{"id":7343,"date":"2023-11-15T15:42:06","date_gmt":"2023-11-15T14:42:06","guid":{"rendered":"https:\/\/refinery89.com\/?p=7343"},"modified":"2023-11-22T15:43:30","modified_gmt":"2023-11-22T14:43:30","slug":"yeni-baslayanlar-icin-seo","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/seo-for-beginners\/","title":{"rendered":"Yeni ba\u015flayanlar i\u00e7in SEO. \u0130lk SEO ad\u0131mlar\u0131na dair kapsaml\u0131 rehber"},"content":{"rendered":"

Web sitenizin SEO'suna nas\u0131l ba\u015flars\u0131n\u0131z?<\/h1>\n

SEO bu g\u00fcnlerde o kadar pop\u00fcler ki, programatik reklamc\u0131l\u0131k ve dijital pazarlamaya adanm\u0131\u015f neredeyse her sayfada SEO taktiklerine rastlamak m\u00fcmk\u00fcn. Taktiklerini tan\u0131tan SEO gurular\u0131 aras\u0131nda ilk on arama sonucu i\u00e7in k\u0131yas\u0131ya bir rekabet, hangisinin en iyi, en uzun ve en etkili oldu\u011funa dair \u00f6nerilen eylemler listeleri hakk\u0131nda canl\u0131 tart\u0131\u015fmalar, milyonlarca yap\u0131labilenler ve yap\u0131lamayanlar.<\/p>\n

Elimize.<\/p>\n

Her saat esnemeyi unutmay\u0131n; s\u0131rt\u0131n\u0131z\u0131 iyi durumda tutun!<\/p>\n

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SEO Anahtar Kelime Ara\u015ft\u0131rmas\u0131<\/strong><\/h2>\n

Her zaman ye\u015fil, sonsuz, her zaman karma\u015f\u0131k ama her zaman hayati \u00f6neme sahip noktayla ba\u015flayal\u0131m: Anahtar Kelime Ara\u015ft\u0131rmas\u0131. SEO'ya gelince, organik konumland\u0131rman\u0131z\u0131n alfabesi ve \u00f6megas\u0131, do\u011fru anahtar kelimeleri (hedef kitlenizin \u00e7evrimi\u00e7i olarak benzer hizmetleri aramak i\u00e7in kulland\u0131\u011f\u0131 kelimeler) se\u00e7mektir. Peki bunlar\u0131 nerede bulursunuz? Google Anahtar Kelime Planlay\u0131c\u0131, SEMRush, SERanking veya orada bulunan milyonlarca ba\u015fka ara\u00e7 kullanabilirsiniz. Ba\u015fka bir yol ise googlelamak; ilgilendi\u011finiz bir kelimeyi yazmaya ba\u015flay\u0131n, Google ger\u00e7ek arama niyetlerini yans\u0131tt\u0131klar\u0131 i\u00e7in dikkate alabilece\u011finiz \u00f6nerilerle aramay\u0131 dolduracakt\u0131r.<\/p>\n

\u0130\u00e7eri\u011finizi y\u00fcksek hacimli ve d\u00fc\u015f\u00fck rekabetli anahtar kelimelere odaklanarak daha iyi konumland\u0131rabilirsiniz. Bu her zaman m\u00fcmk\u00fcn olmasa da, y\u00fcksek hacimli kelimeler genellikle olduk\u00e7a rekabet\u00e7idir, ancak y\u00fcksek ve d\u00fc\u015f\u00fck hacimli kelimelerin bir kar\u0131\u015f\u0131m\u0131 genellikle iyi \u00e7al\u0131\u015f\u0131r.<\/p>\n

Her anahtar kelimenin arkas\u0131ndaki arama amac\u0131n\u0131, ister bilgilendirici, ister i\u015flemsel veya gezinme ama\u00e7l\u0131 olsun, bilmek ve ak\u0131lda tutmak da \u00f6nemlidir. Anahtar kelime ara\u015ft\u0131rmas\u0131n\u0131 d\u00fczenli olarak g\u00f6zden ge\u00e7irmek ve g\u00fcncellemek, sitenizin g\u00fcncel kalmas\u0131n\u0131 sa\u011flar.<\/p>\n

