{"id":8092,"date":"2024-01-16T12:41:27","date_gmt":"2024-01-16T11:41:27","guid":{"rendered":"https:\/\/refinery89.com\/?p=8092"},"modified":"2024-06-14T11:39:16","modified_gmt":"2024-06-14T09:39:16","slug":"icerik-oneri-motoru-optimizasyonu","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/content-recommendation-engine-optimisation\/","title":{"rendered":"\u0130\u00e7erik tavsiye motoru optimizasyonu: kapsaml\u0131 bir rehber"},"content":{"rendered":"<p data-renderer-start-pos=\"74\">Bir i\u00e7erik \u00f6neri motoru, kullan\u0131c\u0131lar\u0131n ge\u00e7mi\u015f etkile\u015fimlerine, tercihlerine ve \u00e7e\u015fitli di\u011fer veri noktalar\u0131na g\u00f6re kullan\u0131c\u0131lara \u00fcr\u00fcn veya i\u00e7erik \u00f6nermek i\u00e7in algoritmalar kullanan bir ara\u00e7t\u0131r. Bu ara\u00e7, yaln\u0131zca i\u00e7erik \u00fcreten web sitelerinde de\u011fil, ayn\u0131 zamanda \u00e7evrimi\u00e7i perakende sitelerinde, ak\u0131\u015f hizmetlerinde ve sosyal medya platformlar\u0131nda da yayg\u0131n olarak kullan\u0131lmaktad\u0131r.<\/p>\n<p data-renderer-start-pos=\"405\">T\u00fcketici davran\u0131\u015f\u0131 hem i\u00e7erik hem de \u00fcr\u00fcn a\u00e7\u0131s\u0131ndan k\u00f6kten de\u011fi\u015fti. M\u00fc\u015fterinizin daha \u00f6nce inceleme b\u00f6l\u00fcm\u00fcne dan\u0131\u015fmadan hi\u00e7bir sat\u0131n alma i\u015flemi ger\u00e7ekle\u015fmiyor. \u0130zlenecek bir film, okunacak bir makale veya sat\u0131n al\u0131nacak kulakl\u0131k se\u00e7erken m\u00fc\u015fteriler tavsiye b\u00f6l\u00fcm\u00fcne veya \u201cedit\u00f6r\u00fcn se\u00e7imi\u201dne b\u00fcy\u00fck \u00f6l\u00e7\u00fcde g\u00fcveniyor. <span id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\" class=\"inline-highlight first-mark-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\">Genellikle, i\u00e7erik \u00f6nerileri ilgili i\u00e7erik widget'lar\u0131 arac\u0131l\u0131\u011f\u0131yla yap\u0131l\u0131r ve genellikle \u201c<\/span><strong data-renderer-mark=\"true\"><span id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\" class=\"inline-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\">\u00f6nerilen i\u00e7erik<\/span><\/strong><span id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\" class=\"inline-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\">\u201d veya \u201c<\/span><strong data-renderer-mark=\"true\"><span id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\" class=\"inline-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\">bunlar da ilginizi \u00e7ekebilir\u201d<\/span><\/strong><span id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\" class=\"inline-highlight last-mark-highlight\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"0e6ab295-34ab-45ba-86f3-98aa7a5bbb11\">. Ba\u015fka bir yol ise yerel reklamlar\u0131 dahil etmektir. Bu format, kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131na, ilgi alanlar\u0131na ve i\u00e7erik uygunlu\u011funa g\u00f6re y\u00fcksek oranda hedeflenebilir ve bu da reklam i\u00e7eri\u011fiyle ger\u00e7ekten ilgilenen bir kitleye ula\u015fma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r. Refinery89 bu y\u00fcksek performansl\u0131 format\u0131 sunmaktad\u0131r.\u00a0<\/span><\/p>\n<p data-renderer-start-pos=\"851\">\u0130\u00e7erik \u00f6neri motorlar\u0131 Amazon, Netflix (veya bu amaca hizmet eden herhangi bir yay\u0131n platformu), Spotify, YouTube veya nihayetinde herhangi bir i\u00e7erik platformu i\u00e7in harikalar yarat\u0131r. G\u00fcn\u00fcm\u00fczde \u00f6neri motorlar\u0131 hizmetlerin \u00f6tesine ge\u00e7erek fiziksel \u00fcr\u00fcnlere kadar uzan\u0131r ve teknoloji makalelerinden yemek tariflerine kadar her t\u00fcrl\u00fc i\u00e7erikle temas eder.