{"id":13044,"date":"2025-02-20T12:56:37","date_gmt":"2025-02-20T11:56:37","guid":{"rendered":"https:\/\/refinery89.com\/?p=13044"},"modified":"2025-02-20T13:27:36","modified_gmt":"2025-02-20T12:27:36","slug":"yayincilarin-izlemesi-gereken-4-metrik","status":"publish","type":"post","link":"https:\/\/refinery89.com\/tr\/4-metrics-publishers-should-track\/","title":{"rendered":"Yay\u0131nc\u0131lar\u0131n ezbere bilmesi gereken 4 metrik"},"content":{"rendered":"<p>Web sitenizin reklam geliri optimizasyonunda ustala\u015fmak kritik bir ad\u0131mdan ba\u015flar: optimizasyon f\u0131rsatlar\u0131n\u0131 bulmak i\u00e7in metriklerinizi anlamak. Reklam geliri potansiyelinizi ortaya \u00e7\u0131karmak, kullan\u0131c\u0131 deneyiminizi iyile\u015ftirmek ve sitenizin b\u00fcy\u00fcmesini sa\u011flamak i\u00e7in web sitenizin i\u00e7g\u00f6r\u00fclerini takip etmek anahtard\u0131r. Sahip oldu\u011funuz t\u00fcm verilere dalman\u0131n bunalt\u0131c\u0131 olabilece\u011fini biliyoruz, bu nedenle yay\u0131nc\u0131lar\u0131n izlemesi gereken 4 metrik anahtar\u0131n\u0131 a\u00e7\u0131klayarak temelleri ay\u0131raca\u011f\u0131z: <strong>CPM, G\u00f6r\u00fcn\u00fcrl\u00fck, RPM, Doluluk Oran\u0131.<\/strong><\/p>\n<p>\u015eunlar\u0131n ne olduklar\u0131n\u0131 ve reklam stratejinizde onlar\u0131 nas\u0131l kullanabilece\u011finizi g\u00f6relim!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>CPM<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>CPM Nedir?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/refinery89.com\/tr\/mille-basina-maliyet-cpm-hakkinda-her-sey\/\" target=\"_blank\" rel=\"noopener\"><strong>CPM veya Binde Maliyet<\/strong><\/a> Bin g\u00f6sterim ba\u015f\u0131na bir reklamverenin web sitenizde ne kadar harcamaya istekli oldu\u011funu belirten bir metriktir. Bir yay\u0131nc\u0131 i\u00e7in temel bir bilgidir, \u00e7\u00fcnk\u00fc reklam stokunun fiyat\u0131n\u0131 belirleme s\u00f6z konusu oldu\u011funda sitelerinin de\u011ferini anlamas\u0131na yard\u0131mc\u0131 olur.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>CPM nas\u0131l hesaplan\u0131r?<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<p>CPM'nizi hesaplamak i\u00e7in toplam gelirinizi ve toplam reklam g\u00f6sterim say\u0131n\u0131z\u0131 bilmeniz gerekir. Bu say\u0131lar\u0131 al\u0131n ve \u015fu form\u00fcle yerle\u015ftirin:<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>CPM = (Toplam Gelir \u00f7 Toplam G\u00f6sterim Say\u0131s\u0131) x 1000<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Bu \u00f6rne\u011fe bak\u0131n: Bir reklamveren bir reklama 100 avro harc\u0131yor ve reklam 100.000 g\u00f6sterim al\u0131yor. CPM o zaman ne olur? Form\u00fcle koyal\u0131m.<\/p>\n<p>Toplam Maliyet: 100\u20ac<\/p>\n<p>\u0130zlenimler: 100.000<\/p>\n<p>CPM = (100 \u00f7 100.000) x 1000<\/p>\n<p>CPM = 1\u20ac<\/p>\n<p>Bu, reklamverenin reklam\u0131n\u0131n her 1000 g\u00f6sterimi i\u00e7in 1\u20ac \u00f6dedi\u011fi anlam\u0131na gelir. Kolay, de\u011fil mi?<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>CPM'yi nas\u0131l iyile\u015ftiririm?