In this webinar with Volvo, IAB e Initiative, we talk about how we helped Volvo turn awareness into purchase intent with Brandformance.
Branding or performance? It’s not about choosing one. It’s about understanding how one feeds the other. That’s the idea behind Brandformance.
Volvo wanted to promote its XC40 hybrid range. Before the campaign began, it had an 82% brand awareness level, well above the 66% average in the automotive industry. Its purchase intent stood even more, 39%, compared to the average of 7%. The challenge was to maintain a strong reach while guiding users through each stage of the funnel.
In this webinar with Vicente Ros from Initiative, Sara Esteban from Volvo, and Isabel Flores da Refinery89, we share how we transform the brand strenght of a mature brand like Volvo into action intent with Brandformance.
We’ll dive into:
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The Challenge: How to grow an already strong brand like Volvo.
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Targeting by Proven Interests: How we segment audiences over our premium network of engaged readers based on proven interests like electric vehicles, renewable energy and sustainability.
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High Visibility Advertising Formats: Why is it that standing out is even more important for a brand that everybody knows?
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Real Time Measurement: How a Brand Lift Study using Brand Metrics let us adjust and focus on what worked while the campaign was running.
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Funnel Results: What Volvo achieved over awareness, consideration, preference and purchase intent.
Watch the full webinar: Beyond the click: driving Volvo’s brand growth with Brandformance
Still curious about how we did it? Let’s talk!
Whether you have questions or want to know more about anything we covered in the webinar, Contattare! We’ll be more than happy to walk you through everything and help you maximize your digital campaign results.
