{"id":14396,"date":"2025-08-26T10:28:26","date_gmt":"2025-08-26T08:28:26","guid":{"rendered":"https:\/\/refinery89.com\/?p=14396"},"modified":"2025-08-26T12:08:44","modified_gmt":"2025-08-26T10:08:44","slug":"adtech-kirmizi-bayraklari","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/adtech-red-flags\/","title":{"rendered":"AdTech K\u0131rm\u0131z\u0131 Bayraklar: Yay\u0131nc\u0131lar\u0131n Ka\u00e7\u0131nmas\u0131 Gereken 4 Yan\u0131lt\u0131c\u0131 Vaat"},"content":{"rendered":"<p>E\u011fer yeterli trafi\u011fi olan bir web sitesi i\u015fletiyorsan\u0131z, bu uygulamay\u0131 zaten biliyorsunuzdur: gelen kutunuz her g\u00fcn, gelirlerinizi bir gecede ikiye (hatta \u00fc\u00e7e!) katlayabileceklerini iddia eden potansiyel \u201cortaklardan\u201d gelen mesajlarla dolar. Baz\u0131lar\u0131 iyi niyetlidir. Baz\u0131lar\u0131 ise de\u011fil. Zorluk, hangisine g\u00fcvenece\u011finizi bilmek ve zaman\u0131n\u0131z\u0131 bo\u015fa harcayacak veya hatta size para kaybettirecek olanlardan nas\u0131l ka\u00e7\u0131naca\u011f\u0131n\u0131z\u0131 bilmektir.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jaimevazquezrossell\/\" target=\"_blank\" rel=\"noopener\">Jaime V\u00e1zquez<\/a>, Bug\u00fcn klavyenin ba\u015f\u0131na, adanm\u0131\u015f Yay\u0131n Grubumuzun Sat\u0131\u015f Direkt\u00f6r\u00fc ge\u00e7iyor ve kanmaman\u0131z gereken en \u00f6nemli 4 k\u0131rm\u0131z\u0131 bayrak iddias\u0131n\u0131 payla\u015fmak i\u00e7in <a href=\"https:\/\/refinery89.com\/tr\/reklam-geliri-saglama-cozumleri-is-ortagi-temel-unsurlari\/\" target=\"_blank\" rel=\"noopener\">Bir AdTech orta\u011f\u0131 ar\u0131yorum.<\/a><\/p>\n<p>Bakal\u0131m ne d\u00f6kecek, en yayg\u0131n bo\u015f vaatle ba\u015flayarak.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u201cSize X% gelir art\u0131\u015f\u0131 garanti ediyoruz\u201d<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>\u201cMerhaba! Web sitenizi inceledim ve bence 40% ile reklam gelirinizi art\u0131rabilirsiniz.\u201d Kula\u011fa tan\u0131d\u0131k geliyor mu?<\/p>\n<p>Bu, en klasik ve ayn\u0131 zamanda en k\u00f6t\u00fc vaatlerden biridir. Hi\u00e7 kimse \u2013 ger\u00e7ekten de hi\u00e7 kimse \u2013 sitenizin istatistiklerini bilmeden size X% oran\u0131nda bir gelir art\u0131\u015f\u0131 garanti edemez.<\/p>\n<p>Elbette, istisnalar var. E\u011fer eksikseniz <a href=\"https:\/\/refinery89.com\/tr\/yayincilar-icin-yuksek-degerli-reklam-bicimleri\/\" target=\"_blank\" rel=\"noopener\">y\u00fcksek de\u011ferli reklam bi\u00e7imi<\/a> Stratejinize bir push-up veya interstitial reklam gibi bir unsur eklemek, h\u0131zl\u0131 bir \u015fekilde \u201340%\u2019lik bir art\u0131\u015f sa\u011flayabilir (belki daha da fazlas\u0131!). Ancak yeni bir \u015fey uygulamadan ve ger\u00e7ek verilerinizi incelemeyen bir yakla\u015f\u0131mla, bu tamamen tahmin y\u00fcr\u00fctmekten ibarettir.<\/p>\n<p>Her site benzersizdir. Gelir bir\u00e7ok fakt\u00f6rden etkilenebilir, \u00f6rne\u011fin:<\/p>\n<ul>\n<li><strong>Reklam g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc<\/strong>G\u00f6r\u00fcn\u00fcrl\u00fck ne kadar y\u00fcksekse, verim o kadar iyi olur.<\/li>\n<li><strong>Sitede ge\u00e7irilen s\u00fcre<\/strong>Daha uzun oturumlar genellikle daha iyi para kazanma olana\u011f\u0131 sa\u011flar.<\/li>\n<li><strong>Trafik kayna\u011f\u0131<\/strong>\u00dclke ve kaynak (arama, sosyal, do\u011frudan vb.) da \u00f6nemlidir.<\/li>\n<li><strong>Reklam yo\u011funlu\u011fu<\/strong>Daha fazla reklam daha fazla gelir anlam\u0131na gelir, de\u011fil mi? Ama onlardan k\u00f6t\u00fcye kullan\u0131rsan\u0131z, kullan\u0131c\u0131 deneyiminize zarar verirsiniz.