{"id":16689,"date":"2026-07-07T10:55:54","date_gmt":"2026-07-07T08:55:54","guid":{"rendered":"https:\/\/refinery89.com\/?p=16689"},"modified":"2026-07-07T10:56:40","modified_gmt":"2026-07-07T08:56:40","slug":"bot-trafigi-geliri-nasil-etkiler","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/how-bot-traffic-affects-a-revenue\/","title":{"rendered":"Bot trafi\u011fi, web sitenize veya uygulaman\u0131za gelen ve ger\u00e7ek insanlar yerine otomatik yaz\u0131l\u0131mlar (botlar) taraf\u0131ndan olu\u015fturulan trafiktir. Bu botlar, \u00e7e\u015fitli ama\u00e7larla olu\u015fturulabilir; \u00f6rne\u011fin, web sitelerini taramak, veri toplamak, web sitelerini test etmek veya k\u00f6t\u00fc niyetli eylemlerde bulunmak gibi.\n\n**Reklam Gelirlerini Nas\u0131l Etkiler?**\n\nBot trafi\u011fi, reklam gelirlerinizi birka\u00e7 \u015fekilde olumsuz etkileyebilir:\n\n1. **Yanl\u0131\u015f G\u00f6sterim ve T\u0131klama Metrikleri:** Botlar, reklamlar\u0131n\u0131z\u0131n g\u00f6sterimlerini ve t\u0131klamalar\u0131n\u0131 \u015fi\u015firebilir. Bu, ger\u00e7ek kullan\u0131c\u0131 etkile\u015fimlerini yanl\u0131\u015f yans\u0131tarak reklamverenlerin yanl\u0131\u015f verilere dayanarak b\u00fct\u00e7e ay\u0131rmas\u0131na neden olur.\n2. **Daha D\u00fc\u015f\u00fck D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131:** Botlar, web sitenizde ama\u00e7s\u0131zca gezinir veya t\u0131klama yapar. Bu da sitenizin genel d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcr \u00e7\u00fcnk\u00fc ger\u00e7ek kullan\u0131c\u0131lar\u0131n yapt\u0131\u011f\u0131 anlaml\u0131 etkile\u015fimler sulanm\u0131\u015f olur.\n3. **Reklamveren G\u00fcveninin Azalmas\u0131:** Reklamverenler, doland\u0131r\u0131c\u0131l\u0131k veya d\u00fc\u015f\u00fck kaliteli trafik konusunda endi\u015fe duyarlar. Bot trafi\u011finin y\u00fcksek oldu\u011fu siteler, reklamverenler taraf\u0131ndan riskli olarak g\u00f6r\u00fclebilir ve bu da kampanyalar\u0131n durdurulmas\u0131na veya daha d\u00fc\u015f\u00fck fiyat tekliflerine yol a\u00e7abilir.\n4. **Reklam A\u011f\u0131 Ceza ve Yasaklamalar\u0131:** Reklam a\u011flar\u0131 (Google AdSense gibi) bot trafi\u011fini tespit eder ve bu durum sitenizin reklamlarla para kazanma yetene\u011fini ask\u0131ya alabilir veya kal\u0131c\u0131 olarak yasaklanmas\u0131na neden olabilir.\n5. **Daha D\u00fc\u015f\u00fck CPM (Bin G\u00f6sterim Ba\u015f\u0131na Maliyet):** Reklamverenler, g\u00f6sterimlerin ger\u00e7ek insanlar taraf\u0131ndan yap\u0131ld\u0131\u011f\u0131ndan emin olmak isterler. Bot trafi\u011fi alg\u0131land\u0131\u011f\u0131nda, reklamverenler sitenizdeki g\u00f6sterimler i\u00e7in daha az \u00f6deme yapmaya istekli olabilirler, bu da CPM'lerinizi d\u00fc\u015f\u00fcr\u00fcr.\n6. **Kaynak T\u00fcketimi:** Botlar sunucu kaynaklar\u0131n\u0131z\u0131 (bant geni\u015fli\u011fi, i\u015flem g\u00fcc\u00fc) t\u00fcketir. Bu, sitenizin performans\u0131n\u0131 yava\u015flatabilir ve ger\u00e7ek kullan\u0131c\u0131 deneyimini olumsuz etkileyebilir, bu da uzun vadede daha az trafik ve dolay\u0131s\u0131yla daha az gelir anlam\u0131na gelir.\n\n\u00d6zetle, bot trafi\u011fi, reklam gelirlerinizi do\u011frudan ve dolayl\u0131 olarak olumsuz etkileyen, analizlerinizi bozan ve reklamveren g\u00fcvenini zedeleyen ciddi bir sorundur. Bu t\u00fcr trafi\u011fi tespit etmek ve engellemek, s\u00fcrd\u00fcr\u00fclebilir bir reklam gelir modeli i\u00e7in hayati \u00f6nem ta\u015f\u0131r."},"content":{"rendered":"

