If you made it to this post, you are either looking for sweet Black Friday deals or you want to make money out of this situation. If you are part of the second group, WELCOME! (Sorry group #1, maybe next time. We guarantee this article is quite interesting, so if you want to stick around to find out last minute tips for Black Friday website ad monetization prep, be our guest!.
Today we are going to try to convince you to take Black Friday seriously and squeeze all the website ad revenue you can from it. If you are a publisher, you still have a few more days to polish your ad monetization strategy for the big day! Keep reading to find out a few last-minute things you can do to jump in the high revenue train that is the holiday season.
When is Black Friday 2024 and why does it matter to Publishers?
Mark your calendars! 📅 In this year of our Lord, 2024, Black Friday will be on Friday, November 29th. That’s literally around the corner! You already know what Black Friday is (who doesn’t?!), but what does this date mean for a Publisher? It means it’s showtime.
Black Friday is one of the dates that drives the highest CPM rates in the entire year because lots of advertisers want to run ads around this time, so there is so much ad space demand for practically the same amount of inventory. This results in advertisers paying more money to get their ads displayed due to the programmatic auction mechanics. As the competition for ad units goes up, so do the prices, the fill rates, and therefore the CPMs. In other words, Black Friday and the holiday season are a monetizable opportunity that you as a respected Publisher CANNOT miss.
Let’s hold our horses for a second. Black Friday is not everything in this life, well at least in this quarter. But the days leading up to it and the other shopping holidays that surround it like Cyber Monday and XMAS, are key to meeting your most desired results by the end of the year.
What can you do to make more revenue on Black Friday and the rest of the holiday season?
Prepare a content plan
What you need for these days is traffic! Not the kind you are for sure going to find on the street with all the hectic Christmas shopping. No, in this scenario you need to drive users to your website and hook them with your content. Take a minute to understand your audience and prepare an SEO optimized content plan that’s going to bring people to your page. Try to create content relevant to your readers so they stay longer on your site generating more ad impressions. This in turn will translate into more ad revenue 🤑
Use Premium Ad Formats
Advertisers are going all out spending the hell out of their budgets and they are not shy about employing the most premium formats. Make sure you have these active well before the actual date. Check out the Formats publicitaires à forte valeur ajoutée that are gonna boost your ad revenue if used wisely. Sounds complicated? We can give you a hand! Our awesome AdOps team can implement them for you, so you have nothing to worry about!
Optimize your website’s performance
Quality matters as much as volume here. Advertisers will be optimizing their strategies aggressively, being very picky about where they put their money. Make sure those KP’s are above the benchmarks, your content is brand safe, you are taking into account your Core Web Vitals, and giving your user the best user experience you can placing your ads smartly.
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