{"id":5757,"date":"2023-08-25T12:24:49","date_gmt":"2023-08-25T10:24:49","guid":{"rendered":"https:\/\/refinery89.com\/?p=5757"},"modified":"2026-02-16T13:05:46","modified_gmt":"2026-02-16T12:05:46","slug":"programatik-reklam-ekosisteminin-nasil-calistigi-ve-yayincilar-icin-neden-onemli-oldugu","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/","title":{"rendered":"Programatik Reklam Ekosistemi Nas\u0131l \u00c7al\u0131\u015f\u0131r ve Yay\u0131nc\u0131lar \u0130\u00e7in Neden \u00d6nemlidir"},"content":{"rendered":"<p>Programatik reklamc\u0131l\u0131k, reklam envanterinin al\u0131m sat\u0131m\u0131n\u0131 otomatikle\u015ftirmek i\u00e7in yaz\u0131l\u0131m kullanan dijital bir reklamc\u0131l\u0131k y\u00f6ntemidir. Bu y\u00f6ntem, verilere dayal\u0131 analizler ve hedef kitle belirleme do\u011frultusunda ger\u00e7ek zamanl\u0131 reklam alan\u0131 sat\u0131n almak i\u00e7in algoritmalar kullanarak reklam s\u00fcrecini kolayla\u015ft\u0131r\u0131r. Programatik ekosistem ise programatik reklamc\u0131l\u0131k s\u00fcrecine dahil olan al\u0131c\u0131lar, sat\u0131c\u0131lar ve arac\u0131lardan olu\u015fan a\u011fd\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Programatik Ekosistem A\u00e7\u0131klamas\u0131: DSP, SSP ve DMP Birlikte Nas\u0131l \u00c7al\u0131\u015f\u0131r\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/SR2bDNbSO14?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2>Programatik Ekosistemdeki Ana Oyuncular<\/h2>\n<p>&nbsp;<\/p>\n<p>Programatik ekosistemde 3 ana oyuncu vard\u0131r:<\/p>\n<ul>\n<li>Reklamverenler \u2013 Reklamlar\u0131n\u0131 belirli bir hedef kitleye g\u00f6stermek isteyen \u015firketler veya bireyler.<\/li>\n<li>Yay\u0131nc\u0131lar \u2013 Reklamverenlere reklam alan\u0131 satan web siteleri veya uygulamalar.<\/li>\n<li>Reklam borsalar\u0131 \u2013 Reklamverenler ve yay\u0131nc\u0131lar aras\u0131nda reklam envanterinin al\u0131m sat\u0131m\u0131n\u0131 kolayla\u015ft\u0131ran platformlar.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Programatik Reklamc\u0131l\u0131\u011f\u0131n Faydalar\u0131<\/h2>\n<p>&nbsp;<\/p>\n<p>Bu t\u00fcr reklamc\u0131l\u0131k, yay\u0131nc\u0131lar i\u00e7in a\u015fa\u011f\u0131dakiler dahil bir\u00e7ok fayda sunar:<\/p>\n<p>Artan Gelir \u2013 Programatik reklamc\u0131l\u0131k, yay\u0131nc\u0131lar\u0131n ger\u00e7ek zamanl\u0131 teklif verme (RTB) teknolojisinden yararlanarak reklam alanlar\u0131n\u0131 daha y\u00fcksek bir fiyattan satmalar\u0131n\u0131 sa\u011flar. RTB, reklamverenlerin ger\u00e7ek zamanl\u0131 olarak reklam alan\u0131 i\u00e7in teklif vermelerine yard\u0131mc\u0131 olur. En y\u00fcksek teklifi veren kazan\u0131r ve bu da yay\u0131nc\u0131lar i\u00e7in artan gelirle sonu\u00e7lanabilir.<\/p>\n<p>Etkin Reklam Sunumu \u2013 Programatik reklamc\u0131l\u0131k, her bir kullan\u0131c\u0131ya en uygun reklamlar\u0131 belirlemek i\u00e7in verileri kullan\u0131r, bu da kullan\u0131c\u0131 deneyimini iyile\u015ftirir ve etkile\u015fimi art\u0131r\u0131r. Bu, yay\u0131nc\u0131lar\u0131n kullan\u0131cular\u0131na daha alakal\u0131 reklamlar sunabilece\u011fi anlam\u0131na gelir ve bu da daha y\u00fcksek t\u0131klama oranlar\u0131na ve artan gelire yol a\u00e7abilir.<\/p>\n<p>Maliyet Tasarrufu \u2013 Programatik reklamc\u0131l\u0131k, manuel reklam yerle\u015ftirme ihtiyac\u0131n\u0131 ortadan kald\u0131rarak personel ihtiyac\u0131n\u0131 ve reklam envanterini satmak ve y\u00f6netmek i\u00e7in gereken zaman ve \u00e7abay\u0131 azalt\u0131r. Bu, yay\u0131nc\u0131lar i\u00e7in \u00f6nemli maliyet tasarruflar\u0131 sa\u011flayabilir.<\/p>\n<p>Artan Envanter De\u011feri \u2013 Programatik reklamc\u0131l\u0131k, yay\u0131nc\u0131lar\u0131n envanterlerini daha geni\u015f bir potansiyel al\u0131c\u0131 havuzuna satmalar\u0131na olanak tan\u0131yarak reklam envanterlerinden para kazanmalar\u0131n\u0131 kolayla\u015ft\u0131r\u0131r. Bu artan talep, reklam envanterlerinin de\u011ferini y\u00fckseltebilir ve geliri art\u0131rabilir.<\/p>\n<p>Son y\u0131llarda programatik alan\u0131ndaki \u00f6nde gelen teknoloji \u015felaleden ba\u015fl\u0131k art\u0131rmaya kaym\u0131\u015ft\u0131r. Daha iyi bir anlay\u0131\u015fa sahip olmak i\u00e7in bu konudaki di\u011fer makalelerimizi okudu\u011funuzdan emin olun.<\/p>\n<p>&nbsp;<\/p>\n<h2>Sitenizden para kazanmay\u0131 d\u00fc\u015f\u00fcnmeye mi ba\u015flad\u0131n\u0131z?