{"id":8987,"date":"2024-05-09T09:21:16","date_gmt":"2024-05-09T07:21:16","guid":{"rendered":"https:\/\/refinery89.com\/?p=8987"},"modified":"2024-06-14T10:42:09","modified_gmt":"2024-06-14T08:42:09","slug":"ga4-trafigine-ne-oluyor","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/whats-happening-to-ga4-traffic\/","title":{"rendered":"GA4 trafi\u011finize ne oluyor!? Panik yapmay\u0131n!"},"content":{"rendered":"<p data-renderer-start-pos=\"1\">GA4 trafik ve di\u011fer metrikleriniz d\u00fc\u015f\u00fcyor mu? Bu durumun can s\u0131k\u0131c\u0131 olabilece\u011fini biliyoruz ama panik yapmaya gerek yok. Bu kabusun olas\u0131 nedenlerini ve durumu tersine \u00e7evirmek i\u00e7in neler yapabilece\u011fimizi birlikte inceleyelim.<\/p>\n<p data-renderer-start-pos=\"236\">Sakin kal ve okumaya devam et.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Google-Algorithm-Updates-can-affect-your-traffic\" data-renderer-start-pos=\"268\"><strong data-renderer-mark=\"true\">Google Algoritma G\u00fcncellemeleri trafi\u011finizi etkileyebilir<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"320\">\u201cS\u0131ralamamda neler oldu?\u201d diye kendinize soruyorsan\u0131z, yaln\u0131z olmad\u0131\u011f\u0131n\u0131z\u0131 bilin. Bir\u00e7ok web sitesi sahibi, \u00f6zellikle arama motoru algoritmalar\u0131ndaki g\u00fcncellemelerden sonra trafik ve \u00e7evrimi\u00e7i g\u00f6r\u00fcn\u00fcrl\u00fck kayb\u0131 ya\u015fad\u0131klar\u0131 bu ac\u0131 senaryoyla kar\u015f\u0131 kar\u015f\u0131ya kal\u0131r.<\/p>\n<p data-renderer-start-pos=\"568\"><strong data-renderer-mark=\"true\">\u00d6rne\u011fin Mart 2024'te Google, biri de\u011fil, iki b\u00fcy\u00fck g\u00fcncelleme ger\u00e7ekle\u015ftirdi:<\/strong> bu <span style=\"color: #ffb703;\">\u201c<a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/developers.google.com\/search\/help\/helpful-content-faq?hl=es\" href=\"https:\/\/developers.google.com\/search\/help\/helpful-content-faq\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Yard\u0131mc\u0131 \u0130\u00e7erik i\u00e7in \u00c7ekirdek G\u00fcncelleme<\/a>\u201c<\/span> ve'nin <span style=\"color: #ffb703;\">\u201c<a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" href=\"https:\/\/blog.google\/products\/search\/google-search-update-march-2024\/\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Spam G\u00fcncellemesi<\/a>\u201d <\/span>kimseyi kay\u0131ts\u0131z b\u0131rakmayan.<\/p>\n<p data-renderer-start-pos=\"749\">Sonu\u00e7lar m\u0131? Detayl\u0131 ve iyi ara\u015ft\u0131r\u0131lm\u0131\u015f makalelere sahip bir web sitesi art\u0131k k\u0131rm\u0131z\u0131 hal\u0131da ve daha fazla ziyaret\u00e7i alacak. Ama, aman Tanr\u0131m, temel veya spam dolu d\u00fc\u015f\u00fck kaliteli i\u00e7erik payla\u015fan web sitesi art\u0131k kitlesine elveda diyor olabilir, \u00e7\u00fcnk\u00fc kalmayacaklar.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1037\"><strong>Anahtar \u00e7\u00f6z\u00fcmler:<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"1055\">G\u00f6z kulak ol <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history?hl=es\" href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history?hl=es\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Google Arama Temel G\u00fcncellemeleri<\/a> <\/span>her ay.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1113\">Web sitenizde, \u00f6z\u00fcr dilemek i\u00e7in ge\u00e7 olmadan gerekli SEO ve teknik d\u00fczenlemeleri yap\u0131n.