We had an incredible year packed with tons of learning and interesting insights to level up your ad strategy. Let’s take a trip down memory lane and recap everything we explored on our Refinery Academy programmatic advertising webinars in 2025!
Diving into Google Search Console
First stop! Learn how to navigate Google Search Console. In this edition of our Refinery Academy webinars we were joined by Google Coach, Pierre Hello. He led a full tour of this incredible tool used for monitoring a website’s presence in search results, indexing pages, Googlebot and security management, and improving net linking.
Growing Traffic with Google Discover
Here’s a pro tip to increase your traffic: get your content featured on Google Discover!
In this webinar, Gerard Kijlstra, CEO of Newsifier, jumped on a call with us to share his tips on how to optimize your site to appear on Google Discover to grow your traffic. Here you’ll learn the best practices to increase your site’s online visibility and how to make the most of this powerful traffic source.
How to Optimize Your Site for Q4
CPM rush of Q4 is something that we can’t just shut up about! In this webinar, our programmatic advertising expert, , Robin de Wit, breaks down some the most essential optimizations to get your website all set up for a high revenue stream. Let’s not leave a single cent on the table!
These strategies work all year long, so get your notepads out on take notes on the ultimate check for a high-performing ad monetization strategy!
Search Reinvented: How Publishers Can Compete in an AI First World
Search as we know it is evolving. Ana Pérez, SEO and Digital Strategy leader, tags along as our guest expert on a webinar packed with insights on how the rise of AI is reshaping SEO as we know it.
Together, we explored how AI is reshaping traditional SEO. We also explained why publishers must adapt quickly to the new AI-driven search landscape.
Discover how to build a strategy that creates content designed for AI citations and boosts visibility. We also showed how to make answer-focused, AI-friendly content that reaches audiences in new ways.
In this session, you will discover new strategies to track AI mentions, boost online visibility, and stay ahead in a world where search isn’t just about ranking anymore—it’s about earning recognition and trust.
Connecting Awareness and Performance: Introducing Brand Building Outcome
The way digital campaigns are planned is not what they used to be. New frameworks are taking the spotlight with the rise of approaches like Brandformance. Therefore, they’re specially designed to deliver results while creating meaningful connections. These new methods seek to create a synergy between the impact you gain from awareness efforts and the actionable data from performance metrics to drive brand growth.
In the session, Isabel Flores, our VP Sales Spain & LATAM, explains how our new Brandformance solution, Brand Building Outcome is here to elevate campaigns by optimizing them in real time using actionable mid-funnel insights. Don’t just measure clicks: understand what really drives your audience and make your campaigns more effective.
To more learning, insights, and fresh ideas in 2026!
2025 was quite a year full of webinars! From SEO and ad-monetization optimization to Brandformance we had a blast! We hosted insightful sessions designed to stay ahead of the curve and deepen our understanding of the programmatic advertising landscape. And the best part? You can replay them anytime you want!
If you enjoyed these programmatic advertising webinars and want to learn more, please reach out to our team. They’ll be happy to answer any questions you may have!
