{"id":8089,"date":"2024-01-16T10:26:30","date_gmt":"2024-01-16T09:26:30","guid":{"rendered":"https:\/\/refinery89.com\/?p=8089"},"modified":"2024-11-18T17:51:13","modified_gmt":"2024-11-18T16:51:13","slug":"yayincilar-icin-onay-yonetimi-gerekliligi","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/consent-management-requirement-for-publishers\/","title":{"rendered":"Yay\u0131nc\u0131lar i\u00e7in yeni Google r\u0131za y\u00f6netimi gereksinimi"},"content":{"rendered":"

Google'\u0131n yeni r\u0131za y\u00f6netimi gereksinimleri yay\u0131nda: bu g\u00fcn nihayet geldi. <\/span><\/p>\n

E\u011fer bir Refinery89 yay\u0131nc\u0131s\u0131ysan\u0131z ve CMP'mizi kullan\u0131yorsan\u0131z, EEA ve Birle\u015fik Krall\u0131k trafi\u011fine y\u00f6nelik reklamlar\u0131n\u0131z hakk\u0131nda bir saniye bile endi\u015felenmenize gerek yok. CMP orta\u011f\u0131m\u0131z olarak her \u015fey yerli yerinde ve her zamanki gibi \u00e7al\u0131\u015f\u0131yor. r\u0131za y\u00f6netici.net<\/a> Google sertifikal\u0131d\u0131r. Ancak, farkl\u0131 bir CMP kullan\u0131yorsan\u0131zg\u00f6z at <\/span>liste <\/span><\/a>Sertifikal\u0131 CMP'lerin aras\u0131ndan sizinkini bulmak i\u00e7in<\/span>)<\/span><\/strong>, l\u00fctfen, herhangi bir gelir kayb\u0131n\u0131 \u00f6nlemek i\u00e7in hemen bizimle ileti\u015fime ge\u00e7in.<\/p>\n

Bu b\u00fcy\u00fck de\u011fi\u015fimlerin kritik ayr\u0131nt\u0131lar\u0131na bakal\u0131m.<\/p>\n

Mevcut durumda, 16 Ocak 2024 tarihinden itibaren, Google'\u0131n AdSense, Ad Manager veya AdMob'unu kullanan t\u00fcm yay\u0131nc\u0131lar ve geli\u015ftiriciler, Google taraf\u0131ndan onaylanm\u0131\u015f ve IAB'nin \u015eeffafl\u0131k ve R\u0131za \u00c7er\u00e7evesi (TCF) ile uyumlu bir R\u0131za Y\u00f6netimi Platformu (CMP) kullanmak zorunda kalacakt\u0131r. Bu, Avrupa Ekonomik Alan\u0131 veya Birle\u015fik Krall\u0131k i\u00e7inde reklam sunumu i\u00e7in zorunludur.<\/p>\n

Google sertifikal\u0131 CMP zorunludur<\/h1>\n

Avrupa Ekonomik Alan\u0131 veya Birle\u015fik Krall\u0131k'ta reklam da\u011f\u0131t\u0131m\u0131 i\u00e7in yay\u0131nc\u0131lar, Google taraf\u0131ndan sertifikaland\u0131r\u0131lm\u0131\u015f bir CMP ile i\u015fbirli\u011fi yapmakla y\u00fck\u00fcml\u00fcd\u00fcr. Bu t\u00fcr CMP'ler, TCF uyumlulu\u011funa odaklanan kriterlere uyumlar\u0131 a\u00e7\u0131s\u0131ndan Google taraf\u0131ndan de\u011ferlendirilir. Google'\u0131n CMP de\u011ferlendirmeleri, ek r\u0131za \u015fartnamemizi destekleyen CMP'lerin bunu etkili bir \u015fekilde yapabildi\u011finden emin olur. Google sertifikasyon de\u011ferlendirmesini ge\u00e7en bir CMP, Google sertifikal\u0131 CMP'lerimiz aras\u0131nda listelenecektir.<\/p>\n

Sertifikal\u0131 CMP'nin yoklu\u011fu<\/h2>\n

Sertifikal\u0131 bir CMP'nin olmamas\u0131 durumunda, EEA ve\/veya BK'de yaln\u0131zca s\u0131n\u0131rl\u0131 say\u0131da programatik reklam sunulacakt\u0131r. Sertifikal\u0131 bir CMP arac\u0131l\u0131\u011f\u0131yla yap\u0131lan trafik, ki\u015fiselle\u015ftirilmi\u015f veya ki\u015fiselle\u015ftirilmemi\u015f reklamlar (NPA) i\u00e7in ge\u00e7erli olmaya devam edecektir. Bunlar hakk\u0131nda daha fazla bilgi edinin burada.<\/a><\/p>\n