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Uzun kuyruklu anahtar kelimeler<\/strong><\/h2>\n

Uzun kuyruklu anahtar kelimeler daha uzun ve daha spesifik anahtar kelime \u00f6bekleridir. Genellikle daha az arama hacmine sahiptirler ancak daha hedeflenmi\u015f bir kitle taraf\u0131ndan kullan\u0131l\u0131rlar. Bu, web sitenize daha alakal\u0131 trafik \u00e7ekebilecekleri anlam\u0131na gelir. \u0130\u00e7eri\u011finize uzun kuyruklu anahtar kelimeler eklemek, daha iyi s\u0131ralama yapman\u0131za yard\u0131mc\u0131 olabilir, \u00e7\u00fcnk\u00fc bu terimler i\u00e7in genellikle daha az rekabet vard\u0131r. Ek olarak, uzun kuyruklu anahtar kelimelerle arama yapan kullan\u0131c\u0131lar genellikle sat\u0131n alma d\u00f6ng\u00fcs\u00fcnde daha ileridedir. Dolay\u0131s\u0131yla, daha h\u0131zl\u0131 d\u00f6n\u00fc\u015febilirler. Stratejinizde her zaman k\u0131sa ve uzun kuyruklu anahtar kelimelerin bir kar\u0131\u015f\u0131m\u0131n\u0131 bulundurun.<\/p>\n

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Sayfa \u0130\u00e7i SEO<\/strong><\/h2>\n

Sayfa i\u00e7i SEO, tek tek web sayfalar\u0131n\u0131 arama motorlar\u0131 i\u00e7in optimize etmeyi i\u00e7erir. Bu, hem arama motorlar\u0131n\u0131n hem de kullan\u0131c\u0131lar\u0131n i\u00e7eri\u011finizi kolayca bulabilmesini ve anlayabilmesini sa\u011flar. Ba\u015fl\u0131k etiketleri, meta a\u00e7\u0131klamalar\u0131 ve i\u00e7erik gibi \u00f6\u011feler, ilgili anahtar kelimelerle optimize edilmelidir. H1 ve H2 etiketleri gibi uygun ba\u015fl\u0131k hiyerar\u015fisi okunabilirli\u011fi art\u0131r\u0131r. \u00d6zellikle \u00f6nemli bilgiler ta\u015f\u0131yorlarsa, sayfadaki g\u00f6rseller a\u00e7\u0131klay\u0131c\u0131 alt etiketlere sahip olmal\u0131d\u0131r.<\/p>\n

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Mobil SEO<\/strong><\/h2>\n

92.3%<\/u><\/a> \u0130nternet trafi\u011finin bir k\u0131sm\u0131 mobil cihazlardan geliyor. Bu nedenle mobil optimizasyon sadece bir madde de\u011fil, hayati bir fakt\u00f6rd\u00fcr. Bu do\u011frultuda Google ve di\u011fer arama motorlar\u0131, mobil uyumlu web sitelerini s\u0131ralamalar\u0131nda \u00f6ncelik.<\/p>\n

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Site H\u0131z\u0131 ve SEO<\/strong>\u00a0<\/strong><\/h2>\n

Site h\u0131z\u0131, kullan\u0131c\u0131 deneyimini \u00f6nemli \u00f6l\u00e7\u00fcde etkiler. Yava\u015f y\u00fcklenen sayfalar kullan\u0131c\u0131lar\u0131 cayd\u0131rabilir ve hemen \u00e7\u0131kma oran\u0131n\u0131 art\u0131rabilir. Google ve di\u011fer arama motorlar\u0131, site h\u0131z\u0131n\u0131 bir s\u0131ralama fakt\u00f6r\u00fc olarak dikkate al\u0131r. Google PageSpeed Insights veya GTmetrix gibi ara\u00e7lar, web sitenizi neyin yava\u015flatt\u0131\u011f\u0131na dair bilgiler sunar. Bu, optimize edilmemi\u015f g\u00f6rsellerden gereksiz koda kadar her \u015fey olabilir. \u0130\u00e7erik Da\u011f\u0131t\u0131m A\u011f\u0131 (CDN) ve APM, k\u00fcresel \u00e7apta kullan\u0131c\u0131lar i\u00e7in y\u00fckleme s\u00fcrelerini daha da h\u0131zland\u0131rabilir.<\/p>\n

