Same as you dutifully go to the dentist every once in a while, another good habit you should adopt is running regular check-ups on your website’s Core Web Vitals. These metrics help you measure your website’s user experience and can be used to improve your visibility on the search engine result pages. And do you know what that means? If you are a publisher, it can impact your ad revenue!
Read along to learn how to improve your Core Web Vitals!
Let’s recap! What are Core Web Vitals?
Core Web Vitals are a series of user-centered metrics set by Google to measure user experience on a website based on its loading time, responsiveness, and layout stability. This metrics can have an impact on your search engine positioning and your los resultados SEO game. This is why it’s important to keep them in check.
The Core Web Vitals are:
- LCP (Largest Contentful Paint): measures your webpages’ loading time.
- INP (Interaction to Next Paint): measures the interactivity of your webpage.
- CSL (Cumulative Layout-Shift): tracks your website’s stability.
If you want to know more, don’t skip this article to understand your Core Web Vitals basics!
How to track your Core Web Vitals?
If you want to keep track of your website’s Core Web Vitals, we recommend you do the checking by combining data from Google Analytics, Google Search Consoley Page Speed Insights. The latter tool will offer a comprehensive overview and potential solutions to improve your Core Web Vitals.
Another tool that can come in handy is Google Lighthouse. Google Lighthouse provides audits for performance, accessibility, progressive web apps, SEO, and more. It yields a complete and actionable report that will not only score your website performance but also provide a step-by-step guide on how to improve it.
How to improve your Core Web Vitals?
Let’s see some methods you can put into practice to optimize your website’s Core Web Vitals and create a more engaging user experience:
Compress and optimize images
Make sure to use modern image formats, resize elements, and implement responsive web design for fast loading.
Reserve space for ads
Avoid layout shifts from happening by reserving the space of the height of the ad. Learn more about this and other strategies for optimizing your ad placement and avoid a bad user experience from our AdOps expert, Germán Tinaut, in this article.
Improve server response
Improve backend speed so that the content your user wants to see or access to appears fast after the initial request is made.
Optimize the JavaScript
Minimize and defer the loading of non-critical JavaScript to avoid blocking the main thread. Consider code-splitting techniques or breaking scripts into smaller parts.
Utilize a Content Delivery Network (CDN)
Distribute your web resources via a Content Delivery Network (CDN). This is a network of geographically distributed servers that helps speed up webpage loading. These servers store cached copies of your website’s content and deliver them from the closest location to the user. This will help with reduce load times based on users’ geographic locations and improve your site’s performance.
Optimize your fonts
Implement font-display values, preload web fonts, or use font sizes that match system fallbacks to reduce text rendering changes.
Leverage Lazy Loading
Delay the loading of off-screen images to prioritize the initially visible content by implementing Carga Diferida. Lazy loading is a technique that defers the loading of non-critical resources at page load time. Instead of loading all assets simultaneously, it waits until the user’s browser viewport is about to display an item before loading it.
Specify size dimensions for images and videos
Using width and height attributes on media tags prevents reflows because the browser reserves space for them during loading.
Reduce Third-Party script Impact
Review third-party scripts (analytics, marketing tags) and optimize their loading for reduced interference.
Need help crafting a Core Web Vital-friendly ad strategy?
We happen to know a thing or two about making awesome ad strategies that put more money in your pockets and improve your SEO game! 😉 Our Con nuestro Single Tag solution was not only designed to boost your ad revenue through the roof but also to take extra good care of your website! For more info reach out to our team of experts who will guide you through the entire progress of taking your ad monetization to a whole new level while improving your Core Web Vitals!
