Monetizing a website or app takes more than just sticking a few ad units in there and hoping for the best. It requires strategy, optimization, and the right setup. The good news? It doesn’t have to be complicated.
A smart ad monetization solution helps you boost revenue effortlessly while offering personalized support when you need it. When choosing one, you should look for a tool that not only increases your earnings but also offers personalized support when you call for it.
Here is how to easily spot if an ad monetization solution is worthy of your website or app:
The solution is All-In-One and easy to integrate
A high-quality solution contains all you need to maximize your revenue, including yield optimization technology and support from an Ad Ops team for improving ad placement. Plus, it shouldn’t be a pain in the butt to integrate, requiring little to none knowledge on coding just like our Single Tag leve,. It consists in only one line of code you copy and paste on your site’s HTML code to get it all set up.
It gives you access to a dashboard to review your metrics
Transparency is essential. You should always know what’s happening with your ad space. The solution you choose should include a reporting dashboard for you to check your website’s metrics, such as the amount of ad revenue you are generating each day.
Our ad monetization solution, Single Tag, comes with access to your very own Publisher Dashboard, where you can keep track of your website or app’s most valuable insights such as your earnings, pageviews, and even your invoices! Check out this breakdown to see everything it offers.
It allows you to connect to the best demand sources
If your ad monetization solution can connect you to premium demand sources such as Ogury, GumGum ou The Trade Desk, you can guarantee you’ll have an open door to high-revenue opportunities waiting for you behind every ad request. Having access to a wide range of Supply-Side Platforms (SSPs) through one solution increases the potential for revenue and saves you from a severe headache with integration.
It supports different ad formats
A strong ad monetization solution allows you to serve a variety of ad formats, from standard IAB options to custom formats like Dynamic Native Ads, for example. This flexibility helps you align your ad strategy with your content and audience. You can customize your ad placement according to the level of user experience you want to have on your site or app while maximizing your ad revenue. Having multiple ad formats also makes your ad inventory more appealing to advertisers as it leads to an increased demand.
It contributes to enhancing your website or app’s performance
Heavy code causes latency. Another green flag a good ad monetization solution has is that it is lightweight with minimal impact on your Core Web Vitals. Modern platforms load faster, prevent layout shifts, and deliver high-quality, well-targeted ads. This not only improves user experience but also boosts engagement and revenue potential.
It follows industry standards
A trustworthy ad monetization solution doesn’t just tick all the boxes on industry standards, but it is always up to date with the evolving regulations. If you are using a monetization solution from an AdTech partner, investigate if they hold credentials like Google Certified Publishing Partner status or IAB Transparency and Consent Framework membership. Also, ensure they offer an integrated CMP to keep your site or app compliant with data privacy laws.
It delivers easy access to personalized support
Having a channel of support shouldn’t be optional. A high-quality solution has a team of experts behind that make sure you are not missing out on any ad revenue and is easy to reach out to without having to go through hoops. At Refinery89, we have a team of over 60+ AdTech professionals on call to assist you on your native language through multiple channels, such as our Publisher Dashboard, Plugging, or our website.
Now that you have an eye for spotting a great solution when you see it, all you have to do is pick the perfect one for your site or app! Remember the checklist always:
- It has everything you need to maximize revenue including access to yield optimization technology and great demand sources.
- Offers full transparency through a reporting dashboard that shows its results and follows the industry standards and regulations.
- Provides an efficient channel of support anytime you need it.
If you want to skip the hassle of digging too deep to find one, check our Single Tag leve,! Our All-In-One solution made for Publishers by Publishers with everything you need to maximize your ad revenue while counting on a full team of experts to help you level up your ad strategy. Contact our account managers for a free demo today!