<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>Reklam yerle\u015fiminizi iyile\u015ftirin<\/strong><\/h4>\n<p>Reklamlar\u0131n\u0131z ne kadar g\u00f6r\u00fcn\u00fcr olursa, o kadar iyi sonu\u00e7lar al\u0131rs\u0131n\u0131z. Web sitenizin derinliklerine g\u00f6m\u00fclm\u00fc\u015f bir reklam do\u011fal olarak daha d\u00fc\u015f\u00fck bir CPM (maliyet bin g\u00f6sterim) elde edecektir. <a href=\"https:\/\/refinery89.com\/tr\/geliri-en-ust-duzeye-cikarmak-icin-4-reklam-yerlestirme-stratejisi\/\" target=\"_blank\" rel=\"noopener\">Reklamlar\u0131n\u0131z i\u00e7in en iyi yerleri bulma konusunda size baz\u0131 fikirler sunan bu reklam yerle\u015ftirme stratejilerine g\u00f6z at\u0131n.<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>Etkile\u015fiminizi art\u0131r\u0131n<\/strong><\/h4>\n<p>Reklam alan\u0131n\u0131z\u0131n de\u011ferini, i\u00e7eriklerinizle etkile\u015fim kuran, kal\u0131c\u0131 ve etkile\u015fimli kullan\u0131c\u0131lar \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilir. Nicelikten \u00e7ok niteli\u011fin \u00f6nemli oldu\u011funu asla unutmay\u0131n.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>Kullan\u0131c\u0131n\u0131za ili\u015fkin alakal\u0131 reklamlar\u0131 g\u00f6ster<\/strong><\/h4>\n<p>Hedef kitlenize uygun reklamlar daha y\u00fcksek CPM'ler getirebilir. Bu nedenle, reklam i\u00e7eri\u011fi se\u00e7erken hedef kitlenizi akl\u0131n\u0131zda bulundurun.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Reklam G\u00f6r\u00fclebilirli\u011fi<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Reklam G\u00f6r\u00fclebilirli\u011fi Nedir?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/refinery89.com\/tr\/yayincilar-icin-goruntulenebilirlik\/\" target=\"_blank\" rel=\"noopener\"><strong>G\u00f6r\u00fclebilirlik<\/strong><\/a> programatik reklamc\u0131l\u0131kta bir ba\u015fka metrik, bir reklam\u0131n ne kadar g\u00f6r\u00fcnt\u00fclenebilir oldu\u011funu takip etmektir. Bir reklam\u0131n etkili olabilmesi i\u00e7in d\u00fczg\u00fcn bir \u015fekilde g\u00f6r\u00fcnt\u00fclenmesi gerekir.<\/p>\n<p>G\u00f6r\u00fclebilirlik oran\u0131, reklamlar\u0131n\u0131z\u0131n ald\u0131\u011f\u0131 toplam g\u00f6sterim say\u0131s\u0131na k\u0131yasla kullan\u0131c\u0131 taraf\u0131ndan ger\u00e7ekten g\u00f6r\u00fcnt\u00fclenen g\u00f6sterimleri dikkate al\u0131r ve bunu belirli standartlar\u0131 izleyerek yapar.<\/p>\n<p>IAB g\u00f6r\u00fcn\u00fcrl\u00fck standartlar\u0131na g\u00f6re, bir g\u00f6sterimin g\u00f6r\u00fclebilir kabul edilmesi i\u00e7in \u015fu gereksinimleri kar\u015f\u0131lamas\u0131 gerekir:<\/p>\n<ul>\n<li>Reklam, g\u00f6r\u00fcnt\u00fc alan\u0131nda en az bir saniye boyunca en az 50% boyutunda g\u00f6r\u00fcnmelidir.<\/li>\n<\/ul>\n<ul>\n<li>Reklam\u0131n boyutu 242.000 pikselden fazlaysa, bunun en az 30%&#x27;si ekranda g\u00f6sterilmelidir.<\/li>\n<\/ul>\n<ul>\n<li>Video reklamlar\u0131 da g\u00f6r\u00fcn\u00fcm alan\u0131nda olmal\u0131 ve en az iki saniye oynanmal\u0131d\u0131r.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Ad Viewability Nas\u0131l Hesaplan\u0131r?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Reklam g\u00f6sterilebilirlik oran\u0131n\u0131z\u0131, yay\u0131nc\u0131lar i\u00e7in di\u011fer de\u011ferli metriklerle birlikte \u015furalarda bulabilirsiniz: <a href=\"https:\/\/refinery89.com\/tr\/yeniden-tasarlanmis-kullanici-odakli-kontrol-paneli-eyl24\/\" target=\"_blank\" rel=\"noopener\">Yay\u0131nc\u0131 Paneli!<\/a> \u0130statistiklerinizi takip etmenin en kolay yolu ve sadece h\u0131zl\u0131 bir bak\u0131\u015f yeterli.