{"id":7929,"date":"2023-12-13T14:52:07","date_gmt":"2023-12-13T13:52:07","guid":{"rendered":"https:\/\/refinery89.com\/?p=7929"},"modified":"2024-11-18T17:55:26","modified_gmt":"2024-11-18T16:55:26","slug":"dijital-pazarlama-istatistikleri-2023-2024e-dogru-ilerliyor","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/digital-marketing-statistics-2023-edging-toward-2024\/","title":{"rendered":"Dijital pazarlama istatistikleri 2023: 2024'e do\u011fru ilerlerken"},"content":{"rendered":"

Dijital pazarlama ba\u015f d\u00f6nd\u00fcr\u00fcc\u00fc bir h\u0131zla de\u011fi\u015fiyor. 2023, hayat\u0131m\u0131z\u0131 ve internet etkile\u015fimini alg\u0131lama \u015feklimizi sonsuza dek de\u011fi\u015ftiren yeni teknolojiler a\u00e7\u0131s\u0131ndan verimli ge\u00e7ti.<\/p>\n

ChatGPT nisan ay\u0131nda b\u00fcy\u00fck bir \u00e7\u0131k\u0131\u015f yapt\u0131. \u015eirketler ve m\u00fc\u015fteriler, teknoloji de\u011fi\u015fimleri kar\u015f\u0131s\u0131nda \u00e7aresizlik ve yapay zeka tabanl\u0131 teknolojinin i\u015fleri devralaca\u011f\u0131 hissi ile i\u00e7erik olu\u015fturma, arama ve insanlar aras\u0131 etkile\u015fimdeki yeni al\u0131\u015fkanl\u0131klar\u0131n h\u0131zla benimsenmesi aras\u0131nda farkl\u0131 yollar izledi.<\/p>\n

Durmak bilmeyen ekonomik ve siyasi t\u00fcrb\u00fclanslar, \u015firketleri harcamalar\u0131 k\u0131smaya ve milyonlarca \u00e7al\u0131\u015fan\u0131 i\u015ften \u00e7\u0131karmaya zorlayarak korku yay\u0131lmas\u0131na neden oldu.<\/p>\n

Ancak teknolojik ilerleme, m\u00fc\u015fterilerin markalar\u0131n davran\u0131\u015flar\u0131 \u00fczerindeki a\u011f\u0131r etkisinden kaynaklanan ba\u015fka bir e\u011filimi de beraberinde getiriyor. M\u00fc\u015fteriler, internetin g\u00fcc\u00fcn\u00fc kullanarak \u015firketlerin \u00f6nceliklerini belirliyor, s\u00fcrd\u00fcr\u00fclebilirlik, ki\u015fiselle\u015ftirilmi\u015f hizmet ve bireysel olarak tasarlanm\u0131\u015f m\u00fc\u015fteri yolculuklar\u0131na pazarlama oda\u011f\u0131n\u0131 dikte ediyor.<\/p>\n

\u0130ki yayg\u0131n olarak bilinen ve sayg\u0131n raporu kullanarak, 2024'te nelere haz\u0131rlanmam\u0131z gerekti\u011fini yans\u0131tan 2023'\u00fcn bir \u00f6zetini haz\u0131rlamaya karar verdik.<\/p>\n

 <\/p>\n

\u0130nternet Kullan\u0131m Tasla\u011f\u0131<\/h1>\n

\u201cMatrix her yerde. Hepsi etraf\u0131m\u0131zda. Hatta \u015fimdi bu odada bile\u201d <\/strong>\u2013 Morpheus (Matrix)<\/em><\/p>\n

Dijital, n\u00fcfusun kendisinden daha h\u0131zl\u0131 b\u00fcy\u00fcyor ve gezegen n\u00fcfusunun yaln\u0131zca yar\u0131s\u0131 \u00e7evrimi\u00e7i olmas\u0131na ra\u011fmen, internet kullan\u0131c\u0131lar\u0131 ve sosyal medya kullan\u0131c\u0131lar\u0131nda s\u00fcrekli bir art\u0131\u015f e\u011filimi var. Deep-fake \u00e7a\u011f\u0131nda sosyal medyaya daha \u00e7ok g\u00fcvenebilir miyiz? Karar\u0131 size b\u0131rak\u0131yoruz. Kesin olan bir \u015fey var ki, insanlar her zamankinden daha fazla insani ses ve temas aray\u0131\u015f\u0131ndalar.<\/p>\n

