{"id":13127,"date":"2025-03-04T10:58:15","date_gmt":"2025-03-04T09:58:15","guid":{"rendered":"https:\/\/refinery89.com\/?p=13127"},"modified":"2025-09-22T16:10:14","modified_gmt":"2025-09-22T14:10:14","slug":"ssp-nedir","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/what-is-an-ssp\/","title":{"rendered":"Programatik reklamc\u0131l\u0131k ekosisteminde SSP, Gelir Optimize Edici Platform (Supply-Side Platform) anlam\u0131na gelir."},"content":{"rendered":"<p>\u0130\u00e7inde <a href=\"https:\/\/refinery89.com\/tr\/programatik-reklam-ekosisteminin-nasil-calistigi-ve-yayincilar-icin-neden-onemli-oldugu\/\" target=\"_blank\" rel=\"noopener\">programatik ekosistem<\/a> \u0130ki taraf var. Bir k\u00f6\u015fede, web sitenizde veya uygulaman\u0131zda reklam envanteri olan ve bunu paraya \u00e7evirmek isteyen Yay\u0131nc\u0131 (yani siz!) var. Di\u011fer tarafta ise reklam alanlar\u0131n\u0131 kampanyalar\u0131n\u0131 sergilemek i\u00e7in sat\u0131n almak isteyen reklamverenler var. Y\u0131llar \u00f6nce, bir yay\u0131nc\u0131n\u0131n reklam envanteri satmas\u0131 tamamen manuel olarak yap\u0131l\u0131rd\u0131. \u015eimdi ise hepsi otomatikle\u015fti ve daha \u00f6nce hi\u00e7 kazanmad\u0131\u011f\u0131n\u0131z kadar reklam geliri elde edebilirsiniz. Nas\u0131l m\u0131? \u0130\u015fte tam bu noktada <a href=\"https:\/\/advertising.amazon.com\/library\/guides\/supply-side-platform\" target=\"_blank\" rel=\"noopener\">SSPs<\/a> Programatik reklamc\u0131l\u0131k d\u00fcnyas\u0131na ad\u0131m at\u0131n.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>SSP nedir?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>SSP, Tedarik\u00e7i Y\u00fcz\u00fc Platformu'nun k\u0131saltmas\u0131d\u0131r, bazen Sat\u0131c\u0131 Y\u00fcz\u00fc Platformu olarak da adland\u0131r\u0131l\u0131r ve bu <strong>bir<\/strong> <strong>yay\u0131nc\u0131lar\u0131n reklam envanterlerini y\u00f6netmelerine ve satmalar\u0131na yard\u0131mc\u0131 olarak onlar\u0131n hayatlar\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in kullan\u0131lan reklam teknolojisi platformu.<\/strong> SSP'ler, programatik reklamc\u0131l\u0131k ekosisteminin kilit oyuncular\u0131ndan biridir. Bir yay\u0131nc\u0131 i\u00e7in SSP, reklam alan\u0131n\u0131z\u0131 y\u00f6netmesini istedi\u011finiz, sat\u0131\u015f konusunda yetenekli, g\u00fcvenilir bir arkada\u015ft\u0131r.<\/p>\n<p>Bu teknoloji platformu, Reklam Alan\u0131 Envanterinizi Ger\u00e7ek Zamanl\u0131 Teklif Verme (RTB) olarak bilinen bir a\u00e7\u0131k art\u0131rma sistemi arac\u0131l\u0131\u011f\u0131yla ger\u00e7ek zamanl\u0131 olarak satmaktan sorumludur. <strong>SSPlar, reklam envanterinizi birden \u00e7ok Talep Taraf\u0131 Platformuna (DSP'ler) satmaktan sorumludur, b\u00f6ylece bunun i\u00e7in en iyi CPM'yi alabilirsiniz. <\/strong>CPM, reklamverenlerin bir yay\u0131nc\u0131ya her bin reklam g\u00f6sterimi i\u00e7in \u00f6demeye raz\u0131 oldu\u011fu maliyettir.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Bir SSP nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>\u0130nternet reklamc\u0131l\u0131\u011f\u0131n\u0131n eski zamanlar\u0131nda, yay\u0131nc\u0131lar reklam envanterlerini satmak i\u00e7in do\u011frudan reklamverenler\/markalarla u\u011fra\u015fmak zorundayd\u0131. Bu, yay\u0131nc\u0131lar\u0131n reklam alanlar\u0131n\u0131n \u00e7o\u011funu doldurmak ve tam reklam geliri potansiyellerini en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in m\u00fccadele etmelerine neden olan \u00e7ok s\u0131k\u0131c\u0131 ve manuel bir i\u015fti. Bu art\u0131k ge\u00e7en on y\u0131l\u0131n i\u015fi.<\/p>\n<p>G\u00fcn\u00fcm\u00fczde programatik reklamc\u0131l\u0131k ile yay\u0131nc\u0131lar, reklam alanlar\u0131n\u0131 tek tek farkl\u0131 kap\u0131lar\u0131 \u00e7alarak satma zahmetinden kurtuluyor. SSP'ler (Sat\u0131\u015f Taraf\u0131 Platformlar\u0131), reklam envanterinin reklam borsalar\u0131nda sat\u0131\u015f\u0131n\u0131 ele alarak s\u00fcreci otomatikle\u015ftirir. Reklam borsalar\u0131, SSP'lerin yay\u0131nc\u0131n\u0131n kullan\u0131labilir reklam birimlerini sundu\u011fu ve reklamverenlerden gelen talebi toplayan platformlar olan DSP'lerin (Talep Taraf\u0131 Platformlar\u0131) onlar i\u00e7in teklif verdi\u011fi sanal pazarlard\u0131r.