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Metriklerinize bakmadan veya yeni bir format eklemeyi \u00f6nermeden size belirli bir y\u00fckseli\u015f vaat eden biri varsa, bu bir uyar\u0131 i\u015faretidir.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u201cX markas\u0131ndan do\u011frudan bir kampanyam\u0131z var.\u201d<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Gelen kutunuzda \u201c(marka ad\u0131)\u201dndan yeni bir kampanya ald\u0131k, siteniz bunun i\u00e7in m\u00fckemmel olur. Sadece bu etiketi sitenize yerle\u015ftirin...\" gibi bir \u015fey g\u00f6rd\u00fc\u011f\u00fcn\u00fczde, durup iki kere d\u00fc\u015f\u00fcnme zaman\u0131d\u0131r.<\/p>\n<p>Do\u011frudan anla\u015fmalar, cazip olmalar\u0131 nedeniyle her yay\u0131nc\u0131n\u0131n hayalidir <a href=\"https:\/\/refinery89.com\/tr\/mille-basina-maliyet-cpm-hakkinda-her-sey\/\" target=\"_blank\" rel=\"noopener\">CPM (Bin G\u00f6sterim Ba\u015f\u0131na Maliyet)<\/a> sunuyorlar. \u0130\u015fte bu y\u00fczden bu sunum i\u015fe yar\u0131yor ve tam da bu y\u00fczden dikkatli olmal\u0131s\u0131n\u0131z.<\/p>\n<p>Bir marka sitenizle ger\u00e7ekten ilgileniyorsa, profesyonel yakla\u015f\u0131m bir ... imzalamakt\u0131r <a href=\"https:\/\/support.google.com\/displayvideo\/answer\/2696705?hl=en\" target=\"_blank\" rel=\"noopener\">EKLEME SIRASI<\/a> belirli say\u0131da g\u00f6sterim i\u00e7in anla\u015f\u0131lan CPM \u00fczerinden. \u0130deal olarak, kampanya, kontrol edemeyece\u011finiz harici bir etiket \u00fczerinden de\u011fil, kendi reklam sunucunuz arac\u0131l\u0131\u011f\u0131yla y\u00fcr\u00fct\u00fclmelidir. Ve kampanya s\u00fcresini belirlemeyi unutmay\u0131n! Kampanyalar\u0131 iki hafta i\u00e7inde biterse, sonras\u0131nda o alan\u0131 neyle dolduracaklar?<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u201cT\u00fcm kampanya i\u00e7in X CPM kazanabilirsiniz\u201d<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Bir \u00f6nceki noktam\u0131za istinaden. Hepsi b\u00fcy\u00fck bir yalan de\u011fil. Baz\u0131 \u015firketlerin ger\u00e7ekten g\u00fc\u00e7l\u00fc do\u011frudan sat\u0131\u015f kampanyalar\u0131 var, ancak ger\u00e7ek \u015fu ki envanterin \u00e7o\u011fu programatik olarak dolduruluyor. Bu durumlarda, ... hakk\u0131nda konu\u015fmak <a href=\"https:\/\/refinery89.com\/tr\/cpm-vs-rpm\/\" target=\"_blank\" rel=\"noopener\">\u00c7\u00fcnk\u00fc bin g\u00f6r\u00fcnt\u00fcleme ba\u015f\u0131na gelir (RPM) CPM (Bin g\u00f6sterim ba\u015f\u0131na maliyet) yerine.<\/a><\/p>\n<p>Neden mi? Y\u00fcksek CPM (bin g\u00f6sterim ba\u015f\u0131na maliyet) ve d\u00fc\u015f\u00fck doluluk oran\u0131, RPM'inizi (bin oturum ba\u015f\u0131na gelir) bitirecektir.<\/p>\n<p>\u00d6rne\u011fin: Web sitenizde 1 \u20ac CPM ile bir kampanya y\u00fcr\u00fct\u00fcrseniz ve bu kampanya yaln\u0131zca % doluluk oran\u0131na ula\u015f\u0131rsa, o do\u011frudan kampanya i\u00e7in 0,10 \u20ac RPM elde edersiniz. Vay can\u0131na.<\/p>\n<p>Harika bir f\u0131rsat gibi g\u00f6r\u00fcnen \u015fey asl\u0131nda gelir kayb\u0131na neden olabilir.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u201cBiz (b\u00fcy\u00fck sitenin ad\u0131n\u0131 ekle) ile \u00e7al\u0131\u015f\u0131yoruz\u201d - Spoiler uyar\u0131s\u0131: \u00c7al\u0131\u015fm\u0131yorlar<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Bu, h\u0131zl\u0131 bir g\u00fcvenilirlik arayan piyasaya yeni girenler aras\u0131nda yayg\u0131nd\u0131r. Ger\u00e7ekte yapmad\u0131klar\u0131 halde, \u201cile \u00e7al\u0131\u015ft\u0131klar\u0131\u201d b\u00fcy\u00fck yay\u0131nc\u0131lar\u0131n isimlerini kullan\u0131rlar.