<\/p>\n<p>\u201cGelir\u201d sekmesinde, reklam stratejinizi iyile\u015ftirmek i\u00e7in g\u00f6r\u00fcn\u00fcrl\u00fck oran\u0131n\u0131z\u0131 ve di\u011fer \u00f6nemli metriklerin ayr\u0131nt\u0131l\u0131 d\u00f6k\u00fcm\u00fcn\u00fc bulabilirsiniz. Bu istatisti\u011fi yak\u0131ndan takip edin ve yakla\u015f\u0131k veya \u00fczerinde tutmaya \u00e7al\u0131\u015f\u0131n. Reklamverenler bu sayede size minnettar kalacak!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Reklam G\u00f6r\u00fclebilirli\u011fi Nas\u0131l Art\u0131r\u0131l\u0131r?<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>Sitenizde reklamlar\u0131n\u0131z\u0131 ak\u0131ll\u0131ca yerle\u015ftirin<\/strong><\/h4>\n<p>Web sitenizde en \u00e7ok g\u00f6r\u00fcnt\u00fclenen yerleri belirleyin ve reklamlar\u0131 oraya yerle\u015ftirin (kullan\u0131c\u0131 deneyimini bozmadan!). <a href=\"https:\/\/refinery89.com\/tr\/geliri-en-ust-duzeye-cikarmak-icin-4-reklam-yerlestirme-stratejisi\/\" target=\"_blank\" rel=\"noopener\">Reklamlar\u0131 stratejik olarak yerle\u015ftirmek ve g\u00f6sterilebilirli\u011fi en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in AdOps uzman\u0131m\u0131zdan bu ipu\u00e7lar\u0131n\u0131 inceleyin.<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>Do\u011fru reklam formatlar\u0131n\u0131 kullan\u0131n<\/strong><\/h4>\n<p>Deneyin <a href=\"https:\/\/refinery89.com\/tr\/yayincilar-icin-yuksek-degerli-reklam-bicimleri\/\" target=\"_blank\" rel=\"noopener\">y\u00fcksek de\u011ferli zengin medya reklam bi\u00e7imleri<\/a>. Bunlar yaln\u0131zca y\u00fcksek GPM'ler sunmakla kalmaz, ayn\u0131 zamanda daha g\u00f6r\u00fcn\u00fcrd\u00fcr. Kullan\u0131c\u0131 bir sayfay\u0131 kayd\u0131r\u0131rken reklam\u0131n g\u00f6r\u00fclebilir kalmas\u0131n\u0131 sa\u011flayan yap\u0131\u015fkan banner'lar\u0131 da tercih edebilirsiniz. Web sitenize uygun ve kullan\u0131c\u0131 deneyimini kesintiye u\u011fratmayan en iyi reklam bi\u00e7imlerini se\u00e7ti\u011finizden emin olun. Reklam bi\u00e7imleri hakk\u0131nda daha fazla bilgi edinmek ve temel bilgilerinizi netle\u015ftirmek istiyorsan\u0131z,<a href=\"https:\/\/refinery89.com\/tr\/reklam-bicimleri-temelleri\/\" target=\"_blank\" rel=\"noopener\"> kendiniz i\u00e7in m\u00fckemmel reklam formatlar\u0131n\u0131 nas\u0131l se\u00e7ece\u011finizi \u00f6\u011frenmek i\u00e7in bu makaleye g\u00f6z at\u0131n!<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>H\u0131zl\u0131 y\u00fcklenen reklamlar al\u0131n<\/strong><\/h4>\n<p>Reklam gecikmesi senin <a href=\"https:\/\/refinery89.com\/tr\/core-web-vitalsa-giris\/\" target=\"_blank\" rel=\"noopener\">Temel Web Vitals<\/a> (web sitenizin performans metrikleri) ve dolay\u0131s\u0131yla g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz ve reklam gelirleriniz. Sayfalar\u0131n\u0131z\u0131n y\u00fcklenmesi ne kadar uzun s\u00fcrerse, kullan\u0131c\u0131n\u0131z o kadar h\u0131zl\u0131 uzakla\u015facakt\u0131r, bu nedenle o g\u00f6sterim i\u00e7in kesinlikle veda edebilirsiniz. Refinery89 olarak gecikmeyi azaltmak i\u00e7in kulland\u0131\u011f\u0131m\u0131z en iyi y\u00f6ntemlerden biri <a href=\"https:\/\/refinery89.com\/tr\/programatik-reklamcilikta-tembel-yukleme\/\" target=\"_blank\" rel=\"noopener\">Lazy Loading<\/a>. Reklamlar\u0131n yaln\u0131zca g\u00f6r\u00fcn\u00fcr hale geldiklerinde y\u00fcklenmesini sa\u011flayan, programatik reklamlarda kullan\u0131lan bir tekniktir. Bu, web sitenizin performans\u0131n\u0131  iyile\u015ftirmeye yard\u0131mc\u0131 olabilir. <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/core-web-vitals\" target=\"_blank\" rel=\"noopener\">Temel Web Vitals<\/a>.