{"id":16521,"date":"2026-06-05T16:58:23","date_gmt":"2026-06-05T14:58:23","guid":{"rendered":"https:\/\/refinery89.com\/?p=16521"},"modified":"2026-06-17T16:17:34","modified_gmt":"2026-06-17T14:17:34","slug":"robots-txt-nedir","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/what-is-robots-txt\/","title":{"rendered":"What is robots.txt and how to use it in your website strategy"},"content":{"rendered":"<p>Web sitesi stratejinizde do\u011fru kartlar\u0131 oynamak, trafik ve gelir elde etme konusunda fark yaratabilir. Bug\u00fcnlerde sohbetlerde \u00f6ne \u00e7\u0131kan ara\u00e7lardan biri, \u00f6zellikle <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/new-front-door-to-the-internet-winning-in-the-age-of-ai-search\">Yapay zekan\u0131n y\u00fckseli\u015fi<\/a>, robots.txt'tir. Bu, arama motorlar\u0131n\u0131n en de\u011ferli sayfalar\u0131n\u0131za odaklanmas\u0131na yard\u0131mc\u0131 olan basit bir metin dosyas\u0131d\u0131r. Do\u011fru kullan\u0131ld\u0131\u011f\u0131nda, tarama verimlili\u011fini art\u0131rabilir, i\u00e7erik ke\u015ffini destekleyebilir ve sitenizin performans\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karman\u0131za yard\u0131mc\u0131 olabilir. Nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131na daha yak\u0131ndan bakal\u0131m.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>robots.txt nedir?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Robots.txt, web sitenizin alan ad\u0131n\u0131n k\u00f6k dizinine yerle\u015ftirilebilen ve arama motoru botlar\u0131na hangi sayfalar\u0131 tarayacaklar\u0131n\u0131 ve hangilerinden ka\u00e7\u0131nacaklar\u0131n\u0131 s\u00f6yleyen bir metin dosyas\u0131d\u0131r. Bunu web taray\u0131c\u0131lar\u0131 i\u00e7in bir seyahat rehberi gibi d\u00fc\u015f\u00fcnebilirsiniz. Taray\u0131c\u0131lar\u0131 d\u00fc\u015f\u00fck de\u011ferli alanlardan uzakla\u015ft\u0131rarak, arama motorlar\u0131n\u0131n tarama kaynaklar\u0131n\u0131 en \u00f6nemli i\u00e7eri\u011finize odaklamas\u0131na yard\u0131mc\u0131 olabilir. Bu, bir yay\u0131nc\u0131 olarak en alakal\u0131 i\u00e7eri\u011finize gelen trafi\u011fi \u00f6nceliklendirmenizi sa\u011flar.<\/p>\n<p>Sitenizin robots.txt dosyas\u0131n\u0131n sayfan\u0131z\u0131 arama motorlar\u0131ndan tamamen gizlemeyece\u011fini ve t\u00fcm arama motorlar\u0131n\u0131n talimatlar\u0131n\u0131z\u0131 takip etmeyebilece\u011fini unutmay\u0131n. Bir web sayfas\u0131n\u0131n arama sonu\u00e7lar\u0131ndan kald\u0131r\u0131lmas\u0131n\u0131 istiyorsan\u0131z, noindex direktifini kullan\u0131n ve arama motorlar\u0131n\u0131n o talimat\u0131 g\u00f6rebilmeleri i\u00e7in sayfaya eri\u015fmelerine izin verin veya gizli tutmak istedi\u011finiz sayfay\u0131 \u015fifre korumal\u0131 hale getirin.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>robots.txt dosyas\u0131 nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Bir taray\u0131c\u0131 siteyi ziyaret etti\u011finde, genellikle URL'leri taramadan \u00f6nce robots.txt dosyas\u0131n\u0131 (veya \u00f6nbelle\u011fe al\u0131nm\u0131\u015f bir s\u00fcr\u00fcm\u00fcn\u00fc) kontrol eder. Bu, ona hangi alanlara eri\u015febilece\u011fi ve hangilerine eri\u015femeyece\u011fi konusunda sizin belirledi\u011finiz talimatlar\u0131 sa\u011flar. robots.txt dosyas\u0131 \u015furada