{"id":7784,"date":"2023-11-29T13:53:54","date_gmt":"2023-11-29T12:53:54","guid":{"rendered":"https:\/\/refinery89.com\/?p=7784"},"modified":"2024-11-18T17:53:17","modified_gmt":"2024-11-18T16:53:17","slug":"google-adsense-degismek-uzere","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/google-adsense-is-about-to-change\/","title":{"rendered":"Google AdSense \u00d6deme Yap\u0131s\u0131n\u0131 De\u011fi\u015ftiriyor"},"content":{"rendered":"

Ge\u00e7en ay Google AdSense, yay\u0131nc\u0131lar\u0131na \u00f6deme yapma ve reklamverenlerden \u00fccret alma yap\u0131lar\u0131 ve y\u00f6ntemlerinde de\u011fi\u015fiklikler duyurdu. Objektif bir bak\u0131\u015f a\u00e7\u0131s\u0131 kazanmak i\u00e7in alan\u0131nda uzman biriyle, Robin de Wit ile oturmaya karar verdik.<\/p>\n

 <\/p>\n

Yeni Google AdSense \u00d6deme Yap\u0131s\u0131: Bir Uzman\u0131n G\u00f6r\u00fc\u015f\u00fc.<\/h1>\n

 <\/p>\n

Google AdSense'in yay\u0131nc\u0131lara ve reklamverenlere \u00f6deme yapma yap\u0131s\u0131yla ilgili yapt\u0131\u011f\u0131 son duyuru, programatik reklamc\u0131l\u0131k camias\u0131nda heyecan yaratt\u0131.<\/p>\n

 <\/p>\n

Google AdSense taraf\u0131ndan duyurulan son de\u011fi\u015fiklikler hakk\u0131nda bilgi verebilir misiniz?<\/h3>\n

 <\/p>\n

Robin de Wit:<\/strong> Elbette. Google AdSense, gelirlerin %\u2019sinin yay\u0131nc\u0131lara kald\u0131\u011f\u0131 \u00fccret yap\u0131s\u0131 konusunda her zaman \u015feffaf olmu\u015ftur. Son de\u011fi\u015fiklik, AdSense gelir pay\u0131n\u0131n al\u0131c\u0131 ve sat\u0131c\u0131 taraflar\u0131 aras\u0131nda b\u00f6l\u00fcnmesini i\u00e7ermektedir. Art\u0131k yay\u0131nc\u0131lar, reklamveren platformunun \u00fccret kesintisi yap\u0131ld\u0131ktan sonra gelirlerin 'ini alacaklard\u0131r. Google Ads, AdSense'te g\u00f6r\u00fcnt\u00fcl\u00fc reklam sat\u0131n ald\u0131\u011f\u0131nda, ortalama 'ini elinde tutacakt\u0131r. Bu g\u00fcncelleme, \u00f6deme da\u011f\u0131t\u0131m mekanizmas\u0131n\u0131 do\u011frulaman\u0131n net bir yolu olmad\u0131\u011f\u0131 i\u00e7in baz\u0131lar\u0131n\u0131n tepkisini \u00e7ekmi\u015ftir; zira bu y\u00fczde, reklamverenlerin anla\u015fmalar\u0131na ba\u011fl\u0131 olarak sadece bir ortalamad\u0131r. Dolay\u0131s\u0131yla, yay\u0131nc\u0131lar \u00e7o\u011fu durumda g\u00fcvene dayal\u0131 \u00e7al\u0131\u015fmak zorundad\u0131r.<\/p>\n

 <\/p>\n

G\u00f6sterim ba\u015f\u0131na \u00f6demelere ge\u00e7i\u015fe ne dersiniz?<\/h3>\n