<\/p>\n<p>\u0130deal olarak, bunu \u015furadan kontrol edebilirsiniz: <a href=\"https:\/\/refinery89.com\/tr\/reklam-txtnin-onemi\/\" target=\"_blank\" rel=\"noopener\">ads.txt dosyalar\u0131<\/a>, web sitesinin URL'sinin hemen ard\u0131ndan \/ads.txt yazarak. Ancak, t\u00fcm yay\u0131nc\u0131lar bunlar\u0131 temiz ve g\u00fcncel tutmad\u0131\u011f\u0131 i\u00e7in her zaman g\u00fcvenilir de\u011fildir. Yine de h\u0131zl\u0131 bir kontrol sizi yan\u0131lt\u0131lmaktan kurtarabilir.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Bir vaadeye yat\u0131r\u0131m yapmadan \u00f6nce yay\u0131nc\u0131lar\u0131n yapmas\u0131 gerekenler<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Bo\u015fa vaatlerle zaman ve kaynak israf\u0131ndan ka\u00e7\u0131nmak i\u00e7in bu en iyi uygulamalar\u0131 akl\u0131n\u0131zda bulundurun:<\/p>\n<ul>\n<li><strong>Kan\u0131t ve kaynak isteyin <\/strong>Ger\u00e7ek ortaklar vaka \u00e7al\u0131\u015fmalar\u0131, referanslar ve do\u011frulanabilir verileri memnuniyetle payla\u015facakt\u0131r.<\/li>\n<li><strong>Kendi say\u0131lar\u0131n\u0131zla test edin:<\/strong> Uydurma y\u00fckseltme y\u00fczdelerine g\u00fcvenmeyin. Envanteriniz \u00fczerindeki ger\u00e7ek etkiyi \u00f6l\u00e7\u00fcn.<\/li>\n<li><strong>RPM'yi CPM'ye tercih edin: <\/strong><a href=\"https:\/\/refinery89.com\/tr\/yayincilar-icin-reklam-doluluk-orani\/\" target=\"_blank\" rel=\"noopener\">Doluluk oran\u0131<\/a>, <a href=\"https:\/\/refinery89.com\/tr\/yayincilar-icin-goruntulenebilirlik\/\" target=\"_blank\" rel=\"noopener\">g\u00f6r\u00fclebilirlik<\/a>, ve ger\u00e7ek talep, man\u015fet CPM'den daha \u00f6nemlidir.<\/li>\n<li><strong>ads.txt ve entegrasyonlar\u0131 kontrol et:<\/strong> Her zaman m\u00fckemmel olmasa da, partner talepleri i\u00e7in yararl\u0131 bir ilk kontrold\u00fcr.<\/li>\n<li><strong>K\u00fc\u00e7\u00fck ba\u015fla:<\/strong> Uzun vadeli s\u00f6zle\u015fmelere ba\u011fl\u0131 kalmadan \u00f6nce, partnerinizin teknolojisiyle k\u0131sa testler yap\u0131n.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Ger\u00e7ek bir AdTech ortakl\u0131\u011f\u0131 kurmak imkans\u0131z g\u00f6rev de\u011fil<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Her AdTech \u015firketi k\u00f6t\u00fc niyetli de\u011fildir. \u0130yi niyetli olanlar\u0131n baz\u0131lar\u0131 da ayn\u0131 kelimeleri kullan\u0131r: uplift, revenue, kolay kurulum\u2026 \u00e7\u00fcnk\u00fc yay\u0131nc\u0131lar\u0131n duymay\u0131 bekledi\u011fi \u015feyler bunlard\u0131r. Aradaki fark, vaatlerin yerine getirilmesinde ve bu vaatleri ger\u00e7ekle\u015ftirme yetene\u011findedir. Siz, bir yay\u0131nc\u0131 olarak, de\u011ferini verilerle kan\u0131tlayabilen, tutarl\u0131 sonu\u00e7lar veren ve anl\u0131k kazan\u00e7lar yerine uzun vadeli bir ili\u015fkiye yat\u0131r\u0131m yapan ortaklarla \u00e7al\u0131\u015fmaya odaklanmal\u0131s\u0131n\u0131z.<\/p>\n<p>Reklam teknolojisinde \u015feffafl\u0131k pazarl\u0131\u011fa tabi de\u011fildir ve bu nedenle Refiner'lar\u0131m\u0131z web sitenizin b\u00fcy\u00fcmesi i\u00e7in en iyi stratejiyi sa\u011flamak amac\u0131yla i\u015fleri net tutar. <a href=\"https:\/\/refinery89.com\/tr\/bize-ulasin\/\" target=\"_blank\" rel=\"noopener\">Reklam gelirlerinizi en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in misyonumuzu, \u00e7\u00f6z\u00fcmlerimizi ve ki\u015fiselle\u015ftirilmi\u015f hizmetlerimizi burada ke\u015ffedin.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>If you are running a website with any decent traffic, you already know the drill: your inbox fills up every day with messages from potential \u201cpartners\u201d who claim they can double (or even triple!) your revenue overnight. Some are well-meaning. Some are not. The challenge is knowing which one to trust and how to avoid [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[71,24,72],"class_list":["post-14396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-tech","tag-programmatic-advertising","tag-publishers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AdTech Red Flags: 4 False Promises Publishers Must Avoid | R89<\/title>\n<meta name=\"description\" content=\"Jaime Vazquez, our Publisher Inside Sales Director, steps in to reveal 4 AdTech red flags publishers should watch out for.