 <\/p>\n

\"dijital<\/a><\/p>\n

 <\/p>\n

G\u00fcnl\u00fck farkl\u0131 medya ile ge\u00e7irilen s\u00fcre azal\u0131rken, internet kullan\u0131m\u0131n\u0131n toplam s\u00fcresi 4 dakika artt\u0131. Sosyal medya kullan\u0131c\u0131lar\u0131n\u0131n art\u0131\u015f\u0131yla birle\u015fti\u011finde, insanlar\u0131n medyayla ilgilendi\u011fini s\u00f6yleyebiliriz. GWI'nin \u201cNoktalar\u0131 Birle\u015ftirmek 2024<\/a>\u201d raporuna g\u00f6re, medyaya duyulan g\u00fcvensizlik seviyesi ge\u00e7en y\u0131l 1 artt\u0131. Dolay\u0131s\u0131yla burada insanlar\u0131n ger\u00e7ekte nereye y\u00f6neldi\u011fini g\u00f6r\u00fcyoruz. Her t\u00fcrden medyadan uzakla\u015f\u0131p sosyal medyaya y\u00f6neliyorlar.<\/p>\n

\u00a0 \u00a0 \u00a0 \"dijital<\/a><\/p>\n

 <\/p>\n

En b\u00fcy\u00fck d\u00fc\u015f\u00fc\u015f, hem \u00e7evrimi\u00e7i hem de bas\u0131l\u0131 bas\u0131n yay\u0131nlar\u0131nda g\u00f6zlemlendi. \u0130nsanlar 2023\u2019te bu mecralarda 22 dakika daha az zaman ge\u00e7irdi; bunu -13% ile televizyon (yay\u0131n ve ak\u0131\u015f) ve 10 dakikal\u0131k video izleme izledi.<\/p>\n

Bunun bir di\u011fer sebebi de dijital pazarlamac\u0131lar\u0131n d\u00fc\u015f\u00fcnmesi ve kullanmas\u0131 gereken ekran s\u00fcresi me\u015fguliyeti.<\/p>\n

 <\/p>\n

\"dijital<\/a><\/p>\n

 <\/p>\n

\u0130nsanlar ekran ba\u015f\u0131nda ge\u00e7irdikleri zaman ve s\u00fcrekli \u00e7evrimi\u00e7i olma konusunda giderek daha fazla endi\u015fe duyuyor. \u0130nternet ba\u011f\u0131ml\u0131l\u0131\u011f\u0131ndan muzdarip 210 milyon insan oldu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, JOMO (Ka\u00e7\u0131rma Sevinci) geli\u015fen bir trend. Markalar, bu endi\u015feyi KSP'ye d\u00f6n\u00fc\u015ft\u00fcrerek bu d\u00fc\u015f\u00fc\u015flerin etraf\u0131ndan dolanabilir: sizin i\u00e7in \u00e7evrimi\u00e7i \u00e7al\u0131\u015f\u0131r\u0131z, sosyalle\u015ftiririz, insan s\u0131cakl\u0131\u011f\u0131n\u0131 geri getiririz.<\/p>\n

Mobil fakt\u00f6r<\/h5>\n

 <\/p>\n

\"dijital<\/a><\/p>\n

 <\/p>\n

Mobil eri\u015fim sadece bir ger\u00e7eklik de\u011fil, SEO uzmanlar\u0131n\u0131n ve i\u00e7erik olu\u015fturucular\u0131n tam dikkatini gerektiren bir ger\u00e7ektir. Reklamlardan para kazanmay\u0131 d\u00fc\u015f\u00fcnen bir yay\u0131nc\u0131ysan\u0131z, kesinlikle cep telefonlar\u0131 i\u00e7in sunulan reklam bi\u00e7imlerine odaklanmal\u0131s\u0131n\u0131z. Biraz m\u0131 ar\u0131yorsunuz? Elimizde olanlar bunlar.\u00a0<\/a> Bug\u00fcnlerde bu sadece temel bir hijyen unsuru.<\/p>\n

\"dijital<\/a><\/p>\n

D\u00fcnya n\u00fcfusunun 's\u0131 her g\u00fcn internet kullan\u0131yor. Bat\u0131 Avrupa ve Kuzey Amerika'da bu oran '\u0131n \u00fczerindeyken, Kuzey Avrupa'da ise 'ye ula\u015f\u0131yor.<\/p>\n

