{"id":7872,"date":"2023-12-05T18:12:32","date_gmt":"2023-12-05T17:12:32","guid":{"rendered":"https:\/\/refinery89.com\/?p=7872"},"modified":"2024-11-18T17:49:31","modified_gmt":"2024-11-18T16:49:31","slug":"google-izin-modu-v2-panik-yapmali-mi-yapmamali-mi","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/google-consent-mode-v2-to-panic-or-not-to-panic\/","title":{"rendered":"Google Tan\u0131za Modu V2: Panik yapmal\u0131 m\u0131 yoksa panik yapmamal\u0131 m\u0131?"},"content":{"rendered":"<h1 data-pm-slice=\"1 1 []\">Onay Modu v2 yay\u0131nda<\/h1>\n<p data-pm-slice=\"1 1 []\">\u00dc\u00e7\u00fcnc\u00fc taraf \u00e7erezlerin kald\u0131r\u0131lmas\u0131n\u0131 sindirmeye ba\u015flad\u0131\u011f\u0131m\u0131zdan beri Google'dan daha fazla haber geldi. 2024 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011finde Google, Kullan\u0131c\u0131 Gizlilik Modu v2\u2019nin g\u00fcncellenmesini zorunlu k\u0131lacak ve bu da kullan\u0131c\u0131lar\u0131n takip verilerini toplamak i\u00e7in sertifikal\u0131 (a\u00e7\u0131k\u00e7as\u0131 Google taraf\u0131ndan) bir CMP platformuna sahip olmak anlam\u0131na geliyor. \u00c7erezlerin kald\u0131r\u0131lmas\u0131 \u0131\u015f\u0131\u011f\u0131nda bu \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil ve bir bak\u0131ma beklenebilirdi.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00c7ok k\u0131sa bir s\u00fcre \u00f6nce biz tuttuk <a href=\"https:\/\/refinery89.com\/tr\/third-party-cookies-cancellation-webinar-done-full-video\/\">web semineri<\/a> \u00fc\u00e7\u00fcnc\u00fc taraf veri toplama konusuna tamamen adanm\u0131\u015f, bu nedenle elbette misafir konu\u015fmac\u0131m\u0131z Jan Winkler CEO'ya bu soruyu sorduk <a href=\"http:\/\/consentmanager.net\">r\u0131za y\u00f6netici.net<\/a>. Bu, alan\u0131n en tan\u0131nm\u0131\u015f uzmanlar\u0131ndan birinden ilk elden \u00f6\u011frendiklerimizdir.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>R\u0131za Modu v2. Tek ihtiyac\u0131m\u0131z olan CMP.<\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"642\">K\u0131sa bir giri\u015f. Google R\u0131za Modu, Google'\u0131n web sitenizden bir r\u0131za sinyali almas\u0131n\u0131 sa\u011flayan bir yoldur. Temel olarak, web sitenizi ziyaret edenlerin reklam ama\u00e7l\u0131 ki\u015fisel bilgilerinin Google taraf\u0131ndan kullan\u0131lmas\u0131na, izleme ve ki\u015fiselle\u015ftirme dahil olmak \u00fczere izin verip vermedi\u011fini belirlemenize olanak tan\u0131r.<\/p>\n<p data-renderer-start-pos=\"925\">Yani, kullan\u0131c\u0131lar Google'\u0131n bilgilerini okumas\u0131na izin verebilir veya engelleyebilir. DMA kapsam\u0131nda ana kap\u0131 bek\u00e7isi Google oldu\u011fu i\u00e7in<a class=\"cc-tgpl01\" title=\"https:\/\/digital-markets-act.ec.europa.eu\/index_en\" href=\"https:\/\/digital-markets-act.ec.europa.eu\/index_en\" data-testid=\"link-with-safety\" data-renderer-mark=\"true\">Dijital Piyasalar Yasas\u0131<\/a>) bir kald\u0131ra\u00e7 etkisi vard\u0131r ve kullan\u0131c\u0131lar\u0131n Google'\u0131n onlar\u0131 izlemesine ve \u00f6l\u00e7mesine izin verdi\u011fini garanti eden onay modunda ki\u015fisel bilgilerin payla\u015f\u0131lmas\u0131 sorununu ele almaya \u00e7al\u0131\u015f\u0131r.<\/p>\n<p data-renderer-start-pos=\"1215\"><span id=\"2b985044-cd08-4eff-a24c-66aadb267caf\" data-renderer-mark=\"true\" data-mark-type=\"annotation\" data-mark-annotation-type=\"inlineComment\" data-id=\"2b985044-cd08-4eff-a24c-66aadb267caf\">\u015eu anda yay\u0131nc\u0131lar i\u00e7in profesyonel bir CMP kurmalar\u0131n\u0131n hi\u00e7bir fark\u0131 yok.