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Dakika Ba\u015f\u0131na Devir<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>RPM nedir?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/refinery89.com\/tr\/bin-gosterim-basina-gelir-ve-sabit-bin-gosterim-basina-gelir\/\" target=\"_blank\" rel=\"noopener\"><strong>RPM veya Gelir Bin L\u00fcmen<\/strong><\/a> (di\u011fer ad\u0131yla sayfa RPM) reklamla doldurulacak reklam i\u00e7eren web sayfalar\u0131n\u0131n 1000 para kazan\u0131labilir sayfa g\u00f6r\u00fcnt\u00fclemesi ba\u015f\u0131na tahmini geliridir. Bu durumda para kazan\u0131labilir sayfalar, reklamlar\u0131n doldurulaca\u011f\u0131 reklamlar\u0131n oldu\u011fu web sayfalar\u0131d\u0131r.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>RPM nas\u0131l hesaplan\u0131r?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>RPM'nizi hesaplamak i\u00e7in, tercih etti\u011finiz analitik arac\u0131ndan alabilece\u011finiz toplam gelirinizi ve para kazan\u0131labilir sayfa g\u00f6r\u00fcnt\u00fcleme say\u0131n\u0131z\u0131 gereklidir. Bu metrikleri elinize ald\u0131\u011f\u0131n\u0131zda, form\u00fcl\u00fc ortaya \u00e7\u0131karma zaman\u0131 gelmi\u015f demektir:<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>RPM = (Toplam Gelir \u00f7 Para Kazan\u0131labilir Sayfa G\u00f6r\u00fcnt\u00fclemeleri) x 1000<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Bunu bir \u00f6rnekle a\u00e7\u0131klayal\u0131m: Ge\u00e7en ay web sitenizdeki reklamlardan toplam 5.000 \u20ac gelir elde ettiniz ve paraya \u00e7evrilebilir sayfalar\u0131n\u0131zda 500.000 g\u00f6steriminiz vard\u0131.<\/p>\n<p>Toplam Gelir = 5.000\u20ac<\/p>\n<p>Para Kazan\u0131labilir Sayfa G\u00f6r\u00fcnt\u00fcleme Say\u0131s\u0131 = 500.000<\/p>\n<p>RPM = (5.000 \u00f7 500.000) x 1.000<\/p>\n<p>RPM = 1\u20ac<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>RPM'yi nas\u0131l iyile\u015ftirebilirim?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Bunu yapabilece\u011fin \u00e7ok \u015fey var, kaliteli i\u00e7erik olu\u015fturmaktan, Temel Web Belirtilerini takip etmeye ve reklam g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc iyile\u015ftirmeye kadar. Ama metriklerin i\u00e7in harikalar yaratabilecek bir \u015fey, reklam geliri kurulumunu optimize etmektir.<\/p>\n<p>\u00c7ok i\u015f gibi geliyor biliyoruz ama AdTech ortaklar\u0131 olarak bizler i\u015fte tam da bu y\u00fczden buraday\u0131z <a href=\"https:\/\/refinery89.com\/tr\/\" target=\"_blank\" rel=\"noopener\">Refinery89<\/a> i\u00e7in buraday\u0131z! Bizimle <a href=\"https:\/\/refinery89.com\/tr\/single-tag-web-gelirleri\/\" target=\"_blank\" rel=\"noopener\">Tek Etiket \u00c7\u00f6z\u00fcm\u00fc<\/a>, reklam gelirlerinizi kolayca en \u00fcst d\u00fczeye \u00e7\u0131karabilirsiniz. Premium talep kaynaklar\u0131n\u0131n 25'inden fazlas\u0131na eri\u015fim sa\u011flayan ba\u015fl\u0131k belirteci \u00e7\u00f6z\u00fcm\u00fcm\u00fcze ba\u011flanman\u0131z\u0131 sa\u011flayacak basit bir kod sat\u0131r\u0131d\u0131r. Bizimle reklam gelirinizi art\u0131ran teknolojilerimizden de yararlanabilirsiniz. Hepsi Bir Arada reklam y\u00f6netimi \u00e7\u00f6z\u00fcm\u00fc hayat\u0131n\u0131z\u0131 \u00e7ok daha basitle\u015ftirir!