{"id":6557,"date":"2023-10-31T09:32:28","date_gmt":"2023-10-31T08:32:28","guid":{"rendered":"https:\/\/refinery89.com\/?p=6557"},"modified":"2023-10-31T12:45:45","modified_gmt":"2023-10-31T11:45:45","slug":"mille-basina-maliyet-cpm-hakkinda-her-sey","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/all-about-cost-per-mille-cpm\/","title":{"rendered":"Mille Ba\u015f\u0131na Maliyet (CPM) Hakk\u0131nda Her \u015eey"},"content":{"rendered":"<p data-renderer-start-pos=\"7529\">Programatik reklamc\u0131l\u0131kta sabah s\u00fctl\u00fc s\u0131cak kahveniz kadar kritik olan bir metrikten bahsedelim: Mil Ba\u015f\u0131na Maliyet (CPM). Ve hay\u0131r, bu, ge\u00e7en g\u00fcn ald\u0131\u011f\u0131n\u0131z o arabica \u00e7ekirdeklerinin maliyetinden bahsetmiyoruz. <span data-emoji-id=\"1f643\" data-emoji-short-name=\":upside_down:\" data-emoji-text=\"?\"><span class=\"emoji-common-main-styles emoji-common-node emoji-common-emoji-image confluence-ssr-app-9fkst0\" title=\":ters_y\u00fcz:\" role=\"img\" data-testid=\"image-emoji-:upside_down:\" data-emoji-type=\"image\" aria-label=\":ters_y\u00fcz:\"><img decoding=\"async\" class=\"emoji\" src=\"https:\/\/refinery89.atlassian.net\/gateway\/api\/emoji\/ce1b2831-a5f5-44f0-8499-dd6430785c99\/1f643\/path\" alt=\":ters_y\u00fcz:\" width=\"20\" height=\"20\" data-emoji-short-name=\":upside_down:\" data-emoji-id=\"1f643\" data-emoji-text=\"?\" \/><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"The-Whats-and-the-Hows-of-CPM\" data-renderer-start-pos=\"7765\"><strong data-renderer-mark=\"true\">Neler ve Nas\u0131l <\/strong><strong data-renderer-mark=\"true\">CPM<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"7798\">CPM veya Bin G\u00f6sterim Ba\u015f\u0131 Maliyet, bir reklamverenin reklam\u0131n\u0131n bin g\u00f6sterimi i\u00e7in ne kadar \u00f6dedi\u011fini \u00f6l\u00e7en bir metriktir. \u201cMille\u201d, bin demek i\u00e7in kullan\u0131lan \u015f\u0131k bir yoldur, t\u0131pk\u0131 eski usul kahvenize s\u00fct ekleyip \u201cLatte\u201d demek gibi.\u201d<\/p>\n<p data-renderer-start-pos=\"8033\">Yani, bir reklamveren 2 \u20ac CPM \u00f6derseniz, reklamlar\u0131 1.000 kez g\u00f6sterildi\u011finde 2 euro harc\u0131yor demektir. Roket bilimi de\u011fil, de\u011fil mi?! Ancak CPM, belirli reklam alanlar\u0131n\u0131n veya kampanyalar\u0131n ne kadar etkili ve de\u011ferli oldu\u011fu hakk\u0131nda size fikir verebilir.<\/p>\n<p data-renderer-start-pos=\"8278\">Mille Ba\u015f\u0131na Maliyet Hesaplamak \u00c7ok Zor De\u011fil:<\/p>\n<div class=\"fabric-editor-block-mark fabric-editor-alignment confluence-ssr-app-1mg5rgz\" data-align=\"center\">\n<p style=\"text-align: center;\" data-renderer-start-pos=\"8321\"><strong>CPM = (Toplam Reklam Maliyeti \u00f7 Toplam <u data-renderer-mark=\"true\">\u0130zlenimler<\/u>) x 1,000<\/strong><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<h2 id=\"Why-Should-Publishers-Care?