<\/p>\n<p>Nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131 \u015f\u00f6yledir: bir yay\u0131nc\u0131n\u0131n web sitesine ba\u011fl\u0131 olan SSP, reklam envanterini toplar ve bunu ayn\u0131 anda birden fazla talep kayna\u011f\u0131na sunar. Al\u0131c\u0131lar, daha y\u00fcksek teklif verenin reklam birimini ald\u0131\u011f\u0131 ger\u00e7ek zamanl\u0131 bir a\u00e7\u0131k art\u0131rmada rekabet eder. Bu \u015fekilde, yay\u0131nc\u0131lar\u0131n her seferinde reklam alanlar\u0131 i\u00e7in en y\u00fcksek fiyat\u0131 almas\u0131n\u0131 sa\u011flayarak reklam gelirlerini en \u00fcst d\u00fczeye \u00e7\u0131kar\u0131r.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Refinery89 hangi SSP'lerle \u00e7al\u0131\u015f\u0131yor?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Refinery89'da, yay\u0131nc\u0131lar\u0131n reklam gelirlerini en \u00fcst d\u00fczeye \u00e7\u0131karmalar\u0131na yard\u0131mc\u0131 olmak i\u00e7in 25'ten fazla talep kayna\u011f\u0131yla en iyi CPM'de \u00e7al\u0131\u015f\u0131yoruz. \u00d6d\u00fcll\u00fc Tek Etiketli reklam gelir elde etme \u00e7\u00f6z\u00fcm\u00fcm\u00fcz arac\u0131l\u0131\u011f\u0131yla kolayca ba\u011flanabilece\u011finiz SSP'ler \u015funlard\u0131r:<\/p>\n<p>&nbsp;<\/p>\n<p>Adagio<\/p>\n<p>AdaptMX<\/p>\n<p>Adform<\/p>\n<p>AdYouLike<\/p>\n<p>Amazon<\/p>\n<p>Blis<\/p>\n<p>ConnectAd<\/p>\n<p>Konu\u015fkan<\/p>\n<p>Criteo<\/p>\n<p>E\u015fit\u00e4tsel<\/p>\n<p>Dalgalanma<\/p>\n<p>Google<\/p>\n<p>GPS<\/p>\n<p>Saklagum<\/p>\n<p>Invibes<\/p>\n<p>Magnite<\/p>\n<p>Media.net<\/p>\n<p>Nexxen<\/p>\n<p>Ogury<\/p>\n<p>OneTag<\/p>\n<p>OpenX<\/p>\n<p>PubMatic<\/p>\n<p>Ama<\/p>\n<p>Rise \u0130nteraktif<\/p>\n<p>Seedtag<\/p>\n<p>Sharethrough<\/p>\n<p>SOVRN<\/p>\n<p>Teads<\/p>\n<p>Medya Tablosu<\/p>\n<p>Triplelift<\/p>\n<p>Weborama<\/p>\n<p>Xandr<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>En iyi SSP'lere ba\u011flanmak m\u0131 istiyorsunuz?<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>\u015eehirdeki en iyi SSP'lere kodlama yaparak ula\u015fmay\u0131 unutun. Tek Etiket \u00e7\u00f6z\u00fcm\u00fcm\u00fcz ile sadece birka\u00e7 kolay ad\u0131mda SSP ortaklar\u0131m\u0131za do\u011frudan ba\u011flanabilir, bu da herkesin yapabilece\u011fi bir \u015feydir (programlama becerisi gerektirmez!). Ayr\u0131ca, size yol g\u00f6sterecek, sizin dilinizi konu\u015fan programatik reklamc\u0131l\u0131k uzmanlar\u0131ndan olu\u015fan bir ekibe sahip olacaks\u0131n\u0131z! <a href=\"https:\/\/refinery89.com\/tr\/bize-ulasin\/\">Ba\u015flamak i\u00e7in bize ula\u015f\u0131n!<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In the programmatic ecosystem there are two sides. In one corner, you have the Publisher (that\u2019s you!), who has available ad inventory on their website or app to monetize. On the other side, there are the advertisers, who want to buy ad space to display their campaigns. Years ago, this whole act for a publisher [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[26,24,72,283],"class_list":["post-13127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-monetization","tag-programmatic-advertising","tag-publishers","tag-ssp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is an SSP in the programmatic advertising ecosystem? | Refinery89<\/title>\n<meta name=\"description\" content=\"Learn about what is an SSP in the programmatic advertising ecosystem and how is works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/refinery89.com\/tr\/ssp-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an SSP in the programmatic advertising ecosystem? 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