{"id":7364,"date":"2023-11-16T17:03:43","date_gmt":"2023-11-16T16:03:43","guid":{"rendered":"https:\/\/refinery89.com\/?p=7364"},"modified":"2024-06-14T11:02:24","modified_gmt":"2024-06-14T09:02:24","slug":"programatik-reklamcilikta-chatgptyi-kullanirken-kacinilmasi-gereken-5-sey","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/5-donts-of-chatgpt-in-programmatic-advertising\/","title":{"rendered":"Programatik Reklamc\u0131l\u0131kta ChatGPT Kullan\u0131rken Dikkat Edilmesi Gereken 5 Nokta"},"content":{"rendered":"

ChatGPT gibi yapay zeka tabanl\u0131 sohbet robotlar\u0131, programatik reklamc\u0131l\u0131k a\u00e7\u0131s\u0131ndan ne anlama geliyor?\u00a0<\/span><\/h2>\n

\u00a0<\/span>Yapay zeka, yay\u0131nc\u0131lar\u0131n ve reklamverenlerin kampanyalar\u0131n\u0131 SSP ve DSP taraflar\u0131nda daha y\u00fcksek performans elde edecek \u015fekilde optimize etmelerine yard\u0131mc\u0131 olan programatik reklamc\u0131l\u0131\u011f\u0131n vazge\u00e7ilmez bir par\u00e7as\u0131d\u0131r. Yapay zeka ile desteklenen makine \u00f6\u011frenimi modelleri, kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131na ili\u015fkin b\u00fcy\u00fck verileri i\u015fleyerek ilgili hedef kitlelere ula\u015f\u0131lmas\u0131na yard\u0131mc\u0131 olur; bu nedenle programatik reklamc\u0131l\u0131kta yapay zeka, ge\u00e7en y\u0131l\u0131n kar\u0131 kadar eskidir. <\/span>Ancak ChatGPT, her \u015feyi k\u00f6k\u00fcnden de\u011fi\u015ftiren bir geli\u015fme oldu. <\/span><\/p>\n

\u0130\u015fte ilgin\u00e7 baz\u0131 bilgiler:\u00a0<\/span><\/p>\n

Facebook <\/b>1 milyon kullan\u0131c\u0131ya ula\u015ft\u0131 <\/span>10 ay<\/b><\/p>\n

Twitter<\/b> gereksinim duyulan <\/span>2 y\u0131l<\/b> 1 milyon baraj\u0131n\u0131 a\u015fmak<\/span><\/p>\n

Instagram<\/b> o noktaya kadar b\u00fcy\u00fcd\u00fc <\/span>2,5 ay<\/b><\/p>\n

TicToc<\/b>, son zamanlarda ise en ba\u015far\u0131l\u0131 olan\u0131yd\u0131 ve <\/span>100 milyon<\/b> sadece 200 g\u00fcnde<\/span><\/p>\n

ChatGPT<\/b> hepsini geride b\u0131rak\u0131yor, sadece <\/span>5 g\u00fcn<\/b>.<\/span><\/p>\n

Kaynak<\/a><\/p>\n

ChatGPT'nin i\u00e7erik \u00fcretiminde kullan\u0131l\u0131p kullan\u0131lmamas\u0131 etraf\u0131ndaki hararetli tart\u0131\u015fmalar sal\u0131ncak gibi trendleri iterken, bir \u015fey kesinlikle ortada: bu arac\u0131n pazarlamac\u0131lar\u0131n hayat\u0131n\u0131 kolayla\u015ft\u0131rd\u0131\u011f\u0131 ger\u00e7e\u011fini g\u00f6z ard\u0131 edemeyiz. Ak\u0131ll\u0131ca kullan\u0131l\u0131rsa tabii.<\/span><\/p>\n

\u00d6zellikle programatik reklamc\u0131l\u0131kta ChatGPT, i\u00e7erik ve reklam olu\u015fturma ile optimizasyon s\u00fcre\u00e7lerini h\u0131zland\u0131rarak daha ki\u015fiselle\u015ftirilmi\u015f reklamlar i\u00e7in yarat\u0131c\u0131 fikirler sunuyor. ChatGPT\u2019nin belirli g\u00f6revlerde kullan\u0131lmas\u0131n\u0131n yads\u0131namaz bir potansiyeli olsa da, programatik reklamc\u0131l\u0131kta bu arac\u0131n ideal bir \u00e7\u00f6z\u00fcm olmayabilece\u011fi kritik alanlar da bulunmaktad\u0131r.\u00a0<\/span><\/p>\n

