{"id":16106,"date":"2026-04-21T10:00:33","date_gmt":"2026-04-21T08:00:33","guid":{"rendered":"https:\/\/refinery89.com\/?p=16106"},"modified":"2026-04-21T12:55:16","modified_gmt":"2026-04-21T10:55:16","slug":"basari-hikayesi-alain-bollery","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/success-story-alain-bollery\/","title":{"rendered":"\u015eeffafl\u0131k Yoluyla Reklam Geliri Ba\u015far\u0131s\u0131n\u0131 Kurmak"},"content":{"rendered":"<p>Ya sadece \u00fc\u00e7 ayda 20% reklam gelirlerinde ya\u015fanan art\u0131\u015f\u0131n s\u0131rr\u0131 \u015fans de\u011fil de, tam \u015feffafl\u0131k \u00fczerine kurulu bir ortakl\u0131k olsayd\u0131? Bir ortakl\u0131k tam bir d\u00fcr\u00fcstl\u00fckle ba\u015flad\u0131\u011f\u0131nda, ba\u015far\u0131 da pe\u015finden gelir. <a href=\"https:\/\/www.linkedin.com\/in\/alain-bollery-91b8b895\/\" target=\"_blank\" rel=\"noopener\">Alain Bollery<\/a>, Fransa'n\u0131n en iyi \u00fc\u00e7 yerel haber sitesinin y\u00f6neticisi, Refinery89 ile g\u00fc\u00e7lerini birle\u015ftirdikten sonra tam da bu b\u00fcy\u00fcmeyi ya\u015fad\u0131.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Alain Bollery kimdir?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Web sitesinin sahibi ve yay\u0131n y\u00f6netmeni olarak <a href=\"http:\/\/creusot-infos.com\" target=\"_blank\" rel=\"noopener\">Creusot Bilgi<\/a>, <a href=\"http:\/\/infos-dijon.com\" target=\"_blank\" rel=\"noopener\">Infos Dijon<\/a>, ve <a href=\"http:\/\/autun-infos.com\" target=\"_blank\" rel=\"noopener\">Autun Haberleri<\/a>, Alain, b\u00f6lgedeki yerel bilgilerin ana kaynaklar\u0131ndan baz\u0131lar\u0131n\u0131 denetliyor. Hedef kitlesi <a href=\"http:\/\/creusot-infos.com\" target=\"_blank\" rel=\"noopener\">Creusot Bilgi <\/a>\u00f6zellikle Bas\u0131n ve Medya Fig\u00fcrleri \u0130ttifak\u0131 (ACPM) taraf\u0131ndan onaylanm\u0131\u015ft\u0131r ve bu siteler birlikte, en son haberleri arayan her ay 7 milyondan fazla etkile\u015fimli okuyucu \u00e7ekmektedir.<\/p>\n<p>Ancak say\u0131lar umut verici olsa da, Alain h\u0131zla b\u00fcy\u00fcyen kitlelerin, \u00f6zellikle de reklam ortaklar\u0131n\u0131n vaatlerini yerine getirememesi durumunda otomatik olarak daha y\u00fcksek gelire d\u00f6n\u00fc\u015fmedi\u011fini fark etti.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Kitle b\u00fcy\u00fcmesi ve d\u00fc\u015f\u00fck rakamlar: Hesaba uymayan bir hikaye<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Alain'in web siteleri pop\u00fclerlik kazand\u0131k\u00e7a ve izleyici say\u0131lar\u0131 artt\u0131k\u00e7a, gelirleri bu b\u00fcy\u00fcmeyi yans\u0131tmad\u0131. \u00dcstelik Alain, reklam geliri elde etme yolculu\u011fu boyunca s\u00f6ylediklerini yapmayan ortaklarla kar\u015f\u0131la\u015ft\u0131. \u00d6zellikle \u00f6deme sorunlar\u0131 ya\u015fad\u0131, performans panolar\u0131na eri\u015fim eksikli\u011fi \u00e7ekti ve hatta izni olmadan reklam bi\u00e7imleri eklendi.<\/p>\n<p>Sonu\u00e7 olarak Alain, reklam para kazanma ortaklar\u0131na olan g\u00fcvenini kaybetti. \u00c7o\u011funlukla AdSense ve birka\u00e7 talep kayna\u011f\u0131na g\u00fcveniyordu, ancak bu, reklam stratejisinin net ve birle\u015fik bir genel bak\u0131\u015f\u0131n\u0131 sa\u011flayamad\u0131.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Ger\u00e7ek potansiyeli ke\u015ffetmek (oldu\u011fu gibi, sans\u00fcrs\u00fcz)<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Olarak <a href=\"https:\/\/www.google.com\/ads\/publisher\/partners\/find-a-partner\/#!?modal_active=modal-refinery89\" target=\"_blank\" rel=\"noopener\">Google Sertifikal\u0131 Yay\u0131nc\u0131 Ortaklar\u0131<\/a>, Alain'a el ele \u00e7al\u0131\u015fmak i\u00e7in basit bir eylem plan\u0131yla yakla\u015ft\u0131k. Ekibimiz, sitelerinin mevcut performans\u0131yla ve b\u00fcy\u00fcme hedefleriyle m\u00fckemmel bir \u015fekilde uyumlu, \u00f6zel bir strateji haz\u0131rlad\u0131.