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SEO ama\u00e7l\u0131 y\u00fcksek kaliteli i\u00e7erik<\/strong><\/h2>\n

SEO i\u00e7in i\u00e7eri\u011fin ikincil bir unsur haline geldi\u011fi y\u00f6n\u00fcnde g\u00f6r\u00fc\u015fler olsa da, tutarl\u0131 bir \u015fekilde y\u00fcksek kaliteli i\u00e7erik \u00fcretmenin kullan\u0131c\u0131lar\u0131 \u00e7ekti\u011fine ve elde tuttu\u011funa inan\u0131yoruz. Unutmay\u0131n, arama motorlar\u0131 daha eksiksiz bir kullan\u0131c\u0131 deneyimi sunan ve arama amac\u0131n\u0131 kar\u015f\u0131layan i\u00e7eri\u011fi \u00f6nceliklendirir. Blog yaz\u0131lar\u0131, videolar, infografikler veya podcast'ler \u015feklinde olsun, i\u00e7erik SEO stratejinizin ana oda\u011f\u0131 olmal\u0131d\u0131r.<\/p>\n

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SEO i\u00e7in <\/strong>Sesli Arama <\/strong><\/h2>\n

Ak\u0131ll\u0131 cihazlar\u0131n y\u00fckseli\u015fi, sesli aramalar\u0131n artmas\u0131na neden oldu. Sesli arama sorgular\u0131, daha konu\u015fkan olma e\u011filiminde olan yaz\u0131l\u0131 aramalardan s\u0131kl\u0131kla farkl\u0131l\u0131k g\u00f6sterir. Sesli arama i\u00e7in optimize etmek, insanlar\u0131n konu\u015fma ve soru sorma \u015fekillerini do\u011fal bir \u015fekilde ele almay\u0131 gerektirir. \u0130\u015fletme adlar\u0131 ve konumlar\u0131 gibi yerelle\u015ftirilmi\u015f i\u00e7erikler de sesli arama i\u00e7in kritik hale gelir, \u00e7\u00fcnk\u00fc bu sorgular\u0131n \u00e7o\u011fu yerel niyetlidir. Yap\u0131land\u0131r\u0131lm\u0131\u015f veriler de sesli arama optimizasyonunda rol oynayabilir, arama motorlar\u0131n\u0131n i\u00e7erik ba\u011flam\u0131n\u0131 anlamas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/p>\n

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Dahili Ba\u011flant\u0131<\/strong><\/h2>\n

Dahili ba\u011flant\u0131 bir\u00e7ok amaca hizmet eder. Bu, web sitenizde sayfa otoritesini da\u011f\u0131tmaya yard\u0131mc\u0131 olur ve SEO'ya fayda sa\u011flar. \u0130lgili makalelere veya sayfalara ba\u011flant\u0131 vermek, kullan\u0131c\u0131lar\u0131 i\u00e7eri\u011finizde daha fazla ke\u015fif yapmaya te\u015fvik eder, sayfa g\u00f6r\u00fcnt\u00fclemelerini art\u0131r\u0131r ve hemen \u00e7\u0131kma oranlar\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcr. Do\u011fru yap\u0131land\u0131r\u0131lm\u0131\u015f dahili ba\u011flant\u0131lar, arama motorlar\u0131n\u0131n sitenizdeki sayfalar aras\u0131ndaki hiyerar\u015fiyi ve ili\u015fkileri anlamas\u0131na yard\u0131mc\u0131 olur. Stratejik bir.<\/p>\n

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Geri ba\u011flant\u0131\u00a0<\/strong><\/h2>\n