Burada baz\u0131 \"yap\u0131lmamas\u0131 gerekenleri\" konu\u015fal\u0131m ve bu sefer ba\u015fkalar\u0131n\u0131n hatalar\u0131ndan ders \u00e7\u0131karal\u0131m.\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Site Optimizasyonu \u0130\u00e7in ChatGPT'yi Kullanmay\u0131n<\/span><\/h2>\n

Web sitesi optimizasyonu, temel web metriklerini iyile\u015ftirmeyi, kullan\u0131c\u0131 deneyimini geli\u015ftirmeyi, en iyi site i\u015flevselli\u011fini sa\u011flamay\u0131 ve de\u011ferli i\u00e7erik olu\u015fturmay\u0131 i\u00e7eren \u00e7ok seviyeli bir s\u00fcre\u00e7tir. Bu g\u00f6revler s\u00fcrekli test, ayarlama ve veri analizi gerektirir. ChatGPT, metin tabanl\u0131 olu\u015fturma konusunda m\u00fckemmel olsa da, site optimizasyonunun teknik y\u00f6nlerini do\u011fru bir \u015fekilde kar\u015f\u0131la\u015ft\u0131ramaz, kullan\u0131c\u0131 deneyimini iyile\u015ftiremez veya i\u00e7erik de\u011ferini de\u011ferlendiremez.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

ChatGPT'yi rakip analizi yapmak i\u00e7in kullanmay\u0131n<\/span><\/h2>\n

Rakip analizi, bir dijital pazarlamac\u0131n\u0131n g\u00fcnl\u00fck i\u015flerinin en \u00f6nemli par\u00e7alar\u0131ndan biridir. Rakiplerin kulland\u0131\u011f\u0131 veya geli\u015ftirdi\u011fi t\u00fcm trendleri, taktikleri ve yenilikleri yak\u0131ndan takip etmek, bazen s\u0131ralamada \u00fcst s\u0131ralarda yer almakla yat\u0131r\u0131m getirinizin (ROI) dibe vurmas\u0131 aras\u0131ndaki fark\u0131 belirleyebilir. Ne yaz\u0131k ki, rakip analizi ger\u00e7ek zamanl\u0131 veri toplama, mevcut pazar trendlerinin yorumlanmas\u0131 ve stratejik planlamay\u0131 i\u00e7erdi\u011finden, bu zahmetli g\u00f6rev ba\u015fkalar\u0131na devredilemez. ChatGPT, kapsaml\u0131 bir tarihsel bilgiye sahip olsa da, canl\u0131 verilere eri\u015femedi\u011fi i\u00e7in g\u00fcncel ve kapsaml\u0131 bir rakip analizi i\u00e7in uygun de\u011fildir.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

ChatGPT\u2019nin Google Ads hesap yap\u0131n\u0131z\u0131 d\u00fczenlemesine izin vermeyin<\/span><\/h2>\n

Etkili bir Google Ads hesap yap\u0131s\u0131 olu\u015fturmak, ba\u015far\u0131l\u0131 bir TBM kampanyas\u0131n\u0131n \u00f6z\u00fcd\u00fcr. Bu g\u00f6rev, i\u015f hedefleriniz, hedef kitleniz ve pazarlama ama\u00e7lar\u0131n\u0131z hakk\u0131nda derinlemesine bir anlay\u0131\u015f gerektirir. ChatGPT genel tavsiyeler sunabilirken, TBM kampanyalar\u0131n\u0131n incelikleri ve karma\u015f\u0131kl\u0131klar\u0131 en iyi insan uzmanl\u0131\u011f\u0131 veya \u00f6zel TBM ara\u00e7lar\u0131 ile y\u00f6netilir.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Bunu raporlama ve analiz ama\u00e7l\u0131 kullanmay\u0131n<\/span><\/h2>\n

Veriye dayal\u0131 kararlar, ba\u015far\u0131l\u0131 programatik reklamc\u0131l\u0131\u011f\u0131n temelini olu\u015fturur. Raporlama ve analitik, yaln\u0131zca veri \u00e7\u0131kar\u0131m\u0131 de\u011fil, ayn\u0131 zamanda yorumlama, i\u00e7g\u00f6r\u00fcler ve eyleme ge\u00e7irilebilir \u00f6neriler de gerektirir. ChatGPT, ger\u00e7ek zamanl\u0131 veri analizi sunacak donan\u0131ma sahip de\u011fildir ve birden fazla veri kayna\u011f\u0131ndan i\u00e7g\u00f6r\u00fcler elde edemez. Eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler i\u00e7in uzman analitik ara\u00e7lar\u0131na ba\u015fvurun.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Pazarlama Stratejisi Tavsiyeleri \u0130stemeyin<\/span><\/h2>\n

