{"id":7245,"date":"2023-11-14T13:11:39","date_gmt":"2023-11-14T12:11:39","guid":{"rendered":"https:\/\/refinery89.com\/?p=7245"},"modified":"2024-03-12T15:47:33","modified_gmt":"2024-03-12T14:47:33","slug":"kullanici-deneyimini-ve-reklam-performansini-iyilestirme-core-web-vitals","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/core-web-vitals-how-to-elevate-user-experience-and-ad-performance\/","title":{"rendered":"Kullan\u0131c\u0131 deneyimini ve reklam performans\u0131n\u0131 iyile\u015ftirme: Core Web Vitals"},"content":{"rendered":"

Neler <\/strong>Temel Web Vitals<\/strong><\/em>?<\/strong><\/h1>\n

Core Web Vitals, Google'\u0131n bir web sayfas\u0131n\u0131n genel kullan\u0131c\u0131 deneyimi a\u00e7\u0131s\u0131ndan \u00f6nemli kabul etti\u011fi bir dizi metriktir. Google'\u0131n \u201cSayfa Deneyimi\u201d puan\u0131n\u0131n bir par\u00e7as\u0131d\u0131r. Bu metrikler \u00fc\u00e7 spesifik \u00f6l\u00e7\u00fcmden olu\u015fur: Largest Contentful Paint (LCP), First Input Delay (FID) ve Cumulative Layout Shift (CLS).<\/p>\n

Bunun tad\u0131na varmak i\u00e7in, g\u00f6rkemli bir gece kul\u00fcb\u00fcn\u00fcn \u00f6n\u00fcnde belirdi\u011finizi ve kap\u0131 g\u00f6revlisinin k\u0131yafetinizin yeterince \u015f\u0131k olup olmad\u0131\u011f\u0131na karar verdi\u011fini hayal edin. Google sayfan\u0131z\u0131 boyutland\u0131rd\u0131\u011f\u0131nda da tam olarak bu olur; arama sonu\u00e7lar\u0131n\u0131n ilk on sat\u0131r\u0131n\u0131n cennetine lay\u0131k olup olmad\u0131\u011f\u0131n\u0131za veya ikinci sayfan\u0131n cehennemine mahkum oldu\u011funuza karar verir.<\/p>\n

Dalmadan \u00f6nce, Do\u011frudan Web Temel Vitals metrikleriyle ba\u011flant\u0131l\u0131 olan dikkat s\u00fcresi gibi \u00f6nemli bir konuyu ele alal\u0131m.<\/p>\n

Ortalama bir yeti\u015fkin insan\u0131n dikkat s\u00fcresinin yakla\u015f\u0131k 8,25 saniye oldu\u011funu biliyor muydunuz? Bir Japon bal\u0131\u011f\u0131, bir eyleme insanl\u0131\u011f\u0131nkinden daha fazla ba\u011fl\u0131l\u0131k g\u00f6steriyor! ?\"\ud83e\udd26\u200d\u2640\ufe0f\"<\/span><\/span><\/p>\n

Dijital \u00e7a\u011fda insanlar binlerce izlenimler<\/u> dolay\u0131s\u0131yla web sitenizin performans\u0131 kesinlikle \u00e7ok \u00f6nemlidir.<\/p>\n

\"Temel
K\u0131sa Dikkat Aral\u0131\u011f\u0131<\/figcaption><\/figure>\n

\u00c7ekirdek Web \u0130\u015flemleri Neden \u00d6nemlidir <\/strong>Yay\u0131nc\u0131lar<\/strong>?<\/strong><\/h2>\n

Bu metrikler, programatik alanda yay\u0131nc\u0131lar i\u00e7in sadece pop\u00fcler say\u0131lar de\u011fildir. Sitenizin arama sonu\u00e7lar\u0131ndaki s\u0131ralamas\u0131n\u0131 etkilerler. Google, ger\u00e7ek d\u00fcnya kullan\u0131c\u0131 deneyimini yans\u0131tan Temel Web G\u00f6stergelerinin arama s\u0131ralamalar\u0131n\u0131 etkileyece\u011fini belirtmi\u015ftir. Dahas\u0131, bir \u00e7al\u0131\u015fma taraf\u0131ndan Deloitte<\/u><\/a> <\/span>web sitesinin y\u00fcklenme s\u00fcresindeki sadece \u261d\ufe0f 0.1 saniyelik bir iyile\u015fmenin bile d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 %8'e kadar art\u0131rabildi\u011fini vurguluyor%. Reklamlar i\u00e7in bu, daha iyi g\u00f6r\u00fcn\u00fcrl\u00fck, daha y\u00fcksek etkile\u015fim oranlar\u0131 ve potansiyel olarak artan gelir anlam\u0131na gelir.<\/p>\n

