Choosing the perfect high-performing formati pubblicitari, is not a decision to take lightly (just like figuring out your go-to coffee order to power you up during the day!) Selecting the best ad format for your site will make a big difference in your results. This is because it’s one of the key optimizations you can make to achieve maximum ad revenue and elevate your UX.
The best ad formats for your site should tick these boxes: have great visibilità, don’t disrupt user experience, and make you good money. Let’s dive right into the top 5 high-impact ad formats to boost performance and ad revenue.
1. Push-Up Ads
Push-Up Ads are a rich media ad format used in digital advertising. Rich media is a type of ad that includes interactive elements, like videos or animations, to make users engage more with the content.
What sets push-up ads apart is that they stick at the bottom of the page and stay there no matter whether users scroll up or down. The good thing about them is that users can easily dismiss them if they don’t want them around. Giving them this choice significantly improves user experience for your audience.
Why choose Push-Up ads: Push-up ads are a game-changer when it comes to squeezing the most value out of every visit as they are extremely visible. Not only that, but they also allow for multiple ad refreshes per pageview, so you can get more impressions from them, driving up your ad revenue.
2. Interstitial Ads
Remember the typical ad that covers up the entire screen while you are navigating online? Well, Interstitial ads are the smart version of that. Interstitials are a full-screen ad format that is triggered during a natural pause while browsing like when you level up on a gaming app or move from page to page on a website.
Interstitial ads are an IAB standard ad format that is typically displayed for a predetermined amount of time before the user can dismiss them to continue browsing.
Why choose Interstitial Ads: Interstitial ads are full-screen ads that are great for capturing attention. They shoot up viewability and engagement rates. This enables Interstitial ads to attract premium CPMs, so they are quite the goldmine for publishers.
3. Dynamic Slider Ads
The Dynamic Slider is a fresh and highly visible ad format that can be added as an extra ad unit on top of a push-up ad. They can also be integrated into push-up ad bidding, ensuring both units never appear simultaneously, while the Dynamic Slider competes for the footer position.
Why choose the Dynamic Slider: The Dynamic Slider creates a new revenue stream without the need to remove other ad units. It also has a responsive design that’s compatible with desktop and mobile devices. The Dynamic Slider we have at Refinery89 only serves premium demand across display, rich media, native, and video (all in one!). Testing it with partners, this ad format has shown up to a fantastic +35% revenue uplift.
4. In-Image Ads
In-image ads are (surprise, surprise) ads that are placed inside an image as an overlay. This native ad format comes in handy when it comes to monetizing image-heavy contents. It also commands high visibility as it is served in a visual spot that draws users’ attention.
Why choose In-Image Ads: In-Image Ads help save tons of space on your website as they are displayed within an image that’s already in your content. They’re a non-intrusive option with high viewability because they appear within visual content. The cherry on top is that In-Image ads are relevant to the user since they are shown based on a contextual analysis.
5. Rewarded Ads
Rewarded ads are a highly engaging ad format that gives users the option to watch an ad in exchange for a reward. For example, gaining access to a full news article instead of paying for a subscription to unlock it.
Why choose rewarded ads: Rewarded ads are a clever way of balancing UX with ad revenue while engaging users. This ad format commands high CPM and increases user retention because of how viewable and engaging it is. They are also quite easy to integrate with Google Ad Manager or by getting in touch with our experts at Refinery to give you a hand.
After running some tests on our own Refinery89 Publisher Network, rewarded ads have shown they can deliver a revenue boost with CPMs up to 10 times higher compared to regular banner ads. If you are interested in learning more, read all about our Rewarded Ads here: Presentiamo gli annunci con ricompensa! Una soluzione vantaggiosa per editori e utenti
Which one is the best ad format for your ad strategy?
Life is about balance and so should your ad strategy be. Finding the perfect combination of generating high revenue while maintaining top user experience is the key to starting to enhancing your ad monetization performance.
All you have to do is strike the perfect ad combo. Choose the ones that have the best viewability, elevate your UX, and make you the most ad revenue possible is.
- Pick the ad formats that best adapt to your site’s layout and audience.
- Prioritize quality over quantity
- Test different formats to find the right mix
💡 Recommended read: Ad placement strategies for maximizing your ad revenue.
If you are looking to implement these ad formats on your website without catching a headache, we’ve got you covered! Reach out to our team to learn more about our high value ad formats and how we can implement them on your website.
