{"id":7469,"date":"2023-11-17T15:18:44","date_gmt":"2023-11-17T14:18:44","guid":{"rendered":"https:\/\/refinery89.com\/?p=7469"},"modified":"2024-11-19T17:15:50","modified_gmt":"2024-11-19T16:15:50","slug":"programatik-reklamcilikta-tembel-yukleme","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/lazy-loading-in-programmatic-advertising\/","title":{"rendered":"Programatik reklamc\u0131l\u0131kta tembel y\u00fckleme: tembel olman\u0131n iyi oldu\u011fu zaman"},"content":{"rendered":"<p data-renderer-start-pos=\"111639\">Reklamverenler ve yay\u0131nc\u0131lar, geliri en \u00fcst d\u00fczeye \u00e7\u0131karmak ve reklam stratejilerini optimize etmek i\u00e7in yenilik\u00e7i yollar aray\u0131\u015f\u0131nda, \u00f6ne \u00e7\u0131kan bir teknik ise \"tembel y\u00fckleme\"dir.<\/p>\n<h2 id=\"What-is-Lazy-Loading?\" data-renderer-start-pos=\"111899\">Erken Y\u00fckleme<\/h2>\n<p data-renderer-start-pos=\"111922\">Gecikmeli y\u00fckleme, sayfa y\u00fckleme s\u0131ras\u0131nda kritik olmayan kaynaklar\u0131n y\u00fcklenmesini erteleyen bir tekniktir. T\u00fcm varl\u0131klar\u0131 ayn\u0131 anda y\u00fcklemek yerine, kullan\u0131c\u0131n\u0131n taray\u0131c\u0131 penceresi bir \u00f6\u011feyi y\u00fcklemeden \u00f6nce g\u00f6r\u00fcnt\u00fclemek \u00fczereyken bekler. Programatik reklamc\u0131l\u0131k ba\u011flam\u0131nda bu, belirli reklam bi\u00e7imlerinin yaln\u0131zca kullan\u0131c\u0131 taraf\u0131ndan g\u00f6r\u00fclmek \u00fczereyken y\u00fcklenece\u011fi anlam\u0131na gelir.<\/p>\n<h2 id=\"Why-is-Lazy-Loading-Important-for-Publishers?\" data-renderer-start-pos=\"112310\">Yay\u0131nc\u0131lar \u0130\u00e7in Tembel Y\u00fckleme Neden \u00d6nemlidir?<\/h2>\n<h3 id=\"Improved-User-Experience\" data-renderer-start-pos=\"112359\">Geli\u015ftirilmi\u015f Kullan\u0131c\u0131 Deneyimi<\/h3>\n<p data-renderer-start-pos=\"112386\">A\u011f\u0131r reklam i\u00e7eri\u011fine sahip web siteleri \u00f6nemli \u00f6l\u00e7\u00fcde yava\u015flayabilir ve bu da k\u00f6t\u00fc bir kullan\u0131c\u0131 deneyimine yol a\u00e7abilir. Yava\u015f y\u00fckleme (lazy loading) kullanarak yay\u0131nc\u0131lar, sitenin i\u00e7eri\u011finin h\u0131zl\u0131 y\u00fcklenmesini sa\u011flayarak kullan\u0131c\u0131y\u0131 etkile\u015fimde tutabilir.<\/p>\n<h3 id=\"Enhanced-Page-Performance\" data-renderer-start-pos=\"112590\">Geli\u015ftirilmi\u015f Sayfa Performans\u0131<\/h3>\n<p data-renderer-start-pos=\"112617\">Sayfa h\u0131z\u0131 puanlar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde iyile\u015ftirebilir, bu da hem kullan\u0131c\u0131 deneyimi hem de arama motoru s\u0131ralamalar\u0131 i\u00e7in \u00e7ok \u00f6nemli bir fakt\u00f6rd\u00fcr.<\/p>\n<h3 id=\"Reduced-Bounce-Rate\" data-renderer-start-pos=\"112767\">D\u00fc\u015f\u00fck Hemen \u00c7\u0131kma Oran\u0131<\/h3>\n<p data-renderer-start-pos=\"112788\">Daha h\u0131zl\u0131 sayfa y\u00fckleme s\u00fcreleri, kullan\u0131c\u0131lar\u0131n web sitesinden ayr\u0131lma olas\u0131l\u0131\u011f\u0131n\u0131 azalt\u0131r ve b\u00f6ylece hemen \u00e7\u0131kma oran\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcr.<\/p>\n<h3 id=\"Efficient-Use-of-Resources\" data-renderer-start-pos=\"112897\">Kaynaklar\u0131n Verimli Kullan\u0131m\u0131<\/h3>\n<p data-renderer-start-pos=\"112925\">Reklam i\u00e7eri\u011fi yaln\u0131zca verimli olabilece\u011finde ve getiri sa\u011flad\u0131\u011f\u0131nda y\u00fcklenerek sunucu kaynaklar\u0131 ve bant geni\u015fli\u011fi daha verimli kullan\u0131l\u0131r.<\/p>\n<h2 id=\"How-Can-Lazy-Loading-be-Implemented?\" data-renderer-start-pos=\"113043\">Tembel Y\u00fcklemeyi Nas\u0131l Uygulayabilirsiniz?<\/h2>\n<p data-renderer-start-pos=\"113083\">Yay\u0131nc\u0131lar JavaScript kullanarak Erken Y\u00fckleme'yi uygularlar. Bunun i\u00e7in kullanabilece\u011finiz bir\u00e7ok k\u00fct\u00fcphane mevcuttur, \u00f6rne\u011fin <code class=\"code confluence-ssr-app-z5oxh7\" data-renderer-mark=\"true\">lozad.js<\/code> veya <code class=\"code confluence-ssr-app-z5oxh7\" data-renderer-mark=\"true\">tembelboyutlar<\/code>. Temel prensip, i\u00e7eri\u011fin (bu durumda reklamlar\u0131n) yaln\u0131zca taray\u0131c\u0131n\u0131n g\u00f6r\u00fcnt\u00fc alan\u0131na girdi\u011finde y\u00fcklenmesidir. Kullan\u0131lan k\u00fct\u00fcphaneye ba\u011fl\u0131 olarak ayr\u0131nt\u0131lar de\u011fi\u015febilir, ancak temel mant\u0131k her yerde tutarl\u0131 kal\u0131r.