{"id":17215,"date":"2026-10-20T12:04:19","date_gmt":"2026-10-20T10:04:19","guid":{"rendered":"https:\/\/refinery89.com\/?p=17215"},"modified":"2026-10-20T16:15:31","modified_gmt":"2026-10-20T14:15:31","slug":"beyond-the-click-driving-volvos-brand-growth-with-brandformance","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/beyond-the-click-driving-volvos-brand-growth-with-brandformance\/","title":{"rendered":"Beyond the click: driving Volvo’s brand growth with Brandformance"},"content":{"rendered":"

In this webinar with Volvo<\/a>,\u00a0IAB<\/a> veya Initiative<\/a>, we talk about how we helped Volvo turn awareness into purchase intent with Brandformance.<\/p>\n

Branding or performance? It’s not about choosing one. It’s about understanding how one feeds the other. That\u2019s the idea behind Brandformance<\/a>.<\/p>\n

Volvo wanted to promote its XC40 hybrid range. Before the campaign began, it had an 82% brand awareness level, well above the 66% average in the automotive industry. Its purchase intent stood even more, 39%, compared to the average of 7%. The challenge was to maintain a strong reach while guiding users through each stage of the funnel.<\/p>\n

In this webinar with Vicente Ros<\/a> from Initiative, Sara Esteban<\/a> from Volvo, and \u0130zabel Flores<\/a> dan Refinery89<\/a>, we share how we transform the brand strenght of a mature brand like Volvo into action intent with Brandformance.<\/p>\n

 <\/p>\n

We\u2019ll dive into:<\/span><\/p>\n