-\u2615\" data-renderer-start-pos=\"8374\"><strong data-renderer-mark=\"true\">Yay\u0131nc\u0131lar Neden Umursamal\u0131? \u2615<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"8408\">Kahve se\u00e7imi zevkleriniz hakk\u0131nda \u00e7ok \u015fey anlatt\u0131\u011f\u0131 gibi, CPM de kitleniz ve reklam alan\u0131n\u0131z hakk\u0131nda \u00e7ok \u015fey s\u00f6yleyebilir. Y\u00fcksek CPM mi? Reklamverenler kitlenize de\u011fer veriyor, onlar\u0131 en iyilerin en iyisi olarak g\u00f6r\u00fcyorlar. D\u00fc\u015f\u00fck CPM mi? Ya reklam tam do\u011fru de\u011fil ya da belki de kitleniz planlad\u0131\u011f\u0131n\u0131z kadar etkile\u015fimde de\u011fil.<\/p>\n<p data-renderer-start-pos=\"8707\">CPM sadece bir say\u0131 de\u011fildir; reklamverenler i\u00e7in sitenizin ger\u00e7ek de\u011ferinin bir yans\u0131mas\u0131d\u0131r.<\/p>\n<p data-renderer-start-pos=\"8793\">Ancak sadece y\u00fcksek TBM'leri k\u00f6rlemesine kovalamay\u0131n. Fark edilebilecek baz\u0131 tuzaklar var.<\/p>\n<p data-renderer-start-pos=\"8879\">Daha y\u00fcksek CPM ikramiyeyi kazanm\u0131\u015fs\u0131n\u0131z gibi g\u00f6r\u00fcnebilir, ancak genel olarak daha d\u00fc\u015f\u00fck bir sonuca yol a\u00e7arsa <a href=\"https:\/\/wp.refinery89.com\/climbing-the-up-mile-hill-of-ad-metrics-the-ins-and-outs-of-revenue-per-mille-rpm\/\"><u data-renderer-mark=\"true\">Mil Ba\u015f\u0131na Gelir (RPM)<\/u><\/a>, Kendi aya\u011f\u0131n\u0131za kur\u015fun s\u0131k\u0131yor olabilirsiniz. Dikkat gerektiren birka\u00e7 aksakl\u0131k bu \u015fa\u015f\u0131rt\u0131c\u0131 duruma yol a\u00e7abilir.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"9107\"><strong>Reklam A\u011f\u0131 Sorunlar\u0131:<\/strong><\/p>\n<p data-renderer-start-pos=\"9130\">Bu, reklamverenlerin reklamlar\u0131n\u0131n yay\u0131nlanmas\u0131 i\u00e7in y\u00fcksek \u00fccret \u00f6demelerine ra\u011fmen, kesintiler d\u00fc\u015f\u00fcld\u00fckten sonra yay\u0131nc\u0131ya (yani size) kalan gelirin Reklam A\u011f\u0131'n\u0131n Pay\u0131 nedeniyle orant\u0131l\u0131 olmad\u0131\u011f\u0131 anlam\u0131na gelebilir. A\u011f\u0131n\u0131z, reklam gelirinden \u00f6nemli bir pay al\u0131yor olabilir. Refinery89 olarak \u015feffafl\u0131\u011fa \u00e7ok \u00f6nem veriyoruz, bu nedenle yay\u0131nc\u0131lar\u0131m\u0131z gelirleri \u00fczerinde her zaman tam kontrole sahiptir. <u data-renderer-mark=\"true\">Nas\u0131l yapt\u0131\u011f\u0131m\u0131z\u0131 \u00f6\u011frenin.<\/u><\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"9540\"><strong>T\u0131klama Oran\u0131 (CTR) Sorunlar\u0131:<\/strong><\/p>\n<p data-renderer-start-pos=\"9575\">Reklamlar daha az etkile\u015fime yol a\u00e7abilir, bu da daha az t\u0131klama ve d\u00f6n\u00fc\u015f\u00fcmle sonu\u00e7lan\u0131r. G\u00f6sterilmelerine ra\u011fmen (bu nedenle CPM'nin y\u00fcksek olmas\u0131), gelir getiren eylemleri zorunlu olarak tetiklemiyorlar.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"9772\"><strong>Reklam Alaka D\u00fczeyi ve Kalitesi<\/strong><\/p>\n<p data-renderer-start-pos=\"9798\">Y\u00fcksek \u00fccretli reklamlar, izleyicilerinizin niyetleriyle her zaman uyumlu olmayabilir, bu da kullan\u0131c\u0131lar\u0131n etkile\u015fim kurmayaca\u011f\u0131 ve RPM'nizin d\u00fc\u015fece\u011fi anlam\u0131na gelir.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"9928\"><strong>Teknik Sorunlar: <\/strong><\/p>\n<p data-renderer-start-pos=\"9948\">Bazen reklamlar do\u011fru g\u00f6r\u00fcnt\u00fclenmeyebilir veya y\u00fcklenmesi yava\u015f olabilir, bu da kullan\u0131c\u0131 deneyimini etkiler.