\u00dclke baz\u0131nda rapor ilgin\u00e7 bir korelasyon g\u00f6steriyor: \u0130nternet kullan\u0131c\u0131s\u0131 oran\u0131 y\u00fcksek olan \u00fclkeler, g\u00fcnl\u00fck internet kullan\u0131c\u0131s\u0131 pay\u0131 daha k\u00fc\u00e7\u00fck olan \u00fclkelere g\u00f6re internette daha az zaman harc\u0131yor. Japonya'da internet kullan\u0131m s\u00fcresi 4 saate kadar iniyor.<\/p>\n

 <\/p>\n

\"dijital<\/a><\/p>\n

<\/h2>\n

Teknolojiler yeti\u015fiyor<\/h2>\n

\u201cArt\u0131k kimse ba\u015f\u0131n\u0131 bile kald\u0131rm\u0131yor.\u201d<\/strong> Black Mirror, 5. Sezon, 2. B\u00f6l\u00fcm, \u201cSmithereens<\/em>\u201d<\/p>\n

 <\/p>\n

 <\/p>\n

\u0130nsanlar internetin ve genel olarak teknolojinin hayat\u0131m\u0131zdaki bask\u0131n rol\u00fcnden korkuyor. \u0130nsanlar teknolojinin kendileri i\u00e7in de\u011fil, kendilerine oldu\u011funu hissediyor ve s\u0131radan bir kullan\u0131c\u0131 \u00f6nemli bir rol oynam\u0131yor. Firmalar, insanlar\u0131n teknoloji \u00fczerindeki kontrol\u00fcn\u00fc geri alma y\u00f6n\u00fcndeki bu y\u00fckselen dalgaya dikkat etmeli.<\/p>\n

 <\/p>\n

\"dijital<\/a><\/p>\n

 <\/p>\n

Buradaki herkesin ana meselesi, insan ya\u011fmurunda kontrol\u00fc kaybetme ve kriz hissi.<\/p>\n

Bu durum, TikTok'ta 8,7 milyar g\u00f6r\u00fcnt\u00fclemeye ula\u015fan 2023 CoreCore trendinde, modern ya\u015fam\u0131n teknolojiyle olan karma\u015f\u0131k d\u00fc\u011f\u00fcm\u00fcn\u00fcn yaratt\u0131\u011f\u0131 rahats\u0131z edici ger\u00e7ekli\u011fi belirtmek i\u00e7in postmodern imgeler ve seslendirme kullan\u0131larak g\u00f6sterilmi\u015ftir.<\/p>\n

 <\/p>\n

 <\/p>\n

\"dijital<\/p>\n

 <\/p>\n

 <\/p>\n

Teknoloji, kurumlara olan g\u00fcvenin a\u015f\u0131nmas\u0131n\u0131 h\u0131zland\u0131rd\u0131 ve \u00e7evrimi\u00e7i platformlar\u0131 y\u00f6neten kurulu\u015flar spam botlar\u0131 tespit edip kontrol etmeye \u00e7al\u0131\u015f\u0131rken ifade \u00f6zg\u00fcrl\u00fc\u011f\u00fc karma\u015f\u0131kl\u0131klar\u0131yla kar\u015f\u0131la\u015ft\u0131k\u00e7a kullan\u0131c\u0131lar\u0131n teknolojiyle ili\u015fkilerini daha da zorlad\u0131.<\/p>\n

Teknoloji sadece ezici bir h\u0131zla geli\u015fmekle kalmaz, ayn\u0131 zamanda kullan\u0131c\u0131yla etkile\u015fim h\u0131z\u0131n\u0131 da art\u0131r\u0131r. \u0130nternet ba\u011flant\u0131 h\u0131z\u0131n\u0131n artmas\u0131yla i\u00e7erikler g\u00fcnden g\u00fcne daha h\u0131zl\u0131 iletilir. Bu fakt\u00f6r, Temel Web \u0130\u015faretleri (Core Web Vitals) ve sitenizin sayfa gecikmesini analiz ederken dikkate al\u0131nmas\u0131 gereken \u00e7ok \u00f6nemli bir unsurdur.<\/p>\n

 <\/p>\n

 <\/p>\n

\"dijital<\/a><\/p>\n

 <\/p>\n

Yapay Kayg\u0131 vs Yapay Heyecan<\/h2>\n

\u201cPrimates milyonlarca y\u0131l i\u00e7inde evrimle\u015fir. Ben saniyeler i\u00e7inde evrimle\u015firim. Ve buraday\u0131m. Tam d\u00f6rt dakika sonra her yerde olaca\u011f\u0131m.\u201d<\/strong> Skynet, Terminator: Genesis<\/em><\/p>\n