Robotlar yava\u015f yava\u015f g\u00fcnl\u00fck hayat\u0131m\u0131z\u0131n bir par\u00e7as\u0131 haline geliyor olabilir, ancak bug\u00fcn daha az g\u00f6z korkutucu akrabalar\u0131na odaklan\u0131yoruz: botlar. Peki, bot trafi\u011fi nedir ve reklam paraya \u00e7evirmeyi nas\u0131l etkiler? Bu blog yaz\u0131s\u0131nda, botlar\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131, farkl\u0131 bot trafi\u011fi t\u00fcrlerini ve yay\u0131nc\u0131lar\u0131n reklam gelirleri \u00fczerindeki etkilerini a\u00e7\u0131klayaca\u011f\u0131z.<\/p>\n

 <\/p>\n

Botlar nedir ve ne yaparlar?<\/strong><\/h2>\n

 <\/p>\n

Bir bot, insan m\u00fcdahalesi olmadan, web i\u00e7erikleriyle kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 ve etkile\u015fimlerini taklit ederek farkl\u0131 g\u00f6revleri otomatik olarak tamamlamak \u00fczere tasarlanm\u0131\u015f ve programlanm\u0131\u015f bir yaz\u0131l\u0131md\u0131r. Bu yaz\u0131l\u0131mlar, i\u00e7erikleri tarad\u0131klar\u0131, di\u011fer web sitelerinden bilgi toplad\u0131klar\u0131 ve hatta kullan\u0131c\u0131larla etkile\u015fimde bulunduklar\u0131 bir a\u011f arac\u0131l\u0131\u011f\u0131yla \u00e7al\u0131\u015f\u0131r.<\/p>\n

 <\/p>\n

Bot T\u00fcrleri<\/strong><\/h3>\n

 <\/p>\n

Bir yanda, i\u00e7eri\u011fi indeksleyen arama motorlar\u0131, m\u00fc\u015fteri hizmetleri, otomatik botlar veya sosyal etkile\u015fim botlar\u0131 gibi \u201cye\u015fil bayrak\u201d botlar\u0131 var. Ancak madalyonun di\u011fer taraf\u0131nda ise, spam i\u00e7erik olu\u015fturmak i\u00e7in kullan\u0131c\u0131lardan \u00f6nemli bilgiler arayan, web sitelerinin Hizmet \u015eartlar\u0131n\u0131 veya hatta sizin bilgilerinizihlal eden \u201ck\u0131rm\u0131z\u0131 bayrak\u201d botlar\u0131 bulunuyor. Robot.Txt.<\/a> En yayg\u0131n botlardan baz\u0131lar\u0131 \u015funlard\u0131r:<\/p>\n

 <\/p>\n

Sohbet robotlar\u0131<\/strong><\/h3>\n

 <\/p>\n

Bu botlar, di\u011fer etkinliklerin yan\u0131 s\u0131ra g\u00f6revleri d\u00fczenlemek, olas\u0131 her t\u00fcrl\u00fc sorunu \u00e7\u00f6zmek i\u00e7in insan konu\u015fmalar\u0131n\u0131 taklit etmek \u00fczere tasarlanm\u0131\u015ft\u0131r.<\/p>\n

 <\/p>\n

Taray\u0131c\u0131 Botlar<\/strong><\/h3>\n

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Taray\u0131c\u0131lar veya web taray\u0131c\u0131lar\u0131<\/a> Bunlar web sitelerinde gezinmek ve Google gibi siteleri indekslemek i\u00e7in bilgi toplamak \u00fczere tasarlanm\u0131\u015flard\u0131r.<\/p>\n

