{"id":16504,"date":"2026-06-03T13:04:13","date_gmt":"2026-06-03T11:04:13","guid":{"rendered":"https:\/\/refinery89.com\/?p=16504"},"modified":"2026-06-08T09:21:15","modified_gmt":"2026-06-08T07:21:15","slug":"what-is-amp-and-why-does-it-matter-for-publishers","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/what-is-amp-and-why-does-it-matter-for-publishers\/","title":{"rendered":"AMP Nedir ve Yay\u0131nc\u0131lar \u0130\u00e7in Neden \u00d6nemlidir?"},"content":{"rendered":"<p>Mobil sayfalar\u0131n abart\u0131ld\u0131\u011f\u0131 kadar de\u011ferli olmad\u0131\u011f\u0131n\u0131 m\u0131 d\u00fc\u015f\u00fcn\u00fcyorsunuz? Tekrar d\u00fc\u015f\u00fcn\u00fcn. AMP'ler ile mobil kullan\u0131c\u0131lara daha ak\u0131c\u0131, daha h\u0131zl\u0131 ve kesinlikle daha ilgi \u00e7ekici bir deneyim sunabilirsiniz. Peki yay\u0131nc\u0131lar i\u00e7in neden ilgin\u00e7? \u0130\u015fte burada AMP sayfalar\u0131n\u0131n ana \u00f6zelliklerini ve faydalar\u0131n\u0131 ad\u0131m ad\u0131m inceleyece\u011fiz.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>AMP (H\u0131zland\u0131r\u0131lm\u0131\u015f Mobil Sayfalar) Nedir?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/amp.dev\/about\/how-amp-works\">AMP<\/a>, veya H\u0131zland\u0131r\u0131lm\u0131\u015f Mobil Sayfa (AMP), Google taraf\u0131ndan h\u0131zl\u0131 y\u00fcklenen mobil sayfalar i\u00e7in ba\u015flat\u0131lan \u00f6zel bir HTML \u00e7er\u00e7evesidir, bir dizi kurald\u0131r. Sayfalar\u0131n daha h\u0131zl\u0131 y\u00fcklenmesine yard\u0131mc\u0131 olan kendi kurallar\u0131na ve optimizasyonlar\u0131na uyar. Temelde AMP, y\u00fckleme h\u0131z\u0131n\u0131 ve genel kullan\u0131c\u0131 deneyimini iyile\u015ftirmek i\u00e7in bir sitenin a\u011f\u0131rl\u0131\u011f\u0131n\u0131 azalt\u0131r ve optimize eder. AMP web sitelerinde daha iyi Google s\u0131ralamalar\u0131na yol a\u00e7ar.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>How does AMP work and main features<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>AMP \u00e7o\u011funlukla HTML'dir, ancak tam olarak de\u011fil. Bu sayfalar daha h\u0131zl\u0131 olmay\u0131 hedefler, bu y\u00fczden AMP web siteleri sayfalar\u0131 yava\u015flatabilecek en a\u011f\u0131r \u00f6zelliklerin baz\u0131lar\u0131n\u0131 k\u0131s\u0131tlar ve filtreler. Temel olarak HTML'nin kontroll\u00fc bir versiyonudur.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>AMP JavaScript, AMP sayfalar\u0131n\u0131 JavaScript'in daha h\u0131zl\u0131 ve g\u00fcvenli bir \u015fekilde y\u00fcklenmesini ve \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flayarak etkiler. AMP'nin bir par\u00e7as\u0131 olarak JavaScript, sayfan\u0131n performans\u0131n\u0131 optimize etmek i\u00e7in belirli k\u0131s\u0131tlamalar ve en iyi uygulamalarla birlikte gelir. Bu, \u00f6zellikle mobil cihazlarda ve d\u00fc\u015f\u00fck kaliteli a\u011flarda kullan\u0131c\u0131 deneyimini \u00f6nemli \u00f6l\u00e7\u00fcde iyile\u015ftirir.<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>JavaScript, programlama dillerinin George Clooney'dir, web sitelerini dinamik ve etkile\u015fimli hale getirmesiyle iyi bilinir. Di\u011fer yandan, siteleri yava\u015flatmas\u0131yla da bilinir. Optimize edilmemi\u015f bir JavaScript, sayfan\u0131n olu\u015fturulmas\u0131n\u0131 yava\u015flatarak bo\u015f bir alan olarak kalmas\u0131na neden olabilir. \u0130\u015fte buras\u0131 AMP'nin AMP JS ile yer ald\u0131\u011f\u0131 yerdir ve bu sitelerde kabul edilen tek JavaScript budur.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>AMP Js&#x27;nin \u00f6nemli \u00f6zellikleri:<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Optimize edilmi\u015f y\u00fckleme <\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>AMP JS, harici i\u00e7eri\u011fin tamam\u0131n\u0131 (resimler, kaynaklar, reklamlar vb.) bir kerede de\u011fil, ba\u011f\u0131ms\u0131z olarak y\u00fckler. Bu sayede i\u00e7erik otomatik olarak daha h\u0131zl\u0131 y\u00fcklenir. Her i\u00e7eri\u011fin indirilmesini beklemez.