<\/h2>\n

Google Sertifikal\u0131 \u00c7SS'ler.<\/h2>\n

16 Ocak 2024 tarihinden itibaren Google sertifikal\u0131 bir CMP kullanmayan herhangi bir i\u015f orta\u011f\u0131, EEA ve Birle\u015fik Krall\u0131k trafi\u011fine reklam yay\u0131nlayamayacakt\u0131r. Tersine, Google sertifikal\u0131 bir CMP arac\u0131l\u0131\u011f\u0131yla gelen trafik hem ki\u015fiselle\u015ftirilmi\u015f hem de ki\u015fiselle\u015ftirilmemi\u015f reklamlar (NPA) i\u00e7in uygun olmaya devam edecektir.<\/p>\n

<\/h3>\n

Arama Reklamlar\u0131 Yay\u0131nc\u0131lar\u0131 i\u00e7in R\u0131za Y\u00f6netimi<\/h2>\n

1 \u015eubat 2024 tarihinden itibaren yeni onay y\u00f6netim kurallar\u0131 ge\u00e7erli olacakt\u0131r. kullanarak Arama Reklamlar\u0131 <\/span><\/span>yay\u0131nc\u0131 \u00fcr\u00fcnleri<\/span> (Arama i\u00e7in AdSense, Alan Adlar\u0131 i\u00e7in AdSense veya Programlanabilir Arama Motoru). Uyum sa\u011flamak i\u00e7in yay\u0131nc\u0131lar, EEA veya Birle\u015fik Krall\u0131k'taki kullan\u0131c\u0131lara reklam g\u00f6sterirken onay toplamak \u00fczere IAB Europe'un \u015eeffafl\u0131k ve Onay \u00c7er\u00e7evesi ile entegre olan sertifikal\u0131 bir CMP kullanmal\u0131d\u0131r.<\/p>\n

Google kurallar\u0131 uygulamaya ba\u015flad\u0131\u011f\u0131nda \u015funlar olacakt\u0131r: EEA veya Birle\u015fik Krall\u0131k'taki kullan\u0131c\u0131lara y\u00f6nelik Arama Reklamlar\u0131 sistemi arac\u0131l\u0131\u011f\u0131yla reklam g\u00f6sterme talebiyle kar\u015f\u0131la\u015ft\u0131\u011f\u0131nda ve Google taraf\u0131ndan onaylanm\u0131\u015f bir CMP kullanmad\u0131\u011f\u0131nda, Google yaln\u0131zca reklam talebinde yeni bir parametre varsa reklam g\u00f6sterecektir. Bu parametre (uygulama hakk\u0131nda daha fazla bilgi edinin, \u201c \" olarak adland\u0131r\u0131lan yeni parametre\u201civt<\/code>\u201dsayesinde Web geli\u015ftirici sitesi i\u00e7in AdSense \u00d6zel Arama Reklamlar\u0131<\/u><\/a>Hem reklamlara onay veren hem de vermeyen trafik t\u00fcrleri i\u00e7in \u00f6zel bir \u00e7erez ve yerel depolama t\u00fcr\u00fcn\u00fcn kullan\u0131m\u0131na izin verildi\u011fini g\u00f6stermesi gerekir.<\/p>\n

Ortaklar, \u00e7evrimi\u00e7i reklamc\u0131l\u0131kta \u00e7erez ve yerel depolama kullan\u0131m\u0131 da dahil olmak \u00fczere, onay toplama ara\u00e7lar\u0131 i\u00e7in yasal sorumluluk ta\u015f\u0131rlar.<\/p>\n

Yeni parametreyi sertifikal\u0131 bir CMP yerine tercih eden ortaklar, EEA ve Birle\u015fik Krall\u0131k trafi\u011finden elde edilen gelirin azalmas\u0131yla kar\u015f\u0131la\u015fabilir. Ne Google sertifikal\u0131 bir TCF CMP ne de yeni parametre kullan\u0131lmazsa, Arama A\u011f\u0131 reklam \u00fcr\u00fcnlerimiz reklam yay\u0131nlamayacakt\u0131r.<\/p>\n