<\/p>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"10050\">\u00d6z\u00fcnde, y\u00fcksek bir CPM'nin d\u00fc\u015f\u00fck bir RPM ile birle\u015fmesi, reklamverenlerin \u00f6demeye istekli oldu\u011fu ile asl\u0131nda elde etti\u011finiz gelir aras\u0131nda bir kopukluk oldu\u011funu g\u00f6sterir. Bu, daha derine inmek, bo\u015fluklar\u0131 belirlemek ve para kazanmay\u0131 hak etti\u011finiz \u015fekilde yapt\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in reklam stratejinizi optimize etmek i\u00e7in bir i\u015farettir.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Attention,-Publishers!-?\" data-renderer-start-pos=\"10325\"><strong data-renderer-mark=\"true\">Dikkat, <\/strong><strong data-renderer-mark=\"true\">Yay\u0131nc\u0131lar<\/strong><strong data-renderer-mark=\"true\">! ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"10355\">CPM de\u011ferli bir metrik olsa da, dikkat etmeniz gerekenler \u015funlard\u0131r:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"10443\">Reklam Yerle\u015fimi ve Kalitesi: Sayfan\u0131z\u0131n derinliklerine g\u00f6m\u00fclm\u00fc\u015f bir reklam do\u011fal olarak daha d\u00fc\u015f\u00fck bir CPM getirecektir. Konum ve kalite \u00f6nemlidir!<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"10585\">Seyirci Etkile\u015fimi: Etkile\u015fim kuran ve \u00e7evrede kalan kullan\u0131c\u0131lar reklam alan\u0131n\u0131z\u0131n de\u011ferini art\u0131rabilir. Unutmay\u0131n, nicelikten \u00e7ok nitelik \u00f6nemlidir.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"10725\">Hedef kitlenize uygun reklamlar daha y\u00fcksek CPM'ler getirebilir. Bu nedenle, reklam i\u00e7eri\u011fi se\u00e7erken hedef kitlenizi akl\u0131n\u0131zda bulundurun.<\/p>\n<\/li>\n<\/ul>\n<p data-renderer-start-pos=\"10853\">\u00d6zetle, CPM'yi anlamak ve optimize etmek daha iyi para kazanma stratejilerine ve nihayetinde daha fazla gelire yol a\u00e7abilir.<\/p>\n<p data-renderer-start-pos=\"10973\">Ve e\u011fer bunal\u0131rsan\u0131z, unutmay\u0131n \u2013 size her ad\u0131mda buraday\u0131z, yaln\u0131zca <a href=\"https:\/\/wp.refinery89.com\/get-started\/\"><u data-renderer-mark=\"true\">irtibata ge\u00e7<\/u><\/a>, ve birlikte baz\u0131 CPM stratejileri olu\u015ftural\u0131m!<\/p>\n<p data-renderer-start-pos=\"10973\">","protected":false},"excerpt":{"rendered":"<p>Let\u2019s talk about one metric that&#8217;s as crucial in the programmatic ad as your morning big, hot mug of milk-laced coffee: Cost Per Mile (CPM). And no, we&#8217;re not referring to the cost of those arabica beans you bought the other day. &nbsp; The Whats and the Hows of CPM &nbsp; CPM, or Cost Per [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[37,24,34],"class_list":["post-6557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-cpm","tag-programmatic-advertising","tag-refinery-academy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CPM | Ad Metrics | Refinery89<\/title>\n<meta name=\"description\" content=\"Let\u2019s talk about one metric that&#039;s as crucial in the programmatic ad as your morning big, hot mug of milk-laced coffee: Cost Per Mile (CPM)\" \/>\n<meta name=\"robots\" content=\"index, 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