{"id":8666,"date":"2024-03-12T15:48:49","date_gmt":"2024-03-12T14:48:49","guid":{"rendered":"https:\/\/refinery89.com\/?p=8666"},"modified":"2024-06-14T10:57:45","modified_gmt":"2024-06-14T08:57:45","slug":"your-sites-core-web-vitals-and-how-to-analyze-them","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/your-sites-core-web-vitals-and-how-to-analyze-them\/","title":{"rendered":"Sitenizin Temel Web Belirtileri ve bunlar\u0131 analiz etme"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">Core Web Vitals'\u0131 izlemenin ve analiz etmenin \u00f6nemli oldu\u011funu s\u00f6ylememiz \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil, \u00e7\u00fcnk\u00fc s\u0131ralamalar\u0131 etkilerler ve bir sitenin gelirini etkileyebilirler.<\/p>\n<p>Bir yay\u0131nc\u0131n\u0131n dikkat etmesi gereken baz\u0131 temel metrikleri inceleyelim:<\/p>\n<ul class=\"ak-ul\">\n<li>LCP (Largest Contentful Paint)<\/li>\n<li>BGN (Bir sonraki boyamaya etkile\u015fim)<\/li>\n<li>\u0130\u00e7erik D\u00fczen Kaymas\u0131<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>LCP'nize dikkat edin<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>LCP, yani Largest Contentful Paint, web sayfas\u0131n\u0131n en b\u00fcy\u00fck resminin, videosunun veya metin blo\u011funun kullan\u0131c\u0131n\u0131n g\u00f6r\u00fcnt\u00fc alan\u0131nda (g\u00f6r\u00fcn\u00fcr alan) olu\u015fturulmas\u0131 i\u00e7in ge\u00e7en s\u00fcreyi izler. Bu \u00f6\u011feler \u015funlar\u0131 i\u00e7erebilir:<\/p>\n<ul class=\"ak-ul\">\n<li>G\u00f6rsel \u00f6\u011feler<\/li>\n<li>Video \u00f6\u011feleri<\/li>\n<li>Sat\u0131r i\u00e7i bir \u00f6\u011fe i\u00e7inde i\u015flenen metin bloklar\u0131<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Sonraki Boyamaya Etkile\u015fim<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>INP, 12 Mart 2024'te FID'nin yerine ge\u00e7ti. INP, kullan\u0131c\u0131 aray\u00fcz\u00fc yan\u0131t verebilirli\u011fini \u00f6l\u00e7er.<\/p>\n<p>D\u00fc\u015f\u00fck Etkile\u015fimden Sonraki Boyamaya sahip olmak, sitenin kullan\u0131c\u0131lar\u0131n etkile\u015fimlerine \u00e7o\u011fu zaman h\u0131zl\u0131 bir \u015fekilde yan\u0131t verebildi\u011fi anlam\u0131na gelir. Sayfan\u0131n, bir \u015feyler oldu\u011funu kullan\u0131c\u0131ya anlatmak i\u00e7in g\u00f6rsel geri bildirim yoluyla etkile\u015fimlere h\u0131zl\u0131 yan\u0131t vermesi olumlu bir i\u015farettir.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>CLS'inize dikkat edin<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>CLS \u015fu \u015fekilde a\u00e7\u0131klanabilir: web sitesi y\u00fcklendikten sonra i\u00e7eri\u011fin hareket etmesi.