Kilometre ta\u015flar\u0131<\/h3>\n

16 Ocak 2024'ten itibaren<\/strong>: Google AdSense, Ad Manager veya AdMob kullanan yay\u0131nc\u0131lar ve geli\u015ftiriciler, EEA veya \u0130ngiltere'de reklam yay\u0131nlamak i\u00e7in IAB'nin TCF'si ile entegre olan Google sertifikal\u0131 bir CMP kullanmal\u0131d\u0131r.<\/p>\n

1 \u015eubat 2024'ten itibaren:<\/strong> Arama Reklamlar\u0131 yay\u0131nc\u0131 \u00fcr\u00fcnlerini kullanan yay\u0131nc\u0131lar i\u00e7in yeni R\u0131za Y\u00f6netim Platformu (CMP) gereksinimlerinin uygulamas\u0131 ba\u015fl\u0131yor. Bu \u00fcr\u00fcnler i\u00e7in daha \u00f6nce belirtilen R\u0131za Y\u00f6netimi gereksinimlerini g\u00f6zden ge\u00e7irin.<\/p>\n

Yay\u0131nc\u0131lar ne yapmal\u0131?<\/h2>\n

Zaten Google Sertifikal\u0131 Bir CMP Kullanan Yay\u0131nc\u0131lar \u0130\u00e7in.<\/strong><\/p>\n

Bir kahve al\u0131n ve CMP sa\u011flay\u0131c\u0131s\u0131n\u0131 iyi se\u00e7ti\u011finiz i\u00e7in kendinizi tebrik edin. Bu, consentmanager.net CMP kullanan Refinery89 yay\u0131nc\u0131lar\u0131 i\u00e7in ge\u00e7erlidir.<\/p>\n

Kendi CMP'lerine Sahip Yay\u0131nc\u0131lar \u0130\u00e7in. <\/strong><\/p>\n

Kendi kendine y\u00f6netti\u011finiz bir CMP'niz varsa, CMP'niz i\u00e7in sertifika alma s\u00fcrecini inceleyin. Ayr\u0131ca, Google sertifikal\u0131 CMP'ye ge\u00e7mek i\u00e7in reklam teknolojisi orta\u011f\u0131n\u0131zla ileti\u015fime ge\u00e7in.<\/p>\n

Yay\u0131nc\u0131lar \u0130\u00e7in CMP Arayanlar. <\/span><\/strong>\u00a0<\/span><\/p>\n

Yay\u0131nc\u0131lar, sertifikal\u0131 CMP'ler listesini kontrol etmeli ve Refinery89'da<\/a> sizin i\u00e7in bekleyen bir \u00e7\u00f6z\u00fcm\u00fcm\u00fcz zaten var: i\u015fbirli\u011fiyle <\/span><\/span>r\u0131za y\u00f6netici.net<\/span><\/span><\/a> Yaln\u0131zca Google sertifikal\u0131 de\u011fil, ayn\u0131 zamanda TTDSG, GDPR ve ePrivacy uyumlu \u00e7\u00f6z\u00fcmler sunuyoruz. Ba\u015fka yere bakman\u0131za gerek yok, arkan\u0131zday\u0131z. <\/span><\/span><\/p>\n

Google'\u0131n Gizlilik ve Mesajla\u015fma Avrupa D\u00fczenlemeleri Mesajlar\u0131n\u0131 Kullanan Yay\u0131nc\u0131lar \u0130\u00e7in. <\/strong><\/p>\n

Avrupa d\u00fczenlemeleri i\u00e7in en uygun \u00c7KP \u00e7\u00f6z\u00fcm\u00fcn\u00fc de\u011ferlendirin. Avrupa d\u00fczenlemeleri mesaj\u0131, Ad Manager, AdSense ve AdMob yay\u0131nc\u0131lar\u0131 i\u00e7in Gizlilik ve Mesajlar sekmesinde mevcuttur. Yeni TCF gerekliliklerine uygun oldu\u011fu onaylanm\u0131\u015ft\u0131r.<\/p>\n

Uygulama Yay\u0131nc\u0131lar\u0131 \u0130\u00e7in: <\/span><\/strong>Web sitesi \u00c7P'leri ile birlikte Refinery89, uygulama yay\u0131nc\u0131lar\u0131 i\u00e7in ayn\u0131 sa\u011flam ortakl\u0131kla bir Kullan\u0131c\u0131 Mesajla\u015fma Platformu (UMP) SDK's\u0131 sunmaya haz\u0131r.<\/span><\/span>.<\/span><\/p>\n