Geri ba\u011flant\u0131lar, di\u011fer web sitelerinden sizinkine y\u00f6nelen ve bir nevi tavsiye niteli\u011finde olan ba\u011flant\u0131lard\u0131r. Bu ba\u011flant\u0131lar, sitenizin otoritesini ve s\u0131ralamalar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde etkileyebilir. Odak noktan\u0131z, y\u00fcksek kaliteli ve alakal\u0131 ba\u011flant\u0131lar elde etmek olmal\u0131d\u0131r. D\u00fc\u015f\u00fck kaliteli veya spam niteli\u011findeki ba\u011flant\u0131lar SEO'nuza zarar verebilir. Konuk yaz\u0131lar, ortakl\u0131klar ve payla\u015f\u0131labilir i\u00e7erik \u00fcretmek, iyi geri ba\u011flant\u0131lar elde etmenin yollar\u0131d\u0131r. Utanmay\u0131n ve sekt\u00f6r liderlerine ula\u015f\u0131n ve i\u00e7eri\u011fe ili\u015fkin de\u011ferli bilgiler sunun, b\u00f6ylece payla\u015fmaya ilgi duysunlar. Ahrefs veya SEMrush gibi ara\u00e7lar, geri ba\u011flant\u0131 profilinizi izlemenize yard\u0131mc\u0131 olabilir. Ani geri ba\u011flant\u0131 art\u0131\u015flar\u0131na her zaman dikkat edin, \u00e7\u00fcnk\u00fc bunlar spam i\u00e7eren uygulamalar\u0131n i\u015fareti olabilir.<\/p>\n

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SEO ve Kullan\u0131c\u0131 Deneyimi (UX)<\/strong><\/h2>\n

Kesintisiz bir kullan\u0131c\u0131 deneyimi dolayl\u0131 olarak SEO'yu art\u0131rabilir. Gezinmesi zor siteler kullan\u0131c\u0131lar\u0131 iter ve hemen \u00e7\u0131kma oranlar\u0131n\u0131 art\u0131r\u0131r. Net, anla\u015f\u0131l\u0131r bir tasar\u0131m sitede daha uzun s\u00fcre kal\u0131nmas\u0131n\u0131 te\u015fvik eder. Site yap\u0131n\u0131z\u0131n, tasar\u0131m\u0131n\u0131z\u0131n ve y\u00fcklenme s\u00fcrenizin kullan\u0131c\u0131 beklentilerini kar\u015f\u0131lad\u0131\u011f\u0131ndan emin olun.<\/p>\n

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\u015eema \u0130\u015faretlemesi\u00a0<\/strong><\/h2>\n

Schema markup, yap\u0131land\u0131r\u0131lm\u0131\u015f veri olarak da bilinir, arama motorlar\u0131n\u0131n i\u00e7eri\u011finizin ba\u011flam\u0131n\u0131 anlamas\u0131na yard\u0131mc\u0131 olur. Do\u011fru \u015fekilde uygulamak, arama motoru sonu\u00e7 sayfas\u0131 (SERP) g\u00f6r\u00fcn\u00fcm\u00fcn\u00fcz\u00fc geli\u015ftiren zengin snippet'lere yol a\u00e7abilir. Bu, t\u0131klama oran\u0131n\u0131 art\u0131rabilir. \u015eema t\u00fcrleri makalelerden ve \u00fcr\u00fcnlerden etkinliklere ve tariflere kadar uzan\u0131r. Herhangi bir \u015fema uygulamas\u0131n\u0131 Google'\u0131n Yap\u0131land\u0131r\u0131lm\u0131\u015f Veri Test Arac\u0131 ile test edin.<\/p>\n

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HTTPS<\/strong><\/h2>\n

G\u00fcvenlik, arama motorlar\u0131 i\u00e7in bir \u00f6nceliktir. HTTPS, HTTP'nin g\u00fcvenli bir s\u00fcr\u00fcm\u00fcn\u00fc sunarak web sitesi ve kullan\u0131c\u0131 aras\u0131ndaki verilerin \u015fifrelenmesini sa\u011flar. G\u00fcvenli olmayan web siteleri taray\u0131c\u0131lar taraf\u0131ndan i\u015faretlenebilir ve bu da kullan\u0131c\u0131lar\u0131n siteyi ziyaret etmesini cayd\u0131rabilir. HTTP'den HTTPS'ye ge\u00e7i\u015f, bir SSL sertifikas\u0131 al\u0131nmas\u0131n\u0131 gerektirir.<\/p>\n

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SEO i\u00e7in G\u00f6r\u00fcnt\u00fc Optimizasyonu<\/strong><\/h2>\n