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1213\">Takipte kal\u0131n<span style=\"color: #ffb703;\"> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/all-about-programmatic-advertising\/\" href=\"https:\/\/refinery89.com\/tr\/all-about-programmatic-advertising\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Blogumuz<\/a> <\/span>Yay\u0131nc\u0131lar\u0131 etkileyebilecek t\u00fcm trendleri ve g\u00fcncellemeleri payla\u015ft\u0131\u011f\u0131m\u0131z yer.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1309\">E\u011fer bizim bir par\u00e7as\u0131ysan\u0131z <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/tr\/bize-ulasin\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Yay\u0131nc\u0131 a\u011f\u0131<\/a>,<\/span> T\u00fcm dramadan ka\u00e7\u0131nmak i\u00e7in ekibimizden ipu\u00e7lar\u0131 ve p\u00fcf noktalar\u0131 isteyin.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 id=\"Rejecting-cookie-consent-results-in-loss-of-users-data\" data-renderer-start-pos=\"1413\"><strong data-renderer-mark=\"true\">\u00c7erez onay\u0131n\u0131 reddetmek kullan\u0131c\u0131 verilerinin kaybolmas\u0131na neden olur<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1471\">Sadece <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/the-end-of-third-party-cookies-what-should-i-do-now\/\" href=\"https:\/\/refinery89.com\/tr\/chrome-ucuncu-taraf-cerezleri-2025-gecikmesi\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">\u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerin sonu<\/span><\/span><\/a> ba\u015fl\u0131kl\u0131 i\u00e7erikler \u00fczerindeki \u00e7erez reddinin yay\u0131nc\u0131lar aras\u0131nda yaralar b\u0131rakmas\u0131n\u0131n yan\u0131 s\u0131ra, r\u0131za formlar\u0131ndaki \u00e7erez reddi de bir\u00e7o\u011fumuz i\u00e7in ba\u015f a\u011fr\u0131lar\u0131na neden oluyor.<\/p>\n<p data-renderer-start-pos=\"1634\">Yani ortada \u015f\u00f6yle bir durum var: Bir ziyaret\u00e7i sayfan\u0131za geldi\u011finde ve reddetti\u011finde <a class=\"cc-1rn59kg\" title=\"https:\/\/refinery89.com\/google-consent-mode-v2-to-panic-or-not-to-panic\/\" href=\"https:\/\/refinery89.com\/tr\/google-izin-modu-v2-panik-yapmali-mi-yapmamali-mi\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">r\u0131za formu<\/a>, Tan\u0131mlama bilgilerini art\u0131k GA4'te takip edemeyeceksiniz, bu da k\u00f6r olman\u0131zla sonu\u00e7lan\u0131r.<\/p>\n<p data-renderer-start-pos=\"1802\">Ba\u015fka bir deyi\u015fle: Kullan\u0131c\u0131 r\u0131zas\u0131 yoksa = takip yoksa = sayfa g\u00f6r\u00fcnt\u00fclemelerinde d\u00fc\u015f\u00fc\u015f.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"1870\"><strong>Anahtar \u00e7\u00f6z\u00fcm:<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"1889\">GA4 sunar<span style=\"color: #ffb703;\"><strong> \u201c<\/strong><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/youtu.be\/D3tApkYb2PI\" href=\"https:\/\/youtu.be\/D3tApkYb2PI\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Modellenmi\u015f Veri<\/a><\/span>\u201dAnalytics'te tan\u0131mlay\u0131c\u0131lar\u0131n (\u00e7erezler veya kullan\u0131c\u0131 kimli\u011fi gibi) tam olarak kullan\u0131lamad\u0131\u011f\u0131 durumlarda kullan\u0131c\u0131 etkinli\u011finin bir tahmini olan 'X'dir. Bu sayede, kullan\u0131c\u0131 verilerinize sayg\u0131 duyarken Analytics raporlar\u0131n\u0131zdan faydal\u0131 i\u00e7g\u00f6r\u00fcler elde edebilirsiniz.<\/p>\n<p>Analitik hesab\u0131n\u0131zda bu se\u00e7ene\u011fin zaten mevcut olup olmad\u0131\u011f\u0131n\u0131 kontrol edebilirsiniz: Y\u00f6netici &gt; Veri g\u00f6sterimi &gt; Raporlama Kimli\u011fi &gt; Harmanlanm\u0131\u015f (Modelleme aktif olmal\u0131d\u0131r, aksi takdirde kullan\u0131lamaz oldu\u011funu belirten bir bildirim al\u0131rs\u0131n\u0131z)<span id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\" class=\"inline-highlight first-mark-highlight last-mark-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\">.