<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Reklam Doluluk Oran\u0131<\/strong><\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Reklam Doluluk Oran\u0131 Nedir?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/refinery89.com\/de\/ad-fill-rate-for-publishers\/\" target=\"_blank\" rel=\"noopener\"><strong>Reklam Doluluk Oran\u0131<\/strong><\/a> web sitenizde g\u00f6sterilen reklamlara yap\u0131lan reklam isteklerinin oran\u0131d\u0131r. Bu metrik, reklam alanlar\u0131n\u0131z\u0131 ne s\u0131kl\u0131kla reklamlarla doldurdu\u011funuzu g\u00f6sterir.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Ad Doluluk Oran\u0131 Nas\u0131l Hesaplan\u0131r?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Reklam g\u00f6sterim say\u0131s\u0131n\u0131 reklam istek say\u0131s\u0131na b\u00f6lerek reklam doldurma oran\u0131n\u0131z\u0131 hesaplay\u0131n. Buradan elde etti\u011finiz y\u00fczde, reklam birimlerini ba\u015far\u0131l\u0131 bir \u015fekilde reklamlarla doldurma s\u0131kl\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterir.<\/p>\n<p>Reklam doluluk oran\u0131n\u0131z\u0131 hesaplamak i\u00e7in toplam reklam g\u00f6sterim say\u0131n\u0131z\u0131n ve toplam reklam talebi say\u0131n\u0131z\u0131n elinizde olmas\u0131 gerekir. Ard\u0131ndan bunlar\u0131 bu sihirli form\u00fcle yerle\u015ftirin:<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>(Toplam reklam g\u00f6sterimi say\u0131s\u0131\/toplam reklam iste\u011fi say\u0131s\u0131) x 100<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>\u00d6rnek verelim: Web siteniz 50.000 reklam iste\u011fi yapt\u0131, ancak siz 40.000 reklam g\u00f6sterimi ald\u0131n\u0131z. Bunu reklam doldurma oran form\u00fcl\u00fcne koyarsan\u0131z, \u015f\u00f6yle g\u00f6r\u00fcnmelidir:<\/p>\n<p>(40.000\/50.000) x 100 = 80%<\/p>\n<p>Bu toplam, reklam doldurma oran\u0131n\u0131z\u0131n 80% oldu\u011fu anlam\u0131na gelir. Bu 80%, sitenizde kar\u015f\u0131lanan reklam isteklerinin y\u00fczdesidir.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>Reklam Doluluk Oran\u0131 Nas\u0131l \u0130yile\u015ftirilir?<\/strong><\/h3>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>Doluluk Oran\u0131n\u0131z\u0131 Kavray\u0131n<\/strong><\/h4>\n<p>En ba\u015ftan ba\u015flayal\u0131m ve do\u011fru veri analizini yapal\u0131m. Mevcut Reklam Doluluk Oran\u0131n\u0131z\u0131 hesaplayarak veya tercih etti\u011finiz analiz arac\u0131ndan metrik alarak not al\u0131n. Ard\u0131ndan, de\u011ferini CPM'nizle ili\u015fkilendirerek anlay\u0131n ve RPM'yi de\u011ferlendirin. Doluluk Oran\u0131n\u0131z\u0131 iyile\u015ftirmek i\u00e7in ne yap\u0131lmas\u0131 gerekti\u011fine daha sonra bu \u015fekilde karar verebilirsiniz.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>Header Bidding'e ge\u00e7in<\/strong><\/h4>\n<p><a href=\"https:\/\/refinery89.com\/tr\/header-bidding-programatik-reklamciligin-ozu-basitce-aciklandi\/\" target=\"_blank\" rel=\"noopener\">Header bidding<\/a> Sitenizin reklam gelirinizi optimize etmenin en trendi yoludur. Reklam alan\u0131n\u0131z\u0131 satman\u0131n en verimli yoludur ve bunun nedeni \u015fudur: Ger\u00e7ek Zamanl\u0131 Teklif sistemi. Hat\u0131rlatmak gerekirse, programatik reklamc\u0131l\u0131kta reklam envanteriniz bir ihale yoluyla sat\u0131l\u0131r. Header bidding ile reklam a\u011flar\u0131, reklam iste\u011fini \u00e7ok daha h\u0131zl\u0131 doldurarak e\u015fzamanl\u0131 olarak teklif vererek rekabet eder.