{"id":14969,"date":"2025-11-04T16:58:47","date_gmt":"2025-11-04T15:58:47","guid":{"rendered":"https:\/\/refinery89.com\/?p=14969"},"modified":"2025-11-26T09:57:28","modified_gmt":"2025-11-26T08:57:28","slug":"gumgum-ile-yayincilari-akilli-ve-ilgi-cekici-reklamlarla-guclendirme","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\/","title":{"rendered":"\u0130\u00e7g\u00f6r\u00fcden Etkiye: GumGum Yay\u0131nc\u0131lar\u0131m\u0131z\u0131 Ak\u0131ll\u0131 ve Etkileyici Reklamlarla Nas\u0131l G\u00fc\u00e7lendiriyor"},"content":{"rendered":"<p><i>Yazar\u0131n notu: Bu makale Refinery89 ve GumGum taraf\u0131ndan ortakla\u015fa yaz\u0131lm\u0131\u015ft\u0131r.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>Anl\u0131yoruz, kullan\u0131c\u0131ya \u00f6zel reklamlar sadece pastan\u0131n \u00fczerindeki krema de\u011fil. Sitenizin \u00f6ne \u00e7\u0131kmas\u0131, gelirinizi en \u00fcst d\u00fczeye \u00e7\u0131karman\u0131z ve harika bir kullan\u0131c\u0131 deneyimi sunman\u0131z i\u00e7in gizli malzemelerden biri. \u0130\u015fte burada <a href=\"https:\/\/refinery89.com\/tr\/ssp-nedir\/\" target=\"_blank\" rel=\"noopener\">ortaklar<\/a> be\u011fenmek <a href=\"http:\/\/gumgum.com\/about\" target=\"_blank\" rel=\"noopener\">GumGum<\/a> Buyurun, <strong>ger\u00e7ek olamayacak kadar iyi g\u00f6r\u00fcnen fikirleri, daha ak\u0131ll\u0131 para kazanma d\u00fczenlemeleriyle ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcrmek<\/strong> bizim gibi <a href=\"https:\/\/refinery89.com\/tr\/single-tag-web-gelirleri\/?_gl=1*1ipnn4c*_up*MQ..*_ga*MTk3NDQyNDE4NC4xNzYyMTgwMDAx*_ga_K39RW1VZXG*czE3NjIxODAwMDEkbzEkZzAkdDE3NjIxODAwMDEkajYwJGwwJGgw\" target=\"_blank\" rel=\"noopener\">Single Tag<\/a> g\u00fc\u00e7l\u00fc taleple.<\/p>\n<p>GumGum ile birlikte, yay\u0131nc\u0131 a\u011f\u0131m\u0131za sa\u011flad\u0131\u011f\u0131m\u0131z talebin ak\u0131ll\u0131, ilgi \u00e7ekici ve en y\u00fcksek kalitede olmas\u0131n\u0131 sa\u011flayarak reklam geliri sonu\u00e7lar\u0131n\u0131z\u0131 art\u0131r\u0131p a\u015fmay\u0131 nas\u0131l ba\u015fard\u0131\u011f\u0131m\u0131z\u0131 \u00f6\u011frenmek i\u00e7in kayd\u0131rmaya devam edin!<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>GumGum nedir?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><strong>GumGum<\/strong> yapay zekan\u0131n g\u00fcc\u00fcnden yararlanarak sald\u0131rgan olmayan, y\u00fcksek oranda alakal\u0131 reklamlar sunan ba\u011flamsal \u00f6ncelikli k\u00fcresel bir dijital reklam platformudur. Misyonlar\u0131, reklamverenler ve yay\u0131nc\u0131lar i\u00e7in performans\u0131 en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131rken dikkat \u00e7eken ve kullan\u0131c\u0131 gizlili\u011fine sayg\u0131 duyan bir dijital reklam ekosistemi yaratmakt\u0131r.<\/p>\n<p>Reklamc\u0131l\u0131\u011f\u0131n ilgi \u00e7ekici oldu\u011fu kadar ak\u0131ll\u0131ca da olmas\u0131 gerekti\u011fine kuvvetle inan\u0131yorlar ve bu da onlar\u0131 tam arad\u0131\u011f\u0131m\u0131z t\u00fcrden bir ortak yap\u0131yor.<\/p>\n<p>A\u015fa\u011f\u0131daki ama\u00e7lara hizmet eden \u00e7ok \u00e7e\u015fitli \u00e7\u00f6z\u00fcmler sunmaktad\u0131rlar:<\/p>\n<ul>\n<li>Reklamlar\u0131n i\u00e7eri\u011fe uygun ortamlarda yer almas\u0131n\u0131 sa\u011flayarak, <a href=\"https:\/\/refinery89.com\/tr\/marka-guvenligi\/\">marka g\u00fcvenli\u011fi<\/a> ve uygunluk.<\/li>\n<\/ul>\n<ul>\n<li>Reklamlar\u0131n ald\u0131\u011f\u0131 ilgiyi \u00f6l\u00e7mek ve kampanya etkinli\u011fini ger\u00e7ek d\u00fcnya sonu\u00e7lar\u0131na ba\u011flamak.