<\/p>\n<p data-renderer-start-pos=\"1174\">\u00d6neri motorlar\u0131n\u0131n her yerde bulunmas\u0131 onlar\u0131 vazge\u00e7ilmez bir ara\u00e7 haline getiriyor ve yapay zekan\u0131n geli\u015fmesiyle birlikte tahmin g\u00fc\u00e7lerinin insan uzmanl\u0131\u011f\u0131n\u0131 a\u015faca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclebilir. Bu motorlar muhtemelen kullan\u0131c\u0131lara kendilerinden daha iyi a\u015fina.<\/p>\n<p data-renderer-start-pos=\"1421\">\u0130yi geli\u015ftirilmi\u015f bir \u00f6neri motorunun hassasiyeti, arkada\u015flardan veya uzmanlardan al\u0131nan en g\u00fcvenilir tavsiyelerin bile \u00f6tesine ge\u00e7er.<\/p>\n<p data-renderer-start-pos=\"1543\">SEO web sitelerinin ke\u015ffedilmesine yard\u0131mc\u0131 olurken, Tavsiye Motoru Optimizasyonu (TMO)<span id=\"653d4662-82a0-4c7b-872f-cb916ba623c0\" class=\"\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"653d4662-82a0-4c7b-872f-cb916ba623c0\"> \u00fcr\u00fcn ve i\u00e7erik \u00f6nerilerini geli\u015ftirir.<\/span> Daha fazla m\u00fc\u015fteri <span id=\"7f081585-a742-4dea-97ab-115fcfa6263f\" class=\"\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"7f081585-a742-4dea-97ab-115fcfa6263f\">g\u00f6re <\/span><a class=\"cc-tgpl01\" title=\"https:\/\/www.gwi.com\/connecting-the-dots?utm_campaign=FY24_CC_ALL_GL_CTD&amp;utm_source=email&amp;utm_medium=adweek&amp;utm_term=nov152023&amp;utm_content=fy2411_adweek_contentsyndication_ctd2024#pick-a-trend\" href=\"https:\/\/www.gwi.com\/connecting-the-dots?utm_campaign=FY24_CC_ALL_GL_CTD&amp;utm_source=email&amp;utm_medium=adweek&amp;utm_term=nov152023&amp;utm_content=fy2411_adweek_contentsyndication_ctd2024#pick-a-trend\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\"><span id=\"7f081585-a742-4dea-97ab-115fcfa6263f\" class=\"\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"7f081585-a742-4dea-97ab-115fcfa6263f\">GWI <\/span><\/a><span id=\"7f081585-a742-4dea-97ab-115fcfa6263f\" class=\"\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"7f081585-a742-4dea-97ab-115fcfa6263f\">rapor<\/span>\u0130nsanlar, ki\u015fisel verilerini isteyerek payla\u015farak \u00f6zelle\u015ftirilmi\u015f tavsiyeler al\u0131yor, bu payla\u015f\u0131m\u0131 do\u011fru te\u015fhis i\u00e7in bir doktora bilgi vermeye benzetiyorlar.<\/p>\n<h3 data-renderer-start-pos=\"1872\"><\/h3>\n<p>&nbsp;<\/p>\n<h3 id=\"Distinguishing-SEO-from-REO.\" data-renderer-start-pos=\"1872\">SEO'dan REO'yu Ay\u0131rmak.<\/h3>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"1906\"><strong data-renderer-mark=\"true\">Ama\u00e7<\/strong>:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"2\">\n<li>\n<p data-renderer-start-pos=\"1920\"><strong data-renderer-mark=\"true\">SEO<\/strong> arama motorlar\u0131ndan web sitesine trafik \u00e7eker.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"1979\"><strong data-renderer-mark=\"true\">REO<\/strong> bir web sitesi i\u00e7inde, kullan\u0131c\u0131 ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layarak etkile\u015fimi ve memnuniyeti art\u0131r\u0131r.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2069\"><strong data-renderer-mark=\"true\">Kullan\u0131c\u0131 Niyeti<\/strong>:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"2\">\n<li>\n<p data-renderer-start-pos=\"2085\"><strong data-renderer-mark=\"true\">SEO<\/strong> niyetle e\u015fle\u015fen belirli arama sorgular\u0131yla kullan\u0131c\u0131lar\u0131 i\u00e7erikle hedefler.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2165\"><strong data-renderer-mark=\"true\">REO<\/strong> A\u00e7\u0131k\u00e7a sorgulanmadan \u00f6nerilerde bulunur.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2223\"><strong data-renderer-mark=\"true\">Veri<\/strong>:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"2\">\n<li>\n<p data-renderer-start-pos=\"2232\"><strong data-renderer-mark=\"true\">SEO<\/strong> anahtar kelime verilerini ve arama trendlerini kullan\u0131r.