{"id":8310,"date":"2024-02-15T10:59:44","date_gmt":"2024-02-15T09:59:44","guid":{"rendered":"https:\/\/refinery89.com\/?p=8310"},"modified":"2024-11-18T18:00:09","modified_gmt":"2024-11-18T17:00:09","slug":"no-cookies-revenue-loss-publishers-revenue-after-cookies-demise","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/no-cookies-revenue-loss-publishers-revenue-after-cookies-demise\/","title":{"rendered":"No cookies = revenue loss!? Publishers&#8217; revenue after cookies&#8217; demise"},"content":{"rendered":"<h2>No cookies = revenue loss?<\/h2>\n<div>\n<p>These days the online advertising world is boiling like a cauldron with speculations about both publishers&#8217; and advertisers&#8217; immediate future. Being the hottest question: &#8220;What will happen to publishers&#8217; revenue?&#8221;<\/p>\n<p>There are academic research papers that describe the doomed future for publishers&#8217; earnings. Google&#8217;s research claims the average of 52% revenue decline spotted among top 500 publishers.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8311 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-15-at-10.05.43.png\" alt=\"ad revenue loss\" width=\"397\" height=\"229\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-15-at-10.05.43.png 998w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-15-at-10.05.43-300x173.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-15-at-10.05.43-768x443.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-15-at-10.05.43-18x10.png 18w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/><\/p>\n<p><a href=\"https:\/\/services.google.com\/fh\/files\/misc\/disabling_third-party_cookies_publisher_revenue.pdf\">Here <\/a>you can find more details\u00a0and the conclusion drawn by the Google research group.<\/p>\n<p>We decided to investigate the topic ourselves, though, as we deeply care about our publishers.<\/p>\n<p>We gathered two experts who deal with publishers every day and asked them to analyze the revenue situation after cookies in our <a href=\"https:\/\/events.teams.microsoft.com\/event\/540293ef-689e-4c37-9350-efe049b1bccb@7117068e-7ca2-4ea3-b1a9-2ae37280d6bb\">new webinar &#8220;No cookies = Revenue losses?&#8221;<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Speakers:<\/strong><\/h4>\n<p><a href=\"https:\/\/events.teams.microsoft.com\/event\/540293ef-689e-4c37-9350-efe049b1bccb@7117068e-7ca2-4ea3-b1a9-2ae37280d6bb\">Book your meeting<\/a> with Jan Winkler CEO of <a href=\"https:\/\/www.consentmanager.net\/\">consentmanager.net<\/a> and Robin de Wit CSO of <a href=\"https:\/\/refinery89.com\/tr\/\">Refinery89<\/a> and resolve your doubts about the future of your revenue flow.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>We are going to talk about:<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>What publishers can expect in 2024 regarding the new privacy consent requirements?<\/li>\n<li>Will DSA, DMA, and cookies phase-out affect publishers&#8217; revenue?<\/li>\n<li>Is there a direct correlation between cookies&#8217; demise and revenue losses?<\/li>\n<li>Learn about cookie-proof solutions like Contextual+ and techniques of Content Design that can help publishers and advertisers in a cookieless world.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<h4><\/h4>\n<h4><strong>When: <\/strong><\/h4>\n<div>Mon, Mar 11, 3:00 PM &#8211; 4:00 PM (CET)<\/div>\n<div><\/div>\n<p><a href=\"https:\/\/events.teams.microsoft.com\/event\/540293ef-689e-4c37-9350-efe049b1bccb@7117068e-7ca2-4ea3-b1a9-2ae37280d6bb\">Save your spot, ask all questions, and resolve all doubts about publishers&#8217; revenue after cookies&#8217; demise!<\/a><\/p>\n<p>*webinar will be held in English.<\/p>\n<p>We look forward to having you attend the event!<\/p>","protected":false},"excerpt":{"rendered":"<p>No cookies = revenue loss? These days the online advertising world is boiling like a cauldron with speculations about both publishers&#8217; and advertisers&#8217; immediate future. Being the hottest question: &#8220;What will happen to publishers&#8217; revenue?&#8221; There are academic research papers that describe the doomed future for publishers&#8217; earnings. Google&#8217;s research claims the average of 52% [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":12000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[],"class_list":["post-8310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publishers&#039; revenue after cookies&#039; demise | Refinery89<\/title>\n<meta name=\"description\" content=\"No cookies = Revenue looses? 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