<\/li>\n<\/ul>\n<ul>\n<li>A\u00e7\u0131k web&#x27;deki milyarlarca sinyali analiz ederek t\u00fcketicilerin ilgisini, ba\u011flamsal uyumu ve reklam performans\u0131n\u0131 ger\u00e7ek zamanl\u0131 olarak haritaland\u0131r\u0131n ve daha ak\u0131ll\u0131 kampanyalar olu\u015fturun.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>GumGum ile birlikte yay\u0131nc\u0131 a\u011f\u0131m\u0131z\u0131n performans\u0131n\u0131 nas\u0131l bir \u00fcst seviyeye ta\u015f\u0131yoruz<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Ortakl\u0131\u011f\u0131m\u0131z, m\u00fc\u015fterilerimize \u00fcst d\u00fczey de\u011fer sunmakla ilgilidir. GumGum rekabet\u00e7i bir avantaj sa\u011fl\u0131yor. <a href=\"https:\/\/refinery89.com\/tr\/mille-basina-maliyet-cpm-hakkinda-her-sey\/\" target=\"_blank\" rel=\"noopener\">BGBM'ler<\/a>, hem y\u00fcksek reklam geliri sa\u011flayan hem de web sitesi kullan\u0131c\u0131lar\u0131n\u0131n deneyimini hedef kitlenize uygun ve \u00e7ekici reklamlarla iyile\u015ftiren \u00fcst d\u00fczey bir talep.<\/p>\n<p>Bir a\u011f yay\u0131nc\u0131 orta\u011f\u0131 olarak, GumGum'\u0131n Avrupa ve LATAM'daki \u00e7ok \u00e7e\u015fitli yay\u0131nc\u0131lara ula\u015fmas\u0131n\u0131 sa\u011fl\u0131yoruz. Bu i\u015fbirli\u011fi, GumGum'\u0131n reklam yerle\u015fimlerinde \u00f6nemli bir \u00f6l\u00e7ek ve \u00e7e\u015fitlilik sa\u011flar.<\/p>\n<p>Yay\u0131nc\u0131lar\u0131m\u0131zla ileti\u015fimi y\u00f6netme ve kolayla\u015ft\u0131rma konusundaki uzmanl\u0131\u011f\u0131m\u0131z, her durumda y\u00fcksek hizmet ve performans standartlar\u0131n\u0131 kar\u015f\u0131lamam\u0131z\u0131 sa\u011flar.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>kazand\u0131ran form\u00fcl: d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan ilgi \u00e7ekici g\u00f6rseller ve net hedefleme<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/refinery89.com\/banners\/GumGum%27s%20In-Screen%20Cascade.gif\" alt=\"GumGum&#x27;un Ekran \u0130\u00e7i Kaskad\" width=\"732\" height=\"732\" \/><\/p>\n<p>GumGum, yay\u0131nc\u0131lar\u0131n sitelerine \u00f6zel olarak haz\u0131rlanm\u0131\u015f, y\u00fcksek kaliteli ve ki\u015fiselle\u015ftirilmi\u015f yarat\u0131c\u0131lar sunar. Veriye dayal\u0131 bu yarat\u0131c\u0131lar, tasar\u0131m ve ilgili i\u00e7erikle dikkat \u00e7ekmede \u00f6ne \u00e7\u0131karak hem performans\u0131 hem de kullan\u0131c\u0131 deneyimini art\u0131r\u0131r. \u00d6ne \u00e7\u0131kan formatlar\u0131ndan biri, y\u00fcksek etkili... <a href=\"https:\/\/demo.partners.gumgum.com\/sites\/mobile-skin.html?url=.\/content\/peloton-mt\/&amp;bgurl=.\/images\/backgrounds\/peloton.jpg&amp;title=Peloton%20-%20Mobile%20Skin&amp;mobile_redirect=https:\/\/cdn.stage.justpremium.com\/mobile_skin\/index.html?zone=130289\" target=\"_blank\" rel=\"noopener\">Ekran \u0130\u00e7i Kaskat<\/a>. Bu reklam, en iyi \u00f6zelliklerini birle\u015ftiriyor <a href=\"https:\/\/refinery89.com\/tr\/tum-bas-ac-reklamlari-hakkinda\/\" target=\"_blank\" rel=\"noopener\">\u015f\u0131nav \u00e7ekme egzersizi<\/a> ve izleyicileri ger\u00e7ekten b\u00fcy\u00fcleyen etkile\u015fimli bir kreatif sunmak i\u00e7in bir interscroller reklam.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Gelecek i\u00e7in ortak bir vizyon<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>GumGum ile birlikte ileriye bakarak, yeni pazarlar\u0131 ke\u015ffetmeyi, Avrupa ve LATAM'da birlikte b\u00fcy\u00fcmeye devam etmeyi ve en uygun sitelerde en iyi talebi sunmay\u0131 hedefliyoruz. Birle\u015fik g\u00fc\u00e7lerimiz (GumGum'\u0131n geli\u015fmi\u015f teknolojisi ve yarat\u0131c\u0131 g\u00fcc\u00fc ile g\u00fc\u00e7l\u00fc yay\u0131nc\u0131 a\u011f\u0131m\u0131z, premium envanterimiz ve operasyonel m\u00fckemmelli\u011fimiz), yay\u0131nc\u0131lar\u0131m\u0131z\u0131n ola\u011fan\u00fcst\u00fc sonu\u00e7lar elde etmelerine yard\u0131mc\u0131 olmak i\u00e7in m\u00fckemmel bir kombinasyon.