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2276\"><strong data-renderer-mark=\"true\">REO<\/strong> makine \u00f6\u011frenmesini kullanarak kullan\u0131c\u0131lar\u0131n ki\u015fisel verilerini analiz eder.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"2347\"><strong data-renderer-mark=\"true\">Etkile\u015fim<\/strong>:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"2\">\n<li>\n<p data-renderer-start-pos=\"2363\"><strong data-renderer-mark=\"true\">SEO<\/strong> etkile\u015fimler, kullan\u0131c\u0131lar bir arama ba\u015flatt\u0131\u011f\u0131nda ger\u00e7ekle\u015fir ve ba\u015far\u0131 t\u0131klanma oranlar\u0131yla \u00f6l\u00e7\u00fcl\u00fcr.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"2466\"><strong data-renderer-mark=\"true\">REO<\/strong> Etkile\u015fim, kullan\u0131c\u0131n\u0131n do\u011frudan bir sorgusu olmadan etkili bir kat\u0131l\u0131m sa\u011flayarak ba\u015flar.<\/p>\n<p>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><\/h2>\n<h2>\u0130\u00e7erik \u00f6neri motoru<\/h2>\n<p data-renderer-start-pos=\"2573\">\u00d6neri motorlar\u0131, kullan\u0131c\u0131n\u0131n ilgisini \u00e7ekebilecek \u00f6\u011feleri veya i\u00e7eri\u011fi tahmin etmek ve \u00f6nermek \u00fczere tasarlanm\u0131\u015ft\u0131r, bu \u00f6nerileri ilgili ve de\u011ferli bir \u015fekilde sunar. Bu \u00f6neriler genellikle kullan\u0131c\u0131n\u0131n ge\u00e7mi\u015f etkile\u015fimleri, sat\u0131n Almalar\u0131 ve ifade etti\u011fi tercihler dahil olmak \u00fczere kullan\u0131c\u0131n\u0131n ge\u00e7mi\u015f davran\u0131\u015flar\u0131n\u0131n analizinden elde edilir.<\/p>\n<p data-renderer-start-pos=\"2919\">Farkl\u0131 t\u00fcrlerde \u00f6neri motorlar\u0131 mevcuttur ve bunlar genellikle \u00fc\u00e7 kategoriye ayr\u0131l\u0131r:<\/p>\n<ol class=\"ak-ol\" start=\"1\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"3018\"><strong data-renderer-mark=\"true\">\u0130\u015fbirlik\u00e7i<\/strong><\/p>\n<ul class=\"ak-ul\" data-indent-level=\"2\">\n<li>\n<p data-renderer-start-pos=\"3036\"><strong data-renderer-mark=\"true\">Kullan\u0131c\u0131 Tabanl\u0131<\/strong>Benzer zevklere sahip kullan\u0131c\u0131lar belirli bir \u00fcr\u00fcn\u00fc veya i\u00e7eri\u011fi be\u011fendiyse, o \u00fcr\u00fcn veya i\u00e7erik ayn\u0131 tercih grubundaki di\u011fer ki\u015filere \u00f6nerilebilir.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"3198\"><strong data-renderer-mark=\"true\"><span id=\"22e43889-4806-481e-8822-825fdaa6694a\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"22e43889-4806-481e-8822-825fdaa6694a\">\u00d6\u011fe Tabanl\u0131<\/span><\/strong><span id=\"22e43889-4806-481e-8822-825fdaa6694a\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"22e43889-4806-481e-8822-825fdaa6694a\">Bir kullan\u0131c\u0131 belirli bir \u00f6\u011feyi be\u011fenirse, sistem benzerlikler payla\u015ft\u0131\u011f\u0131 di\u011fer \u00f6\u011feleri \u00f6nerir.<\/span><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<ol class=\"ak-ol\" start=\"2\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"3330\"><strong data-renderer-mark=\"true\">\u0130\u00e7erik Tabanl\u0131<\/strong>:<br \/>\nBu yakla\u015f\u0131m, \u00f6nerilerini \u00f6\u011felerin \u00f6zelliklerine ve kullan\u0131c\u0131n\u0131n belirtti\u011fi tercihlere dayand\u0131r\u0131r, bu \u015fekilde bir film \u00f6neri motoru, kullan\u0131c\u0131n\u0131n ilgi g\u00f6sterdi\u011fi t\u00fcrlere veya oyunculara g\u00f6re filmler \u00f6nerebilir. Ayn\u0131 \u015fey benzer kategorideki makaleler i\u00e7in de olabilir.<\/p>\n<\/li>\n<\/ol>\n<ol class=\"ak-ol\" start=\"3\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"3635\"><strong data-renderer-mark=\"true\">Hibrit Yakla\u015f\u0131mlar<\/strong>:<br \/>\nBu sistemler, \u00f6nerilerin do\u011frulu\u011funu ve \u00e7e\u015fitlili\u011fini iyile\u015ftirmek i\u00e7in genellikle i\u015fbirlik\u00e7i ve i\u00e7eri\u011fe dayal\u0131 filtrelemeyi harmanlayan farkl\u0131 y\u00f6ntemleri birle\u015ftirir.