<\/span><\/p>\n<p><span id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\" class=\"inline-highlight first-mark-highlight last-mark-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"3d9ea18e-08c2-44f4-b6d5-33dfe21a825a\"><\/span>Makine \u00f6\u011frenimi i\u00e7in uygun olmak, GA4 \u00f6zelli\u011fi, \u015fu ko\u015fullar\u0131 kar\u015f\u0131laman\u0131z gerekir <a class=\"cc-1rn59kg\" title=\"https:\/\/support.google.com\/analytics\/answer\/11161109?hl=en-GB&amp;utm_id=ad\" href=\"https:\/\/support.google.com\/analytics\/answer\/11161109?hl=en-GB&amp;utm_id=ad\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #fb8500;\"><span style=\"color: #ffb703;\">bu \u00f6nko\u015fullar<\/span><\/span><\/a> ilk.<\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9043 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1.png\" alt=\"Modelleme Veri GA4\" width=\"934\" height=\"403\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1.png 934w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-300x129.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-768x331.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Reporting-identity-GA4-1-18x8.png 18w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><\/p>\n<h2 data-renderer-start-pos=\"2478\"><\/h2>\n<p>&nbsp;<\/p>\n<h2 id=\"Web-redesign-and-updates\" data-renderer-start-pos=\"2478\"><strong data-renderer-mark=\"true\">Web yeniden tasar\u0131m\u0131 ve g\u00fcncellemeler<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2506\">\u015eu i\u015fleri bir netle\u015ftirelim. Google bizim d\u00fc\u015fman\u0131m\u0131z DE\u011e\u0130L. Bu y\u00f6netmelikler ve g\u00fcncellemeler \u00e7\u0131kt\u0131k\u00e7a \u00e7evrimi\u00e7i evren t\u00fcm kullan\u0131c\u0131lar i\u00e7in daha \u015feffaf, kullan\u0131\u015fl\u0131 ve sayg\u0131l\u0131 hale geliyor.<\/p>\n<p data-renderer-start-pos=\"2701\">Ayr\u0131ca (elbette kasten de\u011fil) web sitemizde sorunlara neden olabilecek baz\u0131 \u015feyler yapabiliriz.<\/p>\n<p data-renderer-start-pos=\"2810\">Web sitenizin tasar\u0131m\u0131nda, d\u00fczeninde veya i\u015flevinde yap\u0131lacak \u00f6nemli de\u011fi\u015fiklikler, do\u011fru uygulanmad\u0131\u011f\u0131 takdirde trafik ve gelir d\u00fc\u015f\u00fc\u015flerine neden olabilir.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2959\"><strong>Anahtar \u00e7\u00f6z\u00fcm:<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"2976\">Web sitenizde yap\u0131lan de\u011fi\u015fikliklerin \u015funlar\u0131 kar\u015f\u0131lad\u0131\u011f\u0131ndan emin olun <span style=\"color: #ffb703;\"><a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/developers.google.com\/search\/docs\/essentials?hl=en\" href=\"https:\/\/developers.google.com\/search\/docs\/essentials?hl=en\" target=\"_blank\" rel=\"noopener\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">google en iyi uygulamalar.<\/a><\/span><\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"3059\">Durumunu kontrol et <span style=\"color: #fb8500;\"><a class=\"cc-1rn59kg\" style=\"color: #fb8500;\" title=\"https:\/\/refinery89.com\/your-sites-core-web-vitals-and-how-to-analyze-them\/\" href=\"https:\/\/refinery89.com\/tr\/your-sites-core-web-vitals-and-how-to-analyze-them\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span style=\"color: #ffb703;\">Temel Web G\u00f6stergeleri<\/span> <\/a><\/span>web sitenizde de\u011fi\u015fiklik yapmadan \u00f6nce ve sonra<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"3152\">\u201cDes\u2026pa\u2026cito\u201d. Bir anda \u00e7ok fazla de\u011fi\u015fiklik yapmay\u0131n, b\u00f6ylece sorunu zaman\u0131nda tespit edebilirsiniz.