by the same interests
Multi-domain shopping carts
If a user adds Aipods to the cart on the website A.es, they can’t check out through the website A.com. The cart will be empty.
If a user logs in at website A, they can’t play games under the same log-in session on website B.
What should you do now? How to track the new data?
Still have questions?