{"id":13363,"date":"2025-03-20T12:28:10","date_gmt":"2025-03-20T11:28:10","guid":{"rendered":"https:\/\/refinery89.com\/?p=13363"},"modified":"2025-07-16T15:14:05","modified_gmt":"2025-07-16T13:14:05","slug":"temel-web-vitals-kilavuzu","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/core-web-vitals-guide\/","title":{"rendered":"Temel Web Performans Metrikleri: Sitenizin performans\u0131n\u0131 iyile\u015ftirmek i\u00e7in kapsaml\u0131 rehber"},"content":{"rendered":"

Web sitenizi s\u00fcrekli optimize etmek, sa\u011fl\u0131kl\u0131 bir reklam stratejisi s\u00fcrd\u00fcrmek i\u00e7in yapman\u0131z gerekenlerdir ve bunu yapman\u0131n bir yolu da \u015funlar\u0131 kontrol alt\u0131nda tutmakt\u0131r: Temel Web Vitals<\/a>. Bu \u00fcnl\u00fc metrikler web sitenizin performans\u0131n\u0131 a\u00e7\u0131klayarak, kullan\u0131c\u0131 deneyiminizi, arama motoru konumland\u0131rman\u0131z\u0131 ve en \u00f6nemlisi reklam gelirinizi y\u00fckseltmek i\u00e7in iyile\u015ftirmeler konusunda size i\u00e7g\u00f6r\u00fcler sa\u011flayacakt\u0131r!<\/p>\n

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Core Web Vitals nedir?<\/strong><\/h2>\n

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\"Google'\u0131n<\/p>\n

\u00c7ekirdek Web G\u00f6stergeleri \u015funlard\u0131r Google<\/a>\u2019Bir web sitesindeki kullan\u0131c\u0131 deneyimini y\u00fckleme s\u00fcresine, yan\u0131t verebilirli\u011fine ve d\u00fczen kararl\u0131l\u0131\u011f\u0131na dayal\u0131 olarak izlemek i\u00e7in kullan\u0131lan kullan\u0131c\u0131 odakl\u0131 metriklerdir. B\u00fcy\u00fck Yay\u0131nc\u0131lar olarak sizin ka\u00e7\u0131rmaman\u0131z gereken \u00fc\u00e7 temel Temel Web \u0130\u015faret\u00e7isi vard\u0131r:<\/p>\n

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En B\u00fcy\u00fck \u0130\u00e7erikli Boyama (LCP)<\/strong><\/h3>\n

Largest Contentful Paint (LCP) olarak da bilinen En B\u00fcy\u00fck \u0130\u00e7erikli Boyama, bir sayfan\u0131n i\u00e7eri\u011finin g\u00f6r\u00fcnt\u00fclenmesinin ne kadar h\u0131zl\u0131 oldu\u011funu a\u00e7\u0131klayan web sayfalar\u0131n\u0131z\u0131n y\u00fckleme performans\u0131n\u0131 izler. Bir web sayfas\u0131n\u0131n y\u00fcklenmeye ba\u015flamas\u0131ndan, ziyaret\u00e7inin g\u00f6r\u00fcnt\u00fc alan\u0131nda en b\u00fcy\u00fck metin blo\u011funun, videosunun veya g\u00f6rselinin g\u00f6r\u00fcnt\u00fclenmesine kadar ge\u00e7en s\u00fcreyi \u00f6l\u00e7er. Kontrol\u00fc ba\u015far\u0131yla ge\u00e7mek i\u00e7in 2,5 saniye veya daha k\u0131sa bir LCP puan\u0131 hedeflemelisiniz.<\/p>\n

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Sonraki Boyamaya Etkile\u015fim<\/strong><\/h3>\n