<\/p>\n<p>Reklam envanterini y\u00f6netmek ve onu panomuzdaki net sonu\u00e7larla tam olarak bilgilendirmek i\u00e7in basit, \u015feffaf bir \u00e7\u00f6z\u00fcm sunduk. Yay\u0131nc\u0131 ba\u015far\u0131 y\u00f6neticimiz ayr\u0131ca anadili arac\u0131l\u0131\u011f\u0131yla s\u00fcrekli ileti\u015fim s\u00fcrd\u00fcrd\u00fc ve t\u00fcm s\u00fcre\u00e7 boyunca proaktif yard\u0131m sundu.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Reklam bi\u00e7iminden ivme kazand\u0131ran bir reklam y\u0131\u011f\u0131n\u0131na<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Alain'in reklam a\u011flar\u0131yla ya\u015fad\u0131\u011f\u0131 k\u00f6t\u00fc deneyimler g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, sitelerinin performans\u0131n\u0131 kademeli olarak, reklam birimi birim iyile\u015ftirerek ilerleme karar\u0131 ald\u0131k. Sonu\u00e7 olarak, deste\u011fimiz ve iyile\u015fen sonu\u00e7lar sayesinde g\u00fcvenini kazand\u0131k.<\/p>\n<p>Bug\u00fcn, t\u00fcm reklam envanterini tam y\u0131\u011f\u0131n\u0131m\u0131zla paraya \u00e7eviriyoruz. <a href=\"https:\/\/refinery89.com\/tr\/single-tag-web-gelirleri\/\" target=\"_blank\" rel=\"noopener\">Single Tag<\/a>, tam olarak vaat etti\u011fimiz \u015feyi sunmak i\u00e7in tasarlanm\u0131\u015f \u015firket i\u00e7i \u00e7\u00f6z\u00fcm\u00fcm\u00fcz: s\u00fcrekli b\u00fcy\u00fcme.<\/p>\n<p>Reklam gelir modelimiz, premium talebe en iyi CPM'ler (bin g\u00f6sterim ba\u015f\u0131na maliyet) ile kurdu\u011fumuz ba\u011flant\u0131lar sayesinde daha y\u00fcksek kazan\u00e7lar ve hafif teknolojimiz sayesinde daha iyi etkile\u015fim sa\u011flar. Ancak en \u00f6nemlisi \u015funlar\u0131 sunar:<\/p>\n<ul>\n<li>\u015eeffaf Raporlama Kontrol Paneli<\/li>\n<\/ul>\n<ul>\n<li>End\u00fcstri standartlar\u0131na uyumluluk<\/li>\n<\/ul>\n<ul>\n<li>7\/24 ki\u015fiselle\u015ftirilmi\u015f deste\u011fe eri\u015fim<\/li>\n<\/ul>\n<ul>\n<li>Ekibimizle d\u00fczenli geli\u015ftirme oturumlar\u0131<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Sonu\u00e7 olarak: g\u00fcvene dayal\u0131 bir ortakl\u0131k b\u00fcy\u00fcmeyi k\u00f6r\u00fckler<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>A\u00e7\u0131k ileti\u015fim, \u00f6zel destek ve yenilik\u00e7i teknoloji sayesinde g\u00fcven, harekete ge\u00e7en b\u00fcy\u00fcmeye d\u00f6n\u00fc\u015ft\u00fc. \u0130\u015fbirli\u011fimizi ba\u015flatt\u0131ktan sonraki ilk \u00fc\u00e7 ay i\u00e7inde Alain \u015funlar\u0131 deneyimledi: <strong>gelirinde 20%&#x27;lik art\u0131\u015f<\/strong> \u00f6nceki performans\u0131na k\u0131yasla. Ayn\u0131 zamanda, Nisan 2025&#x27;ten bu yana g\u00f6r\u00fcn\u00fcrl\u00fck oran\u0131 +70%, doluluk oran\u0131 ise 30% artt\u0131.<\/p>\n<blockquote><p><strong><em>Olduk\u00e7a basit: Refinery89'da neredeyse 20 y\u0131ld\u0131r kar\u015f\u0131la\u015fmad\u0131\u011f\u0131m profesyonel bir yakla\u015f\u0131m var. Refinery89 bo\u015f konu\u015fma de\u011fil, sonu\u00e7 odakl\u0131d\u0131r. Ve L'\u00c9quipe gazetesinin slogan\u0131n\u0131 \u00f6d\u00fcn\u00e7 alacak olursam: Daha h\u0131zl\u0131, Daha y\u00fcksek, Daha g\u00fc\u00e7l\u00fc - <\/em>Alain Bollery, Yay\u0131n Direkt\u00f6r\u00fc ve Y\u00f6neticisi <a href=\"http:\/\/creusot-infos.com\" target=\"_blank\" rel=\"noopener\">Creusot Bilgi<\/a> , <a href=\"http:\/\/infos-dijon.com\" target=\"_blank\" rel=\"noopener\">Infos Dijon<\/a>, ve <a href=\"http:\/\/autun-infos.com\" target=\"_blank\" rel=\"noopener\">Autun Haberleri<\/a>.<\/strong><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h2><strong>Haz\u0131r m\u0131s\u0131n s\u0131radaki olmaya?