 <\/p>\n

Robin de Wit:<\/strong> Bu \u00f6nemli bir de\u011fi\u015fim. AdSense, t\u0131klama ba\u015f\u0131na \u00f6deme (CPC) modelinden, sekt\u00f6r standard\u0131na uygun olarak g\u00f6sterim ba\u015f\u0131na \u00f6deme (CPM) modeline ge\u00e7iyor. Google'\u0131n \u00fcr\u00fcnleri ve \u00fc\u00e7\u00fcnc\u00fc taraf platformlar\u0131ndaki bu tekd\u00fczen y\u00f6ntem, yay\u0131nc\u0131lar\u0131n farkl\u0131 teknolojilerdeki \u00fccretleri daha etkili bir \u015fekilde kar\u015f\u0131la\u015ft\u0131rmas\u0131n\u0131 sa\u011flayacak. Yerel olarak geli\u015fme g\u00f6steren ve hedef al\u0131nacak yerle\u015fik kitlelere sahip olmayan yay\u0131nc\u0131lar i\u00e7in bu b\u00fcy\u00fck bir geli\u015fme.<\/p>\n

 <\/p>\n

Neden? TBM ve BGBM aras\u0131ndaki farklar\u0131 a\u00e7\u0131klayabilir misiniz?<\/h3>\n

 <\/p>\n

Robin de Wit:<\/strong> TBM (T\u0131klama Ba\u015f\u0131na Maliyet) performans\u0131, i\u00e7eri\u011fe ve hedeflemeye b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ba\u011fl\u0131d\u0131r. Bu nedenle, yay\u0131nc\u0131lar\u0131n genellikle reklam \u00e7al\u0131\u015fmaya ba\u015flad\u0131ktan sonra reklam \u00fczerinde kontrol sahibi olamamas\u0131 durumu ya\u015fan\u0131r. Web sitesindeki baz\u0131 alanlar t\u0131klama a\u00e7\u0131s\u0131ndan ger\u00e7ekten iyi performans g\u00f6sterirken, di\u011ferleri nedensiz yere yeterli t\u0131klama alamamakta ve bu \u015fekilde TBM tabanl\u0131 sistem, yay\u0131nc\u0131y\u0131 g\u00fcnah ke\u00e7isi yapmaktad\u0131r.<\/p>\n

\u00d6te yandan CPM, yay\u0131nc\u0131lara daha fazla istikrar sa\u011flayarak, bir reklam\u0131n \u00fcretebilece\u011fi t\u0131klamalara olan ba\u011f\u0131ml\u0131l\u0131klar\u0131n\u0131 azalt\u0131r. Dolay\u0131s\u0131yla, \u00e7ok fazla t\u0131klama elde edemeyen yay\u0131nc\u0131lar i\u00e7in bu muhtemelen olumlu bir de\u011fi\u015fiklik olacakt\u0131r; ancak genellikle bu yay\u0131nc\u0131lar zaten bizimki gibi daha geli\u015fmi\u015f reklam platformlar\u0131na ge\u00e7mi\u015ftir. Bununla birlikte, t\u0131klama performanslar\u0131 iyi olan yay\u0131nc\u0131lar gelirlerinde makul bir d\u00fc\u015f\u00fc\u015f ya\u015fayabilir. Bu de\u011fi\u015fikliklere haz\u0131rl\u0131kl\u0131 olman\u0131z\u0131 ve g\u00fcvenilir bir reklam teknolojisi orta\u011f\u0131 araman\u0131z\u0131 tavsiye ederim.<\/p>\n

En iyi senaryo mu? Google'\u0131n belirtti\u011fi gibi, en az\u0131ndan ba\u015flang\u0131\u00e7ta hi\u00e7bir \u015fey \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015fmeyecek, ancak zamanla TBM (t\u0131klama ba\u015f\u0131na maliyet) odakl\u0131 yay\u0131nc\u0131lar bir miktar rahats\u0131zl\u0131k hissedebilir.<\/p>\n

 <\/p>\n

Bu Google AdSense'de g\u00f6sterilen reklamlar\u0131n t\u00fcr\u00fcn\u00fc veya miktar\u0131n\u0131 etkiler mi?<\/strong><\/h3>\n