Etkile\u015fimden Sonraki Boyamaya (INP) yani \u0130nteraction to Next Paint, web sayfalar\u0131n\u0131z\u0131n etkile\u015fimini tan\u0131mlar. Web sitenizin kullan\u0131c\u0131 etkile\u015fimlerine ne kadar h\u0131zl\u0131 geri bildirim sa\u011flayabildi\u011fini takip eder. \u00d6rne\u011fin, al\u0131\u015fveri\u015f sepetinize yeni bir ti\u015f\u00f6rt ekledi\u011finizde, sepette yeni bir \u00f6\u011fe oldu\u011funu g\u00f6stermek i\u00e7in web sitesindeki sepet simgesi g\u00fcncellenir.<\/p>\n

Sizin i\u00e7in ideal skor 200 milisaniye veya daha az INP'dir. D\u00fc\u015f\u00fck bir INP puan\u0131na sahip olmak, web sitenizin iyi bir yan\u0131t verme yetene\u011fine sahip oldu\u011fu ve kullan\u0131c\u0131n\u0131n etkile\u015fimlerine h\u0131zl\u0131 g\u00f6rsel geri bildirim verebilece\u011fi anlam\u0131na gelir. Zaten buna sahipseniz, evinize 100 puan!<\/p>\n

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K\u00fcm\u00fclatif D\u00fczen Kaymas\u0131 (CLS)<\/strong><\/h3>\n

Hi\u00e7 ba\u015f\u0131n\u0131za geldi mi, bir internet sitesinde makale okurken aniden bir resim veya reklam y\u00fcklenir ve sayfan\u0131n tamam\u0131 okudu\u011funuz \u015feyden sizi uzakla\u015ft\u0131r\u0131r? Bu, duvar\u0131 yumruklamak istemenize neden olur. Birle\u015fik D\u00fczen Kaymas\u0131 veya k\u0131saca CLS, web sitenizin kararl\u0131l\u0131\u011f\u0131n\u0131 a\u00e7\u0131klayan Temel Web \u00d6nemlilerindendir. Web sitenizin d\u00fczenindeki beklenmedik kaymalar\u0131 izler. Bu kaymalar herhangi bir siber gezgin i\u00e7in ger\u00e7ekten sinir bozucudur! Bu y\u00fczden CLS'nizi her zaman 0.1'in alt\u0131nda tutmaya \u00e7al\u0131\u015f\u0131n!<\/p>\n

Bu kaymalar genellikle y\u00fcklenen g\u00f6rsellerin veya reklam alanlar\u0131n\u0131n boyutlar\u0131n\u0131n olmamas\u0131ndan kaynaklan\u0131r ve taray\u0131c\u0131 bu alan i\u00e7in yer \u2018ay\u0131rmaz\u2019, bu nedenle g\u00f6rsel nihayet i\u015flenip boyutunu g\u00f6sterdi\u011finde d\u00fczen kayar. Do\u011fru alanlar\u0131n sizin taraf\u0131n\u0131zdan \u00f6nceden ayr\u0131lm\u0131\u015f oldu\u011fundan emin olarak bunu \u00f6nleyebilirsiniz, b\u00f6ylece birimler i\u00e7eri\u011fi yukar\u0131 veya a\u015fa\u011f\u0131 itmeye gerek kalmadan bu alana eklenir.<\/p>\n

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Yay\u0131nc\u0131lar i\u00e7in Temel Web G\u00f6stergeleri neden \u00f6nemlidir?<\/strong><\/h2>\n

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Core Web Vitals tek ba\u015f\u0131na web sitenizin arama motoru s\u0131ralamas\u0131n\u0131 belirleyen tek fakt\u00f6r olmasa da, web sitenizin reklam performans\u0131n\u0131 etkiler. K\u00fc\u00e7\u00fck detaylar bile fark yaratabilir! Core Web Vitals kontrollerinin rutininizden neden eksik olmamas\u0131 gerekti\u011fine dair birka\u00e7 \u00f6nemli neden:<\/p>\n

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\u0130lk izlenim i\u00e7in sadece bir \u015fans\u0131n var<\/strong><\/h3>\n