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/refinery89.com\/tr\/reklam-gelirinizi-en-ust-duzeye-cikarmak-icin-ucretsiz-web-sitesi-denetimi\/\" target=\"_blank\" rel=\"noopener\">\u00dccretsiz web sitesi denetimi isteyin ve reklam kurulumunuzu nas\u0131l iyile\u015ftirece\u011finize dair ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler al\u0131n.<\/a>. \u00d6zel uzman ekibimiz, siteniz i\u00e7in en iyi reklam stratejisinde size yard\u0131mc\u0131 olmak i\u00e7in her zaman g\u00f6reve haz\u0131r. Ba\u015flamak i\u00e7in bize yaz\u0131n!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>What if the secret to a 20% ad revenue boost in just three months wasn\u2019t luck, but a partnership built on total transparency? When a partnership starts with complete honesty, success follows. Alain Bollery, manager of three top local news sites in France, experienced exactly that growth after joining forces with us at Refinery89. &nbsp; [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":16132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12],"tags":[26,24,72],"class_list":["post-16106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","tag-ad-monetization","tag-programmatic-advertising","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Setting up ad monetization success through transparency<\/title>\n<meta name=\"description\" content=\"This is how partnership built on trust accelerates real growth. See how we helped Alain Bollery achieve a 20% increase in ad revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/basari-hikayesi-alain-bollery\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting up ad monetization success through transparency\" \/>\n<meta property=\"og:description\" content=\"This is how partnership built on trust accelerates real growth. See how we helped Alain Bollery achieve a 20% increase in ad revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/tr\/basari-hikayesi-alain-bollery\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-21T08:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T10:55:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2026\/04\/Blog-Post_Alain-Bollery-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/success-story-alain-bollery\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/success-story-alain-bollery\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"Setting up ad monetization success through transparency\",\"datePublished\":\"2026-04-21T08:00:33+00:00\",\"dateModified\":\"2026-04-21T10:55:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/success-story-alain-bollery\\\/\"},\"wordCount\":633,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/success-story-alain-bollery\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Blog-Post_Alain-Bollery-1.jpg\",\"keywords\":[\"Ad Monetization\",\"Programmatic Advertising\",\"Publishers\"],\"articleSection\":[\"Company News\",\"News\",\"Publishers\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/success-story-alain-bollery\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/success-story-alain-bollery\\\/\",\"name\":\"Setting up ad monetization success through transparency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/success-story-alain-bollery\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/success-story-alain-bollery\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Blog-Post_Alain-Bollery-1.jpg\",\"datePublished\":\"2026-04-21T08:00:33+00:00\",\"dateModified\":\"2026-04-21T10:55:16+00:00\",\"description\":\"This is how partnership built on trust accelerates real growth. 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