 <\/p>\n

\u0130zleme Botlar\u0131<\/strong><\/h3>\n

 <\/p>\n

\u0130zleme botlar\u0131, bir web sitesinin veya sistemin sa\u011fl\u0131\u011f\u0131ndan sorumlu \u00f6zel yaz\u0131l\u0131m botlar\u0131d\u0131r.<\/p>\n

 <\/p>\n

Bot Trafi\u011fi Nedir?<\/strong><\/h2>\n

 <\/p>\n

Bot trafi\u011fi, bir web sitesinin veya uygulaman\u0131n ald\u0131\u011f\u0131 insan d\u0131\u015f\u0131 trafi\u011fe dayan\u0131r. \u0130nan\u0131l\u0131r ki neredeyse 53%<\/a> G\u00fcn\u00fcm\u00fczde internet trafi\u011finin \u00e7o\u011fu botlardan olu\u015fmaktad\u0131r ve normalde zararl\u0131 uygulamalar yapt\u0131klar\u0131 d\u00fc\u015f\u00fcn\u00fclse de, ger\u00e7ekte bu \u00e7o\u011funlukla botun veya web sitesi sahibinin amac\u0131na ba\u011fl\u0131d\u0131r.<\/p>\n

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Bot trafi\u011fini nas\u0131l tespit edersiniz?<\/strong><\/h2>\n

 <\/p>\n

Bot tespiti, web sitelerindeki, mobil uygulamalardaki veya API'ler<\/a> insan etkile\u015fimlerinden, iyi bot uygulamalar\u0131ndan veya k\u00f6t\u00fc niyetli olanlardan. Baz\u0131 botlar me\u015fru ama\u00e7larla olu\u015fturulurken, di\u011ferleri bir web sitesinin performans\u0131 i\u00e7in olduk\u00e7a zararl\u0131 olabilir ve d\u00fc\u015f\u00fck kaliteli trafik \u00fcretebilir.<\/p>\n

Bot trafi\u011fini ortaya \u00e7\u0131karmak i\u00e7in dikkat edilmesi gereken ba\u015fl\u0131ca i\u015faretlerden baz\u0131lar\u0131 \u015funlard\u0131r:<\/p>\n

 <\/p>\n

A\u00e7\u0131klanamayan y\u00fcksek hemen \u00e7\u0131kma oran\u0131<\/strong><\/h3>\n

 <\/p>\n

Bu metrik, belirli bir sayfaya giren ve orada herhangi bir etkile\u015fimde bulunmadan \u00e7\u0131kan t\u00fcm kullan\u0131c\u0131lar\u0131 yans\u0131tmaktad\u0131r.<\/p>\n

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Beklenmedik sayfa g\u00f6r\u00fcnt\u00fcleme art\u0131\u015flar\u0131<\/strong><\/h3>\n

 <\/p>\n

Daha \u00f6nce de belirtildi\u011fi gibi, bot aramalar\u0131 y\u0131llar i\u00e7inde art\u0131yor, bu y\u00fczden sayfa g\u00f6r\u00fcnt\u00fclemelerinizde beklenmedik bir art\u0131\u015f fark etmeniz b\u00fcy\u00fck olas\u0131l\u0131kla botlar\u0131n i\u015finin bir sonucudur.<\/p>\n

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Daha k\u0131sa oturum s\u00fcresi<\/strong><\/h3>\n

 <\/p>\n

Oturum s\u00fcresi, kullan\u0131c\u0131lar\u0131n bir web sitesinde ne kadar zaman ge\u00e7irdi\u011fini \u00f6l\u00e7er. Bu metrik do\u011fal olarak dalgalanabilir. Ani veya al\u0131\u015f\u0131lmad\u0131k d\u00fc\u015f\u00fc\u015fler insan d\u0131\u015f\u0131 etkinli\u011fi i\u015faret edebilir. Botlar bazen etkile\u015fim kurmadan sayfalarla etkile\u015fimde bulunarak ger\u00e7ek kullan\u0131c\u0131lara k\u0131yasla daha k\u0131sa oturumlar olu\u015fturabilir ve etkile\u015fim metriklerini bozabilir.<\/p>\n