\u00c7ekirdek Web \u0130\u015faretleri (Core Web Vitals) sitenizin yan\u0131t verebilirli\u011fine ili\u015fkin ilk kullan\u0131c\u0131 alg\u0131s\u0131n\u0131 belirler. Bu ilk izlenime dayanarak, ziyaret\u00e7i i\u00e7eri\u011finizle (reklamlar\u0131n\u0131z dahil!) etkile\u015fim kurmaya devam etmek isteyip istemedi\u011fine veya en k\u00f6t\u00fc senaryoda bir sonraki kom\u015fu siteye gitmeye karar verir.<\/p>\n

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\u0130yi bir kullan\u0131c\u0131 deneyimi s\u00fcrd\u00fcr\u00fcn<\/strong><\/h3>\n

Sinirlenmi\u015f kullan\u0131c\u0131lar, reklamlar\u0131n\u0131zla daha fazla g\u00f6sterim ve etkile\u015fim olu\u015fturmak i\u00e7in ihtiya\u00e7 duydu\u011funuz, sitenizin etkile\u015fimini azalt\u0131r. \u00d6nemli bir gecikme veya i\u00e7erik kaymas\u0131, kullan\u0131c\u0131lar\u0131n etkile\u015fimlerin yava\u015flad\u0131\u011f\u0131n\u0131 ve sayfan\u0131n yava\u015f oldu\u011funu hissetmelerine neden olur, bu da y\u00fcksek hemen \u00e7\u0131kma oranlar\u0131na yol a\u00e7ar.\u00a0Itziar, b\u00fcnyemizdeki UX liderimizin haz\u0131rlad\u0131\u011f\u0131 bu makalede kullan\u0131c\u0131 deneyiminin web siteniz \u00fczerindeki etkilerini ve nas\u0131l iyile\u015ftirebilece\u011finizi daha fazla ke\u015ffedebilirsiniz!<\/a><\/p>\n

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SEO oyununuzu geli\u015ftirin<\/strong><\/h3>\n

\u00c7ekirdek Webdel\u00e0r, web sitenizin arama motoru sonu\u00e7 sayfalar\u0131ndaki (SERP) konumunu etkiler. Google, daha iyi bir kullan\u0131c\u0131 deneyimi sa\u011flamak i\u00e7in h\u0131zl\u0131 y\u00fcklenen, kullan\u0131c\u0131 etkile\u015fimlerine h\u0131zl\u0131 geri bildirim veren ve i\u00e7erik olu\u015fturulduktan sonra kaymayan duyarl\u0131 siteleri \u00f6d\u00fcllendirme e\u011filimindedir. Siteniz ne kadar iyi performans g\u00f6sterirse, SERP'lerde o kadar iyi s\u0131ralanacakt\u0131r.\u00a0Yay\u0131nc\u0131lar i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z bu SEO rehberini izleyerek stratejinizi nas\u0131l optimize edece\u011finizi \u00f6\u011frenin.<\/a><\/p>\n

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Reklam gelirinizi optimize edin<\/strong><\/h3>\n

Reklamlar, d\u00fczg\u00fcn \u015fekilde ele al\u0131nmad\u0131\u011f\u0131nda kullan\u0131c\u0131 deneyimini olumsuz etkileyebilecek web sitesi \u00f6\u011feleridir. Ve reklam gelirleriyle cebinizi doldurmak i\u00e7in reklam geliri stratejinizin bir par\u00e7as\u0131 olarak i\u015flevsel reklamlara ihtiyac\u0131n\u0131z var! Ziyaret\u00e7ilerinize harika bir kullan\u0131c\u0131 deneyimi sunmak ile reklam performans\u0131n\u0131z\u0131 optimize etmek aras\u0131nda do\u011fru dengeyi bulun.<\/p>\n

Reklam performans\u0131n\u0131z\u0131 optimize etmenin bir yolu, Header Bidding gibi reklam bo\u015fluklar\u0131n\u0131z\u0131n y\u00fcklenme h\u0131z\u0131n\u0131 art\u0131ran y\u00f6ntemler kullanmakt\u0131r. G\u00f6z at\u0131n\u00a0Chrome'un Web.dev taraf\u0131ndan, y\u00fckleme h\u0131z\u0131n\u0131 etkilemeden verimli bir \u015fekilde y\u00fcklenen reklamlar i\u00e7in olan bu tavsiyeleri.<\/a><\/p>\n

