{"id":6553,"date":"2023-10-30T18:16:47","date_gmt":"2023-10-30T17:16:47","guid":{"rendered":"https:\/\/refinery89.com\/?p=6553"},"modified":"2024-01-29T15:30:05","modified_gmt":"2024-01-29T14:30:05","slug":"gelir-olcutlerinde-mil-tepesi-tirmanisinin-incelikleri-bin-satis-basina-gelir-rpm-ile-ilgili-bilgiler","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/climbing-the-up-mile-hill-of-ad-metrics-the-ins-and-outs-of-revenue-per-mille-rpm\/","title":{"rendered":"gelir \u00f6l\u00e7\u00fctlerinde mil tepesi t\u0131rman\u0131\u015f\u0131n\u0131n incelikleri, bin sat\u0131\u015f ba\u015f\u0131na gelir (rpm) ile ilgili bilgiler"},"content":{"rendered":"<p data-renderer-start-pos=\"3724\">RPM. Bu k\u0131saltmay\u0131 duydu\u011funuzda akl\u0131n\u0131za ne geliyor? Michelin y\u0131ld\u0131zl\u0131 bir Frans\u0131z restoran\u0131nda \u015f\u0131k bir yemek mi? Spor bir araban\u0131n h\u0131z g\u00f6stergesi mi? Hay\u0131r ve hay\u0131r. RPM, bin g\u00f6r\u00fcnt\u00fcleme ba\u015f\u0131na gelir (Revenue Per Mille) anlam\u0131na gelir. Bir web sayfas\u0131n\u0131n ald\u0131\u011f\u0131 her 1000 g\u00f6r\u00fcnt\u00fcleme i\u00e7in tahmini kazanc\u0131n\u0131 hesaplar. \u015eu basit matematiksel analize g\u00f6z at\u0131n:<\/p>\n<div class=\"fabric-editor-block-mark fabric-editor-alignment confluence-ssr-app-1mg5rgz\" data-align=\"center\">\n<p data-renderer-start-pos=\"4047\">RPM (Bin Sayfa G\u00f6r\u00fcnt\u00fcleme Ba\u015f\u0131na Gelir) = (Toplam Gelir \u00f7 Toplam <u data-renderer-mark=\"true\">Sayfa G\u00f6r\u00fcnt\u00fcleme<\/u>) x 1,000<\/p>\n<\/div>\n<p data-renderer-start-pos=\"4497\"><u data-renderer-mark=\"true\">Daha fazla ayr\u0131nt\u0131ya m\u0131 ihtiyac\u0131n\u0131z var? \u0130\u015fte geliyor<\/u><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Why-is-RPM-the-keyword-in-Programmatic-Advertising?-?\" data-renderer-start-pos=\"4531\"><strong data-renderer-mark=\"true\">Neden Mil Ba\u015f\u0131na Gelir <\/strong><strong data-renderer-mark=\"true\">kelime i\u00e7inde <\/strong><strong data-renderer-mark=\"true\">Programatik Reklamc\u0131l\u0131k<\/strong><strong data-renderer-mark=\"true\">?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"4589\">B\u00fcy\u00fck bir resepsiyon partisi d\u00fczenledi\u011finizi (ve elbette \u00e7ok ba\u015far\u0131l\u0131 ge\u00e7ti\u011fini) hayal edin. Kap\u0131 zilinin \u00e7alma say\u0131s\u0131na g\u00f6re mi yoksa i\u00e7eri ad\u0131m atan misafirlerin say\u0131s\u0131na g\u00f6re mi giri\u015f \u00fccreti al\u0131rd\u0131n\u0131z? Elbette ikincisi, de\u011fil mi? Programatik ortamda RPM de bu \u015fekilde i\u015fler. Yay\u0131nc\u0131lar\u0131n, ger\u00e7ek g\u00f6r\u00fcnt\u00fclemeler veya etkile\u015fimler kar\u015f\u0131s\u0131nda gelirlerini daha net g\u00f6rmelerine yard\u0131mc\u0131 olur, bu da web sayfan\u0131zdan hesab\u0131n\u0131za akan euro miktar\u0131n\u0131 anlamada paha bi\u00e7ilmez bir metrik haline gelir.<\/p>\n<p data-renderer-start-pos=\"5090\">Biraz da rakamlar\u0131 serpi\u015ftirelim. 50.000 Sayfa G\u00f6r\u00fcnt\u00fclenme'den 100 \u20ac kazan\u0131rsan\u0131z, RPM'niz 2 \u20ac olacakt\u0131r. Basit, de\u011fil mi? Ama i\u015fin p\u00fcf noktas\u0131 burada: daha y\u00fcksek RPM her zaman daha fazla gelir anlam\u0131na gelmez.