{"id":16258,"date":"2026-05-06T15:54:46","date_gmt":"2026-05-06T13:54:46","guid":{"rendered":"https:\/\/refinery89.com\/?p=16258"},"modified":"2026-05-07T17:25:54","modified_gmt":"2026-05-07T15:25:54","slug":"isabel-flores-programlama-grubunun-lideri","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/isabel-flores-leader-of-the-programmatic-group\/","title":{"rendered":"Isabel Flores, IAB \u0130spanya Programatik Grubu'nun Yeni Lideri Oldu"},"content":{"rendered":"<p><!--more-->Heyecanla duyuruyoruz ki <a href=\"https:\/\/www.linkedin.com\/in\/isabelfloresruiz\/\" target=\"_blank\" rel=\"noopener\">\u0130zabel Flores<\/a>, \u0130spanya ve LATAM Sat\u0131\u015f Ba\u015fkan Yard\u0131mc\u0131m\u0131z <a href=\"https:\/\/refinery89.com\/tr\/reklam-verenler\/\" target=\"_blank\" rel=\"noopener\">Markalar ve Ajanslar<\/a> Refinery89 ekibinden, Programatik Grup'un yeni Lideri olarak atand\u0131 <a href=\"https:\/\/iabspain.es\/\" target=\"_blank\" rel=\"noopener\">IAB \u0130spanya.<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>IAB \u0130spanya Programatik Grubu'nun Yeni Lideri Isabel Flores<\/h2>\n<p>&nbsp;<\/p>\n<p data-start=\"180\" data-end=\"509\">Yeni Lider olarak <a href=\"https:\/\/iabspain.es\/iniciativas\/iniciativas-programatica\/\" target=\"_blank\" rel=\"noopener\">Programatik Grup<\/a>, Isabel, Grubun giri\u015fimlerini ilerletme ve \u00fcyeler aras\u0131nda aktif kat\u0131l\u0131m\u0131 te\u015fvik etme sorumlulu\u011funu \u00fcstlenecektir. Ayr\u0131ca, \u00e7e\u015fitli y\u00fcksek de\u011ferli kaynaklar geli\u015ftirerek programatik reklamc\u0131l\u0131k faydalar\u0131n\u0131n t\u00fcm ekosistemde payla\u015f\u0131lmas\u0131n\u0131 denetleyecektir.<\/p>\n<p data-start=\"511\" data-end=\"911\">Isabel, Refinery89'da \u015fu anda \u0130spanya &amp; LATAM Sat\u0131\u015flar\u0131 Ba\u015fkan Yard\u0131mc\u0131s\u0131 ve bir AdTech lideri olarak, programatik ekosistemde 11 y\u0131l\u0131 a\u015fk\u0131n deneyime sahiptir. Kariyeri boyunca ajanslar, reklamverenler, yay\u0131nc\u0131lar ve teknoloji platformlar\u0131 ile yak\u0131n bir \u015fekilde \u00e7al\u0131\u015fm\u0131\u015ft\u0131r. Ayr\u0131ca, \u015firketlerde dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc y\u00f6nlendirmede, inovasyon, \u015feffafl\u0131k ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeye odaklanarak \u00f6nemli bir rol oynam\u0131\u015ft\u0131r.<\/p>\n<blockquote>\n<p data-start=\"913\" data-end=\"1301\"><strong>\u201c\u0130spanya\u2019daki programatik sekt\u00f6r\u00fcn\u00fcn geli\u015fimine katk\u0131da bulunmaktan b\u00fcy\u00fck mutluluk duyuyorum. \u00dcyeler aras\u0131nda i\u015fbirli\u011fini te\u015fvik etmeye memnuniyetle katk\u0131da bulunuyorum. Ayr\u0131ca de\u011ferli projeleri y\u00fcr\u00fctmek ve IAB Spain ile daha geni\u015f ekosistemle etkili ileti\u015fim s\u00fcrd\u00fcrmek. Bu yeni g\u00f6revimde, sekt\u00f6r\u00fcn g\u00fcncel zorluklar\u0131yla uyumlu, dinamik ve kat\u0131l\u0131mc\u0131 bir Grup olu\u015fturmaya yard\u0131mc\u0131 olmak istiyorum.