G\u00f6rseller site y\u00fcklenme s\u00fcrelerini \u00f6nemli \u00f6l\u00e7\u00fcde etkileyebilir. Optimize edilmi\u015f g\u00f6rseller, sitenizin h\u0131zl\u0131 kalmas\u0131n\u0131 ve daha iyi bir kullan\u0131c\u0131 deneyimi sunmas\u0131n\u0131 sa\u011flar. TinyPNG veya Compressor.io gibi ara\u00e7lar \u2013 JPEG foto\u011fraflar\u0131 ve PNG g\u00f6rsellerini optimize edip s\u0131k\u0131\u015ft\u0131rarak kaliteden \u00f6d\u00fcn vermeden g\u00f6rsel dosya boyutlar\u0131n\u0131 k\u00fc\u00e7\u00fcltmenize olanak tan\u0131r. G\u00f6rseller i\u00e7in her zaman ilgili dosya adlar\u0131 ve alt etiketleri kullan\u0131n. Bu, arama motorlar\u0131n\u0131n g\u00f6rsel ba\u011flam\u0131n\u0131 anlamas\u0131na yard\u0131mc\u0131 olur.<\/p>\n

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Galeta unu<\/strong><\/h2>\n

Breadcrumb'ler sitenizdeki kullan\u0131c\u0131 navigasyonunu geli\u015ftirir. T\u0131pk\u0131 Hansel ve Gretel gibi, kullan\u0131c\u0131lar\u0131n ad\u0131mlar\u0131n\u0131 geri almalar\u0131n\u0131 kolayca fark edebilecekleri bir yol b\u0131rakman\u0131z gerekir. Bu, kullan\u0131c\u0131 deneyimini geli\u015ftirerek hemen \u00e7\u0131kma oranlar\u0131n\u0131 d\u00fc\u015f\u00fcrebilir. Breadcrumb'ler ayr\u0131ca sonu\u00e7larda g\u00f6rsel bir iyile\u015ftirme sunar. Ku\u015flar\u0131n ekmek k\u0131r\u0131nt.<\/p>\n

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Yinelenen \u0130\u00e7eri\u011fe Dikkat Edin <\/strong><\/h2>\n

Yinelenen i\u00e7erik, arama motorlar\u0131n\u0131 yan\u0131ltabilir. \u0130\u00e7eri\u011fin hangi s\u00fcr\u00fcm\u00fcn\u00fcn s\u0131ralanmas\u0131 veya indekslenmesi gerekti\u011fi belirsiz hale gelir. Siteliner veya Copyscape gibi ara\u00e7lar, sitenizdeki yinelenen i\u00e7eri\u011fi tespit etmenize yard\u0131mc\u0131 olabilir. Canonical etiketleri, arama motorlar\u0131na i\u00e7eri\u011fin hangi s\u00fcr\u00fcm\u00fcn\u00fcn \u201corijinal\u201d veya tercih edilen s\u00fcr\u00fcm oldu\u011funu bildirir. \u0130\u00e7eri\u011fi ba\u015fka sitelerde yay\u0131nlarken, \u00fc\u00e7\u00fcnc\u00fc taraf web sitesinin bir noindex etiketi kulland\u0131\u011f\u0131ndan veya orijinal i\u00e7eri\u011fe geri ba\u011flant\u0131 verdi\u011finden emin olun.<\/p>\n

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Video i\u00e7eri\u011fi i\u00e7in SEO<\/strong><\/h2>\n

Video i\u00e7eri\u011fi giderek daha pop\u00fcler ve \u00f6nemli hale geliyor. YouTube gibi platformlar trafik i\u00e7in muazzam bir potansiyel sunuyor. Video ba\u015fl\u0131klar\u0131n\u0131, a\u00e7\u0131klamalar\u0131n\u0131 ve etiketlerini arama i\u00e7in optimize edin. Transkriptler, arama motorlar\u0131n\u0131n video i\u00e7eri\u011fini daha iyi anlamas\u0131na yard\u0131mc\u0131 olabilir. K\u00fc\u00e7\u00fck resim se\u00e7imi, t\u0131klanma oranlar\u0131n\u0131 etkileyebilir. G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131rmak i\u00e7in videolar\u0131n\u0131zdaki yorumlar ve geri bildirimlerle etkile\u015fim kurun.<\/p>\n