<\/p>\n<h2 id=\"Lazy-Loading-&amp;-Ad-Inventory-Monetization\" data-renderer-start-pos=\"113449\">Reklam Envanteri Para Kazanma hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/h2>\n<p data-renderer-start-pos=\"113493\">Yay\u0131nc\u0131lar i\u00e7in para kazanma hayati \u00f6nem ta\u015f\u0131r ve tembel y\u00fcklemenin ger\u00e7ek de\u011feri de burada \u00f6ne \u00e7\u0131kar. Tembel y\u00fckleme ile:<\/p>\n<ol class=\"ak-ol\" start=\"1\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"113619\">Optimize Edilmi\u015f Reklam G\u00f6r\u00fcnt\u00fclemeleri: Reklamlar g\u00f6r\u00fcnmek \u00fczereyken y\u00fcklendi\u011fi i\u00e7in g\u00f6r\u00fclme olas\u0131l\u0131klar\u0131 daha y\u00fcksektir. Bu, programatik reklamc\u0131l\u0131kta kritik bir metrik olan g\u00f6r\u00fcnt\u00fclenme puanlar\u0131n\u0131 iyile\u015ftirebilir.<\/p>\n<\/li>\n<\/ol>\n<ol class=\"ak-ol\" start=\"2\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"113832\">Etkin Reklam Sunumu: Reklamverenler reklamlar\u0131n\u0131n g\u00f6sterilmesini ister. Bu teknoloji, kullan\u0131c\u0131lar\u0131n reklamlar\u0131 g\u00f6rmesini sa\u011flar ve bir kullan\u0131c\u0131 bir sayfada asla reklam\u0131n oldu\u011fu yere kayd\u0131rma yapmazsa bo\u015fa gitmelerini \u00f6nler.<\/p>\n<\/li>\n<\/ol>\n<ol class=\"ak-ol\" start=\"3\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"114013\">Geli\u015ftirilmi\u015f Reklam Formatlar\u0131yla Etkile\u015fim: Kullan\u0131c\u0131lar\u0131n bunlarla etkile\u015fim kurma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. Bu, daha y\u00fcksek t\u0131klama oranlar\u0131na ve dolay\u0131s\u0131yla daha iyi para kazanmaya yol a\u00e7abilir.<\/p>\n<\/li>\n<\/ol>\n<ol class=\"ak-ol\" start=\"4\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"114226\">Reklam Alan\u0131n\u0131n Optimal Kullan\u0131m\u0131: Yay\u0131nc\u0131, reklam alan\u0131n\u0131n en iyi \u015fekilde kullan\u0131ld\u0131\u011f\u0131ndan emin olabilir. Bu, mevcut reklam alanlar\u0131n\u0131n etkin bir \u015fekilde kullan\u0131lmas\u0131n\u0131 sa\u011flayarak yaln\u0131zca en y\u00fcksek g\u00f6r\u00fcnt\u00fclenme olas\u0131l\u0131\u011f\u0131na sahip reklamlar\u0131n y\u00fcklenmesine yard\u0131mc\u0131 olur.<\/p>\n<\/li>\n<\/ol>\n<p data-renderer-start-pos=\"114443\">Programatik reklamc\u0131l\u0131kta tembel y\u00fckleme (lazy loading) kritik bir \u00f6neme sahiptir. Reklam envanterini optimize etmeyi ve geliri en \u00fcst d\u00fczeye \u00e7\u0131karmay\u0131 hedefleyen yay\u0131nc\u0131lar\u0131n, bunu benimsemesini \u015fiddetle tavsiye ediyoruz; bu elzemdir. Do\u011fru reklamlar\u0131n do\u011fru zamanda y\u00fcklenmesini sa\u011flayarak yay\u0131nc\u0131lar, kusursuz bir kullan\u0131c\u0131 deneyimi sunman\u0131n yan\u0131 s\u0131ra reklam formatlar\u0131n\u0131n etkili bir \u015fekilde paraya d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesini de garanti edebilirler.<\/p>\n<p data-renderer-start-pos=\"114443\"><a href=\"https:\/\/wp.refinery89.com\/contact-us\/\">Bize ula\u015f\u0131n<\/a> ve reklamlar\u0131n\u0131z\u0131 do\u011fru bir \u015fekilde paraya d\u00f6n\u00fc\u015ft\u00fcrelim!<\/p>","protected":false},"excerpt":{"rendered":"<p>Advertisers and publishers are always on the run in search of innovative ways to maximize monetization and optimize their ad strategies, one technique that has gained traction is lazy loading. What is Lazy Loading? Lazy loading is a technique that defers the loading of non-critical resources at page load time. Instead of loading all assets [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[66,24,34,65],"class_list":["post-7469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-lazy-loading","tag-programmatic-advertising","tag-refinery-academy","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lazy loading in programmatic advertising: when being lazy is good | Refinery89<\/title>\n<meta name=\"description\" content=\"Lazy loading is a technique that defers the loading of non-critical resources at page load time, it waits user&#039;s browser viewport to display.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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