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Smart content optimization<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>AMP, b\u00fct\u00fcn zinciri y\u00f6neten bir kristal k\u00fcre gibidir; taray\u0131c\u0131ya hi\u00e7bir \u015fey indirilmeden \u00f6nce sayfa d\u00fczenini \u00f6nceden hesaplar, bu da kullan\u0131c\u0131n\u0131n daha ak\u0131c\u0131 bir deneyim ya\u015famas\u0131 i\u00e7in d\u00fczenin sabitlenmesini sa\u011flar.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Hafif etkile\u015fimler<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>AMP, sayfan\u0131n y\u00fcklenmesini yava\u015flatabilecek a\u011f\u0131r kodlar\u0131 \u00f6nlerken, site i\u00e7inde etkile\u015fimli \u00f6\u011felerin kullan\u0131lmas\u0131na olanak tan\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>What does Cache mean for AMP ?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>AMP \u00d6nbelle\u011fi, temelde AMP&#x27;nin kileridir. AMP sayfalar\u0131n\u0131n optimize edilmi\u015f kopyalar\u0131n\u0131 h\u0131zl\u0131 k\u00fcresel sunucularda depolar. B\u00f6ylelikle kullan\u0131c\u0131lar, \u00e7e\u015fitli platformlardan web sayfalar\u0131na eri\u015firken i\u00e7eri\u011fi \u00e7ok daha h\u0131zl\u0131 y\u00fckleyebilirler<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/amp\/about-amp\"> Google Arama gibi.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Kullan\u0131c\u0131yla daha g\u00fc\u00e7l\u00fc ili\u015fki <\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Bu sayfalar, kullan\u0131c\u0131ya daha yak\u0131n stratejik bir konuma yerle\u015ftirilmi\u015f bir Google sunucusu taraf\u0131ndan sunulmaktad\u0131r ve bu da ba\u011flant\u0131 gecikmesini azalt\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u00d6n y\u00fckleme ve optimizasyon<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>AMP&#x27;ler, kullan\u0131c\u0131lar t\u0131klamadan \u00f6nce sayfan\u0131n tamam\u0131n\u0131 \u00f6nceden y\u00fckler ve \u00f6n i\u015fleme tabi tutar. Sayfay\u0131, resimleri s\u0131k\u0131\u015ft\u0131rarak, gereksiz kodlar\u0131 azaltarak ve i\u015fe yaramayan verileri ortadan kald\u0131rarak optimize eder. Sonu\u00e7 olarak, yaln\u0131zca g\u00f6r\u00fcnt\u00fclenme olas\u0131l\u0131\u011f\u0131 en y\u00fcksek olan i\u00e7erik indirilir.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>AMP&#x27;nin Avantajlar\u0131<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<h3><strong>H\u0131zl\u0131 y\u00fckleme<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>AMP, ba\u015flang\u0131\u00e7ta y\u00fckleme s\u00fcresini k\u0131saltmak ve sayfalar\u0131 \u00f6nceden y\u00fckleyerek daha hafif hale getirmek amac\u0131yla olu\u015fturuldu; bu da Google\u2019\u0131n y\u00fcksek h\u0131z\u0131n\u0131 sa\u011fl\u0131yor <a href=\"https:\/\/developers.google.com\/amp\/cache\/overview\">\u00f6nbellek<\/a> b\u00f6ylece y\u00fckleme s\u00fcreleri neredeyse an\u0131nda ger\u00e7ekle\u015fiyor.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Kullan\u0131c\u0131 deneyimini ve etkile\u015fimini art\u0131r\u0131n<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Daha h\u0131zl\u0131 y\u00fckleme s\u00fcreleri, kullan\u0131c\u0131lar\u0131n etkile\u015fimini art\u0131ran, deneyimlerini iyile\u015ftiren ve do\u011frudan hemen \u00e7\u0131kma oranlar\u0131n\u0131 azaltan daha mutlu kullan\u0131c\u0131lara yol a\u00e7ar.