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Yerel SEO<\/strong><\/h2>\n

Fiziksel bir varl\u0131\u011f\u0131 olan veya belirli bir b\u00f6lgeye hizmet veren i\u015fletmeler i\u00e7in Yerel SEO kritik \u00f6neme sahiptir. \u0130\u015fletmenizin Google Benim \u0130\u015fletmem'de do\u011fru \u015fekilde listelendi\u011finden emin olun. Listelemelerinizi d\u00fczenli olarak g\u00f6nderiler, foto\u011fraflar ve yorumlara verilen yan\u0131tlarla g\u00fcncelleyin. \u0130\u015fletme ad\u0131n\u0131z, adresiniz ve telefon numaran\u0131z dahil olmak \u00fczere yerel al\u0131nt\u0131lar web genelinde tutarl\u0131 olmal\u0131d\u0131r. Memnun m\u00fc\u015fterileri olumlu yorumlar b\u0131rakmaya te\u015fvik edin. Web sitelerinizin i\u00e7eri\u011fini yerel anahtar kelimelerle optimize edin.<\/p>\n

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\u00c7ok Dilli SEO <\/strong><\/h2>\n

K\u00fcresel bir kitleniz varsa birden fazla dil i\u00e7in optimizasyon yapmak faydal\u0131 olabilir. Bu, farkl\u0131 dil ve k\u00fclt\u00fcrlere \u00f6zel olarak uyarlanm\u0131\u015f i\u00e7erikler olu\u015fturmak anlam\u0131na gelir. hreflang etiketlerini kullanmak, arama motorlar\u0131na bir sayfan\u0131n dil hedeflemesi hakk\u0131nda bilgi verir. Her dilin ideal olarak kendi \u00f6zel URL yap\u0131s\u0131na sahip olmas\u0131 gerekir. K\u00fclt\u00fcrel farkl\u0131l\u0131klar ve yerel anahtar kelime ara\u015ft\u0131rmalar\u0131, etkili \u00e7ok dilli SEO i\u00e7in hayati \u00f6nem ta\u015f\u0131r. En iyi sonu\u00e7lar\u0131 sa\u011flamak i\u00e7in her dilin performans metriklerini d\u00fczenli olarak g\u00f6zden ge\u00e7irin.<\/p>\n

 <\/p>\n

Konu K\u00fcmeleri<\/strong><\/h2>\n

Yap\u0131n\u0131za kazand\u0131rmak i\u00e7in i\u00e7eri\u011finizi konu k\u00fcmelerine ay\u0131r\u0131n. Ana konu olan \u201cs\u00fctun\u201d, kapsaml\u0131 bir genel bak\u0131\u015f sa\u011flarken, alt konular olan \u201ck\u00fcmeler\u201d daha ayr\u0131nt\u0131l\u0131 bir g\u00f6r\u00fcn\u00fcm sunar. Bu yap\u0131, arama motorlar\u0131n\u0131n i\u00e7erik hiyerar\u015fisini anlamas\u0131na yard\u0131mc\u0131 olabilir. Ayr\u0131ca, kullan\u0131c\u0131 gezinmesini geli\u015ftirerek sitede kalma s\u00fcresini art\u0131r\u0131r. S\u00fctun i\u00e7eri\u011fi ile k\u00fcme i\u00e7eri\u011fi aras\u0131nda i\u00e7 ba\u011flant\u0131lar kurdu\u011funuzdan emin olun. \u0130\u00e7erik b\u00fcy\u00fcd\u00fck\u00e7e mevcut k\u00fcmeleri g\u00fcncelleyin ve geni\u015fletin. Anahtar kelimeleri konular\u0131n a\u00e7\u0131klamalar\u0131na ve ilk paragraflar\u0131na eklemeyi unutmay\u0131n.<\/p>\n