 <\/p>\n

Yay\u0131nc\u0131lar Nelere Dikkat Etmeli?<\/strong><\/h2>\n

Art\u0131k sadece i\u00e7erik yaymakla ilgili de\u011fil\u2014 nas\u0131l<\/strong> kadar kritik hale geldi ne.<\/strong><\/p>\n

Core Web Vitals'\u0131n\u0131 de\u011ferlendirirken yay\u0131nc\u0131lar \u015funlara dikkat etmelidir:<\/p>\n

    \n
  1. \n

    G\u00f6r\u00fcnt\u00fc Optimizasyonu<\/p>\n<\/li>\n<\/ol>\n

    Y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc g\u00f6r\u00fcnt\u00fcler b\u00fcy\u00fck boyutlu olabilir ve bu da y\u00fcklenme s\u00fcrelerinin uzamas\u0131na neden olur. Daha k\u00fc\u00e7\u00fck dosya boyutlar\u0131nda m\u00fckemmel g\u00f6r\u00fcnt\u00fc kalitesi sunan WebP gibi modern formatlar\u0131 kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. Ayr\u0131ca, ` elementini kullanarak duyarl\u0131 resimler uygulay\u0131n.srcset<\/sub>` \u00f6zniteli\u011fi, cihazlar\u0131n en uygun g\u00f6r\u00fcnt\u00fc boyutunu indirmesini sa\u011flar.<\/p>\n

      \n
    1. \n

      Hosting'i Y\u00fckselt:<\/p>\n<\/li>\n<\/ol>\n

      T\u00fcm sunucu bar\u0131nd\u0131rma hizmetleri e\u015fit de\u011fildir. Sanal \u00d6zel Sunucu (VPS) veya adanm\u0131\u015f bar\u0131nd\u0131rma, Core Web Vitals'\u0131n\u0131z\u0131 h\u0131zland\u0131rmak i\u00e7in bir se\u00e7enek olabilir. \u0130\u00e7erik Da\u011f\u0131t\u0131m A\u011f\u0131 (CDN) ise web sitenizi kullan\u0131c\u0131lara en yak\u0131n konumlardan sunarak i\u00e7erik da\u011f\u0131t\u0131m\u0131n\u0131 daha da h\u0131zland\u0131rabilir.<\/p>\n

        \n
      1. \n

        Taray\u0131c\u0131 \u00d6nbelle\u011fini Kullan\u0131n<\/p>\n<\/li>\n<\/ol>\n

        \u00d6nbellekleme, ziyaret\u00e7ilerinize sitenizin bir \u201ctasla\u011f\u0131n\u0131\u201d vermek gibidir, b\u00f6ylece taray\u0131c\u0131lar\u0131 t\u00fcm verileri tekrar \u00e7ekmek zorunda kalmadan sonraki ziyaretlerde onu yeniden olu\u015fturabilir. Taray\u0131c\u0131 \u00f6nbelle\u011fini kullanarak geri d\u00f6nen ziyaret\u00e7iler i\u00e7in y\u00fckleme s\u00fcrelerini \u00f6nemli \u00f6l\u00e7\u00fcde azaltabilirsiniz.<\/p>\n

          \n
        1. \n

          Reklam Say\u0131s\u0131n\u0131 Optimize Et<\/p>\n<\/li>\n<\/ol>\n

          Reklam performans\u0131n\u0131 analiz edin ve daha az etkili reklamlar\u0131n say\u0131s\u0131n\u0131 s\u0131n\u0131rlamay\u0131 veya daha hafif, daha ilgi \u00e7ekici reklam formatlar\u0131yla de\u011fi\u015ftirmeyi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n

            \n
          1. \n

            D\u00fczelt CSS ve JavaScript<\/u>:<\/p>\n<\/li>\n<\/ol>\n

            JavaScript ve CSS modern web tasar\u0131m\u0131 i\u00e7in temel unsurlard\u0131r ancak ayn\u0131 zamanda yava\u015f sitelerin su\u00e7lular\u0131 da olabilir. Betiklerin sayfan\u0131z\u0131n olu\u015fturulmas\u0131n\u0131 engellemedi\u011finden emin olmak i\u00e7in JS i\u00e7in asenkron y\u00fckleme kullan\u0131n. CSS i\u00e7in, kritik CSS'yi sat\u0131r i\u00e7i hale getirerek ve kritik olmayan stilleri erteleyerek olu\u015fturmay\u0131 engelleyenleri ortadan kald\u0131r\u0131n.<\/p>\n