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Geli\u015fmi\u015f mobil deneyim<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>AMP, mobil cihazlar i\u00e7in optimize edilmi\u015f, h\u0131zl\u0131 ve hafif sayfalar sunan, mobil \u00f6ncelikli bir tasar\u0131md\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Temel Web Vitals&#x27;\u0131 \u0130yile\u015ftirin<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/refinery89.com\/tr\/temel-web-vitals-kilavuzu\/\">Temel Web Vitals <\/a>\u00f6z\u00fcnde daha \u00f6nce bahsedilen t\u00fcm fakt\u00f6rlerin bir kar\u0131\u015f\u0131m\u0131d\u0131r: y\u00fckleme h\u0131z\u0131, etkile\u015fim ve g\u00f6rsel kararl\u0131l\u0131k. Sonu\u00e7 olarak, bu alanlardan herhangi birindeki bir geli\u015fme, genel Core Web Vitals puanlar\u0131n\u0131 olumlu etkileyebilir.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Mobil deneyiminizin tam potansiyelinde \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015fmad\u0131\u011f\u0131ndan emin de\u011fil misiniz?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Refinery89&#x27;da, AdTech ekibimiz reklam stratejinizi nas\u0131l bir \u00fcst seviyeye ta\u015f\u0131yabilece\u011fimize dair f\u0131rsatlar\u0131 her zaman yak\u0131ndan takip ediyor,<a href=\"https:\/\/refinery89.com\/tr\/reklam-gelirinizi-en-ust-duzeye-cikarmak-icin-ucretsiz-web-sitesi-denetimi\/\"> Bizimle \u0130leti\u015fime Ge\u00e7in <\/a>Uzmanlar\u0131m\u0131zla ileti\u015fime ge\u00e7erek, mobil deneyiminizin t\u00fcm potansiyelini ortaya \u00e7\u0131kararak ola\u011fan\u00fcst\u00fc bir gelir elde etmenin yollar\u0131n\u0131 \u00f6\u011frenin.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Still thinking about how mobile pages aren\u00b4t worth the hype? Think again. With AMPs you can deliver a smoother, faster and definitely more engaging experience to mobile users. But why is it interesting for publishers? Here we will walk you through the main features and benefits AMP pages have. &nbsp; What is AMP (Accelerated Mobile [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":16508,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[82,46,66,72],"class_list":["post-16504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-core-web-vitals","tag-google","tag-lazy-loading","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is AMP and Why Does It Matter for Publishers? | Refinery89<\/title>\n<meta name=\"description\" content=\"Why is AMP interesting for publishers? 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Here we will walk you through the main features and benefits of this pages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/tr\/what-is-amp-and-why-does-it-matter-for-publishers\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-03T11:04:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T07:21:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/06\/Blog-Post_What-is-AMP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carolina Ram\u00edrez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carolina Ram\u00edrez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/\"},\"author\":{\"name\":\"Carolina Ram\u00edrez\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/0f80e621d26754438f63e6009b55057c\"},\"headline\":\"What Is AMP and Why Does It Matter for Publishers?\",\"datePublished\":\"2026-06-03T11:04:13+00:00\",\"dateModified\":\"2026-06-08T07:21:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/\"},\"wordCount\":637,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Blog-Post_What-is-AMP.jpg\",\"keywords\":[\"Core Web Vitals\",\"Google\",\"Lazy Loading\",\"Publishers\"],\"articleSection\":[\"Company News\",\"News\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/\",\"name\":\"What Is AMP and Why Does It Matter for Publishers? | Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/what-is-amp-and-why-does-it-matter-for-publishers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Blog-Post_What-is-AMP.jpg\",\"datePublished\":\"2026-06-03T11:04:13+00:00\",\"dateModified\":\"2026-06-08T07:21:15+00:00\",\"description\":\"Why is AMP interesting for publishers? 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