Bir pazarlama stratejisi herkese uyan tek tip bir \u015fablon de\u011fildir. Kurulu\u015fun benzersiz hedeflerine, zorluklar\u0131na ve pazar konumland\u0131rmas\u0131na g\u00f6re uyarlan\u0131r. ChatGPT genel pazarlama bilgeli\u011fini payla\u015fabilse de, her i\u015fletmenin kendine \u00f6zg\u00fc zorluklar\u0131n\u0131 ve inceliklerini kavrayamaz, bu da bu alanda insan uzmanl\u0131\u011f\u0131n\u0131 vazge\u00e7ilmez k\u0131lar.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Anahtar Kelime Ara\u015ft\u0131rmas\u0131 \u0130\u00e7in Kullanmay\u0131n<\/span><\/h2>\n

Ger\u00e7ek zamanl\u0131 anahtar kelime ara\u015ft\u0131rmas\u0131, programatik reklamc\u0131l\u0131k i\u00e7in hayati \u00f6neme sahiptir. ChatGPT, geni\u015f veri setine dayanarak anahtar kelime \u00f6nerilerinde bulunabilse de, ger\u00e7ek anlamda bir anahtar kelime ara\u015ft\u0131rmas\u0131 i\u00e7in ger\u00e7ek zamanl\u0131 veriler, trend analizi ve arama amac\u0131na ili\u015fkin derin bir anlay\u0131\u015f gereklidir. Bu ama\u00e7la, \u00f6zel anahtar kelime ara\u015ft\u0131rma ara\u00e7lar\u0131na g\u00fcvenin.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

ChatGPT Kullan\u0131rken \u0130\u00e7erik ve Kopyalaman\u0131n D\u0131\u015f\u0131na \u00c7\u0131kma<\/span><\/h3>\n

Pazarlama materyalleriniz i\u00e7in metinler olu\u015fturun<\/b><\/p>\n

ChatGPT'nin \u00fcst\u00fcn oldu\u011fu alan i\u015fte buras\u0131. \u0130ster ikna edici reklam metinlerine, ister etkileyici \u00fcr\u00fcn a\u00e7\u0131klamalar\u0131na, isterse ilgi \u00e7ekici e-posta i\u00e7eriklerine ihtiyac\u0131n\u0131z olsun, ChatGPT hedef kitlenizde yank\u0131 uyand\u0131racak metinler \u00fcretebilir, bu da size zaman kazand\u0131r\u0131r ve kampanyan\u0131z\u0131n etkinli\u011fini potansiyel olarak art\u0131r\u0131r.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u0130\u00e7erik Fikir \u00dcretimi<\/b><\/p>\n

Yarat\u0131c\u0131l\u0131k t\u0131kan\u0131kl\u0131\u011f\u0131 m\u0131 ya\u015f\u0131yorsunuz? ChatGPT, beyin f\u0131rt\u0131nas\u0131 partneriniz olarak size i\u00e7erik konular\u0131 ve ba\u015fl\u0131klar \u00f6nerebilir, hatta i\u00e7erik yap\u0131s\u0131 bile sunabilir. Biraz rehberlikle, parmaklar\u0131n\u0131z\u0131n ucunda say\u0131s\u0131z i\u00e7erik fikrine sahip olabilirsiniz.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Reklam Optimizasyonu \u0130\u00e7in Harika<\/span><\/h3>\n

Programatik Reklamc\u0131l\u0131k Stratejisi<\/b><\/p>\n

Programatik reklamc\u0131l\u0131k hakk\u0131nda ge\u00e7mi\u015f verilere ve e\u011filimlere dayal\u0131 genel i\u00e7g\u00f6r\u00fcler i\u00e7in ChatGPT kesinlikle baz\u0131 rehberlik sunabilir. Genel en iyi uygulamalar\u0131, ka\u00e7\u0131n\u0131lmas\u0131 gereken tuzaklar\u0131 ve hatta geni\u015f veritaban\u0131na dayanan baz\u0131 yenilik\u00e7i fikirleri payla\u015fabilir.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Farkl\u0131 reklam bi\u00e7imleri.<\/b><\/p>\n

ChatGPT reklam formatlar\u0131na entegre edilerek b\u00fcy\u00fck katk\u0131 sa\u011flayabilir.<\/span><\/p>\n

 <\/p>\n

Uygulama \u0130\u00e7i Banner'lar<\/b><\/p>\n

Uygulama i\u00e7i banner'lar, mobil reklamc\u0131l\u0131kta h\u00e2l\u00e2 en \u00e7ok tercih edilen reklam t\u00fcrlerinden biridir. Bu banner'lar, ChatGPT ile entegre edilerek \u00e7e\u015fitli kriterlere g\u00f6re kullan\u0131c\u0131lar\u0131 hedefleyebilir ve bu sayede reklamlar\u0131n ki\u015fiselle\u015ftirilme d\u00fczeyini art\u0131rabilir.<\/span><\/p>\n

