Summer 2024 is filled with exciting sports competitions and you, as an advertiser, should want to make the most out of the different sport events coming up!
The weeks of soccer (aka football) fever surrounding sporting events like the Euro Cup 2024 in Europe, Copa America in Latin America, and the excitement of the Paris 2024 Olympics (yes a football (soccer) tournament is being held during the Olympics as well) — the first Olympics of the post-pandemic era to allow all spectators since 2018 — are among the major events that advertisers should take into account this summer.
Not only football players, but also advertisers want to achieve their GOALS! right?
Not everything is soccer! Let’s zoom in some sport advertising opportunities during this summer 2024. Ready? Game on!
Over a month of game-changing sports advertising opportunities.
Forget about Black Friday and Christmas only happening once a year, and just for a few brief days, and say “Hello👋” to sporting events that last longer! Get ready to monetize passion with an audience whose loyalty is high.
Over a month of game-changing advertising opportunities means your brand can take advantage of extended visibility and engagement, as sports enthusiasts actively seek connections with brands aligned with their values, passion and lifestyle choices more than ever.
It’s your chance to make a lasting impact and build deep, meaningful relationships with your target audience, ensuring your message resonates long after the event ends.
High Ad Spending during the sports season
The second half of the year 2024 promises to be a record-breaking period for global ad spending: up to a $1 trillion, due to attention-grabbing sporting events like the Olympic Games.
But as the budget increases, so does the complexity of campaign management, resulting in reduced campaign effectiveness. So, what can advertisers like you do to become winners, not losers, when it comes to optimizing your budget, reaching the right audiences, and ad results with online sports advertising?
For advertisers like you, this represents a legendary moment to count on cutting-edge targeting technologies and innovative ad formats.
Advanced Personalization and Targeting in Digital Advertising
It is your moment to target specific audiences based on interests, behaviors, and demographics.
Not all sports are relevant to all fans, and certain sports are more popular in certain countries. Having access to cutting-edge targeting solutions, such as contextual AI-based technology, will help you reach the audience you are looking for, effortlessly as the navigate through different sites.
To succeed in optimizing budget allocation and maximizing ad results, advertisers must count on additional resources, including advanced technologies to boost their ad campaign during sporting events. For example, a technology that helps you reach the right audience, based on proven interests, and target certain niches often found on independent publishers’ websites, will allow you to make the most of every cent spent. Making sure your investment won’t end up in the trash.
Explore Cross-Platform Campaigns
It’s time to diversify your strategy more than ever to not miss any opportunity to be seen. The usual channels such as social media, search engines, direct campaigns and programmatic advertising are good options, but why not going further and trying alternative channels.
Access a unique audience not reachable through other conventional channels by advertising on Twitch! During sports seasons, Twitch’s involved audience and interactive ads effectively connect with passionate gamers and sports enthusiasts around the world.
Do you want to be the champion of advertising this summer season? Team up with the best partner!
At Refinery89, we are committed to helping our advertisers and agencies discover unique ways to effectively reach their target audience and maximize their online advertising efforts, strategies, budget and results.
Contact us today to optimize your ad campaign before the game begins!