 <\/p>\n

Beklenmedik Yerler<\/strong><\/h3>\n

 <\/p>\n

Bir web sitesinin hedef kitlesi, co\u011frafi da\u011f\u0131l\u0131m a\u00e7\u0131s\u0131ndan nispeten tutarl\u0131d\u0131r; bu nedenle, \u00f6zellikle b\u00fcy\u00fck say\u0131lar olu\u015fturmas\u0131 olas\u0131 olmayan veya web sitesinin ana dilini konu\u015fmayan konumlardan gelen ani de\u011fi\u015fiklikler ya\u015famas\u0131, bot trafi\u011finin bir i\u015fareti olabilir.<\/p>\n

 <\/p>\n

Sahte d\u00f6n\u00fc\u015f\u00fcmler<\/strong><\/h3>\n

 <\/p>\n

Sahte bilgilerle olu\u015fturulan abonelikler, kay\u0131tlar veya ileti\u015fim formlar\u0131 gibi d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131ndaki beklenmedik art\u0131\u015f, \u015f\u00fcpheli bir bot etkile\u015fimi olarak g\u00f6r\u00fclebilir.<\/p>\n

 <\/p>\n

Bot trafi\u011fi nas\u0131l durdurulur?<\/strong><\/h2>\n

 <\/p>\n

Web Uygulamas\u0131 G\u00fcvenlik Duvarlar\u0131 (WAF) Olu\u015fturun<\/strong><\/h3>\n

 <\/p>\n

Bu g\u00fcvenlik duvarlar\u0131, bu s\u00fcrekli trafi\u011fi bir dizi kurala g\u00f6re filtrelemek \u00fczere tasarlanm\u0131\u015ft\u0131r. Yaln\u0131zca tan\u0131mlanm\u0131\u015f k\u00f6t\u00fc ama\u00e7l\u0131 IP'leri, \u015f\u00fcpheli kullan\u0131c\u0131 arac\u0131lar\u0131n\u0131 ve yayg\u0131n sald\u0131r\u0131 modellerini y\u00f6nettiler. Ancak botlar\u0131 y\u00f6netmek i\u00e7in tasarlanmam\u0131\u015flard\u0131r, bazen etkinlik bir WAF'a normal g\u00f6r\u00fcn\u00fcrse onu atlayabilir.<\/p>\n

 <\/p>\n

Robot.txt'yi G\u00fcncelle<\/strong><\/h3>\n

 <\/p>\n

Robot.txt<\/a> esas olarak web taray\u0131c\u0131lar\u0131na bir web sitesinin hangi b\u00f6l\u00fcmlerini taramalar\u0131 gerekti\u011fini ve hangilerini taramamalar\u0131 gerekti\u011fini bildirmek i\u00e7in olu\u015fturulmu\u015ftur. Bu nedenle, \u00e7o\u011fu durumda bu botlara izin vermeyebilirler, ancak bunun zorlay\u0131c\u0131 bir mekanizma olmad\u0131\u011f\u0131 do\u011frudur. Bu t\u00fcr botlar bazen robot.txt'yi tamamen g\u00f6rmezden gelerek i\u00e7inden kolayca ge\u00e7erler.<\/p>\n

 <\/p>\n

Bal k\u00fcpleri<\/strong><\/h3>\n

 <\/p>\n

Bal k\u00fcpleri <\/a>HTML'de bulunan ve ger\u00e7ek kullan\u0131c\u0131lar i\u00e7in g\u00f6r\u00fcnmez ancak sayfalar\u0131 tarayan veya izleyen botlar i\u00e7in g\u00f6r\u00fclebilen gizli ba\u011flant\u0131lard\u0131r. Bir bot bir honeypot ba\u011flant\u0131s\u0131yla etkile\u015fime girdi\u011finde, bu trafi\u011fi tan\u0131mlamak ve engellemek daha kolay hale gelir.<\/p>\n

 <\/p>\n

Bot trafi\u011fi yay\u0131nc\u0131lar\u0131n gelirlerini nas\u0131l etkiliyor?<\/strong><\/h2>\n

