Editor’s note: This article was co-written by Refinery89 and Ogury
Serving ads tailored to your visitors is the icing on the cake for a website. Ad relevance positively impacts your consumer experience, keeping your audience more engaged, improving ad performance and your ad revenue. What else is there to say?
At Refinery89, we have the responsibility to enhance your ad monetization opportunities with ease through our Single Tag solution. Accessing premium demand that delivers ads relevant to your consumers is key to achieving this, so we’ve partnered up with global AdTech sensation, Ogury. For years, they’ve been operating across 19 countries, offering smart ad placement. Of course, we had to jump on that train for our publishers.
Let’s see how we work together to help you get the best results in your strategy with great demand!
What is Ogury?
Ogury is one of our most valued Demand Partners, bringing an exceptional layer of quality to our Header Bidding stack since 2022. As a global AdTech leader, Ogury specializes in Personified Advertising solutions based on privacy by design, serving brands, agencies, and publishers, with a focus on targeting personas rather than individuals.
Through our Single Tag solution, publishers can connect with Ogury’s premium demand from the world’s largest advertisers, gaining access to high-value campaigns in a brand-safe environment, while harnessing their unique persona-based targeting. These Personas are meticulously crafted from millions of self-declared customer surveys, enriched with billions of high-quality data points, and refined by AI. The result is unparalleled: audience intelligence and ad performance, setting a new benchmark in the industry.
How Our Partnership with Ogury Elevates Our Publishers’ Monetization Strategy
Ogury empowers our publisher network with a future-proof monetization approach built on privacy and performance. Its persona-based targeting delivers relevant ads without relying on individual identifiers, ensuring addressability even in cookieless environments. Persona-based ads are more relevant to the consumers, which makes ad placement smarter, less intrusive, and enhances the user experience.
Combined with premium, AI-optimized demand and high-quality rich media formats, such as the user-friendly Sticky Banner, Ogury helps maximize yield while protecting the user experience.
“At Ogury, we are dedicated to reshaping digital advertising with a privacy-first, persona-based approach that respects consumers while driving measurable results for publishers. Our partnership with Refinery89 extends this vision, bringing high-quality demand, impactful formats, and sustainable monetization opportunities to their publisher network around the world.” – Benjamin Lanfry, Chief Supply and Operations Officer at Ogury.
What does the future hold for our publishers connected to Ogury through Single Tag?
As we continue expanding into new markets, we will deepen our partnership with Ogury to make premium demand even more accessible through our Single Tag ad monetization solution. By integrating Ogury’s high-quality demand, we empower publishers with smarter, more effective ad placements that drive stronger revenues.
Together, we combine cutting-edge technology with a deep understanding of consumer preferences to help publishers thrive in an ever-evolving digital landscape. Our shared focus on privacy-first and sustainable solutions ensure publishers can build long-term growth.