<\/span> Ancak, mart 2024 itibar\u0131yla Google, yay\u0131nc\u0131lar\u0131 Google sertifikal\u0131 bir onay modu se\u00e7ene\u011fi kullanmaya mecbur edecek. E\u011fer Google ara\u00e7lar\u0131n\u0131 (AdSense, GA4, Google Tag Manager vb.) kullanmaya devam etmek istiyorlarsa bu durum ge\u00e7erli olacak. Dolay\u0131s\u0131yla, buradaki temel zorluk \u015fu: web siteleri a\u00e7\u0131k kaynakl\u0131 \u00fccretsiz onay modu ara\u00e7lar\u0131n\u0131 kullanamayacak, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 izlemeye ve analiz etmeye devam etmek istedikleri takdirde profesyonel ara\u00e7lara ihtiya\u00e7 duyacaklar.<\/p>\n<p data-renderer-start-pos=\"1696\">Ba\u015far\u0131l\u0131 reklamc\u0131l\u0131k, performans\u0131n do\u011fru bir \u015fekilde \u00f6l\u00e7\u00fclmesine ba\u011fl\u0131d\u0131r. Onay al\u0131nmad\u0131\u011f\u0131nda, reklamverenler verilerinin ila &#x27;\u0131n\u0131 kaybetme riskiyle kar\u015f\u0131 kar\u015f\u0131ya kal\u0131r; bu oran\u0131n boyutu sekt\u00f6rden sekt\u00f6re de\u011fi\u015fiklik g\u00f6sterir. Bu nedenle, EEA pazarlar\u0131nda pazarlama stratejileri kapsam\u0131nda Google Ads&#x27;i kullanmaya devam etmek isteyen i\u015fletmeler i\u00e7in CMP&#x27;yi Onay Modu v2&#x27;ye ge\u00e7irmek veya g\u00fcncellemek hayati \u00f6nem ta\u015f\u0131maktad\u0131r.<\/p>\n<h2 data-renderer-start-pos=\"1696\">R\u0131za Modu v2 ile ne yapmal\u0131y\u0131m?<\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"2065\">Refinery89 yay\u0131nc\u0131 ailesine zaten kat\u0131ld\u0131ysan\u0131z ve CMP'mize ge\u00e7i\u015f yapt\u0131ysan\u0131z, endi\u015felenecek bir \u015feyiniz yok, bu makaleyi tamamen unutun ve bir bira al\u0131n, biz her \u015feyi hallettik. Bu \u00f6nemli g\u00fcncellemeyi ve hatta daha az etkili olan di\u011fer g\u00fcncellemeleri, sa\u011flad\u0131\u011f\u0131m\u0131z CMP'ye dahil ediyoruz, b\u00f6ylece yay\u0131nc\u0131lar\u0131m\u0131z \u00f6nemli olana odaklanabilirler: hayatlar\u0131n\u0131 ya\u015famak, biz de kullan\u0131c\u0131lar\u0131 r\u0131za g\u00f6stermek ve reklamlar\u0131 paraya d\u00f6n\u00fc\u015ft\u00fcrmek.<\/p>\n<p>E\u011fer hen\u00fcz bizimle de\u011filseniz <a href=\"https:\/\/refinery89.com\/tr\/bize-ulasin\/\">bize ula\u015f\u0131n<\/a> 2024 Mart ay\u0131na kadar zinde ve enerjik olmak i\u00e7in!<\/p>","protected":false},"excerpt":{"rendered":"<p>Consent Mode v2 is on air No sooner had we started assimilating the third-party cookie cancellation than more news came from Google. Starting in Q1 of 2024 Google will require an update to Consent Mode v2, which means to have a certified (by Google, obviously) CMP platform to collect users&#8217; tracking data. In light of [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":11990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[114,97,72],"class_list":["post-7872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-consent-management","tag-google-consent-mode-v2","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Consent Mode V2: to panic or not to panic? | Refinery89<\/title>\n<meta name=\"description\" content=\"March 2024 Google will require an update to Consent Mode v2, which means to have a certified CMP platform to collect users&#039; tracking data\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/google-izin-modu-v2-panik-yapmali-mi-yapmamali-mi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Consent Mode V2: to panic or not to panic? 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