<\/h2>\n<p>Web sitenizden para kazanman\u0131za yard\u0131mc\u0131 olacak bir ortak m\u0131 ar\u0131yorsunuz? Bize ula\u015f\u0131n, uzmanlar\u0131m\u0131zdan biri size daha fazla bilgi verecektir. Yard\u0131m etmek i\u00e7in buraday\u0131z!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Programmatic advertising is a digital advertising method that involves using software to automate the buying and selling of ad inventory. This method streamlines the advertising process by utilizing algorithms to purchase ad space in real-time, based on data-driven insights and audience targeting. The programmatic ecosystem is the network of buyers, sellers, and intermediaries involved in [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":12321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[25,26,24],"class_list":["post-5757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ad-inventory","tag-ad-monetization","tag-programmatic-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How The Programmatic Advertising Ecosystem Works<\/title>\n<meta name=\"description\" content=\"Programmatic advertising is a digital advertising method that involves using software to automate the buying and selling of ad inventory.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/programatik-reklam-ekosisteminin-nasil-calistigi-ve-yayincilar-icin-neden-onemli-oldugu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How The Programmatic Advertising Ecosystem Works\" \/>\n<meta property=\"og:description\" content=\"Programmatic advertising is a digital advertising method that involves using software to automate the buying and selling of ad inventory.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/tr\/programatik-reklam-ekosisteminin-nasil-calistigi-ve-yayincilar-icin-neden-onemli-oldugu\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-25T10:24:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-16T12:05:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Programmatic-Ecosystem.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Miguel Diaz de Teran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Miguel Diaz de Teran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/\"},\"author\":{\"name\":\"Miguel Diaz de Teran\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73f968c815ae38bf8f48566080fa211e\"},\"headline\":\"How The Programmatic Advertising Ecosystem Works and Why It Matters for Publishers\",\"datePublished\":\"2023-08-25T10:24:49+00:00\",\"dateModified\":\"2026-02-16T12:05:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/\"},\"wordCount\":392,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Blog-Post_Programmatic-Ecosystem.png\",\"keywords\":[\"Ad Inventory\",\"Ad Monetization\",\"Programmatic Advertising\"],\"articleSection\":[\"News\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/\",\"name\":\"How The Programmatic Advertising Ecosystem Works\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Blog-Post_Programmatic-Ecosystem.png\",\"datePublished\":\"2023-08-25T10:24:49+00:00\",\"dateModified\":\"2026-02-16T12:05:46+00:00\",\"description\":\"Programmatic advertising is a digital advertising method that involves using software to automate the buying and selling of ad inventory.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Blog-Post_Programmatic-Ecosystem.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Blog-Post_Programmatic-Ecosystem.png\",\"width\":800,\"height\":550,\"caption\":\"programmatic advertising\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How The Programmatic Advertising Ecosystem Works and Why It Matters for Publishers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73f968c815ae38bf8f48566080fa211e\",\"name\":\"Miguel Diaz de Teran\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g\",\"caption\":\"Miguel Diaz de Teran\"},\"description\":\"Miguel D\u00edaz de Ter\u00e1n is Refinery89\u2019s Marketing Manager. With over 15 years of experience in digital marketing and a strong background in programmatic advertising, Miguel oversees the company\u2019s marketing and growth strategies in the ad tech space to position Refinery89 as a lead industry reference for publishers and advertisers.