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/adtech-kirmizi-bayraklari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdTech Red Flags: 4 False Promises Publishers Must Avoid | R89\" \/>\n<meta property=\"og:description\" content=\"Jaime Vazquez, our Publisher Inside Sales Director, steps in to reveal 4 AdTech red flags publishers should watch out for.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/tr\/adtech-kirmizi-bayraklari\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-26T08:28:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-26T10:08:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/Blog-Post_Red-Flags.png\" \/>\n\t<meta property=\"og:image:width\" content=\"785\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/adtech-red-flags\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/adtech-red-flags\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"AdTech Red Flags: 4 False Promises Publishers Must Avoid\",\"datePublished\":\"2025-08-26T08:28:26+00:00\",\"dateModified\":\"2025-08-26T10:08:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/adtech-red-flags\\\/\"},\"wordCount\":912,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/adtech-red-flags\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-Post_Red-Flags.png\",\"keywords\":[\"Ad Tech\",\"Programmatic Advertising\",\"Publishers\"],\"articleSection\":[\"Company News\",\"News\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/adtech-red-flags\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/adtech-red-flags\\\/\",\"name\":\"AdTech Red Flags: 4 False Promises Publishers Must Avoid | R89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/adtech-red-flags\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/adtech-red-flags\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-Post_Red-Flags.png\",\"datePublished\":\"2025-08-26T08:28:26+00:00\",\"dateModified\":\"2025-08-26T10:08:44+00:00\",\"description\":\"Jaime Vazquez, our Publisher Inside Sales Director, steps in to reveal 4 AdTech red flags publishers should watch out for.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/adtech-red-flags\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/refinery89.com\\\/adtech-red-flags\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/adtech-red-flags\\\/#primaryimage\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-Post_Red-Flags.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Blog-Post_Red-Flags.png\",\"width\":785,\"height\":540,\"caption\":\"AdTech Red Flags: 4 False Promises Publishers Must Avoid\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/adtech-red-flags\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/refinery89.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AdTech Red Flags: 4 False Promises Publishers Must Avoid\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"name\":\"Refinery89\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/refinery89.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\",\"name\":\"Refinery89\",\"alternateName\":\"R89\",\"url\":\"https:\\\/\\\/refinery89.