 <\/p>\n

 <\/p>\n

Son siyasi ve ekonomik geli\u015fmeler, insanlar\u0131 her zamankinden daha fazla b\u00f6l\u00fcyor. \u00dcretken yapay zeka, bireylerin birbirinden kopma s\u00fcrecine b\u00fcy\u00fck \u00f6l\u00e7\u00fcde katk\u0131da bulundu: Giderek daha fazla insan, geli\u015fen yapay zekadan tehdit alt\u0131nda hissediyor ve i\u015fleri konusunda endi\u015fe duyuyor. T\u00fcm bunlar, ileti\u015fim ve insan temas\u0131 i\u00e7in bir ihtiya\u00e7 do\u011furuyor; bu nedenle kullan\u0131c\u0131lar\u0131n %\u2019si her g\u00fcn mesajla\u015fma uygulamalar\u0131n\u0131 ve sosyal medyay\u0131 elinin alt\u0131nda tutuyor.<\/p>\n

 <\/p>\n

\"dijital<\/a><\/p>\n

Her g\u00fcn daha fazla teknoloji insanlar\u0131n dikkatini \u00e7ekmek i\u00e7in m\u00fccadele ediyor ve g\u00fcnl\u00fck i\u015f g\u00f6revleriyle aralar\u0131na giriyor. (kaynak: Accenture). Bu durum, g\u00fcncellemeler ve de\u011fi\u015fiklikler konusunda her zaman tetikte ve dikkatli olma gereklili\u011fini do\u011furuyor ve FOMO sendromunu g\u00fc\u00e7lendiriyor. Burada bir di\u011fer sorun da, daha az verimli bir varl\u0131k olarak i\u015ften \u00e7\u0131kar\u0131lma korkusuna yol a\u00e7an yapay zekayla kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda yetersiz hissetmektir.<\/p>\n

\"dijital<\/a><\/p>\n

Ipsos ve Reuters taraf\u0131ndan yap\u0131lan bir ankete g\u00f6re, ABD vatanda\u015flar\u0131n\u0131n 'i "yapay zekan\u0131n insanl\u0131\u011f\u0131n gelece\u011fini tehdit etti\u011fini" d\u00fc\u015f\u00fcn\u00fcrken, buna kar\u015f\u0131 \u00e7\u0131kanlar\u0131n oran\u0131 sadece 'dir. Yapay zekadan endi\u015fe duyan m\u00fc\u015fteri say\u0131s\u0131 2024'te kesinlikle artacakt\u0131r. Markalar ne yapabilir? M\u00fc\u015fterilerin \u00fczerindeki bask\u0131y\u0131 azaltmal\u0131 ve ki\u015fisel, insani bir ilgi sunmal\u0131d\u0131r; bu yakla\u015f\u0131m 2024'te giderek bir VIP hizmetine d\u00f6n\u00fc\u015febilir.<\/p>\n

 <\/p>\n

 <\/p>\n

Dory Google kullanabilseydi\u2026<\/h2>\n

\u201c\u015eeyleri neredeyse an\u0131nda unutuyorum. Ailemde var... en az\u0131ndan \u00f6yle d\u00fc\u015f\u00fcn\u00fcyorum... h\u0131mm, onlarlar nerede?\u201d<\/strong> -Dory, Kay\u0131p Bal\u0131k Dori<\/em><\/p>\n

 <\/p>\n

 <\/p>\n

Dikkat s\u00fcresi k\u0131sald\u0131k\u00e7a i\u00e7erik t\u00fcketimi de d\u00f6n\u00fc\u015f\u00fcyor. Video i\u00e7eri\u011fi, hala liderli\u011fini korusa da, i\u00e7eri\u011fin kral\u0131 olma pozisyonunu biraz olsun b\u0131rakt\u0131, di\u011fer i\u00e7erik t\u00fcrleri pop\u00fclerlik kazand\u0131. TV, m\u00fc\u015fterilerin dikkatini geri al\u0131yor.<\/p>\n