<\/p>\n<p>CLS, Cumulative Layout Shift anlam\u0131na gelir ve do\u011frudan kullan\u0131c\u0131 etkile\u015fimlerinden (t\u0131klamalar gibi) kaynaklanan kaymalar hari\u00e7, web sayfas\u0131 d\u00fczenindeki beklenmedik kaymalar\u0131 \u00f6l\u00e7er. Bir d\u00fc\u011fmeye dokunmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131zda web sitesinin d\u00fczeninin kayd\u0131\u011f\u0131 ve ama\u00e7lad\u0131\u011f\u0131n\u0131zdan farkl\u0131 bir yere gitti\u011finiz o hissi bilirsiniz. Sinir bozucu! Genellikle, y\u00fcklenen resimlerin boyutlar\u0131n\u0131n belirtilmemesi ve taray\u0131c\u0131n\u0131n yer ay\u0131rtmamas\u0131 nedeniyle ger\u00e7ekle\u015fir, bu da bir resim nihayet y\u00fcklendi\u011finde ve boyutunu g\u00f6sterdi\u011finde d\u00fczenin kaymas\u0131na neden olur.<\/p>\n<p>CLS'nin ana nedenlerinden biri reklamlard\u0131r, \u00e7\u00fcnk\u00fc genellikle web sitesinin as\u0131l i\u00e7eri\u011fi y\u00fcklendikten sonra y\u00fcklenirler. \u0130deal \u00e7\u00f6z\u00fcm, reklam yuvalar\u0131 i\u00e7in uygun alan\u0131n web sitesi taraf\u0131ndan \u00f6nceden ayr\u0131lmas\u0131n\u0131 sa\u011flamak olacakt\u0131r, b\u00f6ylece reklam birimleri i\u00e7eri\u011fi yukar\u0131 veya a\u015fa\u011f\u0131 itmeye gerek kalmadan bu alana yerle\u015ftirilir.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u00c7ekirdek Web \u0130\u015flemleri Neden Bu Kadar \u00d6nemli?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Temel Web Metriklerinizi dikkate alman\u0131z ve takip etmeniz i\u00e7in ba\u015fl\u0131ca nedenler \u015funlard\u0131r:<\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ak-ul\">\n<li><strong>\u0130lk \u0130zlenimler \u00d6nemlidir<\/strong> kullan\u0131c\u0131lar\u0131n sitenizin yan\u0131t verebilirli\u011fi hakk\u0131ndaki ilk alg\u0131s\u0131n\u0131 belirler, bu da i\u00e7eriklerinizle ve reklamlar\u0131n\u0131zla etkile\u015fim kurup kurmayacaklar\u0131na ya da devam edip etmeyeceklerine karar verir!.<\/li>\n<li><strong>Kullan\u0131c\u0131 Hayal K\u0131r\u0131kl\u0131\u011f\u0131<\/strong> \u00d6nemli bir gecikme veya i\u00e7erik kaymalar\u0131, kullan\u0131c\u0131lar\u0131n etkile\u015fimlerin yava\u015flad\u0131\u011f\u0131n\u0131 ve sayfan\u0131n a\u011f\u0131rla\u015ft\u0131\u011f\u0131n\u0131 hissetmelerine neden olur, bu da siteden hemen ayr\u0131lmalar\u0131na yol a\u00e7ar.<\/li>\n<li><strong>Arama Motoru Optimizasyonu (SEO)<\/strong> web sitenizin arama motorlar\u0131ndaki s\u0131ralamas\u0131n\u0131 etkiler. Google, daha iyi kullan\u0131c\u0131 deneyimleri i\u00e7in h\u0131zl\u0131 yan\u0131t veren ve d\u00fc\u015f\u00fck CLS puanlar\u0131na sahip siteleri \u00f6d\u00fcllendirir.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Web sitesinin y\u00fckleme h\u0131z\u0131 ve kullan\u0131c\u0131 deneyimi \u00fczerinde tutarl\u0131 bir \u015fekilde \u00e7al\u0131\u015fmak, organik trafik \u00e7ekmek ve etkile\u015fimi en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in elveri\u015fli bir ortam yarat\u0131r; bu da nihayetinde reklam g\u00f6sterimlerinin artmas\u0131na ve reklam gelirlerinin optimize edilmesine yol a\u00e7abilir.