<\/p>\n<\/li>\n<\/ol>\n<p data-renderer-start-pos=\"3811\">\u00d6neri sistemleri, i\u00e7erik \u00f6nermek i\u00e7in farkl\u0131 t\u00fcrde algoritmalar kullan\u0131r:<\/p>\n<h4 data-renderer-start-pos=\"3890\"><strong data-renderer-mark=\"true\">Trend Tabanl\u0131 \u00d6neriler<\/strong>:<\/h4>\n<p data-renderer-start-pos=\"3890\">Bu algoritmalar \u015fu anda pop\u00fcler olan veya trend olan \u015feylere odaklan\u0131r. \u00d6rne\u011fin, bir video veya makale \u00e7ok ilgi g\u00f6r\u00fcyorsa, daha fazla kullan\u0131c\u0131ya \u00f6nerilecektir. Bu yakla\u015f\u0131m, pop\u00fcler i\u00e7eri\u011fin daha da yayg\u0131nla\u015fmas\u0131na yard\u0131mc\u0131 olarak web sitesi veya uygulamada daha geni\u015f bir kitleye ula\u015fmas\u0131n\u0131 sa\u011flar.<\/p>\n<p><strong data-renderer-mark=\"true\">\u0130lgili \u0130\u00e7erik \u00d6nerileri<\/strong>:<\/p>\n<p data-renderer-start-pos=\"4201\">Bu algoritmalar, farkl\u0131 i\u00e7erik par\u00e7alar\u0131n\u0131n birbirleriyle nas\u0131l ili\u015fkili oldu\u011funa bakar. \u00c7ok say\u0131da kullan\u0131c\u0131 iki benzer haber makalesine ilgi duyarsa, sistem bu makalelerden birini di\u011ferinin okuyucular\u0131na \u00f6nerebilir. Bunu genellikle web sitelerinde \u201cba\u015fkalar\u0131 da okudu\u201d veya \u201cbenzer i\u00e7erik\u201d gibi b\u00f6l\u00fcmlerde g\u00f6r\u00fcrs\u00fcn\u00fcz.<\/p>\n<h4 data-renderer-start-pos=\"4533\"><strong data-renderer-mark=\"true\">Ge\u00e7mi\u015f Davran\u0131\u015flara G\u00f6re Ki\u015fiselle\u015ftirilmi\u015f \u0130\u00e7erik<\/strong>:<\/h4>\n<p data-renderer-start-pos=\"4533\">Bu algoritmalar, bir kullan\u0131c\u0131n\u0131n daha \u00f6nce hangi t\u00fcr i\u00e7eriklerle etkile\u015fim kurdu\u011funu analiz eder. T\u00fckettikleri i\u00e7eriklere dayanarak, be\u011fenilerini ve be\u011fenmediklerini de i\u00e7eren her kullan\u0131c\u0131n\u0131n tercihlerinin ayr\u0131nt\u0131l\u0131 bir profilini olu\u015ftururlar. Bu, t\u00fcr, \u201csiyaset\u201d veya \u201cTV \u015fovu\u201d gibi t\u00fcrler ve farkl\u0131 t\u00fcrdeki i\u00e7eriklerle ne kadar zaman harcad\u0131klar\u0131 gibi kategorilere ayr\u0131labilir. Bu bilgilerle sistem, kullan\u0131c\u0131lara sevdikleri i\u00e7erikleri bulmalar\u0131n\u0131 kolayla\u015ft\u0131ran daha ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler sunar. Bu, yaln\u0131zca kullan\u0131c\u0131lar i\u00e7in arama s\u00fcrecini basitle\u015ftirmekle kalmaz, ayn\u0131 zamanda platforma olan ba\u011fl\u0131l\u0131klar\u0131n\u0131 ve sadakatlerini de art\u0131r\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h3 data-renderer-start-pos=\"5183\"><\/h3>\n<h3 id=\"On-page-recommendation\" data-renderer-start-pos=\"5183\">Sayfa i\u00e7i \u00f6neri<\/h3>\n<p data-renderer-start-pos=\"5207\">Bu \u00f6neriler, ziyaret\u00e7ileri sitenizde daha fazla i\u00e7erik t\u00fcketmeye te\u015fvik etmek ve sitede ge\u00e7irdikleri s\u00fcreyi art\u0131rmak amac\u0131yla web sitenize entegre edilmi\u015ftir. Ziyaret\u00e7inin mevcut ilgi alanlar\u0131yla uyumlu i\u00e7erikler sergileyerek, sitedeki kullan\u0131c\u0131 etkile\u015fimini art\u0131rmak ve hemen ayr\u0131lma olas\u0131l\u0131klar\u0131n\u0131 azaltmak (siteden hemen \u00e7\u0131kma oranlar\u0131n\u0131 d\u00fc\u015f\u00fcrmek) hedeflenmektedir.