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"Let\u2019s-take-a-peek-at-why-a-higher-RPM-doesn't-always-mean-more-revenue\" data-renderer-start-pos=\"5276\"><strong data-renderer-mark=\"true\">Y\u00fcksek Gelir Bin Ba\u015f\u0131na do\u011frudan daha fazla gelir anlam\u0131na gelmeyebilir, nedenlerine bir g\u00f6z atal\u0131m.<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"5350\">Y\u00fczeyde, bu rakam ne kadar y\u00fcksek olursa, o kadar \u00e7ok para kazand\u0131\u011f\u0131n\u0131z anlam\u0131na geliyor, de\u011fil mi? Pek say\u0131lmaz. Verdi\u011fin partiyi hat\u0131rl\u0131yor musun? Bo\u015f bir oda pek e\u011flenceli gelmez. Bu y\u00fczden daha \u00e7ok insan davet edersin, daha \u00e7ok ki\u015fi daha \u00e7ok e\u011flence demektir diye d\u00fc\u015f\u00fcn\u00fcrs\u00fcn. Ama dans etmeyen, konu\u015fmayan ve e\u011flenmeyen misafirlerin varsa say\u0131lar tek ba\u015f\u0131na e\u011flenceyi garanti etmez. Benzer \u015fekilde, RPM'de de \u00e7ok fazla etkile\u015fimi olmayan trafik al\u0131yorsan, o y\u00fcksek RPM yan\u0131lt\u0131c\u0131 olabilir.<\/p>\n<p data-renderer-start-pos=\"5789\">Dikkat etmeniz gerekenler \u015funlard\u0131r:<\/p>\n<ul class=\"ak-ul\" data-indent-level=\"1\">\n<li>\n<p data-renderer-start-pos=\"5833\"><strong data-renderer-mark=\"true\">Trafik Kalitesi<\/strong><strong data-renderer-mark=\"true\">:<\/strong> D\u00fc\u015f\u00fck niyetli ziyaret\u00e7ilerle dolu bir site, reklamlara anlaml\u0131 bir \u015fekilde etkile\u015fimde bulunma olas\u0131l\u0131klar\u0131 daha d\u00fc\u015f\u00fckt\u00fcr. G\u00f6sterim say\u0131n\u0131z\u0131 \u015fi\u015firebilirler ancak d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcz\u00fc art\u0131rmazlar.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"6029\"><strong data-renderer-mark=\"true\">Reklam Uygunlu\u011fu<\/strong> Alakas\u0131z reklamlar, g\u00f6sterim say\u0131s\u0131n\u0131 art\u0131rabilir (bu da RPM'yi \u015fi\u015firebilir) ancak anlaml\u0131 etkile\u015fimlere veya d\u00f6n\u00fc\u015f\u00fcmlere yol a\u00e7maz.<\/p>\n<\/li>\n<li>\n<p data-renderer-start-pos=\"6183\"><strong data-renderer-mark=\"true\">Reklam Yerle\u015ftirme<\/strong>\u0130yi yerle\u015ftirilmemi\u015f reklamlar, y\u00fcksek say\u0131larda g\u00f6r\u00fcnt\u00fclenmi\u015f olsalar bile kitleyle ba\u011f kuramayabilir, bu da y\u00fcksek RPM'ye ancak \u00e7ok gelir elde edilememesine yol a\u00e7ar.<\/p>\n<\/li>\n<\/ul>\n<p data-renderer-start-pos=\"6344\">Y\u00fcksek RPM kula\u011fa harika gelse de, e\u011fer bunu ilgili, y\u00fcksek niyetli trafik ve iyi optimize edilmi\u015f reklamlar desteklemezse, beklendi\u011fi gibi kasay\u0131 doldurmayabilir.<\/p>\n<p>&nbsp;<\/p>\n<h2 data-renderer-start-pos=\"6523\">Yay\u0131nc\u0131lar\u0131n odak noktas\u0131<\/h2>\n<p>&nbsp;<\/p>\n<p data-renderer-start-pos=\"6525\">RPM, i\u00e7eri\u011finizin ne kadar iyi para kazand\u0131\u011f\u0131na dair h\u0131zl\u0131 bir resim verirken, onu izole edilmi\u015f olarak g\u00f6rmemek \u00f6nemlidir. Reklam yerle\u015fimi, sayfa d\u00fczeni ve i\u00e7erik kalitesi gibi fakt\u00f6rlere dikkat edin. Bunlar, kullan\u0131c\u0131 deneyimini belirlemede ve dolay\u0131s\u0131yla RPM'yi etkilemede \u00f6nemli bir rol oynar.<\/p>\n<p data-renderer-start-pos=\"6802\">Reklam verenler de g\u00f6sterim kalitesini yak\u0131ndan takip etmelidir. Her sayfa g\u00f6r\u00fcnt\u00fclemesi e\u015fit de\u011fildir. Reklamlar\u0131n en uygun \u015fekilde yerle\u015ftirildi\u011finden ve insanlar\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lad\u0131\u011f\u0131ndan emin olmak i\u00e7in yay\u0131nc\u0131larla yak\u0131n \u00e7al\u0131\u015f\u0131n.