Editor’s note: This article was written by Refinery89 and Rise
Connecting your site to great demand sources through an ad monetization solution is like having a friend who gets you into the VIP lounge with tons of perks. Accessing premium demand not only supercharges your ad revenue growth, but also improves your ad fill rate, boosts your ad inventory’s value, enhances your ad quality and offers better optimization opportunities.
In order to grant our publishers nothing but the best tech for their ad strategies, we’ve equipped our Single Tag ad monetization solution with high-quality technologies to drive their ad revenue to the max! For this, we joined forces with top-notch SSP partners like Rise to provide our network with the best demand in town.
Rise is not just like any SSP. They are an AI-driven programmatic platform, offering premium technological solutions tailored to the evolving needs of modern publishers.
Today, our spotlight shines on them. In this article, we’ll dive deep into how together we can help you make the most of your ad inventory!
What is Rise?
Rise is a fellow SSP partner for us at Refinery89 who, through our Single Tag ad monetization solution, provides premium demand for our Publisher Network across multiple markets.
Rise is an AI powerhouse in programmatic advertising, delivering cutting-edge technology that maximizes revenue and ad performance for publishers. Unlike traditional SSPs, Rise operates as an advanced AI-driven optimization layer, refining every aspect of programmatic auctions in real time. Their innovative qualities fit just right with what we look for in an SSP partner.
To date, our Single Tag solution has integrated Rise’s omnichannel SSP tech, LIFT. It’s connected server-side in Xandr PSP and Amazon TAM. Rise provides us with their premium demand for some of our top countries such as Germany, France, Italy and the BENELUX region for Display and Native ads.
How do we leverage Rise’s LIFT to maximize ad revenue?
LIFT is Rise’s SSP solution designed to maximize demand competition. It’s their own dynamic omnichannel SSP built to help publishers maximize revenue across every ad placement. By using AI-driven optimization, it streamlines inventory management, ensures optimal bid selection, and minimizes latency—connecting seamlessly with premium demand sources. The result is stronger performance, smarter monetization and more consistent yield with every impression.
What benefits can our publishers enjoy by connecting to LIFT with our Single Tag?
The collaboration between Rise and us at Refinery89 empowers publishers with next-level AI-driven auction management, helping them unlock new revenue potential while simplifying programmatic complexity.
By integrating our Single Tag with Rise’s technology, our network can experience:
- Higher Fill Rates: AI-driven optimizations ensure every impression meets demand at the best possible price.
- Stronger Monetization: Floor Price Optimization adapts pricing strategies in real time for maximum yield.
- Omnichannel Revenue Growth: A seamless programmatic strategy across web and in-app.
- Direct Access to Premium Demand: Enhanced alignment with DSP KPIs, unlocking high-value budgets.
Together, we are redefining programmatic efficiency, enabling publishers to achieve higher ad revenue, smarter decision-making, and better ad performance.
As VP Product, Yaniv Mualem, says
“We value our partnership with Refinery89 as a shared commitment to innovation in programmatic advertising. Their forward-thinking approach and dedication to their publishers align perfectly with our mission to bring smarter, AI-driven monetization solutions to the ecosystem. Together, we’re delivering meaningful results through the power of AI and through our commitment of being a true technological partnership.”
What can you expect from the future of our collaboration with Rise?
Our partnership with Rise will continue evolving to bring even greater innovation, optimization, and higher revenue potential for our publishers. As we continue to scale in Europe and LATAM, our collaboration will develop to ensure that our network stays ahead.
Looking into the future, Rise hopes to evolve Lift into a truly omnichannel AI-powered solution that not only processes data at scale but understands it, learns from it, and applies it in real time to drive stronger value for both supply and demand. They are moving beyond optimization into intelligent orchestration. This includes smarter auctions, dynamic bid landscapes, and enhanced demand alignment across every format and environment.
Leverage Rise’s premium demand with Single Tag for ad revenue growth!
Experience Rise’s premium demand firsthand by connecting to it through our award-winning ad monetization solution Single Tag. Get in touch with us to fill you in on how we can give your ad strategy a boost!