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/r89-thumbnail.png\",\"width\":200,\"height\":200,\"caption\":\"Refinery89\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Refinery89\\\/\",\"https:\\\/\\\/x.com\\\/refinery89\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/refinery89\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@refinery89\",\"https:\\\/\\\/www.instagram.com\\\/refinery_89\\\/\",\"https:\\\/\\\/www.reddit.com\\\/user\\\/Refinery89\\\/\",\"https:\\\/\\\/share.google\\\/K8hFf3ktmUrTi1XCa\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\",\"name\":\"Patricia Sim\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"url\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"contentUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/patricia-simon_avatar-96x96.png\",\"caption\":\"Patricia Sim\u00f3n\"},\"description\":\"Patricia Sim\u00f3n is Refinery89\u2019s Inbound and Content Specialist. With expertise in digital marketing, SEO, and ad tech trends, Patricia creates content that translates complex programmatic advertising topics into actionable insights, empowering publishers and advertisers to thrive.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/patriciasimonmarketing\\\/\"],\"url\":\"https:\\\/\\\/refinery89.com\\\/tr\\\/author\\\/patri\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AdTech K\u0131rm\u0131z\u0131 Noktalar: Yay\u0131nc\u0131lar\u0131n Ka\u00e7\u0131nmas\u0131 Gereken 4 Yanl\u0131\u015f Vaat | R89","description":"Yay\u0131nc\u0131 Sat\u0131\u015f Direkt\u00f6r\u00fcm\u00fcz Jaime Vazquez, yay\u0131nc\u0131lar\u0131n dikkat etmesi gereken 4 AdTech k\u0131rm\u0131z\u0131 \u00e7izgisini a\u00e7\u0131klamak i\u00e7in sahneye \u00e7\u0131k\u0131yor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/refinery89.com\/tr\/adtech-kirmizi-bayraklari\/","og_locale":"tr_TR","og_type":"article","og_title":"AdTech Red Flags: 4 False Promises Publishers Must Avoid | R89","og_description":"Jaime Vazquez, our Publisher Inside Sales Director, steps in to reveal 4 AdTech red flags publishers should watch out for.","og_url":"https:\/\/refinery89.com\/tr\/adtech-kirmizi-bayraklari\/","og_site_name":"Refinery89","article_publisher":"https:\/\/www.facebook.com\/Refinery89\/","article_published_time":"2025-08-26T08:28:26+00:00","article_modified_time":"2025-08-26T10:08:44+00:00","og_image":[{"width":785,"height":540,"url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/Blog-Post_Red-Flags.png","type":"image\/png"}],"author":"Patricia Sim\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@refinery89","twitter_site":"@refinery89","twitter_misc":{"Yazan:":"Patricia Sim\u00f3n","Tahmini okuma s\u00fcresi":"5 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/refinery89.com\/adtech-red-flags\/#article","isPartOf":{"@id":"https:\/\/refinery89.com\/adtech-red-flags\/"},"author":{"name":"Patricia Sim\u00f3n","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d"},"headline":"AdTech Red Flags: 4 False Promises Publishers Must Avoid","datePublished":"2025-08-26T08:28:26+00:00","dateModified":"2025-08-26T10:08:44+00:00","mainEntityOfPage":{"@id":"https:\/\/refinery89.com\/adtech-red-flags\/"},"wordCount":912,"publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"image":{"@id":"https:\/\/refinery89.com\/adtech-red-flags\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/Blog-Post_Red-Flags.png","keywords":["Ad Tech","Programmatic Advertising","Publishers"],"articleSection":["Company News","News","Publishers","Refinery Academy"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/refinery89.com\/adtech-red-flags\/","url":"https:\/\/refinery89.com\/adtech-red-flags\/","name":"AdTech K\u0131rm\u0131z\u0131 Noktalar: Yay\u0131nc\u0131lar\u0131n Ka\u00e7\u0131nmas\u0131 Gereken 4 Yanl\u0131\u015f Vaat | R89","isPartOf":{"@id":"https:\/\/refinery89.