bulunur <a href=\"http:\/\/yourdomain.com\/robots.txt\">yourdomain.com\/robots.txt<\/a> ve b\u00f6yle g\u00f6r\u00fcn\u00fcyor:<\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-16522 size-full\" src=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-5-jun-2026-16_02_09.jpg\" alt=\"robots.txt \u00f6rnek\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-5-jun-2026-16_02_09.jpg 1536w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-5-jun-2026-16_02_09-300x200.jpg 300w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-5-jun-2026-16_02_09-1024x683.jpg 1024w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-5-jun-2026-16_02_09-768x512.jpg 768w, https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-5-jun-2026-16_02_09-18x12.jpg 18w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>robots.txt dosyas\u0131, botlar\u0131n sitenizde nas\u0131l davranmas\u0131 gerekti\u011fine dair temel kurallar\u0131 belirleyen basit direktifler kullan\u0131r. Bunlar \u015funlard\u0131r:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Kullan\u0131c\u0131-arac\u0131s\u0131:<\/strong> Bu, kurallar\u0131 uygulamak istedi\u011finiz botun ad\u0131n\u0131 belirtir (Googlebot, Applebot, Bingbot vb.). Kurallar\u0131n\u0131z\u0131n t\u00fcm botlar i\u00e7in ge\u00e7erli olmas\u0131n\u0131 istiyorsan\u0131z, bu alana botun ad\u0131n\u0131 yazmak yerine bir * eklemeniz yeterlidir.<\/li>\n<li><strong>\u0130zin verme: <\/strong>Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi, bota hangi sayfalar\u0131 veya dosyalar\u0131 eri\u015femeyece\u011fini s\u00f6yler. Bir gece kul\u00fcb\u00fcn\u00fcn fedaisi gibidir ama bir web sitesi i\u00e7in.<\/li>\n<li><strong>\u0130zin Ver <\/strong>Bu direktif, botlara web sitesinin tamam\u0131 i\u00e7in yasaklama kural\u0131 olsa bile, hangi sayfalar\u0131 veya alt dizinleri tarayabileceklerini belirtir.<\/li>\n<li><strong>Site Haritas\u0131<\/strong> Bir\u00e7ok yay\u0131nc\u0131, sitelerindeki \u00f6nemli sayfalar\u0131 arama motorlar\u0131n\u0131n bulmas\u0131n\u0131 ve taramas\u0131n\u0131 kolayla\u015ft\u0131rmak amac\u0131yla robots.txt dosyalar\u0131na site haritas\u0131 referans\u0131 ekler.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u00d6rne\u011fin, botlar\u0131n \u201cen son haberler\u201d sayfan\u0131z\u0131 taramas\u0131n\u0131 istemiyorsan\u0131z ancak belirli bir makalenin dizine eklenmesini istiyorsan\u0131z, robots.txt sat\u0131r\u0131n\u0131z \u015f\u00f6yle g\u00f6r\u00fcn\u00fcr:<\/p>\n<p><em>Kullan\u0131c\u0131 Arac\u0131s\u0131: Googlebot<\/em><\/p>\n<p><em>Engelle: \/latest-news\/<\/em><\/p>\n<p><em>\u0130zin Ver: \/en-son-haberler\/makale-adi\/<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>bir robots.txt dosyas\u0131 nas\u0131l olu\u015fturulur<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>\u0130\u015fleri senin i\u00e7in kolayla\u015ft\u0131ral\u0131m. Taray\u0131c\u0131lar\u0131n eri\u015fmesini istemedi\u011fin sayfalar\u0131 belirledikten sonra \u015funlar gibi eklentileri kullanabilirsin: <a href=\"https:\/\/yoast.com\/help\/how-to-edit-robots-txt-through-yoast-seo\/\">YoastSEO<\/a> Wordpress'te robots.txt dosyan\u0131z\u0131 olu\u015fturmak ve d\u00fczenlemek i\u00e7in.