 <\/p>\n

Bug\u00fcnlerde insanlar\u0131n bilgi t\u00fcketme bi\u00e7imlerini sohbet robotlar\u0131n\u0131n nas\u0131l de\u011fi\u015ftirdi\u011finin fark\u0131nday\u0131z. Kullan\u0131c\u0131lar\u0131 web sitelerindeki t\u0131klamalardan sohbet aray\u00fczleriyle an\u0131nda yan\u0131t almaya y\u00f6nlendiriyoruz. Ayn\u0131 zamanda, bot trafi\u011fini belirlemek giderek zorla\u015f\u0131yor. Son raporlar, botlar\u0131n art\u0131k hesab\u0131 olu\u015fturdu\u011funu tahmin ediyor T\u00fcm web trafi\u011finin %'si<\/a>, insan kaynakl\u0131 trafik ise 47% seviyesine gerilemi\u015ftir. Ancak as\u0131l soru \u015fudur: Bu bot trafi\u011fi yay\u0131nc\u0131lar\u0131n gelirlerini nas\u0131l etkiliyor?<\/p>\n

 <\/p>\n

\u00c7arp\u0131k Analitik<\/strong><\/h3>\n

 <\/p>\n

Yay\u0131nc\u0131lar\u0131n kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 anlama, performans\u0131 de\u011ferlendirme ve i\u00e7erik performans\u0131n\u0131 \u00f6l\u00e7me konusundaki temel bilgi kayna\u011f\u0131 analitiklere dayanmaktad\u0131r. Bu botlar etkile\u015fim, sayfa g\u00f6r\u00fcnt\u00fcleme ve oturum gibi metrikleri sapt\u0131rd\u0131\u011f\u0131nda, veriye dayal\u0131 ak\u0131ll\u0131 kararlar almak zorla\u015f\u0131r. Bu da zay\u0131f kitle segmentasyonuna, yanl\u0131\u015f strateji kararlar\u0131na veya hatal\u0131 trafik raporlar\u0131na yol a\u00e7ar. Reklamverenler do\u011frulanm\u0131\u015f insan g\u00f6sterimlerine \u00f6ncelik verdi\u011finden, yay\u0131nc\u0131lar\u0131n CPM'lerini korumak ve envanter kalitesini s\u00fcrd\u00fcrmek i\u00e7in trafik do\u011frulamas\u0131 esast\u0131r.<\/p>\n

 <\/p>\n

Verim performans\u0131<\/strong><\/h3>\n

 <\/p>\n

Yay\u0131nc\u0131lar\u0131n para kazanma kararlar\u0131, kullan\u0131c\u0131lar\u0131n davran\u0131\u015flar\u0131na ve trafik verilerine dayanmaktad\u0131r. Bu metriklere bot trafi\u011finin bula\u015fmas\u0131, bir web sitesindeki belirli bir konumda yapay sonu\u00e7lar olu\u015fturabilir. Ger\u00e7ek kullan\u0131c\u0131 etkinli\u011fi olmayan performans metriklerine dayal\u0131 yanl\u0131\u015f veriler nedeniyle yay\u0131nc\u0131lar stratejilerini optimize edebilece\u011finden, bu durum verimsiz envanter tahsisi ve fiyatland\u0131rma kararlar\u0131na yol a\u00e7abilir.<\/p>\n

 <\/p>\n

\u0130\u00e7erik Kaz\u0131ma<\/strong><\/h3>\n

 <\/p>\n

\u0130\u00e7erik kaz\u0131ma botlar\u0131, web sitesi i\u00e7eri\u011fini, resimleri, makaleleri ve bir web sitesinin \u00fcretebilece\u011fi farkl\u0131 varl\u0131klar\u0131 dakikalar i\u00e7inde kopyalamak \u00fczere tasarlanm\u0131\u015ft\u0131r.<\/p>\n