 <\/p>\n

\"dijital<\/p>\n

 <\/p>\n

H\u0131zla geli\u015fen CTV ve Talep \u00dczerine (On-Demand) platformlar, pazarlamac\u0131lara farkl\u0131 se\u00e7enekler sunuyor. \u015eirketinizin sponsor oldu\u011fu k\u0131sa film, sosyal medya video kampanyas\u0131 i\u00e7in 100.000 euro yat\u0131r\u0131m yapmak yerine ne olabilirdi? Barbie'nin \u00f6rne\u011fine bak\u0131n. Elbette herkesin harcayacak 150 milyon dolar\u0131 yok ama Netflix, reklaml\u0131 bir s\u00fcr\u00fcm\u00fcn\u00fc piyasaya s\u00fcrd\u00fckten sonra, daha iyi segmentasyon ara\u00e7lar\u0131yla sadece 10 milyon eri\u015fimli kampanyalar yapabildi\u011fimiz eski g\u00fczel g\u00fcnlere geri d\u00f6n\u00fcyoruz.<\/p>\n

\"dijital<\/a><\/p>\n

Say\u0131lar bize kapsaml\u0131 bir tablo sunuyor. \u0130nsanlar hala televizyon izliyor. Ve pay baz\u0131lar\u0131 beklendi\u011fi kadar h\u0131zl\u0131 d\u00fc\u015fm\u00fcyor.<\/p>\n

\"dijital<\/a><\/p>\n

\u00d6te yandan \u00e7evrimi\u00e7i ses i\u00e7eri\u011fi istikrarl\u0131 bir d\u00fc\u015f\u00fc\u015f ya\u015f\u0131yor. Yine, bilgiyle a\u015f\u0131r\u0131 beslenme, her seferinde daha m\u00fckemmelle\u015fen TV g\u00f6r\u00fcnt\u00fcs\u00fcyle a\u015f\u0131r\u0131 uyar\u0131lma nedeniyle insanlar uzun s\u00fcreli ba\u011fl\u0131l\u0131k gerektiren i\u00e7eri\u011fe giderek daha az dikkat g\u00f6steriyor.<\/p>\n

\"dijital<\/a><\/p>\n

M\u00fczik yay\u0131n hizmetleri dinleyici kaybediyor ancak \u00e7evrimi\u00e7i radyo programlar\u0131 ve sesli kitap sa\u011flay\u0131c\u0131lar\u0131 kadar sert d\u00fc\u015f\u00fc\u015f ya\u015fam\u0131yor.<\/p>\n

 <\/p>\n

Pac-Man<\/h2>\n

\u201cHer oyunda mesajlar vard\u0131r. Pac-Man gibi. PAC'\u0131n ne anlama geldi\u011fini biliyor musun? Program ve kontrol.\u201d <\/strong>\u2013 Bandersnatch<\/em><\/p>\n

 <\/p>\n

 <\/p>\n

Ki\u015fisel veriler, 2024\u2019te endi\u015fe edilmesi gereken bir di\u011fer b\u00fcy\u00fck trend bal\u0131\u011f\u0131. Google, \u00fc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerini kald\u0131racak ve markalar\u0131n Google'\u0131n izleme ko\u015fullar\u0131n\u0131 kabul etmesini gerektiren R\u0131za Modu v2'yi tan\u0131tacak. Google sertifikal\u0131 CMP yoksa Google Etiket Y\u00f6neticisi, Google Analytics veya Google Ads de yok. D\u00fczenleyicilere tam tersi e\u011filimleri g\u00f6steren gata (GIWI, Accenture) olsa da: markalardan ki\u015fiselle\u015ftirme aray\u0131\u015f\u0131, ana kap\u0131 bek\u00e7ileri mahremiyet endi\u015fesi bayra\u011f\u0131n\u0131 sallayarak markalar\u0131n verilere eri\u015fimini s\u0131n\u0131rlamak i\u00e7in e\u015fik mekanizmalar\u0131 geli\u015ftiriyor.<\/p>\n

 <\/p>\n

\"dijital<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

D\u00fcnya \u00e7ap\u0131nda \u00fc\u00e7 ki\u015fiden biri gizlilik konusunda endi\u015feli. Az\u0131msanmayacak bir say\u0131, ancak baz\u0131lar\u0131 sunmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 kadar b\u00fcy\u00fck de\u011fil.<\/p>\n

Ancak pazarlamac\u0131lar\u0131n yaln\u0131zca kullan\u0131c\u0131lar\u0131n \u00e7evrimi\u00e7i davran\u0131\u015f verileriyle de\u011fil, ayn\u0131 zamanda i\u00e7eriklerin giderek artan tekd\u00fczeli\u011fiyle de ilgilenmesi gerekiyor.<\/p>\n