 <\/p>\n

Robin de Wit<\/strong>Do\u011frudan de\u011fil. Google, bu de\u011fi\u015fikli\u011fin yay\u0131nc\u0131lar\u0131n g\u00f6sterebilece\u011fi reklamlar\u0131n t\u00fcr\u00fcn\u00fc veya miktar\u0131n\u0131 etkilemeyece\u011fini a\u00e7\u0131k\u00e7a belirtti. AdSense politikalar\u0131 ve Daha \u0130yi Reklam Standartlar\u0131, a\u00e7\u0131l\u0131r pencereler veya di\u011fer rahats\u0131z edici reklamlar gibi uygulamalar\u0131 yasaklayan \u015fekilde ge\u00e7erli olmaya devam edecek.<\/p>\n

 <\/p>\n

Yay\u0131nc\u0131lar bu Google AdSense de\u011fi\u015fikliklerine nas\u0131l yan\u0131t vermeli?<\/h3>\n

 <\/p>\n

Robin de Wit:<\/strong> \u015eu anda bo\u015funa \u00e7aba sarf etmeye gerek duymad\u0131\u011f\u0131m\u0131za inan\u0131yoruz. De\u011fi\u015fiklikler uygulanacak ve yay\u0131nc\u0131lar bunlara haz\u0131r ve bunlar\u0131n fark\u0131nda olmal\u0131. Ancak ayn\u0131 zamanda sisteme g\u00fcvenmeli ve gelecek y\u0131l bu g\u00fcncellemeler y\u00fcr\u00fcrl\u00fc\u011fe girdi\u011finde g\u00fcncel kal\u0131p gelirlerini yak\u0131ndan izleyerek en iyisini ummal\u0131d\u0131r. Bu de\u011fi\u015fiklikleri anlamak ve stratejileri buna g\u00f6re uyarlamak anahtar olacakt\u0131r.<\/p>\n

 <\/p>\n

Bu de\u011fi\u015fiklikler hakk\u0131ndaki son d\u00fc\u015f\u00fcnceleriniz nelerdir?<\/h3>\n

 <\/p>\n

Robin de Wit:<\/strong> \u0130nternet geli\u015ftik\u00e7e kulland\u0131\u011f\u0131m\u0131z ara\u00e7lar ve platformlar da geli\u015fmek zorundad\u0131r. Genel olarak, sekt\u00f6r genelinde birle\u015fik bir \u00f6deme modeline do\u011fru ilerlemenin olumlu bir de\u011fi\u015fiklik oldu\u011funa inan\u0131yorum. Bu de\u011fi\u015fiklikler, isteyerek veya istemeyerek bu evrimin bir par\u00e7as\u0131d\u0131r. Buradaki kilit nokta, Google g\u00fcncellemelerine uyum sa\u011flama ve yay\u0131nc\u0131lar\u0131n \u00e7\u0131karlar\u0131n\u0131 her zaman ilk s\u0131raya koyan g\u00fcvenilir ortaklar se\u00e7me konusunda \u00e7evik olmakt\u0131r.<\/p>\n

 <\/p>\n

Ula\u015fmak<\/a> <\/strong>Bu ge\u00e7i\u015f s\u00fcrecinde size nas\u0131l yard\u0131mc\u0131 olabilece\u011fimizi \u00f6\u011frenin!<\/p>","protected":false},"excerpt":{"rendered":"

Last month Google AdSense announced changes in the payment structure and ways to pay their publishers and charge advertisers. We decided to sit down with an expert in the field, Robin de Wit, to get an objective perspective.   New Google AdSense Payment Structure: An Expert’s Opinion.   Google AdSense’s recent announcement about changes in […]<\/p>\n","protected":false},"author":12,"featured_media":11994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,22,12],"tags":[91,37,90],"class_list":["post-7784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertisers","category-news","category-publishers","tag-cpc","tag-cpm","tag-google-adsense"],"yoast_head":"\nGoogle AdSense announced changes | Refinery89<\/title>\n<meta name=\"description\" content=\"Google AdSense announced changes in the payment structure and ways to pay their publishers and advertisers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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