<\/p>\n<p data-renderer-start-pos=\"5557\">\u0130\u00e7eri\u011finizle daha fazla etkile\u015fim kurulduk\u00e7a, kullan\u0131c\u0131lar\u0131n sosyal platformlarda payla\u015fma olas\u0131l\u0131\u011f\u0131 artar ve bu da i\u00e7eri\u011finizin ve i\u015fletmenizin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc b\u00fcy\u00fct\u00fcr. Bu strateji, geni\u015f bir i\u00e7erik yelpazesi sunan siteler i\u00e7in faydal\u0131d\u0131r, \u00e7\u00fcnk\u00fc daha geni\u015f bir kitleyi \u00e7e\u015fitli i\u00e7erik tekliflerine maruz b\u0131rakmaya yard\u0131mc\u0131 olur. Ancak, daha az i\u00e7eri\u011fe sahip yeni web siteleri i\u00e7in bu dahili i\u00e7erik \u00f6nerilerinin etkinli\u011fi s\u0131n\u0131rl\u0131 olabilir.<\/p>\n<p data-renderer-start-pos=\"5557\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-8093 aligncenter\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO-1024x485.jpg\" alt=\"i\u00e7erik \u00f6neri motoru\" width=\"800\" height=\"379\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO-1024x485.jpg 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO-300x142.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO-768x363.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO-18x9.jpg 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO.jpg 1509w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 data-renderer-start-pos=\"5984\"><\/h3>\n<h3 id=\"Off-page-recommendation\" data-renderer-start-pos=\"5984\">Sayfa d\u0131\u015f\u0131 \u00f6neri<\/h3>\n<p data-renderer-start-pos=\"6009\">Bu yakla\u015f\u0131m, kullan\u0131c\u0131lar\u0131 di\u011fer web sitelerindeki i\u00e7eri\u011fe y\u00f6nlendirmeyi i\u00e7erir, bu da \u00f6zellikle y\u00f6nlendirme veya sat\u0131\u015f ortakl\u0131\u011f\u0131 gelirinden yararlanan siteler i\u00e7in kullan\u0131\u015fl\u0131d\u0131r.<\/p>\n<p data-renderer-start-pos=\"6163\">Kullan\u0131c\u0131lar\u0131 de\u011ferli harici i\u00e7eriklere y\u00f6nlendirerek web siteniz genel gezinti deneyimini geli\u015ftirebilir ve potansiyel olarak kullan\u0131c\u0131 sadakatini art\u0131rabilirsiniz. Daha b\u00fcy\u00fck bir yay\u0131n a\u011f\u0131na dahil olan siteler i\u00e7in bu harici \u00f6neriler, a\u011f i\u00e7indeki di\u011fer sitelere etkili bir \u015fekilde trafik y\u00f6nlendirebilir ve her iki taraf\u0131n da yararland\u0131\u011f\u0131 simbiyotik bir \u00e7evrimi\u00e7i ortam yaratarak t\u00fcm ilgili taraflara fayda sa\u011flayabilir.<\/p>\n<p data-renderer-start-pos=\"6163\"><img decoding=\"async\" class=\"alignnone size-large wp-image-8094\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO2-1024x443.jpg\" alt=\"i\u00e7erik \u00f6neri motoru\" width=\"800\" height=\"346\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO2-1024x443.jpg 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO2-300x130.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO2-768x333.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO2-18x8.jpg 18w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO2.jpg 1478w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p data-renderer-start-pos=\"6163\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<img decoding=\"async\" class=\"alignnone size-full wp-image-8095\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO3.jpg\" alt=\"i\u00e7erik \u00f6neri motoru\" width=\"26\" height=\"160\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO3.jpg 26w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO3-2x12.jpg 2w\" sizes=\"(max-width: 26px) 100vw, 26px\" \/><\/p>\n<p data-renderer-start-pos=\"6163\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8096 alignnone\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO4.jpg\" alt=\"i\u00e7erik \u00f6neri motoru\" width=\"428\" height=\"232\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO4.jpg 696w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO4-300x163.