M\u00fc\u015fterilere daha \u00f6nce hi\u00e7 olmad\u0131\u011f\u0131 kadar \u00e7ok deneyim sunuluyor, ancak \u00fcr\u00fcnler ayn\u0131 i\u015flevsellik, ayn\u0131 bi\u00e7im ve ayn\u0131 ifadelerle ay\u0131rt edilemez g\u00f6r\u00fcn\u00fcyor. \u0130\u00e7erik havuzu ne kadar b\u00fcy\u00fck olursa, \u00f6zel olan o kadar az \u00f6zel hissettirir. Teknoloji, daha \u00f6nce insanlar taraf\u0131ndan yerine getirilen bask\u0131n bir tat belirleyiciye d\u00f6n\u00fc\u015f\u00fcyor ve algoritmalar markan\u0131z\u0131n g\u00f6sterilip g\u00f6sterilmeyece\u011fini kontrol ediyor. Bu bizi nereye b\u0131rak\u0131yor? Cesur ve \u00f6zg\u00fcn olman\u0131n, i\u00e7eri\u011finizi Google arama sonu\u00e7lar\u0131n\u0131n ikinci sayfas\u0131na hapsetebilece\u011fi bir yere.<\/p>\n

T\u00fcm bunlar, \u015fa\u015f\u0131rt\u0131c\u0131 ya da \u015fa\u015f\u0131rt\u0131c\u0131 olmayan bir \u015fekilde, reklamc\u0131l\u0131kta temsil eksikli\u011fine yol a\u00e7\u0131yor. D\u00fcnya \u00e7ap\u0131nda kullan\u0131c\u0131lar\u0131n yaln\u0131zca %\u2019si reklamlar\u0131n kendi hayatlar\u0131yla bir ilgisi oldu\u011funu, markalar\u0131n kendilerini anlad\u0131\u011f\u0131n\u0131 ve hissettirdi\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Ger\u00e7ekler basit: Ba\u011flant\u0131 yoksa, i\u015f de yok. M\u00fc\u015fteriler, kendi ki\u015filiklerini yans\u0131tmayan markalardan al\u0131\u015fveri\u015f yapmak istemiyor.<\/p>\n

 <\/p>\n

 <\/p>\n

\"dijital<\/a><\/p>\n

 <\/p>\n

\"dijital<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

M\u00fc\u015fterilerin markalarla etkile\u015fimleri giderek daha fazla \u00e7evrimi\u00e7i tabanl\u0131 ve giderek daha az ki\u015fisel hale geliyor, ancak markalar\u0131n kendi \u00e7\u0131karlar\u0131n\u0131 en iyi \u015fekilde g\u00f6zetti\u011fine duyulan g\u00fcven olduk\u00e7a d\u00fc\u015f\u00fck. Sekt\u00f6rler genelinde bir g\u00fcvensizlik s\u00f6z konusu.<\/p>\n

\"dijital<\/a><\/p>\n

S\u0131rada ne var? Bir sonu\u00e7 yerine.<\/h2>\n

Her m\u00fc\u015fteriyi birey olarak anlamak kritik \u00f6nem ta\u015f\u0131maktad\u0131r, \u00e7\u00fcnk\u00fc geleneksel kal\u0131plar\u0131n d\u0131\u015f\u0131na \u00e7\u0131k\u0131yorlar ve ki\u015fiselle\u015ftirme beklentilerini y\u00fckseltiyorlar. K\u00fclt\u00fcrel dokunu\u015f noktalar\u0131 de\u011fi\u015fiyor, reklamc\u0131l\u0131ktaki g\u00f6rselleri ve e\u011flencedeki anlat\u0131lar\u0131 etkiliyor. 70 ya\u015f \u00fcst\u00fc, emekliler ve birden fazla i\u015fte \u00e7al\u0131\u015fan aktif demografiye hitap eden yeni hizmetlerin ortaya \u00e7\u0131kmas\u0131 muhtemeldir. Do\u011fum oranlar\u0131n\u0131n d\u00fc\u015fmesiyle birlikte toplumun ya\u015f yap\u0131s\u0131nda belirgin bir de\u011fi\u015fim ya\u015fanacak, bu da k\u00fclt\u00fcr, beklentiler ve al\u0131\u015fkanl\u0131klar\u0131 temel d\u00fczeyde etkileyecektir. Teknolojinin bu ge\u00e7i\u015fte \u00f6nemli bir rol oynamas\u0131 bekleniyor. Kendi yollar\u0131n\u0131 \u00e7izen ki\u015filerin, \u00f6zellikle veri ve yapay zeka destekli yenilik\u00e7i \u00fcr\u00fcn ve hizmetleri memnuniyetle kar\u015f\u0131lamas\u0131 bekleniyor. Bu ya\u015fam tarz\u0131 de\u011fi\u015fikliklerini ve yeni ger\u00e7eklikleri yans\u0131tan pazarlama anlat\u0131lar\u0131 daha g\u00fc\u00e7l\u00fc bir etkiye sahip olacakt\u0131r.<\/p>\n

