{"id":8310,"date":"2024-02-15T10:59:44","date_gmt":"2024-02-15T09:59:44","guid":{"rendered":"https:\/\/refinery89.com\/?p=8310"},"modified":"2026-05-13T13:01:12","modified_gmt":"2026-05-13T11:01:12","slug":"cerez-gelir-kaybi-yayincilarin-cerezlerin-sona-ermesinin-ardindan-gelirleri","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/no-cookies-revenue-loss-publishers-revenue-after-cookies-demise\/","title":{"rendered":"\u00c7erez yok = gelir kayb\u0131!? \u00c7erezlerin sona ermesinin ard\u0131ndan yay\u0131nc\u0131lar\u0131n geliri"},"content":{"rendered":"<h2>\u00c7erez yok = gelir kayb\u0131?<\/h2>\n<div>\n<p>Bug\u00fcnlerde \u00e7evrimi\u00e7i reklamc\u0131l\u0131k d\u00fcnyas\u0131, yay\u0131nc\u0131lar\u0131n ve reklamverenlerin yak\u0131n gelece\u011fine dair spek\u00fclasyonlarla kaynayan bir kazan gibi. En s\u0131cak soru ise: \u2019Yay\u0131nc\u0131lar\u0131n geliri ne olacak?\u2019<\/p>\n<p>Yay\u0131nc\u0131lar\u0131n gelirlerinin karanl\u0131k gelece\u011fini anlatan akademik ara\u015ft\u0131rma makaleleri bulunmaktad\u0131r. Google\u2019\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re, en b\u00fcy\u00fck 500 yay\u0131nc\u0131 aras\u0131nda ortalama 1\u2019lik bir gelir d\u00fc\u015f\u00fc\u015f\u00fc g\u00f6zlemlenmi\u015ftir.<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8311 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-15-at-10.05.43.png\" alt=\"reklam geliri kayb\u0131\" width=\"397\" height=\"229\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-15-at-10.05.43.png 998w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-15-at-10.05.43-300x173.png 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-15-at-10.05.43-768x443.png 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-15-at-10.05.43-18x10.png 18w\" sizes=\"(max-width: 397px) 100vw, 397px\" \/><\/p>\n<p><a href=\"https:\/\/services.google.com\/fh\/files\/misc\/disabling_third-party_cookies_publisher_revenue.pdf\">Burada <\/a>Daha fazla ayr\u0131nt\u0131y\u0131 ve Google ara\u015ft\u0131rma grubunun vard\u0131\u011f\u0131 sonucu bulabilirsiniz.<\/p>\n<p>Ancak yay\u0131nc\u0131lar\u0131m\u0131za derinden \u00f6nem verdi\u011fimiz i\u00e7in konuyu kendimiz ara\u015ft\u0131rmaya karar verdik.<\/p>\n<p>\u00c7erezler sonras\u0131nda elde edilen gelir durumunu analiz etmeleri i\u00e7in her g\u00fcn yay\u0131nc\u0131larla ilgilenen iki uzman\u0131 toplad\u0131k ve onlar\u0131 analiz etmeye davet ettik <a href=\"https:\/\/events.teams.microsoft.com\/event\/540293ef-689e-4c37-9350-efe049b1bccb@7117068e-7ca2-4ea3-b1a9-2ae37280d6bb\">Yeni web semineri \u201c\u00c7erez yok = Gelir kayb\u0131 m\u0131?\u201d<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Konu\u015fmac\u0131lar:<\/strong><\/h4>\n<p><a href=\"https:\/\/events.teams.microsoft.com\/event\/540293ef-689e-4c37-9350-efe049b1bccb@7117068e-7ca2-4ea3-b1a9-2ae37280d6bb\">Toplant\u0131n\u0131z\u0131 ay\u0131rt\u0131n<\/a> Jan Winkler CEO ile <a href=\"https:\/\/www.consentmanager.net\/\">r\u0131za y\u00f6netici.net<\/a> ve Robin de Wit CSO'su <a href=\"https:\/\/refinery89.com\/tr\/\">Refinery89<\/a> ve gelir ak\u0131\u015f\u0131n\u0131z\u0131n gelece\u011fine dair \u015f\u00fcphelerinizi \u00e7\u00f6z\u00fcn.<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Konu\u015faca\u011f\u0131m\u0131z konular \u015funlar:<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Yay\u0131nc\u0131lar, yeni gizlilik onay\u0131 gereklilikleri konusunda 2024'te neleri bekleyebilir?