\u201d \u2013 diyor Isabel.<\/strong><\/p>\n<\/blockquote>\n<p data-start=\"1303\" data-end=\"1665\">IAB Komiteleri, dijital reklamc\u0131l\u0131\u011f\u0131n belirli y\u00f6nlerinin geli\u015ftirilmesinden, tan\u0131mlanmas\u0131ndan ve d\u00fczenlenmesinden sorumlu \u00fcyelerin kat\u0131l\u0131m sa\u011flad\u0131\u011f\u0131 platformlard\u0131r. Bunu yapmak i\u00e7in \u00e7al\u0131\u015fmalar, teknik incelemeler ve infografikler gibi \u00e7e\u015fitli kaynaklar olu\u015ftururlar. T\u00fcm bu \u00e7abalar, ekosistemdeki profesyonellerin \u00e7al\u0131\u015fmalar\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmalar\u0131na destek olacak kapsaml\u0131 bilgiler sa\u011flamay\u0131 ama\u00e7lamaktad\u0131r.<\/p>\n<p data-start=\"1667\" data-end=\"1986\">Programatik Grup, Veri ve Aktivasyon Komitesi'nin bir par\u00e7as\u0131d\u0131r. IAB \u00fcyesi olan piyasadaki \u00f6nde gelen \u015firketlerden olu\u015fan bir gruptan olu\u015fmaktad\u0131r. \u00dcyeleri, programatik reklamc\u0131l\u0131\u011f\u0131n faydalar\u0131na dair anlay\u0131\u015f\u0131 derinle\u015ftirmeye yard\u0131mc\u0131 olurlar. Bunlardan baz\u0131lar\u0131 \u015feffafl\u0131k, ger\u00e7ek zamanl\u0131 optimizasyon, hassas hedefleme, marka s\u00fcrd\u00fcr\u00fclebilirli\u011fi, medya verimlili\u011fi ve daha bir\u00e7oklar\u0131d\u0131r.<\/p>\n<p data-start=\"1988\" data-end=\"2469\" data-is-last-node=\"\" data-is-only-node=\"\">Isabel, bu pozisyonu co\u015fku ve g\u00fc\u00e7l\u00fc bir ba\u011fl\u0131l\u0131kla \u00fcstleniyor. Ola\u011fan\u00fcst\u00fc bir adanm\u0131\u015fl\u0131kla Grubu inovasyonun \u00f6n saflar\u0131nda tutacakt\u0131r. Bu, \u00f6l\u00e7\u00fcm, s\u00fcrd\u00fcr\u00fclebilirlik ve kalite standartlar\u0131n\u0131n evrimini y\u00f6netmeyi i\u00e7eriyor. Ayn\u0131 zamanda, IAB Spain'in farkl\u0131 \u00fcyeleri ve ortaklar\u0131 aras\u0131nda s\u00fcrekli bir ileti\u015fim s\u00fcrd\u00fcrmeye kararl\u0131d\u0131r. Dijital ekosistem i\u00e7inde uyumu, aktif i\u015f birli\u011fini ve ortak giri\u015fimlerin te\u015fvik edilmesini sa\u011flayacakt\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":19,"featured_media":16304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22],"tags":[95],"class_list":["post-16258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","tag-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isabel Flores is the new Leader of the Programmatic Committee at IAB Spain.<\/title>\n<meta name=\"description\" content=\"Isabel Flores, our VP Sales Spain &amp; LATAM at Refinery89, becomes the new Leader of IAB Spain&#039;s Programmatic Group.\" \/>\n<meta name=\"robots\" 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