Ak\u0131lda tutulmas\u0131 gereken noktalar:<\/h4>\n
    \n
  1. \n

    Uyumluluk Gereklili\u011fi<\/strong>Uyumsuzluk, reklam sunmada zorluklara yol a\u00e7abilir ve bu da reklam gelirlerini etkiler.<\/p>\n<\/li>\n

  2. \n

    Reklam Geliri \u00dczerindeki Potansiyel Etki<\/strong>: Uymayan yay\u0131nc\u0131lar reklam hizmetlerinde k\u0131s\u0131tlamalarla kar\u015f\u0131la\u015fabilir. Google, yaln\u0131zca s\u0131n\u0131rl\u0131 t\u00fcrde reklamlar\u0131n g\u00f6sterilmesine y\u00f6nelik k\u0131s\u0131tlamalar uygulayacak ve bu durum reklam gelirlerini potansiyel olarak azaltabilir.<\/p>\n<\/li>\n

  3. \n

    Kullan\u0131c\u0131 Deneyimi ve R\u0131za<\/strong>Daha s\u0131k\u0131 onay gereksinimleriyle yay\u0131nc\u0131lar\u0131n, kullan\u0131c\u0131lar\u0131n kolayca onay verebilece\u011fi veya reddedebilece\u011fi sorunsuz bir kullan\u0131c\u0131 deneyimi sa\u011flamas\u0131 gerekmektedir. Haberlere g\u00f6z at\u0131n \u00c7erezleri Reddet d\u00fc\u011fmesi<\/a>.<\/p>\n<\/li>\n

  4. \n

    Piyasa De\u011fi\u015fikliklerine Uyum<\/strong>Bu de\u011fi\u015fiklik, dijital reklamlarda artan gizlilik ve kullan\u0131c\u0131 r\u0131zas\u0131 y\u00f6n\u00fcndeki daha geni\u015f bir end\u00fcstri e\u011filimini yans\u0131tmaktad\u0131r. Yay\u0131nc\u0131lar\u0131n pazarda rekabet\u00e7i ve g\u00fcvenilir kalabilmek i\u00e7in bu geli\u015fen standartlara uyum sa\u011flamalar\u0131 gerekmektedir.<\/p>\n<\/li>\n

  5. \n

    Ortaklara Artan \u0130nceleme<\/strong>Yay\u0131nc\u0131lar, reklam teknolojisi ortaklar\u0131n\u0131 dikkatli se\u00e7melidir. Bu yeni standartlara uyan kurulu\u015flarla \u00e7al\u0131\u015ft\u0131klar\u0131ndan emin olmal\u0131d\u0131rlar.<\/p>\n<\/li>\n<\/ol>\n

     <\/p>\n

    G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, sonunda her \u015fey do\u011fru reklam teknolojisi orta\u011f\u0131n\u0131 se\u00e7meye indirgeniyor.<\/p>\n

    Refinery89, bizimle \u00e7al\u0131\u015fan her yay\u0131nc\u0131yla \u00f6zenle ilgilenen, reklamlar\u0131n paraya d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesini, gelirin artmas\u0131n\u0131 ve i\u015flerin her zamanki gibi sorunsuz y\u00fcr\u00fcmesini sa\u011flayan bir Adtech \u015firketidir.<\/p>\n

    T\u00fcm endi\u015felerinizi geride b\u0131rak\u0131p b\u00fcy\u00fcyen yay\u0131nc\u0131 toplulu\u011fumuza kat\u0131lmak ister misiniz? Biz sadece bir uzakla\u015f<\/a>!<\/p>\n

    ","protected":false},"excerpt":{"rendered":"

    Google\u2019s new consent management requirements are live:\u00a0 this day has come. If you are a Refinery89 publisher and use our CMP you shouldn\u2019t worry a second about your ads for EEA and UK traffic. Everything is in place and working as usual, as our partner in CMP consentmanager.net is Google-certified. However, if you are using […]<\/p>\n","protected":false},"author":12,"featured_media":11992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[114,97],"class_list":["post-8089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-consent-management","tag-google-consent-mode-v2"],"yoast_head":"\nNew Google consent management requirement for publishers | Refinery89<\/title>\n<meta name=\"description\" content=\"Google consent management requirement for publishers became effective on 16th of January. 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