<\/p>\n<p>Bunu manuel olarak yapmak i\u00e7in Not Defteri gibi basit bir metin dosyas\u0131 a\u00e7man\u0131z, dosyay\u0131 \u201crobots.txt\u201d olarak kaydetmeniz ve ard\u0131ndan y\u00f6nergeleri ekleyip dosyay\u0131 k\u00f6k dizininize y\u00fcklemeniz gerekir.<\/p>\n<p>Son olarak, dosyay\u0131 y\u00fckledikten sonra, \u015funu kullanarak do\u011frulay\u0131n: <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6062598?hl=en\">Google Arama Konsolu<\/a> tarama ve indeksleme raporlar\u0131n\u0131 kontrol ederek ve \u00f6nemli URL'leri URL Denetleme arac\u0131yla test ederek. GCS, sitenizin sa\u011fl\u0131\u011f\u0131, tarama ve indeksleme durumu ile arama trafi\u011fini takip etmek i\u00e7in ger\u00e7ekten kullan\u0131\u015fl\u0131d\u0131r. Son zamanlarda, Google Search Central uygulad\u0131klar\u0131n\u0131 duyurdu <a href=\"https:\/\/developers.google.com\/search\/blog\/2026\/06\/gen-ai-performance-reports\">yeni arama motoru \u00fcretken yapay zeka performans raporu<\/a> Jeo \u00e7abalar\u0131n\u0131z\u0131 takip etmek i\u00e7in. Bu raporu stratejinizde nas\u0131l kullanaca\u011f\u0131n\u0131za dair gelecek makalemizi ka\u00e7\u0131rmay\u0131n!<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"Why-robots.txt-matters-for-publishers?\" tabindex=\"-1\" data-local-id=\"55a5448dc3ff\" data-renderer-start-pos=\"3850\"><strong data-renderer-mark=\"true\">Yay\u0131nc\u0131lar i\u00e7in robots.txt neden \u00f6nemlidir?<\/strong><\/h2>\n<p data-renderer-start-pos=\"3890\" data-local-id=\"a065ca412e67\">Yay\u0131nc\u0131lar i\u00e7in robots.txt, arama motorlar\u0131n\u0131n sitenizi daha verimli taramas\u0131na, ilgili i\u00e7erikleri ke\u015ffetmesine ve genel site performans\u0131n\u0131 iyile\u015ftirmesine yard\u0131mc\u0131 olan kullan\u0131\u015fl\u0131 bir SEO arac\u0131 olabilir. Bu da, reklam gelirlerinizi en \u00fcst d\u00fczeye \u00e7\u0131karman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Tarama B\u00fct\u00e7esini Kontrol Etmeye Yard\u0131mc\u0131 Olur<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Arama motorlar\u0131 site ba\u015f\u0131na s\u0131n\u0131rl\u0131 bir \u201ctarama b\u00fct\u00e7esi\u201d ay\u0131r\u0131r. Dahili arama sonu\u00e7lar\u0131, yinelenen sayfalar veya \u00f6zel dosyalar gibi d\u00fc\u015f\u00fck de\u011ferli sayfalar\u0131 reddederek, taray\u0131c\u0131lar\u0131 alakal\u0131 i\u00e7eri\u011finize y\u00f6nlendirir, bu da indeksleme verimlili\u011fini ve site performans\u0131n\u0131 art\u0131r\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>SEO Performans\u0131n\u0131 \u0130yile\u015ftirir<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Robots.txt dosyalar\u0131, indeksleme verimlili\u011fini art\u0131rmaya ve trafi\u011fi \u00f6nceliklendirmeye yard\u0131mc\u0131 olur. En de\u011ferli sayfalar\u0131n\u0131za odaklanman\u0131z\u0131 sa\u011flarlar, bu da i\u00e7eri\u011finizin daha h\u0131zl\u0131 ke\u015ffedilmesini destekler. Ayr\u0131ca, test sayfalar\u0131, yinelenen sayfalar, giri\u015f alanlar\u0131 vb. gibi d\u00fc\u015f\u00fck de\u011ferli URL'lerden tarama botlar\u0131n\u0131 uzak tutarlar.