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2024\/01\/SEOvsREO4-18x10.jpg 18w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Optimizing-your-Content-Recommendation-Engine\" data-renderer-start-pos=\"6548\">\u0130\u00e7erik Tavsiye Motorunuzu Optimize Etmek<\/h2>\n<p data-renderer-start-pos=\"6595\">REO'nuz i\u00e7in i\u00e7eri\u011finizi optimize etmek zorlu bir g\u00f6rev olabilir. Bu temel ad\u0131mlar\u0131, m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131z\u0131 art\u0131rmay\u0131 ve sonu\u00e7 olarak gelirinizi b\u00fcy\u00fctmeyi hedefleyen yay\u0131nc\u0131lar\u0131n de\u011ferlendirebilece\u011fi \u015fekilde bir araya getirdik.<\/p>\n<h5 data-renderer-start-pos=\"6806\"><strong>Etkilemeye ba\u015fla, mahvetmeye bitir. <\/strong><\/h5>\n<p data-renderer-start-pos=\"6806\">Blog yaz\u0131n\u0131z\u0131n ba\u015flang\u0131c\u0131 okuyucunun dikkatini \u00e7ekmek i\u00e7in \u00f6nemlidir, ancak sonu da ilgilerini canl\u0131 tutmak ve geri gelmelerini te\u015fvik etmek i\u00e7in en az o kadar kritiktir. Burada, blog yaz\u0131n\u0131z\u0131n sonu\u00e7 b\u00f6l\u00fcm\u00fcnde i\u00e7erik \u00f6nerileri kullanman\u0131n okuyucular\u0131n\u0131z \u00fczerinde kal\u0131c\u0131 bir izlenim b\u0131rakabilece\u011fini inceleyece\u011fiz.<\/p>\n<h5 data-renderer-start-pos=\"7149\"><strong>Ana Fikri Vurgulay\u0131n: <\/strong><\/h5>\n<p data-renderer-start-pos=\"7149\">Yaz\u0131n\u0131z\u0131n sonunda, okuyucular\u0131 ana fikrinizi daha iyi anlamalar\u0131n\u0131 sa\u011flayacak i\u00e7eriklere y\u00f6nlendirin. Konuyla ilgili daha fazla bilgi sunan ek kaynaklara veya ayr\u0131nt\u0131l\u0131 k\u0131lavuzlara ba\u011flant\u0131lar ekleyerek, okuyucular\u0131n\u0131z\u0131n konuyu tam olarak kavramas\u0131na yard\u0131mc\u0131 olun.<\/p>\n<h5 data-renderer-start-pos=\"7434\"><strong>Harekete Ge\u00e7ir <\/strong><\/h5>\n<p data-renderer-start-pos=\"7434\">Okuyucular\u0131n\u0131z\u0131 az \u00f6nce okuduklar\u0131 bilgilerle bir \u015feyler yapmaya y\u00f6nlendirin. Yaz\u0131n\u0131z\u0131n konusuyla ba\u011flant\u0131l\u0131, \u00f6\u011frendiklerini uygulamalar\u0131 i\u00e7in onlara ilham verecek eyleme ge\u00e7irilebilir ad\u0131mlar veya pratik tavsiyeler \u00f6nerin.<\/p>\n<h5 data-renderer-start-pos=\"7654\"><strong>Payla\u015f\u0131m\u0131 Te\u015fvik Edin:<\/strong><\/h5>\n<p data-renderer-start-pos=\"7654\">Okuyucular\u0131n\u0131zdan blogunuzu duyurmalar\u0131n\u0131 isteyin. Rahat payla\u015f\u0131m d\u00fc\u011fmeleri veya ilgi \u00e7ekici harekete ge\u00e7irici mesajlarla (CTA) g\u00f6nderinizi sosyal medyada payla\u015fmalar\u0131n\u0131 kolayla\u015ft\u0131r\u0131n.<\/p>\n<h5 data-renderer-start-pos=\"7852\"><strong>G\u00fcvenilir kaynaklara ba\u011flant\u0131lar:<\/strong><\/h5>\n<p data-renderer-start-pos=\"7852\">Haber makaleleri veya uzman yay\u0131nlar\u0131 gibi ilgili d\u0131\u015f kaynaklara ba\u011flant\u0131 vererek blogunuzun g\u00fcvenilirli\u011fini art\u0131r\u0131n. Bu, alan\u0131n\u0131z\u0131n daha geni\u015f ba\u011flam\u0131yla olan ilgilili\u011finizi g\u00f6sterir.<\/p>\n<h5 data-renderer-start-pos=\"8080\"><strong>Bir soruyla ba\u015flayal\u0131m: <\/strong><\/h5>\n<p data-renderer-start-pos=\"8080\">Yaz\u0131n\u0131z\u0131, okuyucular\u0131 kat\u0131l\u0131m g\u00f6stermeye davet ederek bitirin. Yorum ve tart\u0131\u015fmay\u0131 te\u015fvik etmek i\u00e7in ilgi \u00e7ekici bir soru sorun ve okuyucular\u0131n g\u00f6r\u00fc\u015flerini ve deneyimlerini payla\u015fmalar\u0131n\u0131 sa\u011flay\u0131n.<\/p>\n<h5 data-renderer-start-pos=\"8275\"><strong>Sonrakini \u00d6nizle <\/strong><\/h5>\n<p data-renderer-start-pos=\"8275\">Gelecekteki i\u00e7erikleriniz i\u00e7in merak uyand\u0131r\u0131n. Yakla\u015fan etkinlikler, web seminerleri, podcast&#x27;ler veya \u00f6zel i\u00e7erik yay\u0131nlar\u0131ndan bahsederek, okuyucular\u0131 en son geli\u015fmelerden haberdar olmak i\u00e7in blogunuzu takip etmeye te\u015fvik edin.