{"id":16531,"date":"2026-06-09T11:54:17","date_gmt":"2026-06-09T09:54:17","guid":{"rendered":"https:\/\/refinery89.com\/?p=16531"},"modified":"2026-06-09T13:32:52","modified_gmt":"2026-06-09T11:32:52","slug":"sayfa-goruntulemeleri-oturumlar-ve-benzersiz-ziyaretciler-arasindaki-farklar","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/differences-between-pageviews-vs-sessions-vs-unique-visitors\/","title":{"rendered":"Sayfa G\u00f6r\u00fcnt\u00fclemeleri, Oturumlar ve Benzersiz Ziyaret\u00e7iler Aras\u0131ndaki Farklar"},"content":{"rendered":"

\u0130ster programatik reklamc\u0131l\u0131kta yeni ba\u015flayan bir yay\u0131nc\u0131 olun, ister deneyimli bir profesyonel olun, bu metriklerin her birini anlamak gelecekteki stratejileriniz i\u00e7in ger\u00e7ek bir varl\u0131k olabilir. Sayfa g\u00f6r\u00fcnt\u00fclemeleri oturumlarla ayn\u0131 de\u011fildir ve her ikisi de tekil ziyaret\u00e7ilerden \u00e7ok farkl\u0131d\u0131r. Analiz edilecek bir\u00e7ok fark vard\u0131r ve bu nedenle bu blogda sayfa g\u00f6r\u00fcnt\u00fclemeleri, oturumlar ve tekil ziyaret\u00e7iler aras\u0131ndaki farklar\u0131 inceleyece\u011fiz.<\/p>\n

 <\/p>\n

Sayfa G\u00f6r\u00fcnt\u00fclemeleri<\/strong><\/h2>\n

 <\/p>\n

A Sayfa g\u00f6r\u00fcnt\u00fcleme<\/a> Bu, bir yay\u0131nc\u0131 i\u00e7in temel bir metriktir, bir sayfan\u0131n taray\u0131c\u0131da ka\u00e7 kez y\u00fcklendi\u011fini veya yeniden y\u00fcklendi\u011fini g\u00f6sterir. Sayfa g\u00f6r\u00fcnt\u00fclemeleri ayr\u0131ca performans ve i\u00e7erik hakk\u0131nda de\u011ferli bilgiler sa\u011flayacakt\u0131r. Y\u00fcksek sayfa g\u00f6r\u00fcnt\u00fclemesi, i\u00e7eri\u011finizin planland\u0131\u011f\u0131 gibi \u00e7al\u0131\u015ft\u0131\u011f\u0131 ve kullan\u0131c\u0131lar taraf\u0131ndan s\u0131k\u00e7a ziyaret edildi\u011fi anlam\u0131na gelir. Sonu\u00e7 olarak, bir web sitesinin pop\u00fclaritesi ve trafi\u011fi.<\/p>\n

T\u00fcm bu bilgilere ra\u011fmen, bu metrik bir web sitesinin performans\u0131yla ilgili \u00f6nemli olan her \u015feyi kapsamaz.<\/p>\n

 <\/p>\n

Oturumlar Nedir?<\/strong><\/h2>\n

 <\/p>\n

Oturumlar<\/a>, kullan\u0131c\u0131lar\u0131n bir web sitesini ziyaret etme say\u0131s\u0131 ve bu oturumlar s\u0131ras\u0131nda ger\u00e7ekle\u015fen farkl\u0131 etkile\u015fimler, sayfa g\u00f6r\u00fcnt\u00fclemeleri, t\u0131klamalar, i\u015flemler vb. anlam\u0131na gelir. Bir oturum, bir kullan\u0131c\u0131n\u0131n siteye girmesiyle ba\u015flar ve 30 dakikal\u0131k hareketsizlik veya gece yar\u0131s\u0131ndan sonra sona erer. Kullan\u0131c\u0131lar\u0131n sitede yapt\u0131\u011f\u0131 her eylem oturumu tamamlar, e\u011fer ertesi g\u00fcn geri d\u00f6nmeye karar verirlerse, ba\u015fka bir oturum ba\u015flar. Bir ki\u015fi \u00e7e\u015fitli oturumlar a\u00e7abilir.<\/p>\n