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Yapay Zeka Modelleri Taraf\u0131ndan \u0130\u00e7erik Kaz\u0131nmas\u0131n\u0131 Kontrol Eder<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>AI taray\u0131c\u0131lar\u0131na sitenizdeki belirli i\u00e7eriklere eri\u015fmemeleri gerekti\u011fini belirtebilirsiniz. Bu se\u00e7enek, i\u00e7eri\u011finiz \u00fczerinde daha fazla kontrol sahibi olman\u0131z\u0131 sa\u011flar ve rahats\u0131z olaca\u011f\u0131n\u0131z durumlarda onu koruman\u0131za yard\u0131mc\u0131 olur. <a href=\"https:\/\/refinery89.com\/tr\/buyuk-dil-modelleri-yayinci-trafigini-caliyor-mu\/\">B\u00fcy\u00fck Dil Modelleri<\/a> Yani bunu kullan\u0131yor olacaks\u0131n\u0131z. Ancak, ekstra maruz kalmaktan \u00e7ekinmiyorsan\u0131z ve \u00fcretken yapay zeka ara\u00e7lar\u0131n\u0131 bir marka f\u0131rsat\u0131 olarak g\u00f6r\u00fcyorsan\u0131z, istedi\u011finiz gibi sitenize taray\u0131c\u0131lar\u0131na izin verebilirsiniz.<\/p>\n<p>Taray\u0131c\u0131 uyumlulu\u011funun taray\u0131c\u0131ya g\u00f6re de\u011fi\u015fti\u011fini ve robots.txt dosyas\u0131na uyulup uyulmad\u0131\u011f\u0131na ba\u011fl\u0131 oldu\u011funu unutmay\u0131n.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Site Performans\u0131n\u0131 Optimize Et<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>robots.txt kullanarak gereksiz bot trafi\u011fini ve sunucu y\u00fck\u00fcn\u00fc azaltabilirsiniz. Botlar\u0131n tarayaca\u011f\u0131 sayfa say\u0131s\u0131n\u0131 s\u0131n\u0131rlayarak, sunucunuz ger\u00e7ek ziyaret\u00e7iler i\u00e7in daha fazla kayna\u011fa sahip olur ve sayfalar daha h\u0131zl\u0131 y\u00fcklenir. Bu, sunucunuza yard\u0131mc\u0131 olur <a href=\"https:\/\/refinery89.com\/tr\/temel-web-vitals-kilavuzu\/\">Core Web Vitals,<\/a> kullan\u0131c\u0131 deneyimini iyile\u015ftirme.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>robots.txt Kullan\u0131m\u0131 \u0130\u00e7in En \u0130yi Uygulamalar<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>robots.txt dosyas\u0131na sahip olmak \u00e7o\u011fu web sitesi i\u00e7in olmazsa olmaz de\u011fildir. Ancak, iyi bir i\u015flev g\u00f6rebilir <a href=\"https:\/\/refinery89.com\/tr\/how-to-increase-organic-traffic\/\">SEO<\/a> tarama b\u00fct\u00e7enizi en \u00fcst d\u00fczeye \u00e7\u0131karmak, sunucu a\u015f\u0131r\u0131 y\u00fcklenmesini \u00f6nlemek ve belirli i\u00e7erikleri korumak i\u00e7in bir strateji. Kullanmay\u0131 tercih ederseniz, bu en iyi uygulamalara uymak isteyebilirsiniz:<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u0130\u00e7eri\u011finizi arama motoru sonu\u00e7 sayfalar\u0131ndan gizlemek i\u00e7in robots.txt kullanmay\u0131n<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>\u0130\u00e7eri\u011fi gizli tutmak veya arama sonu\u00e7lar\u0131ndan tamamen kald\u0131rmak istiyorsan\u0131z, robots.txt'ye g\u00fcvenmek yerine noindex etiketini kullan\u0131n. \u00c7\u00fcnk\u00fc Google, robots.txt arac\u0131l\u0131\u011f\u0131yla Googlebot'un taramas\u0131 engellense bile, sayfaya harici bir ba\u011flant\u0131 varsa sayfay\u0131 yine de indeksleyebilir.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u00d6nemli kaynaklar\u0131 engellemekten ka\u00e7\u0131n\u0131n<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Sitenin olu\u015fturulmas\u0131 i\u00e7in ihtiya\u00e7 duydu\u011fu CSS, JavaScript veya resimler gibi kaynaklar\u0131 engellememeye dikkat edin; \u00e7\u00fcnk\u00fc arama motorlar\u0131 sayfalar\u0131n\u0131z\u0131n d\u00fczenini ve i\u015flevselli\u011fini anlamak i\u00e7in bunlara g\u00fcvenir.