<\/p>\n<h5 data-renderer-start-pos=\"8490\"><strong>\u00d6nerilerde Anahtar Kelimelerin Kullan\u0131m\u0131:<\/strong><\/h5>\n<p data-renderer-start-pos=\"8490\">\u00d6neri sistemleri, belirli anahtar kelimelere dayal\u0131 \u00f6neriler sunarak SEO&#x27;yu iyile\u015ftirebilir. Bir kullan\u0131c\u0131 belirli bir terimi arad\u0131\u011f\u0131nda, sistem arama ge\u00e7mi\u015fini ve davran\u0131\u015flar\u0131n\u0131 analiz ederek ilgili i\u00e7erikleri \u00f6nerebilir.<\/p>\n<h5 data-renderer-start-pos=\"8756\"><strong>Uzun kuyruklu anahtar kelimelere odaklanmak:<\/strong><\/h5>\n<p data-renderer-start-pos=\"8756\">Bu sistemler, genellikle daha spesifik ve rekabetin daha az oldu\u011fu uzun kuyruklu anahtar kelimeler de \u00f6nerebilir; bu da bir web sitesinin arama sonu\u00e7lar\u0131nda daha \u00fcst s\u0131ralarda yer alma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r.<\/p>\n<h5 data-renderer-start-pos=\"8948\"><strong>Kullan\u0131c\u0131 Taraf\u0131ndan Olu\u015fturulan \u0130\u00e7eriklerden Yararlanma:<\/strong><\/h5>\n<p data-renderer-start-pos=\"8948\">Yorumlar ve geri bildirimler gibi kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan i\u00e7erikler, g\u00fcvenilirli\u011fi art\u0131rmak ve SEO s\u0131ralamalar\u0131n\u0131 iyile\u015ftirmek a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. \u00d6neri motorlar\u0131 bu i\u00e7erikleri \u00f6ne \u00e7\u0131kararak sitenin g\u00fcvenilirli\u011fini art\u0131rabilir ve daha fazla organik trafik \u00e7ekebilir.<\/p>\n<p>&nbsp;<\/p>\n<h2 data-renderer-start-pos=\"9223\"><\/h2>\n<h2 id=\"No-cookies!-No-REO?\" data-renderer-start-pos=\"9223\">\u00c7erez yok mu? \u0130\u00e7erik \u00d6neri Motoru Optimizasyonu yok mu?<\/h2>\n<p data-renderer-start-pos=\"9244\">\u015eimdi, ki\u015fisel veri toplaman\u0131n olduk\u00e7a zahmetli bir i\u015f haline gelece\u011fi, \u00e7erezlerin olmad\u0131\u011f\u0131 yeni ve cesur bir d\u00fcnyaya ad\u0131m atmak \u00fczereyken, REO\u2019ya ve \u00e7evrimi\u00e7i olarak yeni kulakl\u0131k sat\u0131n ald\u0131\u011f\u0131m\u0131zda ya da kripto paralarla ilgili bir makale okudu\u011fumuzda ald\u0131\u011f\u0131m\u0131z bu harika \u00f6nerilere ne olacak?<\/p>\n<h3 id=\"Recommendations-Based-on-User-Behavior.\" data-renderer-start-pos=\"9520\">Kullan\u0131c\u0131 Davran\u0131\u015f\u0131na Dayal\u0131 \u00d6neriler.<\/h3>\n<p data-renderer-start-pos=\"9561\"><span id=\"7a2393cd-7ac3-45fb-90a5-0963a4ecb434\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"7a2393cd-7ac3-45fb-90a5-0963a4ecb434\">Kullan\u0131c\u0131lara \u00fcr\u00fcn veya makaleleri sunman\u0131n en yeni ve en etkili y\u00f6ntemi, kullan\u0131c\u0131lar\u0131n ilgi alanlar\u0131na dayanmaktad\u0131r. \u00c7erez izleme ve demografik analiz gibi temel yakla\u015f\u0131mlar\u0131n \u00f6tesine ge\u00e7en davran\u0131\u015f temelli \u00f6neriler, site i\u00e7i etkinliklerden elde edilen verileri kullan\u0131r. <\/span><\/p>\n<p data-renderer-start-pos=\"9828\">\u00d6rne\u011fin, bir video izleme platformunu kulland\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bir film ararken, a\u015fa\u011f\u0131dakiler dahil olmak \u00fczere \u00e7e\u015fitli davran\u0131\u015flara dayal\u0131 veriler olu\u015fturursunuz:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"9974\">\u0130zledi\u011fin filmler<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"9996\">Se\u00e7ti\u011finiz ancak izlemedi\u011finiz i\u00e7erikler<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"10034\">\u0130zlemeye ba\u015flad\u0131\u011f\u0131n\u0131z ama sonra b\u0131rakt\u0131\u011f\u0131n\u0131z diziler<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"10077\">Fare imlecini \u00fczerine getirdi\u011finiz \u00f6\u011feler<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"10106\">Yapt\u0131\u011f\u0131n\u0131z aramalar<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"10127\">Filmler i\u00e7in verdi\u011finiz puanlar<\/p>\n<\/li>\n<\/ul>\n<p data-renderer-start-pos=\"10154\">\u00d6neri sistemi daha sonra bu veri setine dayanarak sizin i\u00e7in etkili bir kullan\u0131c\u0131 profili olu\u015fturur.