Harika bir ipucu da reklam alanlar\u0131n\u0131 web sayfas\u0131nda ak\u0131ll\u0131ca yerle\u015ftirmek, b\u00f6ylece konumlar\u0131 de\u011fi\u015fmez veya kullan\u0131c\u0131lar\u0131n\u0131z\u0131 bunaltmaz.\u00a0Reklam Operasyonlar\u0131 uzman\u0131m\u0131z Germ\u00e1n Tinaut'tan bu reklam yerle\u015ftirme stratejileriyle reklam gelirlerinizi nas\u0131l en \u00fcst d\u00fczeye \u00e7\u0131karabilece\u011finizi \u00f6\u011frenin!<\/a><\/p>\n

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Temel Web G\u00f6stergeleri nas\u0131l izlenir?<\/strong><\/h2>\n

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Ate\u015ften sonraki en b\u00fcy\u00fck icatlardan biri, g\u00fcnl\u00fck hayat\u0131m\u0131zda bize yard\u0131mc\u0131 olan \u00e7evrimi\u00e7i ara\u00e7lard\u0131r. Tamam, bu biraz abart\u0131l\u0131 olabilir, ancak metrikleri takip etmeyi kolayla\u015ft\u0131ran \u00e7ok say\u0131da kullan\u0131\u015fl\u0131 ara\u00e7 oldu\u011funu s\u00f6ylemek ger\u00e7ek. Temel web metriklerinizi takip etmek i\u00e7in en iyilerinden baz\u0131lar\u0131 \u015funlard\u0131r:<\/p>\n

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Google Arama Konsolu<\/strong><\/h3>\n

Eski dost\u2019 Google Arama Konsolu<\/a> Site genelinde bir genel bak\u0131\u015f sunan Core Web Vitals i\u00e7in \u00f6zel bir b\u00f6l\u00fcme sahiptir. Ayr\u0131ca iyile\u015ftirme gerektiren sayfalar\u0131 sizin i\u00e7in belirleyerek en k\u0131sa s\u00fcrede m\u00fcdahale etmenizi sa\u011flar.<\/p>\n

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Google Sayfa H\u0131z\u0131 Insights<\/strong><\/h3>\n

Google Sayfa H\u0131z\u0131 Insights<\/a> sizin i\u00e7in vazge\u00e7ilmez bir favori ara\u00e7t\u0131r. Mobil ve masa\u00fcst\u00fc i\u00e7in performans analizi sa\u011flar. Sitenizin Temel Web \u0130\u015faretleri (Core Web Vitals) de\u011ferlendirmesini sunar ve bununla da kalmaz, bunlar\u0131 nas\u0131l optimize edebilece\u011finize dair \u00f6neriler de sunar!<\/p>\n

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WebPageTest<\/strong><\/h3>\n

WebPageTest<\/a> \u00e7oklu konumlardan test yap\u0131lmas\u0131na olanak tan\u0131r. G\u00f6rsel bir kar\u015f\u0131la\u015ft\u0131rma, geli\u015fmi\u015f performans ayr\u0131nt\u0131lar\u0131 ve Temel Web \u0130\u015faretleri'nin bir d\u00f6k\u00fcm\u00fcn\u00fc sunar.<\/p>\n

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Deniz feneri<\/strong><\/h3>\n

Deniz feneri <\/a>Chrome DevTools'un i\u00e7ine entegre edilmi\u015f bir ara\u00e7t\u0131r ve eri\u015filebilirlik, ilerici web uygulamalar\u0131, SEO ve daha fazlas\u0131 gibi performans i\u00e7in \u00e7e\u015fitli denetimleri sa\u011flar.<\/p>\n

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\u00c7ekirdek Web De\u011ferlerini Nas\u0131l \u0130yile\u015ftirirsiniz?<\/strong><\/h2>\n

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1. Reklam yuvalar\u0131 i\u00e7in yer ay\u0131rt\u0131n<\/strong><\/h3>\n

