Editor’s note: This article was written by Refinery89 and Blockthrough.
Ad blocking doesn’t have to come in the way between you and the ad revenue you deserve! What if there was a way around it?
In our quest to provide our Publisher Network with nothing but the best technology in the galaxy, we’ve partnered up with legends like Blockthrough to equip our solutions with everything it needs to boost your earnings.
We get that ad blockers are a problem when it comes to implementing the ad strategy you poured your soul into crafting. According to our friends at Blockthrough, it’s no secret that publishers lose billions to ad blocking each year. However, most ad-blocking users don’t hate advertising—they simply want a safer, less interruptive experience. Blockthrough enables publishers to respectfully monetize and engage these users with a lighter ad experience while maximizing their revenue potential.
Let’s see how they do their magic!
What is Blockthrough?
Blockthrough is one of our trusty AdTech partners that brings a unique solution to fend off one of programmatic advertising’s biggest challenges: ad blockers. Their award-winning technology is the most popular ad-filtering monetization solution among the US Comscore-100 and easily integrates into a publisher’s existing ad stack. By serving ads that meet the Acceptable Ads Standard, it enables you as a publisher to generate a predictable stream of incremental revenue that grows with your audience.
How does Blockthrough help Refinery89’s Publishers?
In our search for a solution to bring our publishers an incremental revenue on their previously non-monetizable ad-blocking traffic, we didn’t have to think twice when it came to joining forces with Blockthrough. Their incredible technology is right up our alley and it was indeed what our network needed to achieve even greater monetization success!
Since integrating Blockthrough with our Single Tag ad monetization solution, our publishers can leverage Blockthrough’s Ad Server and curated demand offering to easily monetize their inventory, streamline onboarding, and simplify billing.
To further optimize our solution, Blockthrough onboarded supplementary demand sources for us at Refinery89. By connecting new demand sources, publishers in our network benefited from higher revenue gains with little to no effort, making this partnership one for the books! In the words of Rikki Decker, Head of Client Services at Blockthrough:
“We strongly value our partnerships with innovative companies like Refinery89 because we can closely collaborate based on a mutual goal to provide new monetization solutions for publishers. Refinery89 has been a great partner to work with and they are constantly seeking new ways to support their clients. Through our partnership, we can offer access to an incremental revenue stream while preserving user experience and avoiding user churn. ”
What can you expect from Blockthrough and Refinery89’s partnership in the future?
Moving forward, our friends at Blockthrough and us at Refinery89 will continue to seek new optimization opportunities and onboard new inventory for publishers. Blockthrough is currently developing an automated system that will support self-serve bulk site onboarding, allowing partners like us to monetize our incremental ad block audience across mid- and long-tail sites with minimal effort.
Want to know more about how we can do wonders for your ad monetization game together? Hit us up!