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>LCP, INP ve CLS nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr ve iyile\u015ftirilir<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Core Web Vitals&#x27;\u0131 do\u011fru bir \u015fekilde izlemek i\u00e7in Google Analytics, Google Search Console ve <a href=\"https:\/\/pagespeed.web.dev\/\">Sayfa H\u0131z\u0131 Analizi<\/a>.<\/p>\n<p>Google Lighthouse, web sitenizin performans\u0131n\u0131 puanlamakla kalmay\u0131p ayn\u0131 zamanda onu nas\u0131l iyile\u015ftirece\u011finize dair ad\u0131m ad\u0131m bir k\u0131lavuz sunan eksiksiz ve uygulanabilir bir rapor sunar.<\/p>\n<p>Temel Web Vitals'lar\u0131n\u0131z\u0131 \u00f6l\u00e7mek i\u00e7in pek \u00e7ok ara\u00e7 var. En kolay yolu Google'\u0131n Page Speed Insights'\u0131n\u0131 kullanmakt\u0131r. Bu ara\u00e7 kapsaml\u0131 bir genel bak\u0131\u015f sunar ve olas\u0131 \u00e7\u00f6z\u00fcmler \u00f6nerir.<\/p>\n<p>Core Web Vitals'\u0131 optimize etmek ve daha ilgi \u00e7ekici bir kullan\u0131c\u0131 deneyimi olu\u015fturmak i\u00e7in kullanabilece\u011finiz baz\u0131 teknikler \u015funlard\u0131r:<\/p>\n<p>&nbsp;<\/p>\n<ul class=\"ak-ul\">\n<li><strong>JavaScript'i Optimize Et<\/strong> Ele al\u0131nmas\u0131 gereken \u00f6nemli olmayan JavaScript'lerin y\u00fcklenmesini en aza indirin ve erteleyin, b\u00f6ylece ana i\u015f par\u00e7ac\u0131\u011f\u0131n\u0131 engellemezsiniz. Kod b\u00f6lme tekniklerini veya betikleri daha k\u00fc\u00e7\u00fck par\u00e7alara ay\u0131rmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/li>\n<li><strong>\u00dc\u00e7\u00fcnc\u00fc Taraf Komut Dosyas\u0131 Etkisini Azalt\u0131n<\/strong> \u00dc\u00e7\u00fcnc\u00fc taraf betikleri (analiz, pazarlama etiketleri) denetleyin ve paraziti azaltmak i\u00e7in y\u00fcklenmelerini optimize edin.<\/li>\n<li><strong>H\u0131zl\u0131 Sunucu Yan\u0131t\u0131:<\/strong> Kullan\u0131c\u0131n\u0131n istedi\u011fi i\u00e7eri\u011fin ilk istekten sonra daha k\u0131sa s\u00fcrede g\u00f6r\u00fcnmesi i\u00e7in arka u\u00e7 h\u0131z\u0131n\u0131 art\u0131r\u0131n.<\/li>\n<li><strong>CDN kullan\u0131n<\/strong> Kullan\u0131c\u0131lar\u0131n co\u011frafi konumlar\u0131na g\u00f6re daha h\u0131zl\u0131 y\u00fckleme s\u00fcreleri i\u00e7in web kaynaklar\u0131n\u0131z\u0131 \u0130\u00e7erik Da\u011f\u0131t\u0131m A\u011f\u0131 (CDN) \u00fczerinden da\u011f\u0131t\u0131n.<\/li>\n<li><strong>Resimleri S\u0131k\u0131\u015ft\u0131r ve Optimize Et:<\/strong> H\u0131zl\u0131 y\u00fckleme i\u00e7in modern resim formatlar\u0131 kullan\u0131n, \u00f6\u011feleri yeniden boyutland\u0131r\u0131n ve duyarl\u0131 web tasar\u0131m\u0131 uygulay\u0131n.<\/li>\n<li><strong>Tembel Y\u00fcklemeyi Kullan\u0131n<\/strong> Ekran d\u0131\u015f\u0131 resimlerin y\u00fcklenmesini erteleyerek \u00f6ncelikle g\u00f6r\u00fcnen i\u00e7eri\u011fe \u00f6ncelik verin.