The world of ad monetization never stands still. It is no longer just about filling ad inventory; it’s about making every impression count. And how do you succeed at this? By cashing in value through constant yield optimization.
With yield optimization you can try to make the most of every ad impression you get without impacting your user experience for the wrong reasons. In this article, we are going to explain you what it is and what you can do to keep polishing your ad game for maximum revenue.
What is Yield Optimization?
Yield optimization is a series of data-based strategies to squeeze the most revenue possible out of your ad inventory. It’s all about finding that perfect balance between revenue growth, fill rate, and user experience.
This practice is very complex because of all the data that’s out there to handle, especially if you are managing it on your own. Relying on an AdTech partner is an easy fix many publishers use to guarantee they are backed up by technology that’s constantly evolving to increase efficiency.
How does an AdTech partner help with yield optimization?
If you are counting on a high-performing tech from a partner to monetize your website or app, a huge chunk of the work is already covered for you. They provide:
- Bidding Tech: They offer outstanding bidding technology and grant you access to an array of premium demand sources. This ensures there’s more competition to guarantee a better yield and fill rate, which is the ratio of ad requests to the number of ads displayed.
- Supply Path Optimization: Partners, like us at Refinery89, are constantly working on new ways to reduce the number of intermediaries in order to cut down fees, reduce latency (load time), and improve quality control so the publisher can get the best revenue possible without disrupting the user experience.
- A/B Testing: In digital advertising, A/B testing is a must. Innovative partners working on constant improvement will run A/B tests as a great practice for you to determine the perfect ad placements, ad formats, and the demand that would fit your audience the best.
Nonetheless, there are some practical things you can do on your own to optimize your yield. Let’s see what they are!
Best strategies for yield optimization
Header Bidding
Make sure the technology you have, whether it’s from a partner or your own, uses Header Bidding. Header Bidding is a technology that allows multiple advertisers to bid on an ad slot in real time. It increases competition, boosts your revenue by making sure you always get the highest CPM, and delivers higher-quality ads that enhance your website’s overall monetization strategy and performance.
This competitive environment boosts the return on each ad impression, guaranteeing that the publisher’s ad inventory is monetized at its maximum potential.
Floor Price Management
El floor price. is the minimum auction price for your ad spaces on the SSP via the bid request. This basically means that your ad inventory will get sold to who are willing to pay above this price you set. For example, if you set a floor price of 1€ CPM, only the advertisers who are cool with paying that or more will get the chance to participate in the auction for your ad space (sort of like being in line for a fancy club and only the ones who meet the dress code get in).
For this, you’ll need to set the right floor price for your ad inventory. Avoid underpricing or overpricing and adjust your floor price according to seasonal trends. For instance, lower your floor price when there’s less demand (like in January) and raise it when there is more (like right before Black Friday).
High-Value Ad Formats
Choosing the right ad formats for your site/app makes a huge difference in your strategy. Ad formats that command higher engagement boost yield as advertisers are willing to spend more money on these formats.
Some popular examples are:
- Video ads
- In-image ads
It’s important to use these ad formats wisely without compromising user experience. Just add the right amount in places that’ll get the best visibilidad. The last thing you want to do is to scare away your users with an ad attack!
Ad Layout and Ad Placement
Placing your ads in those hotspots of your website to guarantee higher visibility and interaction would make your ad inventory more valuable. Picture it like arranging your home to impress your visitors, but instead of getting the approval of your mother-in-law, you engage users and attract advertisers.
Repeat after us: “The user is my number one prio!”
The key here in optimizing your site/app layout and ad placement is to balance monetization with user experience. Prioritize high viewability and quality over quantity.
Read more about ad placement strategies in this article: 4 Ad Placement Strategies to Maximize Revenue by our AdOps expert and TAMs leader, German Tinaut.
Ad Refreshing
Next up in optimization strategies is Ad refresh. Ad refresh is a technology used for boosting ad revenue where ads get refreshed after a predefined time has passed. This means you could get multiple impressions in the same pageview.
And how do you maintain a good CPM using ad refresh? It’s important you don’t abuse it by making ads refresh too often. Also, it’s crucial you follow las políticas del Administrador de anuncios de Google. These are standards that will help your CPM not to drop and maintain a good viewability rate.
The key to yield optimization: continuous improvement
Your ad monetization is not just something you can just set and forget, or otherwise you’d be leaving money on the table. Revenue yield optimization is an ongoing process, not a one-time setup. It requires testing and reviewing for continuous improvement with the right technology to unlock the full potential out of every impression.
If you need a hand maximizing your total ad revenue with premium ad monetization solutions, we can help you all year long! Get in touch with our experts to get a free audit of your website and receive customized recommendations to increase your earnings.