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Robot.txt dosyan\u0131z\u0131n d\u00fczenli testlerini ve g\u00fcncellemelerini yap\u0131n<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Robot.txt dosyan\u0131zla ilgili sorunlar SEO'nuzu etkileyebilir. Bu nedenle, harika i\u00e7erikler olu\u015fturmaya devam ettik\u00e7e ve siteniz geli\u015ftik\u00e7e dosyan\u0131z\u0131 g\u00fcncellemeniz \u00f6nemlidir. Test etmek, t\u00fcm y\u00f6nergelerinizin do\u011fru uyguland\u0131\u011f\u0131ndan ve olu\u015fturmayla ilgili herhangi bir \u00e7ak\u0131\u015fma olmad\u0131\u011f\u0131ndan emin olman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Yay\u0131nc\u0131lar i\u00e7in bir strateji olarak robots.txt: Al ya da b\u0131rak?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Robots.txt, teknik bir SEO dosyas\u0131ndan daha fazlas\u0131d\u0131r. Botlar\u0131n, taray\u0131c\u0131lar\u0131n ve YZ sistemlerinin web sitenizdeki i\u00e7erikle nas\u0131l etkile\u015fimde bulunabilece\u011fini belirleyen bir k\u0131lavuzdur. Bu, \u00f6ne \u00e7\u0131kmay\u0131 hak eden de\u011ferli sayfalara olan trafi\u011fi \u00f6nceliklendirmenize olanak tan\u0131r. Yay\u0131nc\u0131lar i\u00e7in, \u00f6zellikle arama motorlar\u0131n\u0131n bildi\u011fimiz \u015feklini de\u011fi\u015ftirdi\u011fi bir \u00e7a\u011fda, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, performans\u0131 ve i\u00e7erik eri\u015fimini ustaca y\u00f6netmek i\u00e7in stratejik bir ara\u00e7t\u0131r.<\/p>\n<p>Bu yeni ke\u015ffedilebilirlik \u00e7a\u011f\u0131nda trafi\u011finizi nas\u0131l art\u0131raca\u011f\u0131n\u0131z hakk\u0131nda web seminerimizle daha fazla bilgi edinin. <a href=\"https:\/\/refinery89.com\/tr\/how-publishers-can-compete-in-an-ai-first-world-webinar\/\">\u201cArama Yeniden Ke\u015ffedildi: Yay\u0131nc\u0131lar Yapay Zeka \u00d6ncelikli Bir D\u00fcnyada Nas\u0131l Rekabet Edebilir?\u201d<\/a>. Daha da ileri giderek bir talep edebilirsiniz. <a href=\"https:\/\/refinery89.com\/tr\/reklam-gelirinizi-en-ust-duzeye-cikarmak-icin-ucretsiz-web-sitesi-denetimi\/\">\u00dccretsiz Web Sitesi Analizi<\/a>. B\u00f6ylece uzun vadeli b\u00fcy\u00fcmeniz i\u00e7in gelirinizi ve performans\u0131n\u0131z\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karman\u0131n yollar\u0131 hakk\u0131nda ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler al\u0131rs\u0131n\u0131z.<\/p>","protected":false},"excerpt":{"rendered":"<p>Playing the right cards in your website strategy can make all the difference in driving traffic and revenue. One of the tools that\u2019s coming up in conversations these days, especially with the rise of the IA, is robots.txt. This is a simple text file that helps search engines focus on your most valuable pages. Used [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":16525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[72,65],"class_list":["post-16521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-publishers","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is robots.txt and how to use it in your website strategy | Refinery89<\/title>\n<meta name=\"description\" content=\"Robots.txt helps search engines crawl your site more efficiently. 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