 <\/p>\n

Benzersiz Ziyaret\u00e7iler<\/strong><\/h2>\n

 <\/p>\n

Benzersiz ziyaret\u00e7iler, belirli bir zaman diliminde i\u00e7eri\u011finizi g\u00f6r\u00fcnt\u00fcleyen kullan\u0131c\u0131lard\u0131r. Bir sayfaya ka\u00e7 kez geri d\u00f6nd\u00fckleri \u00f6nemli de\u011fildir, yaln\u0131zca bir ziyaret\u00e7i olarak say\u0131l\u0131rlar. Bu metrik <\/a>sitenizi ziyaret eden ger\u00e7ek ki\u015fi say\u0131s\u0131n\u0131, toplam ziyaret say\u0131s\u0131ndan ziyade \u00f6l\u00e7er. Yay\u0131nc\u0131lar i\u00e7in benzersiz ziyaret\u00e7iler, hedef kitle eri\u015fimi ve i\u00e7erik etkile\u015fimi a\u00e7\u0131s\u0131ndan de\u011ferli bir g\u00f6stergedir. Bu metrikleri zaman i\u00e7inde takip etmek, hedef kitle b\u00fcy\u00fcmesi hakk\u0131nda anlaml\u0131 bilgiler sa\u011flayabilir ve gelecekteki i\u00e7erik ve para kazanma stratejilerine yard\u0131mc\u0131 olabilir.<\/p>\n

 <\/p>\n

Yay\u0131nc\u0131lar\u0131n bu metrikleri birlikte analiz etmesi neden gerekiyor?<\/strong><\/h2>\n

 <\/p>\n

Bu metrikleri anlad\u0131\u011f\u0131m\u0131za g\u00f6re, yay\u0131nc\u0131lar bunlar\u0131 hem birlikte hem de ayr\u0131 ayr\u0131 \u00f6l\u00e7melidir. Tek bir metrik sitenizi tam olarak a\u00e7\u0131klayamaz veya bilin\u00e7li stratejik kararlar\u0131 destekleyemez. Sayfa g\u00f6r\u00fcnt\u00fclemeler ne kadar i\u00e7erik t\u00fcketildi\u011fini g\u00f6sterirken, oturumlar etkile\u015fimi ve tekil ziyaret\u00e7iler de kitlenizin boyutunu g\u00f6sterecektir.<\/p>\n

 <\/p>\n

\u015e\u00f6yle d\u00fc\u015f\u00fcn\u00fcn:<\/p>\n

Y\u00fcksek oturum y\u00fczdesi ve y\u00fcksek sayfa g\u00f6r\u00fcnt\u00fcleme y\u00fczdesi genellikle bir web sitesinde harika etkile\u015fim ve geli\u015fmi\u015f i\u00e7erik ke\u015ffi g\u00f6sterir.<\/p>\n

 <\/p>\n

Bu metrikleri birlikte analiz etmek, yay\u0131nc\u0131lara genel performans\u0131, hedef kitle davran\u0131\u015flar\u0131n\u0131 ve b\u00fcy\u00fcme f\u0131rsatlar\u0131n\u0131 net bir \u015fekilde g\u00f6rmelerini sa\u011flar.<\/p>\n

 <\/p>\n

Bu metriklerle neler ba\u015farabilece\u011finizi merak m\u0131 ediyorsunuz?<\/strong><\/h2>\n

 <\/p>\n

Bu g\u00f6stergeleri anlamak sadece ilk ad\u0131md\u0131r! Art\u0131k t\u00fcm bu bilgileri uygulamaya koyman\u0131n ve ak\u0131ll\u0131, veriye dayal\u0131 kararlarla web sitenizin tam potansiyelini ortaya \u00e7\u0131karman\u0131n zaman\u0131 geldi. Bu s\u00fcre\u00e7te h\u00e2l\u00e2 yard\u0131ma ihtiyac\u0131n\u0131z oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, ekibimiz her an size yard\u0131mc\u0131 olmaya haz\u0131rd\u0131r, Bizi aray\u0131n!<\/a><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Whether you are a new publisher or a well seasoned veteran of programmatic advertising, understanding each of these metrics could work as a real asset for future strategies. Pageviews are not the same as sessions, and both are very different from unique visitors. There are many differences to analyze, and that\u00b4s why in this blog […]<\/p>\n","protected":false},"author":26,"featured_media":16533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[46,88,72],"class_list":["post-16531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-google","tag-google-analytics-4","tag-publishers"],"yoast_head":"\nDifferences between pageviews vs. sessions vs. unique visitors<\/title>\n<meta name=\"description\" content=\"Why understanding pageviews vs. sessions vs. unique visitors is important for publishers to evaluate their website performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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