Reklam\u0131n y\u00fcksekli\u011fi i\u00e7in yer ay\u0131rarak sayfa d\u00fczeni kaymalar\u0131n\u0131 \u00f6nleyin.\u00a0Reklam yerle\u015fiminizi optimize etmek ve k\u00f6t\u00fc bir kullan\u0131c\u0131 deneyiminden ka\u00e7\u0131nmak i\u00e7in bu ve di\u011fer stratejiler hakk\u0131nda AdOps uzman\u0131m\u0131z Germ\u00e1n Tinaut'tan bu makalede daha fazla bilgi edinin.<\/a><\/p>\n

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Sunucu yan\u0131t\u0131n\u0131 iyile\u015ftirin<\/strong><\/h3>\n

Kullan\u0131c\u0131n\u0131n g\u00f6rmek veya eri\u015fmek istedi\u011fi i\u00e7eri\u011fin ilk iste\u011fin yap\u0131lmas\u0131ndan sonra h\u0131zla g\u00f6r\u00fcnmesi i\u00e7in arka u\u00e7 h\u0131z\u0131n\u0131 iyile\u015ftirin.<\/p>\n

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3. Web sitenizin resimlerini optimize edin ve s\u0131k\u0131\u015ft\u0131r\u0131n<\/strong><\/h3>\n

Modern resim formatlar\u0131n\u0131 kullan\u0131n, \u00f6\u011feleri yeniden boyutland\u0131r\u0131n ve h\u0131zl\u0131 y\u00fckleme i\u00e7in duyarl\u0131 web tasar\u0131m\u0131 uygulay\u0131n.<\/p>\n

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4. JavaScript'i Optimize Etme<\/strong><\/h3>\n

Ele al\u0131nmas\u0131 gereken \u00f6nemli olmayan JavaScript'lerin y\u00fcklenmesini en aza indirin ve erteleyin, b\u00f6ylece ana i\u015f par\u00e7ac\u0131\u011f\u0131n\u0131 engellemezsiniz. Kod b\u00f6lme tekniklerini veya betikleri daha k\u00fc\u00e7\u00fck par\u00e7alara ay\u0131rmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n

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5. Tembel Y\u00fcklemeyi Kullan\u0131n<\/strong><\/h3>\n

Ekran d\u0131\u015f\u0131 resimlerin y\u00fcklenmesini geciktirerek \u00f6ncelikli olarak g\u00f6r\u00fcnen i\u00e7eri\u011fi \u00f6nceliklendirin\u00a0Lazy Loading<\/a>. Sayfa y\u00fckleme s\u0131ras\u0131nda kritik olmayan kaynaklar\u0131n y\u00fcklenmesini erteleyen bir tekniktir. T\u00fcm varl\u0131klar\u0131 ayn\u0131 anda y\u00fcklemek yerine, kullan\u0131c\u0131n\u0131n taray\u0131c\u0131 g\u00f6r\u00fcnt\u00fc alan\u0131n\u0131n bir \u00f6\u011feyi g\u00f6r\u00fcnt\u00fclemek \u00fczereyken y\u00fcklenmesini bekler.<\/p>\n

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\u00dc\u00e7\u00fcnc\u00fc Taraf Betik Etkisini Azalt\u0131n<\/strong><\/h3>\n

\u00dc\u00e7\u00fcnc\u00fc taraf betikleri (analitik veya pazarlama etiketleri gibi) inceleyin ve paraziti azaltmak i\u00e7in y\u00fcklenmelerini optimize edin.<\/p>\n