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>Reklam yerle\u015fiminizi iyile\u015ftirin<\/strong><\/h4>\n<p><a href=\"https:\/\/refinery89.com\/tr\/geliri-en-ust-duzeye-cikarmak-icin-4-reklam-yerlestirme-stratejisi\/\" target=\"_blank\" rel=\"noopener\">Reklamlar\u0131n\u0131z\u0131 stratejik olarak yerle\u015ftirmek<\/a> Anahtard\u0131r. Web sitenizin daha iyi g\u00f6r\u00fcnt\u00fclenme oran\u0131n\u0131 garanti eden noktalar\u0131n\u0131 bulun. G\u00f6r\u00fcnebilir reklamlar daha fazla reklam g\u00f6sterimi anlam\u0131na geldi\u011fi ve bu da reklamverenler i\u00e7in \u00e7ok \u00e7ekici oldu\u011fu i\u00e7in bu, doluluk oran\u0131n\u0131z\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h4><strong>Farkl\u0131 reklam bi\u00e7imleri sunmay\u0131 deneyin<\/strong><\/h4>\n<p>Ufkunuzu geni\u015fletin, \u00e7e\u015fitli sunarak <a href=\"https:\/\/refinery89.com\/tr\/reklam-formatlari\/\" target=\"_blank\" rel=\"noopener\">reklam formatlar\u0131<\/a> web sitenizde. Bu, reklam envanteriniz i\u00e7in daha fazla talep kayna\u011f\u0131n\u0131n rekabet etmesini sa\u011flar. Ayr\u0131ca, baz\u0131 reklam bi\u00e7imleri farkl\u0131 reklam yerle\u015fimlerine uyum sa\u011flamak daha kolayd\u0131r, bu nedenle bu alanlar\u0131n reklamlarla doldurulma \u015fans\u0131 daha y\u00fcksektir. Daha fazla se\u00e7ene\u011fe sahip olarak, reklamverenlerin web sitenizde reklam yay\u0131nlama f\u0131rsatlar\u0131n\u0131 art\u0131r\u0131rs\u0131n\u0131z. <a href=\"https:\/\/refinery89.com\/tr\/yayincilar-icin-yuksek-degerli-reklam-bicimleri\/\" target=\"_blank\" rel=\"noopener\">Reklam gelirlerinizi art\u0131rmak i\u00e7in kullanabilece\u011finiz bu y\u00fcksek de\u011ferli reklam formatlar\u0131na bir g\u00f6z at\u0131n!<\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2><strong>Metriklerinizi takip edin, daha fazla reklam geliri elde edin!<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Buradaki en \u00f6nemli \u00e7\u0131kar\u0131m, metriklerinizi s\u00fcrekli takip etmenin \u00e7ok faydal\u0131 oldu\u011fudur. Web sitenizin reklam gelirlerini anlayarak, hayalinizdeki hedeflere ula\u015fmak i\u00e7in reklam stratejinizi ince ayar yapabileceksiniz.<\/p>\n<p>Refinery89'da web sitenizin reklam gelirlerini en \u00fcst d\u00fczeye \u00e7\u0131karman\u0131za yard\u0131mc\u0131 olacak ara\u00e7lara ve uzmanl\u0131\u011fa sahibiz. <a href=\"https:\/\/refinery89.com\/tr\/bize-ulasin\/\" target=\"_blank\" rel=\"noopener\">Ekibimizle ileti\u015fime ge\u00e7in<\/a> kazan\u00e7lar\u0131n\u0131z\u0131 art\u0131rmak ve en de\u011ferli metriklerinizi tam ayr\u0131nt\u0131l\u0131 olarak takip etmek i\u00e7in kendi Yay\u0131nc\u0131 Kontrol Panelinize eri\u015fmek \u00fczere reklam para kazanma \u00e7\u00f6z\u00fcmlerimizi ke\u015ffedin! Reklam gelirlerinizi en k\u0131sa s\u00fcrede en \u00fcst d\u00fczeye \u00e7\u0131karmaya ba\u015flay\u0131n!