<\/p>\n<p data-renderer-start-pos=\"10242\"><span id=\"7a2393cd-7ac3-45fb-90a5-0963a4ecb434\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"7a2393cd-7ac3-45fb-90a5-0963a4ecb434\">Bu yakla\u015f\u0131m, her kullan\u0131c\u0131n\u0131n kendine \u00f6zg\u00fc zevk ve tercihlerini kapsaml\u0131 bir \u015fekilde anlamay\u0131 sa\u011flar ve neredeyse t\u00fcm yay\u0131nc\u0131lar i\u00e7in ge\u00e7erlidir; yap\u0131lan se\u00e7imlere dayal\u0131 olarak benzer i\u00e7erikler (\u00f6rne\u011fin makaleler ve haberler) \u00f6nerir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Final-words.-Prioritizing-Customer-Desires-Over-Demographics.\" data-renderer-start-pos=\"10465\">Son s\u00f6zler.<\/h2>\n<p data-renderer-start-pos=\"10465\">G\u00fcn\u00fcm\u00fcz\u00fcn \u00f6neri teknolojileri genellikle genel bir yakla\u015f\u0131m benimsemektedir.<\/p>\n<p data-renderer-start-pos=\"10716\">Her web sitesinin kendine \u00f6zg\u00fc oldu\u011fu gibi, her kullan\u0131c\u0131n\u0131n da farkl\u0131 oldu\u011funu kabul etmek \u00e7ok \u00f6nemlidir. Ki\u015fisel olarak tan\u0131mlanabilir bilgileri (PII) kullanarak tercihleri tahmin etmek genellikle o kadar etkili olmaz. <span id=\"d28292ef-c916-4e9d-88b9-507cac584013\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"d28292ef-c916-4e9d-88b9-507cac584013\">Kullan\u0131c\u0131lar\u0131n ilgisini ger\u00e7ekten \u00e7ekmek ve onlar\u0131 platforma ba\u011flamak i\u00e7in, \u00f6nerileri kullan\u0131c\u0131 davran\u0131\u015flar\u0131na dayand\u0131ran bir modele ge\u00e7mek \u015fartt\u0131r.<\/span><\/p>\n<p data-renderer-start-pos=\"11030\">Bu, arkada\u015flar\u0131 k\u00f6r randevuya \u00e7\u0131karmak gibi bir \u015fey; e\u015fle\u015fmeler sadece demografik verilere de\u011fil, ortak ilgi alanlar\u0131na ve ki\u015filik \u00f6zelliklerine g\u00f6re yap\u0131l\u0131r.<\/p>\n<p data-renderer-start-pos=\"11174\"><span id=\"89e35f75-c067-4198-9686-5bab46a61557\" class=\"\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"89e35f75-c067-4198-9686-5bab46a61557\">Kullan\u0131c\u0131lar\u0131 sitenize \u00e7ekmenin ve onlar\u0131n sitede daha fazla zaman ge\u00e7irmelerini sa\u011flamak i\u00e7in etkile\u015fimlerini art\u0131rman\u0131n yeni yollar\u0131n\u0131 \u00f6\u011frenmeye devam etmek ister misiniz? Yeni haberler i\u00e7in bizi takip etmeye devam edin! Ayr\u0131ca, \u00f6nceki makalelerimizi de inceleyebilirsiniz <a href=\"http:\/\/nery89.com\/all-about-programmatic-advertising\/#Academy\">burada.<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>A content recommendation engine is a tool that employs algorithms to suggest products or content to users based on their historical interactions, preferences, and various other data points. This tool is widely used across not only content-generating websites, but also online retail sites, streaming services, and social media platforms. Consumer behavior has changed drastically both [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":8064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,20],"tags":[115,46,65],"class_list":["post-8092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publishers","category-refinery-academy","tag-content","tag-google","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content recommendation engine optimisation | Refinery89<\/title>\n<meta name=\"description\" content=\"A content recommendation engine is a tool that uses algorithms to suggest content to users based on interactions, preferences, and other data\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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