Hayat merkezli bir yakla\u015f\u0131m benimseyerek markalar, geleneksel normlar\u0131 y\u0131kan kesintisiz deneyimler yaratabilirler. 64 ya\u015f\u0131nda Amsterdaml\u0131 bir kad\u0131n olmak gibi temel demografik bilgiler, do\u011fru tahminler i\u00e7in art\u0131k yeterli olmayacakt\u0131r. Ki\u015fiselle\u015ftirme beklentileri artacak ve kurulu\u015flar \u00e7evik kalmal\u0131, ortaya \u00e7\u0131kan f\u0131rsatlardan yararlanmaya haz\u0131r olmal\u0131d\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"

Digital marketing changes at a staggering speed. 2023 was fruitful regarding new technologies that altered our lives and the way we perceive internet interaction forever. ChatGPT boomed in April. Companies and customers took different courses of action from helplessness before technology shifts and feeling that AI-based tech will take over the rains, to quick adoption […]<\/p>\n","protected":false},"author":12,"featured_media":11998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[46,24,93],"class_list":["post-7929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-google","tag-programmatic-advertising","tag-trends"],"yoast_head":"\nDigital marketing statistics 2023: edging toward 2024 | Refinery89<\/title>\n<meta name=\"description\" content=\"Digital marketing changes at a staggering speed. We decided to put together an digital outline of 2023 that marked trends of 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/dijital-pazarlama-istatistikleri-2023-2024e-dogru-ilerliyor\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing statistics 2023: edging toward 2024 | Refinery89\" \/>\n<meta property=\"og:description\" content=\"Digital marketing changes at a staggering speed. We decided to put together an digital outline of 2023 that marked trends of 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/tr\/dijital-pazarlama-istatistikleri-2023-2024e-dogru-ilerliyor\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-13T13:52:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-18T16:55:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/Blog-Post_Digital-Statistics.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Refinery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Refinery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/digital-marketing-statistics-2023-edging-toward-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/digital-marketing-statistics-2023-edging-toward-2024\\\/\"},\"author\":{\"name\":\"Refinery\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/bb44c8e27cbe031801796765556d9d1e\"},\"headline\":\"Digital marketing statistics 2023: edging toward 2024\",\"datePublished\":\"2023-12-13T13:52:07+00:00\",\"dateModified\":\"2024-11-18T16:55:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/digital-marketing-statistics-2023-edging-toward-2024\\\/\"},\"wordCount\":1707,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/digital-marketing-statistics-2023-edging-toward-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Blog-Post_Digital-Statistics.png\",\"keywords\":[\"Google\",\"Programmatic Advertising\",\"Trends\"],\"articleSection\":[\"News\",\"Publishers\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/digital-marketing-statistics-2023-edging-toward-2024\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/it\\\/digital-marketing-statistics-2023-edging-toward-2024\\\/\",\"name\":\"Digital marketing statistics 2023: edging toward 2024 | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/digital-marketing-statistics-2023-edging-toward-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/digital-marketing-statistics-2023-edging-toward-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Blog-Post_Digital-Statistics.png\",\"datePublished\":\"2023-12-13T13:52:07+00:00\",\"dateModified\":\"2024-11-18T16:55:26+00:00\",\"description\":\"Digital marketing changes at a staggering speed. We decided to put together an digital outline of 2023 that marked trends of 2024.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/digital-marketing-statistics-2023-edging-toward-2024\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/it\\\/digital-marketing-statistics-2023-edging-toward-2024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/digital-marketing-statistics-2023-edging-toward-2024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Blog-Post_Digital-Statistics.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Blog-Post_Digital-Statistics.png\",\"width\":800,\"height\":550,\"caption\":\"digital marketing trends 2024\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/it\\\/digital-marketing-statistics-2023-edging-toward-2024\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital marketing statistics 2023: edging toward 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/bb44c8e27cbe031801796765556d9d1e\",\"name\":\"Refinery\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7643286bbebe960842c123269af8e42b657ad0bbc441cae8c565dd50ee24e05e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7643286bbebe960842c123269af8e42b657ad0bbc441cae8c565dd50ee24e05e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7643286bbebe960842c123269af8e42b657ad0bbc441cae8c565dd50ee24e05e?s=96&d=mm&r=g\",\"caption\":\"Refinery\"},\"url\":\"https:\\\/\\\/refinery89.com\\\/tr\\\/author\\\/refinery\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dijital pazarlama istatistikleri 2023: 2024'e do\u011fru | Refinery89","description":"Dijital pazarlama \u015fa\u015f\u0131rt\u0131c\u0131 bir h\u0131zla de\u011fi\u015fiyor. 