<\/p>\n<p data-renderer-start-pos=\"7016\">RPM, web sayfan\u0131z\u0131n gelir sa\u011fl\u0131\u011f\u0131 i\u00e7in nab\u0131z at\u0131\u015f\u0131 gibidir. \u00d6nemli bir \u00f6l\u00e7\u00fct olsa da, daha b\u00fcy\u00fck resmi de hesaba katmay\u0131 unutmay\u0131n. Y\u00fcksek kaliteli i\u00e7erik ve ilgi \u00e7ekici bir kullan\u0131c\u0131 deneyimi yaratmaya odaklan\u0131n, say\u0131lar da artacakt\u0131r.<\/p>\n<p data-renderer-start-pos=\"7252\">RPM metri\u011fini daha derinlemesine inceleme ihtiyac\u0131 hissediyor musunuz? <strong><a href=\"https:\/\/wp.refinery89.com\/get-started\/\"><u data-renderer-mark=\"true\">Bizimle \u0130leti\u015fime Ge\u00e7in<\/u> <\/a><\/strong>uzman ekibimizle bug\u00fcn. Bu g\u00f6sterimleri binlercesini birer birer paraya \u00e7evirelim! ?<\/p>\n<p data-renderer-start-pos=\"7252\">","protected":false},"excerpt":{"rendered":"<p>RPM. What comes to mind when you hear this abbreviation? A fancy dish in a Michelin French restaurant? A speedometer on a sports car? Nope and nope. RPM is Revenue Per Mille (thousand).\u00a0It calculates the estimated earnings of a webpage for every 1000 views it receives. Check out this simple math break: RPM (Revenue Per [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[24,40,35],"class_list":["post-6553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-refinery-academy","tag-programmatic-advertising","tag-revenue","tag-rpm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Metrics: Ins and Outs of Revenue Per Mille (RPM)<\/title>\n<meta name=\"description\" content=\"Why is RPM the keyword in Programmatic Advertising? Know how to calculate it and why a high RPM doesn&#039;t always mean more revenue\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/gelir-olcutlerinde-mil-tepesi-tirmanisinin-incelikleri-bin-satis-basina-gelir-rpm-ile-ilgili-bilgiler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Metrics: Ins and Outs of Revenue Per Mille (RPM)\" \/>\n<meta property=\"og:description\" content=\"Why is RPM the keyword in Programmatic Advertising? Know how to calculate it and why a high RPM doesn&#039;t always mean more revenue\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/tr\/gelir-olcutlerinde-mil-tepesi-tirmanisinin-incelikleri-bin-satis-basina-gelir-rpm-ile-ilgili-bilgiler\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-30T17:16:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-29T14:30:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/10\/Ad-Metrics-Refinery-Academy.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Miguel Diaz de Teran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miguel Diaz de Teran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/climbing-the-up-mile-hill-of-ad-metrics-the-ins-and-outs-of-revenue-per-mille-rpm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/climbing-the-up-mile-hill-of-ad-metrics-the-ins-and-outs-of-revenue-per-mille-rpm\\\/\"},\"author\":{\"name\":\"Miguel Diaz de Teran\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73f968c815ae38bf8f48566080fa211e\"},\"headline\":\"Climbing the Up-Mile Hill of Ad Metrics. 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