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7. \u0130\u00e7erik Da\u011f\u0131t\u0131m A\u011f\u0131 (CDN) Kullan\u0131n<\/strong><\/h3>\n

web kaynaklar\u0131n\u0131z\u0131 bir ... arac\u0131l\u0131\u011f\u0131yla da\u011f\u0131t\u0131n\u00a0\u0130\u00e7erik Da\u011f\u0131t\u0131m A\u011f\u0131 (CDN).<\/a>\u00a0Bu, web sayfas\u0131 y\u00fckleme h\u0131z\u0131n\u0131 art\u0131ran co\u011frafi olarak da\u011f\u0131t\u0131lm\u0131\u015f sunucular a\u011f\u0131d\u0131r. Bu sunucular web sitenizin i\u00e7eri\u011finin \u00f6nbelle\u011fe al\u0131nm\u0131\u015f kopyalar\u0131n\u0131 depolar ve bunlar\u0131 kullan\u0131c\u0131lara en yak\u0131n konumdan sunar. Bu, kullan\u0131c\u0131lar\u0131n co\u011frafi konumlar\u0131na ba\u011fl\u0131 olarak y\u00fckleme s\u00fcrelerini azaltmaya ve sitenizin performans\u0131n\u0131 iyile\u015ftirmeye yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

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8. Fontlar\u0131n\u0131z\u0131 optimize edin<\/strong><\/h3>\n

Metin olu\u015fturma de\u011fi\u015fikliklerini azaltmak i\u00e7in font-display de\u011ferlerini uygulay\u0131n, web yaz\u0131 tiplerini \u00f6nceden y\u00fckleyin veya sistem geri d\u00f6n\u00fc\u015f yaz\u0131 tipleriyle e\u015fle\u015fen yaz\u0131 tipi boyutlar\u0131 kullan\u0131n.<\/p>\n

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9. G\u00f6r\u00fcnt\u00fc ve videolar i\u00e7in boyutlar\u0131 belirtin<\/strong><\/h3>\n

Medya etiketlerinde geni\u015flik ve y\u00fckseklik \u00f6zniteliklerini kullanmak, taray\u0131c\u0131 y\u00fcklendi\u011fi s\u0131rada bunlar i\u00e7in yer ay\u0131rd\u0131\u011f\u0131ndan yeniden ak\u0131\u015flar\u0131 (reflow) \u00f6nler.<\/p>\n

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Web sitenizi Core Web Vitals'dan \u00f6d\u00fcn vermeden paraya d\u00f6n\u00fc\u015ft\u00fcr\u00fcn!<\/strong><\/h2>\n

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Reklam gelirlerinizi en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131rken temel web de\u011ferlerinizi koruyan do\u011fru reklam para kazanma \u00e7\u00f6z\u00fcm\u00fcne g\u00fcvenmek jackpot vurmak gibidir! \u00d6d\u00fcll\u00fc Tek Etiketli reklam para kazanma \u00e7\u00f6z\u00fcm\u00fcm\u00fcz yaln\u0131zca reklam stratejinizi geli\u015ftirecek en iyi \u00f6zelliklerle dolu olmakla kalmaz, ayn\u0131 zamanda web sitenizin performans\u0131n\u0131 aksatmayacak \u015fekilde \u00f6zel olarak tasarlanm\u0131\u015ft\u0131r. Ek olarak, daha iyi Temel Web De\u011ferleri sonu\u00e7lar\u0131 getirecek reklam yerle\u015fimi optimizasyonunda size yard\u0131mc\u0131 olacak bir uzman ekibi de arkan\u0131zda olacakt\u0131r. Daha fazlas\u0131n\u0131 \u00f6\u011frenmek i\u00e7in bize ula\u015f\u0131n!<\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Continuously optimizing your website is just what the doctor ordered to maintain a healthy ad strategy and one way to do it is by keeping in check your Core Web Vitals. These famous metrics will describe your website\u2019s performance, providing you with insights of improvements to elevate your user experience, search engine positioning, and most […]<\/p>\n","protected":false},"author":19,"featured_media":13366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,14,20],"tags":[82,24,72,34,65],"class_list":["post-13363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-partner_solutions","category-refinery-academy","tag-core-web-vitals","tag-programmatic-advertising","tag-publishers","tag-refinery-academy","tag-seo"],"yoast_head":"\nCore Web Vitals: The Ultimate Guide - Refinery89<\/title>\n<meta name=\"description\" content=\"Learn all about Google's Core Web Vitals in this comprehensive guide. 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