Yay\u0131nc\u0131lar i\u00e7in \u015fu gibi pek \u00e7ok zorluk yaratmak: i\u00e7eri\u011fin yinelenmesi, SEO stratejilerine zarar verme ve kullan\u0131m yetkisiz fikri m\u00fclkiyet<\/a>. Sonu\u00e7 olarak, \u00f6zg\u00fcn i\u00e7eri\u011fin de\u011feri zay\u0131flayabilir ve yay\u0131nc\u0131lar \u00e7evrimi\u00e7i g\u00f6r\u00fcn\u00fcrl\u00fcklerini s\u00fcrd\u00fcrmekte zorlanabilirler.<\/p>\n

 <\/p>\n

Stok De\u011feri<\/strong><\/h3>\n

 <\/p>\n

Yay\u0131nc\u0131n\u0131n envanteri ger\u00e7ek kullan\u0131c\u0131lar taraf\u0131ndan olu\u015fturulan g\u00f6sterimlere dayan\u0131r. Bu envanterin b\u00fcy\u00fck bir k\u0131sm\u0131 bot trafi\u011fi taraf\u0131ndan olu\u015fturuldu\u011funda, geliri olumsuz etkileyebilir. Reklamverenler envanteri d\u00fc\u015f\u00fck kaliteli olarak g\u00f6rebilir ve bu da tekliflerini azaltmalar\u0131na, CPM'leri ve para kazanma f\u0131rsatlar\u0131n\u0131 d\u00fc\u015f\u00fcrmelerine neden olabilir.<\/p>\n

 <\/p>\n

G\u00fcn\u00fcn sonunda \u00f6nem ta\u015f\u0131yan ger\u00e7ek say\u0131lard\u0131r, bu nedenle bot trafi\u011finin ortaya \u00e7\u0131kmas\u0131n\u0131n yay\u0131nc\u0131 geliri i\u00e7in zararl\u0131 oldu\u011funu s\u00f6ylemek g\u00fcvenlidir. Bu botlar performans\u0131 \u015fi\u015firen metrikleri, envanter kalitesini d\u00fc\u015f\u00fcren ve verim optimizasyonunu etkileyen unsurlar\u0131 etkilese de, reklamverenler \u015feffafl\u0131\u011fa ve trafik kalitesine \u00f6ncelik vermeye devam etmektedir. Ge\u00e7ersiz trafi\u011fi kan\u0131tlayamayan yay\u0131nc\u0131lar, reklamveren g\u00fcvenini azaltma ve genel gelir performans\u0131n\u0131 zay\u0131flatma riskiyle kar\u015f\u0131 kar\u015f\u0131yad\u0131r. Geliri maksimize etmek ve para kazanmay\u0131 s\u00fcrd\u00fcrmek i\u00e7in yay\u0131nc\u0131n\u0131n envanterini korumak esast\u0131r.<\/p>\n

 <\/p>\n

Botlar ger\u00e7ekten bu kadar k\u00f6t\u00fc m\u00fc?<\/strong><\/h2>\n

 <\/p>\n

G\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi, t\u00fcm botlar zararl\u0131 de\u011fildir. Bir\u00e7ok bot interneti desteklemeye yard\u0131mc\u0131 olurken, k\u00f6t\u00fc niyetli bot trafi\u011fi analizlerinizi bozabilir, kullan\u0131c\u0131 deneyimini etkileyebilir ve nihayetinde reklam gelirlerinizi etkileyebilir.<\/p>\n

Bot trafi\u011finin web sitenizi etkileyip etkilemedi\u011finden emin de\u011filseniz, ekibimiz her zaman haz\u0131r cevap vermeye <\/a>Sorular\u0131n\u0131z\u0131 sorun ve \u015f\u00fcpheli herhangi bir aktivite olup olmad\u0131\u011f\u0131n\u0131 kontrol edin!<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Robots may be slowly becoming part of our everyday lives, but today we are focusing on their less intimidating relatives: bots. But what is bot traffic, and how does it affect ad monetization? In this blog, we will explain how bots operate, the different types of bot traffic, and the impact they can have on […]<\/p>\n","protected":false},"author":26,"featured_media":16690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,12],"tags":[26,72],"class_list":["post-16689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-publishers","tag-ad-monetization","tag-publishers"],"yoast_head":"\nWhat is bot traffic? How would this affect ad monetization | Refinery89<\/title>\n<meta name=\"description\" content=\"What is bot traffic? 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