 <\/p>\n

\u00d6ne \u00c7\u0131kan Snippetler i\u00e7in SEO <\/strong><\/h2>\n

Hedeflemek f<\/u>\u00d6ne \u00e7\u0131kan al\u0131nt\u0131lar (Daha fazla bilgi mi gerekiyor? Makalemize g\u00f6z at\u0131n<\/u>) yayg\u0131n olarak sorulan sorulara k\u0131sa yan\u0131tlar vererek \u201cs\u0131f\u0131r\u0131nc\u0131 pozisyon\u201d elde edilebilir. Arama motoru sonu\u00e7 sayfalar\u0131ndaki (SERP) bu \"s\u0131f\u0131r\u0131nc\u0131 pozisyon\" noktalar\u0131 \u00f6nemli trafik sa\u011flayabilir. \u0130\u00e7eri\u011fi net ba\u015fl\u0131klar ve madde i\u015faretleriyle yap\u0131land\u0131r\u0131n. Tablolar kullanmak da bu snippet'leri yakalamaya yard\u0131mc\u0131 olabilir. Hangi sorgular\u0131n snippet trafi\u011fi \u00e7ekti\u011fini analitik arac\u0131l\u0131\u011f\u0131yla izleyin. Snippet hedefli i\u00e7eri\u011fi s\u00fcrekli olarak iyile\u015ftirin ve g\u00fcncelleyin.<\/p>\n

 <\/p>\n

Teknik SEO Denetimi<\/strong><\/h2>\n

D\u00fczenli olarak teknik SEO denetimi yapmak \u00e7ok \u00f6nemlidir. Bu, bozuk ba\u011flant\u0131lar, yava\u015f y\u00fcklenen sayfalar veya tarama hatalar\u0131 gibi sorunlar\u0131 kontrol eder. SEMrush veya Screaming Frog gibi ara\u00e7lar bu sorunlar\u0131 belirlemeye yard\u0131mc\u0131 olabilir. Bu sorunlar\u0131n giderilmesi, arama motorlar\u0131n\u0131n sitenizi kolayca dizine eklemesini sa\u011flar.<\/p>\n

 <\/p>\n

CTR SEO<\/strong><\/h2>\n

T\u0131klanma oran\u0131, i\u00e7eri\u011finizin arama motorlar\u0131 i\u00e7in ne kadar alakal\u0131 oldu\u011funu g\u00f6sterir. Etkili meta ba\u015fl\u0131klar\u0131 ve a\u00e7\u0131klamalar\u0131 olu\u015fturmak, t\u0131klanma oran\u0131n\u0131 iyile\u015ftirebilir. Optimum sonu\u00e7lar i\u00e7in farkl\u0131 meta a\u00e7\u0131klamalar\u0131 ve ba\u015fl\u0131klar\u0131 deneyin. T\u0131klanma oran\u0131n\u0131 Google Search Console gibi ara\u00e7larla izleyin ve eski i\u00e7eri\u011fi optimize edilmi\u015f meta etiketleriyle g\u00fcncelleyin. Meta a\u00e7\u0131klamalarda verdi\u011finiz s\u00f6z\u00fc i\u00e7eri\u011finizin her zaman kar\u015f\u0131lad\u0131\u011f\u0131ndan emin olun.<\/p>\n

 <\/p>\n

XML Site Haritalar\u0131<\/strong><\/h2>\n

Site haritalar\u0131, arama motorlar\u0131n\u0131n web sitenizin yap\u0131s\u0131n\u0131 taramas\u0131na ve anlamas\u0131na yard\u0131mc\u0131 olur. XML site haritan\u0131z\u0131n g\u00fcncel oldu\u011fundan ve arama motoru web y\u00f6neticisi ara\u00e7lar\u0131na g\u00f6nderildi\u011finden emin olun. Screaming Frog gibi ara\u00e7lar site haritalar\u0131 olu\u015fturma ve denetleme konusunda yard\u0131mc\u0131 olabilir. Site haritas\u0131ndan \"\u015fartlar ve ko\u015fullar\" gibi gereksiz sayfalar\u0131 hari\u00e7 tutun ve Google Search Console'da site haritas\u0131 indeksleme oranlar\u0131n\u0131 izleyin.<\/p>\n