<\/p>\n<\/li>\n<\/ul>\n<div class=\"fabric-editor-block-mark fabric-editor-indentation-mark\" data-level=\"1\">\n<p data-renderer-start-pos=\"3250\">H\u00e2l\u00e2 \u015f\u00fcpheleriniz mi var? Endi\u015felenmeyin.<span style=\"color: #ffb703;\"><strong> <a class=\"cc-1rn59kg\" style=\"color: #ffb703;\" title=\"https:\/\/refinery89.com\/contact-us\/\" href=\"https:\/\/refinery89.com\/tr\/bize-ulasin\/\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Bize ula\u015f\u0131n<\/a><\/strong> <\/span>gelir ve s\u0131ralaman\u0131z\u0131 iyile\u015ftirmek i\u00e7in ki\u015fisel \u00f6neriler. Sonu\u00e7ta biz Google Sertifikal\u0131 Yay\u0131nc\u0131l\u0131k Ortaklar\u0131y\u0131z <span data-emoji-id=\"1f60e\" data-emoji-short-name=\":sunglasses:\" data-emoji-text=\"\ud83d\ude0e\"><span class=\"emoji-common-main-styles emoji-common-node emoji-common-emoji-image cc-9fkst0\" title=\":sunglasses:\" data-testid=\"image-emoji-:sunglasses:\" data-emoji-type=\"image\"><img decoding=\"async\" class=\"emoji\" src=\"https:\/\/pf-emoji-service--cdn.us-east-1.prod.public.atl-paas.net\/standard\/caa27a19-fc09-4452-b2b4-a301552fd69c\/64x64\/1f60e.png\" alt=\":sunglasses:\" width=\"20\" height=\"20\" data-emoji-short-name=\":sunglasses:\" data-emoji-id=\"1f60e\" data-emoji-text=\"\ud83d\ude0e\" \/><\/span><\/span><\/p>\n<\/div>\n<p data-renderer-start-pos=\"236\">","protected":false},"excerpt":{"rendered":"<p>Are your GA4 traffic and other metrics going doooown? We know this situation can be frustrating, but no need to panic. Let\u2019s unwrap the possible reasons for this nightmare and what we can do to turn the situation around. Keep calm and keep on reading. &nbsp; Google Algorithm Updates can affect your traffic &nbsp; \u201cWhat [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":9063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,20],"tags":[82,46,88,65],"class_list":["post-8987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishers","category-refinery-academy","tag-core-web-vitals","tag-google","tag-google-analytics-4","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What\u2019s happening to your GA4 traffic!? Don\u00b4t panic! | Refinery89<\/title>\n<meta name=\"description\" content=\"Are your GA4 traffic and other metrics going down? Let\u2019s unwrap the possible reasons: google algorithm, cookies, concent, updates and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/ga4-trafigine-ne-oluyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s happening to your GA4 traffic!? Don\u00b4t panic! | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Are your GA4 traffic and other metrics going down? Let\u2019s unwrap the possible reasons: google algorithm, cookies, concent, updates and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/tr\/ga4-trafigine-ne-oluyor\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-09T07:21:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-14T08:42:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/05\/Blog-Post_Unlocking-the-mystery-of-GA4-traffic-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Refinery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Refinery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/pl\\\/whats-happening-to-ga4-traffic\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/pl\\\/whats-happening-to-ga4-traffic\\\/\"},\"author\":{\"name\":\"Refinery\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/bb44c8e27cbe031801796765556d9d1e\"},\"headline\":\"What\u2019s happening to your GA4 traffic!? 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