Whenever you’re browsing online, do you ever notice some ads that perfectly fit with one of your interests? If it happens quite often, you might think Google’s spying on your conversation or something. What you’re really seeing is one of the benefits of working with programmatic advertising companies in action for the business that’s showing you their ads.
Working with a Programmatic Advertising Partner? Good idea!
Regardless of the industry you’re in, programmatic advertising is where you’ll find success. Programmatic advertising is the buying and selling of digital advertising space using automated platforms. These platforms allow potential advertisers the opportunity to connect and work with publishers who can show their ads to the right audience.
According to Statista, programmatic advertising spend was $237.6 billion in the US alone in 2023. Why? Because programmatic advertising simply works. You’ve seen it happen yourself. As a Google Certified Publisher Partner, Refinery89 is one of the best when it comes to programmatic advertising.
Before you decide to invest in it, it’s a good idea to learn about the benefits of working with programmatic advertising companies. Besides giving you much better reach, working with the right company has several other advantages.
Today, we’re going to give you a breakdown of the advantages you get when working with one of the best in the industry.
Seasoned professionals: we’re experts in programmatic strategies
As effective as it is, programmatic advertising requires skill, knowledge, and experience. This is where we shine. One of the benefits of working with programmatic advertising companies like ours is the ability to rely on our experience for your success.
You want to make sure each ad reaches an audience highly likely to convert? We know where to find them and advertise in a way that sets your campaigns up for success. We are a trusted Google Certified Publisher Partner because we’ve got a knack for this.
Support: we speak your language
Whether it’s your target audience or professionals in your company, speaking a different language should never compromise your experience. At Refinery89, our experts speak your language and understand your vision.
Working with us means getting personalized support, effective communication, and a streamlined process to get the excellent results.
Real-time optimization and flexibility: we deliver a high-quality service
One of the biggest advantages of programmatic advertising is its flexibility and scalability. When you work with a seasoned programmatic advertising company like Refinery89, you can rely on us to increase or decrease your ad spend to deliver the best value for money.
The ability to adjust your campaigns on the fly helps you make sure that every dollar of your marketing budget is getting you good results.
Transparency: we give you data right at your fingertips
Programmatic advertising with firms like ours means publishers get their own dashboards, offering analytical tools. With insights into ad performance and revenue optimization opportunities, the dedicated dashboard helps them make well-formed decisions to drive growth.
While we’ll handle using your marketing budget to target the right audience, you’ll have access to see exactly where your ads go. This will help you get all the data you need to fine-tune your strategies and achieve excellent campaign results.
With real-time data at your fingertips, you can easily make changes and optimize your campaigns to drive conversions more effectively.
Managing inventory and supply: we go beyond monetization
Nobody wants to see unnecessary ads when they’re browsing online. If a publisher goes too far and a website is basically spamming visitors with ads, it reduces efficiency.
To generate more revenue as a publisher, you need more and better engagement. For that, you need the target audience to like you and your ads.
At Refinery89, we understand that delivering an excellent overall user experience is critical.
By optimizing ad placements and ensuring they align with your site design and user interface, we improve visitor engagement and satisfaction. The result is greater overall efficiency for your ads without annoying your target audience.
If you’re a website owner or publisher who wants to unlock the benefits of working with programmatic advertising companies to get results, get in touch. We’d love to talk about how we can help you do that.