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Kitaplar i\u00e7in bir ortakl\u0131k<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><i>\u201cRefinery89 ile ortakl\u0131k kurmak, ba\u011flamsal ve yarat\u0131c\u0131 \u00e7\u00f6z\u00fcmlerimizin hedef kitlelere en etkili ortamlarda ula\u015fmas\u0131n\u0131 sa\u011flayarak \u00e7ok geni\u015f bir yay\u0131nc\u0131 a\u011f\u0131yla sorunsuz bir \u015fekilde ba\u011flant\u0131 kurmam\u0131za olanak tan\u0131yor. M\u00fckemmellik konusundaki ba\u011fl\u0131l\u0131klar\u0131 kendi taahh\u00fcd\u00fcm\u00fcz\u00fc yans\u0131t\u0131yor ve bu i\u015fbirli\u011fini m\u00fc\u015fterilerimize ola\u011fan\u00fcst\u00fc sonu\u00e7lar sunmak i\u00e7in m\u00fckemmel bir e\u015fle\u015fme haline getiriyor.\u201d - Sven Bakker, Yay\u0131nc\u0131 Geli\u015ftirme Direkt\u00f6r\u00fc, DE, GumGum.<\/i><\/p>\n<p>&nbsp;<\/p>\n<p>GumGum ile birlikte, harika reklamlar\u0131n yay\u0131nc\u0131lar\u0131n, reklamverenlerin ve kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 kesintiye u\u011fratmadan uyum sa\u011flayarak dijital reklamc\u0131l\u0131k alan\u0131n\u0131 yeniden tan\u0131ml\u0131yoruz.<\/p>\n<p>\u00c7\u00f6z\u00fcmlerimiz hakk\u0131nda daha fazla bilgi edinin<a href=\"https:\/\/refinery89.com\/tr\/single-tag-web-gelirleri\/\" target=\"_blank\" rel=\"noopener\"> burada<\/a> veya daha fazlas\u0131n\u0131 oku<a href=\"https:\/\/gumgum.com\/about\" target=\"_blank\" rel=\"noopener\"> GumGum'\u0131n g\u00fc\u00e7l\u00fc talebi<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Author\u2019s note: This article was co-written by Refinery89 and GumGum. &nbsp; We get it, ads tailored to your user aren\u2019t just the icing on the cake. They are one of the secret ingredients for your site to stand out, maximize yield, and deliver a great user experience. Here\u2019s where partners like GumGum come in, transforming [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[144,25,26,24,283],"class_list":["post-14969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-formats","tag-ad-inventory","tag-ad-monetization","tag-programmatic-advertising","tag-ssp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How GumGum Empowers Publishers with Smart &amp; Engaging Ads<\/title>\n<meta name=\"description\" content=\"Discover how together with GumGum we deliver high-quality contextual ads that boost publisher revenue and maximize digital ad performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/gumgum-ile-yayincilari-akilli-ve-ilgi-cekici-reklamlarla-guclendirme\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How GumGum Empowers Publishers with Smart &amp; Engaging Ads\" \/>\n<meta property=\"og:description\" content=\"Discover how together with GumGum we deliver high-quality contextual ads that boost publisher revenue and maximize digital ad performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/tr\/gumgum-ile-yayincilari-akilli-ve-ilgi-cekici-reklamlarla-guclendirme\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-04T15:58:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T08:57:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/11\/Blog-Post_GumGum-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/empowering-publishers-with-smart-and-engaging-ads-with-gumgum\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"From Insight to Impact: How GumGum Empowers Our Publishers with Smart &#038; 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