{"id":8300,"date":"2024-02-14T11:19:01","date_gmt":"2024-02-14T10:19:01","guid":{"rendered":"https:\/\/refinery89.com\/?p=8300"},"modified":"2024-11-18T17:50:06","modified_gmt":"2024-11-18T16:50:06","slug":"refinery89-iab-avrupanin-seffaflik-ve-onay-cercevesine-katiliyor","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/refinery89-joins-iab-europes-transparency-and-consent-framework\/","title":{"rendered":"Refinery89, IAB Europe'n\u0131n \u015eeffafl\u0131k ve R\u0131za \u00c7er\u00e7evesine Kat\u0131l\u0131yor"},"content":{"rendered":"<h2>B\u00fcy\u00fck Haber!<\/h2>\n<p data-pm-slice=\"1 1 []\">Bir sonraki b\u00fcy\u00fck ad\u0131m\u0131 duyurmaktan heyecan duyuyoruz! Refinery89 en yeni olarak kat\u0131ld\u0131 <a href=\"https:\/\/iabeurope.eu\/vendor-list-tcf\/\">sat\u0131c\u0131<\/a> IAB Europe'\u0131n \u015eeffafl\u0131k ve R\u0131za \u00c7er\u00e7evesi v2.2'ye (TCF). Bu, GDPR ve ePrivacy Direktifi kapsam\u0131ndaki t\u00fcm y\u00fck\u00fcml\u00fcl\u00fcklere ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z konusunda titizlikle \u00f6zen g\u00f6sterdi\u011fimiz anlam\u0131na gelir.<\/p>\n<p>&nbsp;<\/p>\n<h3>IAB Europe'\u0131n \u015eeffafl\u0131k ve R\u0131za \u00c7er\u00e7evesi nedir?<\/h3>\n<p>IAB Europe taraf\u0131ndan 2018 y\u0131l\u0131nda tan\u0131t\u0131lan TCF, g\u00f6n\u00fcll\u00fcl\u00fck esas\u0131na dayal\u0131, sekt\u00f6rel bir standartt\u0131r. Amac\u0131, \u00e7evrimi\u00e7i sekt\u00f6rde veri gizlili\u011fi ve kullan\u0131c\u0131 r\u0131zas\u0131 konusundaki yakla\u015f\u0131m\u0131 uyumlu hale getirmektir. Ortak bir \u00e7er\u00e7eve olu\u015fturarak, e-Yasalara Uygunluk Direktifi ve Genel Veri Koruma T\u00fcz\u00fc\u011f\u00fc (GDPR) ile uyumlulu\u011fu sa\u011flamay\u0131 ama\u00e7lar. TCF, EDPB'den gelen ilgili AB d\u00fczeyindeki rehberlikleri ve Veri Koruma Otoritelerinden gelen ulusal d\u00fczeydeki rehberlikleri dikkate al\u0131r. Bu \u00e7er\u00e7eve, i\u015fbirli\u011fi \u00e7abalar\u0131n\u0131n bir sonucudur. \u015eeffaf ve standartla\u015ft\u0131r\u0131lm\u0131\u015f bir kullan\u0131c\u0131n\u0131n gizlilik deneyimini iyile\u015ftirmeyi hedefler.<\/p>\n<p>&nbsp;<\/p>\n<h3>Neden \u00d6nemli<\/h3>\n<p>TCF, yaln\u0131zca bir uyumluluk arac\u0131 olmaktan daha fazlas\u0131d\u0131r. Daha kullan\u0131c\u0131 merkezli bir dijital ortama do\u011fru at\u0131lm\u0131\u015f kolektif bir ad\u0131m\u0131 temsil eder. Yay\u0131nc\u0131lar, reklamverenler ve teknoloji sa\u011flay\u0131c\u0131lar\u0131 i\u00e7in, bireysel gizlilik haklar\u0131na sayg\u0131 duyan bir \u015fekilde kullan\u0131c\u0131 r\u0131zas\u0131 ve veri i\u015fleme s\u00fcre\u00e7lerinde nas\u0131l yol al\u0131naca\u011f\u0131na dair y\u00f6nergeler sunar. TCF ile uyumlu olarak Refinery89, yaln\u0131zca yasal y\u00fck\u00fcml\u00fcl\u00fckleri yerine getirmekle kalmay\u0131p, ayn\u0131 zamanda kullan\u0131c\u0131 etkile\u015fimlerinin g\u00fcvenini ve \u015feffafl\u0131\u011f\u0131n\u0131 da art\u0131rd\u0131\u011f\u0131n\u0131 iddia ediyor.<\/p>\n<p>&nbsp;<\/p>\n<h3>IAB Europe'\u0131n \u015eeffafl\u0131k ve Onay \u00c7er\u00e7evesinde Refinery89\u2019un Rol\u00fc ve Taahh\u00fcd\u00fc<\/h3>\n<p>Refinery89 olarak kullan\u0131c\u0131 gizlili\u011fi endi\u015felerini \u00f6nceliklendirerek ekstra \u00e7aba g\u00f6sterdik. Kat\u0131l\u0131m\u0131m\u0131z, sekt\u00f6rde r\u0131za y\u00f6netimi ve veri koruma standartlar\u0131n\u0131n olu\u015fturulmas\u0131na katk\u0131da bulundu\u011fumuz anlam\u0131na geliyor. Bu giri\u015fim, toplulu\u011fumuza kullan\u0131c\u0131 r\u0131zas\u0131n\u0131n basit bir \u015fekilde al\u0131nd\u0131\u011f\u0131ndan ve y\u00f6netildi\u011finden emin olmak i\u00e7in gereken uzmanl\u0131\u011f\u0131 ve deste\u011fi sunmam\u0131z\u0131 sa\u011fl\u0131yor. Kullan\u0131c\u0131 tercihlerine sayg\u0131 duyulan ve sorumlu veri kullan\u0131m\u0131 sayesinde dijital deneyimlerin daha g\u00fcvenli hale geldi\u011fi dengeli bir ekosistem yaratmakla ilgili.<\/p>\n<p>&nbsp;<\/p>\n<h3>Gelece\u011fe Bak\u0131\u015f<\/h3>\n<p>TCF v2.2'nin benimsenmesi \u00f6nemli bir ad\u0131m, ancak yaln\u0131zca pek \u00e7ok ad\u0131m\u0131n ilki. R\u0131za ve gizlilik ara\u00e7lar\u0131n\u0131 s\u00fcrekli olarak iyile\u015ftirmek ve geli\u015ftirmek i\u00e7in IAB Europe, sekt\u00f6r ortaklar\u0131 ve gizlilik uzmanlar\u0131yla devam eden i\u015fbirli\u011fine ba\u011fl\u0131y\u0131z.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/refinery89.com\/tr\/bize-ulasin\/\">Bize ula\u015f\u0131n<\/a> daha fazla bilgi i\u00e7in.<\/p>","protected":false},"excerpt":{"rendered":"<p>Big News! We&#8217;re excited to announce the next big step we made! Refinery89 joined as the newest vendor to the IAB Europe\u2019s Transparency and Consent Framework v2.2 (TCF). This means that we take thorough care of compliance with all obligations under GDPR and the ePrivacy Directive. &nbsp; What is IAB Europe\u2019s Transparency and Consent Framework? [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22],"tags":[],"class_list":["post-8300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Refinery89 joins IAB Europe\u2019s Transparency and Consent Framework | Refinery89<\/title>\n<meta name=\"description\" content=\"Refinery89 is a vendor to the IAB Europe\u2019s Transparency and Consent Framework, complying with GDPR and the ePrivacy Directive.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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