             <\/p>\n

            \u00c7ekirdek Web Gerek\u00e7eleri Sa\u011fl\u0131k Taramalar\u0131<\/strong><\/h2>\n

            Doktordaki sa\u011fl\u0131k kontrollerini hat\u0131rl\u0131yor musunuz? En keyifli olmasa da (\u00f6zellikle di\u015f\u00e7i!) tamamen hayati bir deneyim. Web sitenizi bir \u201cdoktor kontrol\u00fcne\u201d g\u00f6t\u00fcrmeniz i\u00e7in g\u00fcvenilir baz\u0131 ara\u00e7lar toplad\u0131k.<\/p>\n

            Google Sayfa H\u0131z\u0131 Insights<\/a><\/h3>\n

            Bu, hem mobil hem de masa\u00fcst\u00fc performans analizleri sunan, Google'dan mutlaka kullan\u0131lmas\u0131 gereken bir ara\u00e7t\u0131r. CWV metriklerinin bir de\u011ferlendirmesini sunar ve ayr\u0131ca optimizasyon \u00f6nerileri de sunar.<\/p>\n

            Google Arama Konsolu<\/a><\/h3>\n

            Site genelini kapsayan bir genel bak\u0131\u015f sunan ve iyile\u015ftirme gerektiren sayfalar\u0131 belirleyen Core Web Vitals i\u00e7in \u00f6zel bir b\u00f6l\u00fcm bulunuyor.<\/p>\n

            Deniz feneri<\/a><\/h3>\n

            Chrome DevTools'a entegre edilmi\u015f Lighthouse, performans, eri\u015filebilirlik, ilerici web uygulamalar\u0131, SEO ve daha fazlas\u0131 i\u00e7in denetimler sunar.<\/p>\n

            WebPageTest<\/a><\/h3>\n

            Bu geli\u015fmi\u015f ara\u00e7, birden \u00e7ok konumdan ve ger\u00e7ek taray\u0131c\u0131lar kullanarak test yapmaya olanak tan\u0131r. G\u00f6rsel kar\u015f\u0131la\u015ft\u0131rma, geli\u015fmi\u015f performans ayr\u0131nt\u0131lar\u0131 ve Temel Web G\u00f6stergeleri'nin d\u00f6k\u00fcm\u00fcn\u00fc sunar.<\/p>\n

            Bu ara\u00e7lar\u0131n t\u00fcm\u00fc a\u00e7\u0131klay\u0131c\u0131 olsa da, web sitenizin performans\u0131n\u0131 kapsaml\u0131 bir \u015fekilde anlamak i\u00e7in bunlar\u0131n bir kombinasyonunu kullanmak iyi bir fikirdir.<\/p>\n

            Sen onesin <\/strong>Temel Web Vitals<\/strong> Hedefine Ula\u015ft\u0131 m\u0131?<\/strong><\/h2>\n

            Refinery89 olarak, yay\u0131nc\u0131lar taraf\u0131ndan yay\u0131nc\u0131lar i\u00e7in \u00f6zel olarak haz\u0131rlanan \u00e7\u00f6z\u00fcmlerimizle Core Web Vitals'\u0131n\u0131zla \u00f6zenle ilgileniyoruz.<\/p>\n

            Ula\u015fmak<\/u><\/strong><\/a>, ve birlikte, sitenizin performans\u0131n\u0131 sadece end\u00fcstri standartlar\u0131n\u0131 kar\u015f\u0131lamakla kalmay\u0131p a\u015fan seviyelere \u00e7\u0131karaca\u011f\u0131z!<\/p>","protected":false},"excerpt":{"rendered":"

            What Are Core Web Vitals? Core Web Vitals are a set of metrics Google considers important in a webpage’s overall user experience. They are a part of Google’s “Page Experience” score. These vitals consist of three specific measurements: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). To give you a […]<\/p>\n","protected":false},"author":12,"featured_media":7016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[26,82,46,24,75,34],"class_list":["post-7245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-ad-monetization","tag-core-web-vitals","tag-google","tag-programmatic-advertising","tag-ranking","tag-refinery-academy"],"yoast_head":"\nCore Web Vitals. How to elevate UX and Ad Performance? | Refinery89<\/title>\n<meta name=\"description\" content=\"Core Web Vitals are are a set of metrics Google considers important in a webpage's overall user experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/kullanici-deneyimini-ve-reklam-performansini-iyilestirme-core-web-vitals\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Core Web Vitals. 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