 <\/p>\n

Video Reklamlar\u0131<\/b><\/p>\n

Video, bir reklam mecras\u0131 olarak her zaman ilgi oda\u011f\u0131 olmu\u015ftur. ChatGPT ile birle\u015fti\u011finde, video reklamlar daha etkile\u015fimli deneyimlere d\u00f6n\u00fc\u015febilir; \u00e7ok y\u00f6nl\u00fc se\u00e7eneklere sahip interaktif reklam oyunlar\u0131 gibi d\u00fc\u015f\u00fcnebilirsiniz.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Yerel Reklamlar<\/b><\/p>\n

Yerel reklamlar s\u00f6z konusu oldu\u011funda, ChatGPT oyunun kurallar\u0131n\u0131 de\u011fi\u015ftirebilir ve bu reklamlar\u0131n alaka d\u00fczeyini art\u0131rabilir. Sinir a\u011flar\u0131 muazzam veri havuzlar\u0131ndan beslendi\u011fi i\u00e7in, herhangi bir platformu insanlardan daha ustaca yans\u0131tma potansiyeline sahiptir.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

CTV (Ba\u011flant\u0131l\u0131 TV) Reklamc\u0131l\u0131\u011f\u0131<\/b><\/h3>\n

\u0130nternete ba\u011fl\u0131 cihazlarda ak\u0131\u015f platformlar\u0131 arac\u0131l\u0131\u011f\u0131yla yay\u0131nlanan CTV reklamlar\u0131, dijital d\u00fcnyaya a\u015fina olan kitleye ula\u015fmak i\u00e7in bir k\u00f6pr\u00fc g\u00f6revi g\u00f6r\u00fcyor. Geleneksel televizyonun yerini ak\u0131\u015f hizmetlerine b\u0131rakmas\u0131yla birlikte, reklamverenler programatik CTV platformlar\u0131 arac\u0131l\u0131\u011f\u0131yla bu kitleye ula\u015fmak i\u00e7in alt\u0131n bir f\u0131rsat yakalad\u0131. ChatGPT ile CTV reklamlar\u0131n\u0131n birle\u015ftirilmesi, son derece hedefli ve etkile\u015fimli reklam deneyimleri vaat ediyor.<\/span><\/p>\n

 <\/p>\n

Yapay zekan\u0131n reklamc\u0131l\u0131k d\u00fcnyas\u0131n\u0131 yeniden \u015fekillendirmedeki d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fcc\u00fc, her zamankinden daha belirgin hale gelmi\u015ftir. Yapay zeka, pazarlama stratejilerini basitle\u015ftiriyor ve pazarlama ileti\u015fiminin \u015feklini yeniden tan\u0131ml\u0131yor. Reklamc\u0131l\u0131k alan\u0131ndaki geni\u015f eri\u015fimiyle yapay zeka, reklamverenlerin yat\u0131r\u0131m getirilerini en \u00fcst d\u00fczeye \u00e7\u0131karmalar\u0131n\u0131 sa\u011fl\u0131yor.<\/span><\/p>\n

ChatGPT, bu evrimin bir kan\u0131t\u0131 olarak, yakla\u015fan de\u011fi\u015fim dalgas\u0131n\u0131 simgeliyor. Bu, dikkate al\u0131nmas\u0131 gereken bir g\u00fc\u00e7!<\/span><\/p>\n

*ChatGPT'yi kulland\u0131\u011f\u0131m\u0131z k\u0131s\u0131mlar\u0131 bulabilir misiniz? \":ters_y\u00fcz:\"<\/span><\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

What do AI chatbots like ChatGPT mean for programmatic advertising?\u00a0 \u00a0AI is an essential part of programmatic advertising that helps publishers and advertisers optimize their campaigns for higher performance on the SSP and DSP sides. Machine learning models powered by AI process big data on users’ behavior and help target relevant audiences, so AI in […]<\/p>\n","protected":false},"author":12,"featured_media":7365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[61,24,34],"class_list":["post-7364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-chatgpt","tag-programmatic-advertising","tag-refinery-academy"],"yoast_head":"\nChatGPT in Programmatic Advertising: 5 Don\u2019ts | Refinery89<\/title>\n<meta name=\"description\" content=\"ChatGPT in programmatic advertising is used for content and advertisement creation and optimization, providing ideas for personalized ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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