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Mastering your website\u2019s ad monetization starts from one crucial step: understanding your metrics to find opportunities for optimization. Keeping track of your website\u2019s insights is key to unleashing your ad revenue potential, improve your user experience, and drive your site\u2019s growth. We know it can be overwhelming to dig into all the data you have, [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":13046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131,22,12,20],"tags":[280,37,278,35,261],"class_list":["post-13044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-news","category-publishers","category-refinery-academy","tag-ad-fill-rate","tag-cpm","tag-metrics","tag-rpm","tag-viewability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Metrics Publishers should track - Refinery89<\/title>\n<meta name=\"description\" content=\"Master your website&#039;s ad monetization by understanding your data! 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Learn 4 metrics publishers should track to earn more ad revenue!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/refinery89.com\/tr\/yayincilarin-izlemesi-gereken-4-metrik\/\" \/>\n<meta property=\"og:site_name\" content=\"Refinery89\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Refinery89\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-20T11:56:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-20T12:27:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/refinery89.com\/wp-content\/uploads\/2025\/02\/Blog-Post_Metrics-you-should-know-by-heart-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Patricia Sim\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@refinery89\" \/>\n<meta name=\"twitter:site\" content=\"@refinery89\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Sim\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-metrics-publishers-should-track\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-metrics-publishers-should-track\\\/\"},\"author\":{\"name\":\"Patricia Sim\u00f3n\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/#\\\/schema\\\/person\\\/73d11fd427b79cf70aa553e3b9d33f7d\"},\"headline\":\"4 metrics publishers should know by heart\",\"datePublished\":\"2025-02-20T11:56:37+00:00\",\"dateModified\":\"2025-02-20T12:27:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-metrics-publishers-should-track\\\/\"},\"wordCount\":1620,\"publisher\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-metrics-publishers-should-track\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Blog-Post_Metrics-you-should-know-by-heart-1.png\",\"keywords\":[\"ad fill rate\",\"CPM\",\"metrics\",\"RPM\",\"viewability\"],\"articleSection\":[\"Company News\",\"News\",\"Publishers\",\"Refinery Academy\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-metrics-publishers-should-track\\\/\",\"url\":\"https:\\\/\\\/refinery89.com\\\/4-metrics-publishers-should-track\\\/\",\"name\":\"4 Metrics Publishers should track - Refinery89\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-metrics-publishers-should-track\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/refinery89.com\\\/4-metrics-publishers-should-track\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/refinery89.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Blog-Post_Metrics-you-should-know-by-heart-1.png\",\"datePublished\":\"2025-02-20T11:56:37+00:00\",\"dateModified\":\"2025-02-20T12:27:36+00:00\",\"description\":\"Master your website's ad monetization by understanding your data! 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