Same as you dutifully go to the dentist every once in a while, another good habit you should adopt is running regular check-ups on your website’s Core Web Vitals. These metrics help you measure your website’s user experience and can be used to improve your visibility on the search engine result pages. And do you know what that means? If you are a publisher, it can impact your ad revenue!
Read along to learn how to improve your Core Web Vitals!
Let’s recap! What are Core Web Vitals?
Core Web Vitals are a series of user-centered metrics set by métricas de Google to measure user experience on a website based on its loading time, responsiveness, and layout stability. This metrics can have an impact on your search engine positioning and your los resultados SEO game. This is why it’s important to keep them in check.
The Core Web Vitals are:
- LCP (Largest Contentful Paint): measures your webpages’ loading time.
- INP (Interaction to Next Paint): measures the interactivity of your webpage.
- CSL (Cumulative Layout-Shift): tracks your website’s stability.
If you want to know more, don’t skip this article to understand your Core Web Vitals basics!
How to track your Core Web Vitals?
If you want to keep track of your website’s Core Web Vitals, we recommend you do the checking by combining data from Google Analytics, Google Search Consoley Page Speed Insights. The latter tool will offer a comprehensive overview and potential solutions to improve your Core Web Vitals.
Another tool that can come in handy is Google Lighthouse. Google Lighthouse provides audits for performance, accessibility, progressive web apps, SEO, and more. It yields a complete and actionable report that will not only score your website performance but also provide a step-by-step guide on how to improve it.
How to improve your Core Web Vitals?
Let’s see some methods you can put into practice to optimize your website’s Core Web Vitals and create a more engaging user experience:
Compress and optimize images
Asegúrate de utilizar formatos de imagen modernos, redimensionar los elementos e implementar un diseño web responsive para una carga rápida.
Reserve space for ads
Evita que se produzcan desplazamientos de diseño reservando el espacio de la altura del anuncio Obtén más información sobre esta y otras estrategias para optimizar la ubicación de tus anuncios y evitar una mala experiencia de usuario de la mano de nuestro experto en AdOps, Germán Tinaut, en este artículo.
Mejora la respuesta del servidor
Improve backend speed so that the content your user wants to see or access to appears fast after the initial request is made.
Optimiza el JavaScript
Minimiza y aplace la carga de JavaScript no crítico para evitar el bloqueo del hilo principal. Considere la posibilidad de utilizar técnicas de división de código o de dividir los scripts en partes más pequeñas.
Utiliza una red de distribución de contenidos (CDN)
Distribuye tus recursos web a través de una red de distribución de contenidos (CDN). Se trata de una red de servidores distribuidos geográficamente que ayuda a acelerar la carga de las páginas web. Estos servidores almacenan copias en caché del contenido de tu sitio web y las entregan desde la ubicación más cercana al usuario. Esto ayudará a reducir los tiempos de carga en función de la ubicación geográfica de los usuarios y mejorará el rendimiento de tu sitio.
Optimiza tus fuentes
Aplica valores de visualización de fuentes, precarga fuentes web o utilice tamaños de fuente que se ajusten a las fallbacks del sistema para reducir los cambios en la representación del texto.
Aprovecha el Lazy Loading
Retrasa la carga de imágenes fuera de pantalla para dar prioridad al contenido visible inicialmente mediante la implementación de Lazy Loading. Lazy loading is a technique that defers the loading of non-critical resources at page load time. Instead of loading all assets simultaneously, it waits until the user’s browser viewport is about to display an item before loading it.
Especifica las dimensiones de las imágenes y los vídeos
El uso de atributos de anchura y altura en las etiquetas multimedia evita los reflujos, ya que el navegador les reserva espacio durante la carga.
Reduce el impacto de los scripts de terceros
Review third-party scripts (analytics, marketing tags) and optimize their loading for reduced interference.
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