<\/li>\n<li><strong>G\u00f6rsel ve video boyutlar\u0131n\u0131 belirtin:<\/strong> Geni\u015flik ve y\u00fckseklik \u00f6zniteliklerinin etiketlerde kullan\u0131lmas\u0131, ilgili alanlar y\u00fckleme s\u0131ras\u0131nda a\u00e7\u0131k tutulaca\u011f\u0131 i\u00e7in yeniden akmalar\u0131 engeller.<\/li>\n<li><strong>Yaz\u0131 Tipi Optimizasyonu: <\/strong>Metin olu\u015fturma de\u011fi\u015fikliklerini azaltmak i\u00e7in font-display de\u011ferlerini uygulay\u0131n, web yaz\u0131 tiplerini \u00f6nceden y\u00fckleyin veya sistem geri d\u00f6n\u00fc\u015f yaz\u0131 tipleriyle e\u015fle\u015fen yaz\u0131 tipi boyutlar\u0131 kullan\u0131n.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Temel Web \u0130\u015faretlerinizi destekleyecek do\u011fru teknolojiye sahip bir Gelir Ortakl\u0131\u011f\u0131 se\u00e7in<\/h2>\n<p>&nbsp;<\/p>\n<p>Do\u011fru reklam teknolojisi \u015firketiyle ortakl\u0131k kurmak \u00e7ok \u00f6nemlidir. \u00d6zellikle Core Web Vitals'\u0131 (Temel Web \u00d6l\u00e7\u00fctleri) iyile\u015ftirme s\u00f6z konusu oldu\u011funda.<\/p>\n<p>Bununla birlikte, tek ba\u015f\u0131na para kazanma teknolojisinin bu sorunu \u00e7\u00f6zmeyece\u011fini ak\u0131lda tutmak \u00f6nemlidir. Yay\u0131nc\u0131 ve reklam teknolojisi \u015firketi aras\u0131nda, reklam alan\u0131n\u0131n \u00f6nceden rezerve edilmesini sa\u011flayan do\u011frudan bir i\u015fbirli\u011fi olmal\u0131d\u0131r.<\/p>\n<p>Web Temel Vazge\u00e7ilmezlerini etkileyen di\u011fer baz\u0131 fakt\u00f6rler, DNS de\u011fi\u015fiklikleri yapmak veya ek CDN'ler uygulamakt\u0131r. Tek Etiket \u00c7\u00f6z\u00fcm\u00fcm\u00fcz, Yay\u0131nc\u0131lar\u0131n bu uygulamalardan ka\u00e7\u0131nmas\u0131na yard\u0131mc\u0131 olur. Tek Etiket \u00e7\u00f6z\u00fcm\u00fc, kullan\u0131c\u0131 deneyimini \u00e7ok az veya hi\u00e7 etkilemeden t\u00fcm zorlu i\u015fleri halleder. Nas\u0131l oldu\u011funu \u00f6\u011frenmek ister misiniz? <a href=\"https:\/\/refinery89.com\/tr\/single-tag-web-gelirleri\/#getstarted\">\u0130rtibata ge\u00e7in!<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>It doesn\u2019t come as a surprise when we say that it is key to track and analyze Core Web Vitals, as they affect rankings and can impact a site\u2019s revenue. Let\u2019s analyze some key metrics a publisher should want to pay attention to: LCP (Largest Contentful Paint) INP (Interaction to Next Paint) CLS (Content Layout [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":8667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,20],"tags":[82,66,80,133],"class_list":["post-8666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishers","category-refinery-academy","tag-core-web-vitals","tag-lazy-loading","tag-monetization","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your site\u2019s Core Web Vitals and how to analyze them | Refinery89<\/title>\n<meta name=\"description\" content=\"Are you aware of what your site&#039;s Core Web Vitals are, how they are performing, and impact they have on ad monetization? 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