2024 trendlerini i\u015faret eden bir dijital 2023 \u00f6zetini bir araya getirmeye karar verdik.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/tr\/dijital-pazarlama-istatistikleri-2023-2024e-dogru-ilerliyor\/","og_locale":"tr_TR","og_type":"article","og_title":"Digital marketing statistics 2023: edging toward 2024 | Refinery89","og_description":"Digital marketing changes at a staggering speed. We decided to put together an digital outline of 2023 that marked trends of 2024.","og_url":"https:\/\/refinery89.com\/tr\/dijital-pazarlama-istatistikleri-2023-2024e-dogru-ilerliyor\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2023-12-13T13:52:07+00:00","article_modified_time":"2024-11-18T16:55:26+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/Blog-Post_Digital-Statistics.png","type":"image\/png"}],"author":"Refinery","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Yazan:":"Refinery","Tahmini okuma s\u00fcresi":"12 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/it\/digital-marketing-statistics-2023-edging-toward-2024\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/it\/digital-marketing-statistics-2023-edging-toward-2024\/"},"author":{"name":"Refinery","@id":"https:\/\/refinery89.com\/#\/schema\/person\/bb44c8e27cbe031801796765556d9d1e"},"headline":"Digital marketing statistics 2023: edging toward 2024","datePublished":"2023-12-13T13:52:07+00:00","dateModified":"2024-11-18T16:55:26+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/it\/digital-marketing-statistics-2023-edging-toward-2024\/"},"wordCount":1707,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/it\/digital-marketing-statistics-2023-edging-toward-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/Blog-Post_Digital-Statistics.png","keywords":["Google","Programmatic Advertising","Trends"],"articleSection":["News","Publishers"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/it\/digital-marketing-statistics-2023-edging-toward-2024\/","url":"https:\/\/refinery89.com\/it\/digital-marketing-statistics-2023-edging-toward-2024\/","name":"Dijital pazarlama istatistikleri 2023: 2024'e do\u011fru | Refinery89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/it\/digital-marketing-statistics-2023-edging-toward-2024\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/it\/digital-marketing-statistics-2023-edging-toward-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/Blog-Post_Digital-Statistics.png","datePublished":"2023-12-13T13:52:07+00:00","dateModified":"2024-11-18T16:55:26+00:00","description":"Dijital pazarlama \u015fa\u015f\u0131rt\u0131c\u0131 bir h\u0131zla de\u011fi\u015fiyor. 2024 trendlerini i\u015faret eden bir dijital 2023 \u00f6zetini bir araya getirmeye karar verdik.","breadcrumb":{"@id":"https:\/\/refinery89.com\/it\/digital-marketing-statistics-2023-edging-toward-2024\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/it\/digital-marketing-statistics-2023-edging-toward-2024\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/refinery89.com\/it\/digital-marketing-statistics-2023-edging-toward-2024\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/Blog-Post_Digital-Statistics.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/12\/Blog-Post_Digital-Statistics.png","width":800,"height":550,"caption":"digital marketing trends 2024"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/it\/digital-marketing-statistics-2023-edging-toward-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"Digital marketing statistics 2023: edging toward 2024"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/bb44c8e27cbe031801796765556d9d1e","name":"Rafinery89","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/7643286bbebe960842c123269af8e42b657ad0bbc441cae8c565dd50ee24e05e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7643286bbebe960842c123269af8e42b657ad0bbc441cae8c565dd50ee24e05e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7643286bbebe960842c123269af8e42b657ad0bbc441cae8c565dd50ee24e05e?s=96&d=mm&r=g","caption":"Refinery"},"url":"https:\/\/refinery89.com\/tr\/author\/refinery\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts\/7929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/comments?post=7929"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts\/7929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/media\/11998"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/media?parent=7929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/categories?post=7929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/tags?post=7929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}