 <\/p>\n

Geli\u015ftir <\/strong>Temel Web Vitals<\/strong><\/h2>\n

Google'\u0131n Temel Web \u0130\u015faretleri; h\u0131z, yan\u0131t verme ve g\u00f6rsel kararl\u0131l\u0131kla ilgili metrikler k\u00fcmesidir. Google PageSpeed Insights gibi ara\u00e7lar bu metrikler hakk\u0131nda veri sa\u011flayabilir. En B\u00fcy\u00fck \u0130\u00e7erikli Boyama (LCP), \u0130lk Girdi Gecikmesi (FID) ve K\u00fcm\u00fc \u201c\u00c7ekirdek Web \u0130\u015faretleri\u201d<\/a><\/u><\/p>\n

 <\/p>\n

Robots.txt ve SEO<\/strong><\/h2>\n

robots.txt dosyas\u0131 arama motoru taray\u0131c\u0131lar\u0131na hangi sayfalar\u0131n veya b\u00f6l\u00fcmlerin ka\u00e7\u0131n\u0131lmas\u0131 gerekti\u011fini bildirir. robots.txt dosyan\u0131z\u0131n yanl\u0131\u015fl\u0131kla \u00f6nemli kaynaklar\u0131 veya i\u00e7eri\u011fi engellemedi\u011finden emin olun. Google'\u0131n robots.txt Test Arac\u0131'n\u0131 kullanarak dosyay\u0131 test edin. \u00d6zellikle site de\u011fi\u015fikliklerinden sonra y\u00f6nergeleri d\u00fczenli olarak g\u00f6zden ge\u00e7irin ve g\u00fcncelleyin. Bir URL'yi yasaklaman\u0131n, onun dizine eklenmesini engellemedi\u011fini unutmay\u0131n.<\/p>\n

 <\/p>\n

G\u00f6r\u00fcnt\u00fc Yeni Nesil Formatlar<\/strong><\/h2>\n

JPEG veya PNG gibi geleneksel formatlar yer kaplayabilir. Yeni nesil formatlar\u0131 kullanmak WebP<\/u><\/a> G\u00f6r\u00fc.<\/p>\n

 <\/p>\n

Squoosh veya TinyPNG gibi ara\u00e7lar, g\u00f6r\u00fcnt\u00fcleri bu formatlara d\u00f6n\u00fc\u015ft\u00fcrmeye yard\u0131mc\u0131 olabilir.<\/p>\n

Harcanan s\u00fcre <\/span>SEO <\/span>vakit iyi harcanm\u0131\u015f bir durumdur ve \u00f6zellikle de yeniyseniz, bu taktiklerin hepsini bir arada g\u00f6rmek biraz bunalt\u0131c\u0131 gelse de <\/span>SEO, yap <\/span>endi\u015felenme, <\/span>ula\u015fmak<\/a><\/span><\/u>,<\/span><\/u><\/strong> ve bizim <\/span>s\u0131n\u0131f\u0131n\u0131n en iyisi<\/span> Uzmanlar web sitenizin t\u00fcm ayarlar\u0131n\u0131 ince ayardan ge\u00e7irecektir. Ki\u015fisel deste\u011fimiz, yay\u0131nc\u0131lar\u0131m\u0131z\u0131n temel performans metriklerini kontrol alt\u0131nda tutmalar\u0131na yard\u0131mc\u0131 olmay\u0131 kapsar ve Reklam Y\u00f6netimi \u00e7\u00f6z\u00fcm\u00fcm\u00fcz SEO temellerini dikkate al\u0131r. \u00d6rne\u011fin, 'lazy loading' (tembel y\u00fckleme) teknolojimiz her iki ko\u015fulu da sa\u011flar: optimum sayfa h\u0131z\u0131 sunar ve reklam geliri elde etmek i\u00e7in etkili bir ara\u00e7 sunar. \u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

How to start your website SEO? SEO is so on the wire these days that one can come across SEO tactics on almost every page dedicated to programmatic advertising and digital marketing. Heated competition for the top ten search results among SEO gurus promoting their tactics, lively discussions about lists of recommended actions, which one […]<\/p>\n","protected":false},"author":12,"featured_media":7298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[46,76,75,34,65],"class_list":["post-7343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-google","tag-keywords","tag-ranking","tag-refinery-academy","tag-seo"],"yoast_head":"\nSEO for beginners. 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