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/migueldiazdeteran\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/tr\\\/author\\\/miguel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Programatik Reklam Ekosistemi Nas\u0131l \u00c7al\u0131\u015f\u0131r","description":"Programatik reklamc\u0131l\u0131k, reklam envanterinin al\u0131m sat\u0131m\u0131n\u0131 otomatikle\u015ftirmek i\u00e7in yaz\u0131l\u0131m kullanan dijital bir reklam y\u00f6ntemidir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/tr\/programatik-reklam-ekosisteminin-nasil-calistigi-ve-yayincilar-icin-neden-onemli-oldugu\/","og_locale":"tr_TR","og_type":"article","og_title":"How The Programmatic Advertising Ecosystem Works","og_description":"Programmatic advertising is a digital advertising method that involves using software to automate the buying and selling of ad inventory.","og_url":"https:\/\/refinery89.com\/tr\/programatik-reklam-ekosisteminin-nasil-calistigi-ve-yayincilar-icin-neden-onemli-oldugu\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2023-08-25T10:24:49+00:00","article_modified_time":"2026-02-16T12:05:46+00:00","og_image":[{"width":800,"height":550,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Programmatic-Ecosystem.png","type":"image\/png"}],"author":"Miguel Diaz de Teran","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Yazan:":"Miguel Diaz de Teran","Tahmini okuma s\u00fcresi":"2 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/"},"author":{"name":"Miguel Diaz de Teran","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73f968c815ae38bf8f48566080fa211e"},"headline":"How The Programmatic Advertising Ecosystem Works and Why It Matters for Publishers","datePublished":"2023-08-25T10:24:49+00:00","dateModified":"2026-02-16T12:05:46+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/"},"wordCount":392,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Programmatic-Ecosystem.png","keywords":["Ad Inventory","Ad Monetization","Programmatic Advertising"],"articleSection":["News"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/","url":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/","name":"Programatik Reklam Ekosistemi Nas\u0131l \u00c7al\u0131\u015f\u0131r","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Programmatic-Ecosystem.png","datePublished":"2023-08-25T10:24:49+00:00","dateModified":"2026-02-16T12:05:46+00:00","description":"Programatik reklamc\u0131l\u0131k, reklam envanterinin al\u0131m sat\u0131m\u0131n\u0131 otomatikle\u015ftirmek i\u00e7in yaz\u0131l\u0131m kullanan dijital bir reklam y\u00f6ntemidir.","breadcrumb":{"@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Programmatic-Ecosystem.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2023\/08\/Blog-Post_Programmatic-Ecosystem.png","width":800,"height":550,"caption":"programmatic advertising"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/how-the-programmatic-advertising-ecosystem-works-and-why-it-matters-for-publishers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"How The Programmatic Advertising Ecosystem Works and Why It Matters for Publishers"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73f968c815ae38bf8f48566080fa211e","name":"Miguel Diaz de Teran","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03b7753970a261214bc35002fb24c53c5c8c1db1849637b2a8d56d75a85f1f9d?s=96&d=mm&r=g","caption":"Miguel Diaz de Teran"},"description":"Miguel D\u00edaz de Ter\u00e1n, Refinery89\u2019un Pazarlama M\u00fcd\u00fcr\u00fcd\u00fcr. Dijital pazarlamada 15 y\u0131l\u0131 a\u015fk\u0131n deneyime ve programatik reklamc\u0131l\u0131kta g\u00fc\u00e7l\u00fc bir ge\u00e7mi\u015fe sahip olan Miguel, Refinery89'u yay\u0131nc\u0131lar ve reklamverenler i\u00e7in sekt\u00f6rde \u00f6nde gelen bir referans haline getirmek amac\u0131yla reklam teknolojisi alan\u0131ndaki \u015firketin pazarlama ve b\u00fcy\u00fcme stratejilerini denetlemektedir.","sameAs":["https:\/\/www.linkedin.com\/in\/migueldiazdeteran\/"],"url":"https:\/\/refinery89.com\/tr\/author\/miguel\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts\/5757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/comments?post=5757"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts\/5757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/media\/12321"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/media?parent=5757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/categories?post=5757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/tags?post=5757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}