Pro Cycling Stats’ tourmalet
towards raising their ad revenue
PCS roadmap towards maximizing ad revenue over the years
The story of how Refinery89 was able to help Procyclingstats.com maximize their ad revenue over the years is definitely one for the books.
A real story
This journey is living proof that time pays off when it comes to choosing the right AdTech partner. To give you a brief preview of what happened… after more than 4 years together and a successful and long term relationship, that included revising the ad strategy through data driven decisions and installing an award-winning Single Tag solution, PCS grew their ad revenue more than 186%!
Procyclingstats.com is the go-to website for cycling enthusiasts. They offer insights, live results and historical statistic to super fans and professionals alike. With millions of monthly visitors looking for the latest scoops on the cycling world, PCS has pedaled all the way to the top of their game to become the reference site for the global cycling community.
A tale of growth
Even though, being a successful website with a huge audience base, they were struggling to optimize their ad inventory for maximum revenue. PCS was approached by many potential AdTech partners carrying empty promises daily and they grew hesitant to work with any of them.
Catching sight of this challenge, we swooped in with a solid plan promising full transparency every step of the way. The Refinery89 team carefully assessed the situation along with PCS desired goals and crafted a tailored strategy aimed to experience steady growth throughout the years.
Refinery89 to the rescue
Nearing the end of 2020, we implemented our full stack Single Tag Ad Monetization solution granting access to our premium demand, while working on a plan of constant optimization to exponentially improve results in the long run. Everything was all set to start the new year and the new adventure strong.
Over the next years, our AdTech team learned more about PCS, the page setup, their needs, and the site’s users behavior. Knowing those insights, we carried out a series of refinements, running monthly checkups with PCS to fine-tune the strategy according to the data we received to ensure the ideal metrics at every step.
What PCS experienced
Huge Viewability Boost
Improved Ad
Fill Rate
Increased Ad Impressions
Optimized Ad Placement
THE YEAR
2024
It’s not time to hit the brakes just yet. There is one more thing we can do to further boost their ad inventory’s value: use our direct sales team secret weapon…
2024: Increasing the Ad Inventory Value
A job for our
INTEREST DRIVEN TARGETING
Technology
The cherry on top of this strategy was the use of our Interest-Driven Targeting Technology to increase the value of PCS’ ad inventory thanks to all the extra demand we got from our Direct Sales team. These professionals crafted the perfect Summer of Sports that included all the advertisers’ best direct campaign deals related to Euro Cup 2024 and the Paris Olympics which created the perfect scenario that made PCS’ revenue grow up to 67% in June 2024 compared to the same month, previous year.
What have we learned? Consistency is key!
Combining our technologie with our commitment to deliver the best results possible through constant optimization, we were able to help PCS bring up their ad monetization potential, setting them on the path to continuous growth.
After years of partnership and continuous learning, together we successfully transformed PCS into a high-value destination for premium advertisers, making it a prime choice for direct campaign.