<\/li>\n<li>DSA, DMA ve \u00e7erezlerin kullan\u0131mdan kald\u0131r\u0131lmas\u0131 yay\u0131nc\u0131lar\u0131n gelirlerini etkileyecek mi?<\/li>\n<li>\u00c7erezlerin sonu ile gelir kayb\u0131 aras\u0131nda do\u011frudan bir ili\u015fki var m\u0131?<\/li>\n<li>Tan\u0131mlama bilgisi olmayan bir d\u00fcnyada yay\u0131nc\u0131lar ve reklamverenlere yard\u0131mc\u0131 olabilecek Ba\u011flamsal+ gibi tan\u0131mlama bilgisine dayanmayan \u00e7\u00f6z\u00fcmleri ve \u0130\u00e7erik Tasar\u0131m\u0131 tekniklerini \u00f6\u011frenin.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<h4><strong>Ne zaman <\/strong><\/h4>\n<div>Pzt, 11 Mar, 15:00 \u2013 16:00 (CET)<\/div>\n<div><\/div>\n<p><a href=\"https:\/\/events.teams.microsoft.com\/event\/540293ef-689e-4c37-9350-efe049b1bccb@7117068e-7ca2-4ea3-b1a9-2ae37280d6bb\">Yerinizi ay\u0131rt\u0131n, t\u00fcm sorular\u0131n\u0131z\u0131 sorun ve \u00e7erezlerin sona ermesinden sonra yay\u0131nc\u0131lar\u0131n gelirleri konusundaki t\u00fcm \u015f\u00fcphelerinizi giderin!<\/a><\/p>\n<p>Webinar \u0130ngilizce olacakt\u0131r.<\/p>\n<p>Etkinli\u011fe kat\u0131lman\u0131z\u0131 d\u00f6rt g\u00f6zle bekliyoruz!<\/p>","protected":false},"excerpt":{"rendered":"<p>No cookies = revenue loss? These days the online advertising world is boiling like a cauldron with speculations about both publishers&#8217; and advertisers&#8217; immediate future. Being the hottest question: &#8220;What will happen to publishers&#8217; revenue?&#8221; There are academic research papers that describe the doomed future for publishers&#8217; earnings. Google&#8217;s research claims the average of 52% [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":12000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[],"class_list":["post-8310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publishers&#039; revenue after cookies&#039; demise | Refinery89<\/title>\n<meta name=\"description\" content=\"No cookies = Revenue looses? Book your meeting with Jan Winkler and Robin de Wit and resolve all doubts publishers&#039; revenue after cookies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/cerez-gelir-kaybi-yayincilarin-cerezlerin-sona-ermesinin-ardindan-gelirleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publishers&#039; revenue after cookies&#039; demise | Refinery89\" \/>\n<meta property=\"og:description\" content=\"No cookies = Revenue looses? Book your meeting with Jan Winkler and Robin de Wit and resolve all doubts publishers&#039; revenue after cookies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/tr\/cerez-gelir-kaybi-yayincilarin-cerezlerin-sona-ermesinin-ardindan-gelirleri\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-15T09:59:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T11:01:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/02\/Blog-Post_No-CookiesRevenue-Loss_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Refinery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Refinery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/no-cookies-revenue-loss-publishers-revenue-after-cookies-demise\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/no-cookies-revenue-loss-publishers-revenue-after-cookies-demise\\\/\"},\"author\":{\"name\":\"Refinery\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/bb44c8e27cbe031801796765556d9d1e\"},\"headline\":\"No cookies = revenue loss!? 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