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/refinery89.com\/adtech-red-flags\/#primaryimage"},"image":{"@id":"https:\/\/refinery89.com\/adtech-red-flags\/#primaryimage"},"thumbnailUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/Blog-Post_Red-Flags.png","datePublished":"2025-08-26T08:28:26+00:00","dateModified":"2025-08-26T10:08:44+00:00","description":"Yay\u0131nc\u0131 Sat\u0131\u015f Direkt\u00f6r\u00fcm\u00fcz Jaime Vazquez, yay\u0131nc\u0131lar\u0131n dikkat etmesi gereken 4 AdTech k\u0131rm\u0131z\u0131 \u00e7izgisini a\u00e7\u0131klamak i\u00e7in sahneye \u00e7\u0131k\u0131yor.","breadcrumb":{"@id":"https:\/\/refinery89.com\/adtech-red-flags\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/refinery89.com\/adtech-red-flags\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/refinery89.com\/adtech-red-flags\/#primaryimage","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/Blog-Post_Red-Flags.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/Blog-Post_Red-Flags.png","width":785,"height":540,"caption":"AdTech Red Flags: 4 False Promises Publishers Must Avoid"},{"@type":"BreadcrumbList","@id":"https:\/\/refinery89.com\/adtech-red-flags\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/refinery89.com\/"},{"@type":"ListItem","position":2,"name":"AdTech Red Flags: 4 False Promises Publishers Must Avoid"}]},{"@type":"WebSite","@id":"https:\/\/refinery89.com\/#website","url":"https:\/\/refinery89.com\/","name":"Refinery89","description":"","publisher":{"@id":"https:\/\/refinery89.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/refinery89.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/refinery89.com\/#organization","name":"Refinery89","alternateName":"R89","url":"https:\/\/refinery89.com\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/08\/r89-thumbnail.png","width":200,"height":200,"caption":"Refinery89"},"image":{"@id":"https:\/\/refinery89.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Refinery89\/","https:\/\/x.com\/refinery89","https:\/\/www.linkedin.com\/company\/refinery89\/","https:\/\/www.youtube.com\/@refinery89","https:\/\/www.instagram.com\/refinery_89\/","https:\/\/www.reddit.com\/user\/Refinery89\/","https:\/\/share.google\/K8hFf3ktmUrTi1XCa"]},{"@type":"Person","@id":"https:\/\/refinery89.com\/#\/schema\/person\/73d11fd427b79cf70aa553e3b9d33f7d","name":"Patricia Sim\u00f3n","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","url":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","contentUrl":"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/patricia-simon_avatar-96x96.png","caption":"Patricia Sim\u00f3n"},"description":"Patricia Sim\u00f3n, Refinery89\u2019in \u0130\u00e7erik ve Gelen Pazarlama Uzman\u0131'd\u0131r. Dijital pazarlama, SEO ve reklam teknolojisi trendleri konusunda uzmanl\u0131\u011f\u0131 bulunan Patricia, karma\u015f\u0131k programatik reklamc\u0131l\u0131k konular\u0131n\u0131 eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fclere d\u00f6n\u00fc\u015ft\u00fcren i\u00e7erikler olu\u015fturarak yay\u0131nc\u0131lar\u0131n ve reklamverenlerin geli\u015fmesine olanak tan\u0131maktad\u0131r.","sameAs":["https:\/\/www.linkedin.com\/in\/patriciasimonmarketing\/"],"url":"https:\/\/refinery89.com\/tr\/author\/patri\/"}]}},"_links":{"self":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts\/14396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/comments?post=14396"}],"version-history":[{"count":0,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/posts\/14396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/media\/14397"}],"wp:attachment":[{"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/media?parent=14396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/categories?post=14396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/refinery89.com\/tr\/wp-json\/wp\/v2\/tags?post=14396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}